2017

INDUSTRIAL ANALYSIS REPORT

SUPERVISOR:
MADAM SAIMA ASAD
SUBMITTED BY:
AZAD HUSSAIN (712-AM-15)
 INDUSTRIAL ANALYSIS REPORT

Preface:
In order to complete my Organizational Based Learning, I fell blessed to find such an organization to work
with. I worked as an intern with Green Crescent Environmental Consultants Pvt. Ltd for 24 weeks. In this
period I worked with different departments like, Business Development, Coordination, Field Monitoring and
Accounting and Finance in order to get more and more knowledge and to furnish my technical skills.

The basic purpose of this report is to analyze and observe the Industrial Position and market share of this
company. Future expectations and growth chances will also be discussed.

I would thank my worthy Teachers specially Madam Saima Asad (OBL Coordinator) and the members of
Green Crescent team specially Mr. Rashid Maqbool (Country Manager-GCEC), Mr. Ali Raza (Manager
Operations-GCEC), Mr. Mohsin Jamshaid (Assistant Manager Technical-GCEC), Ms. Aiesha Riaz
(Coordination Head-GCEC) for providing me this opportunity to become a part this organization and follow
my internship successfully at GCEC.

……………………………………………

Name: Azad Hussain Memon

Student ID: 712-AM-15

Discipline: BSc (Hons) Applied Management

Institution: Government College University-Lahore

 INDUSTRIAL ANALYSIS REPORT

Contents
Preface
1 Introduction: ......................................................................................................................................... 1
1.1 Environmental studies and Assessment: ...................................................................................... 1
1.2 Sustainability / Green Building Consultancy: ................................................................................ 1
1.3 Environmental Monitoring and Testing services: ......................................................................... 2
1.4 Waste Management Consultancy: ................................................................................................ 2
1.5 Health and Safety Consultancy: .................................................................................................... 2
1.6 Trainings: ....................................................................................................................................... 2
1.7 Mission and Vision: ....................................................................................................................... 3
1.8 Organizational Structure: .............................................................................................................. 4
2 Analysis Techniques .............................................................................................................................. 5
2.1 SWOT Analysis: ............................................................................................................................. 5
2.1.1 Strength:................................................................................................................................ 5
2.1.2 Weakness: ............................................................................................................................. 5
2.1.3 Opportunity:.......................................................................................................................... 5
2.1.4 Threat: ................................................................................................................................... 5
2.2 PESTLE Analysis: ............................................................................................................................ 6
2.2.1 Political Factors: .................................................................................................................... 6
2.2.2 Economic Factors: ................................................................................................................. 6
2.2.3 Social/Sociocultural Factors: ................................................................................................. 7
2.2.4 Technological Factors:........................................................................................................... 7
2.2.5 Legal Factors: ........................................................................................................................ 8
2.2.6 Ecological/Environmental Factors: ....................................................................................... 8
3 Conclusion: ............................................................................................................................................ 8
 INDUSTRIAL ANALYSIS REPORT

1 Introduction:

The name of the company is Green Crescent Environmental Engineering Consultants Private Limited.
Basically it is a multinational firm which provides Environment, Health and Safety services. They have their
offices in Oman, Qatar, Dubai, Spain and Saudi Arabia. Head office of this firm is situated in Abu Dhabi. In
Pakistan it is established in September 2015. Mian Khurram Usman is Managing Director of this Pakistan
branch.

They offer their services in the following six broad areas related Environment, Health and Safety:

1. Environmental studies and Assessment.

2. Sustainability / Green Building Consultancy.
3. Environmental Monitoring and Testing services.
4. Waste Management Consultancy.
5. Health and Safety Consultancy.
6. Trainings.

1.1 Environmental studies and Assessment:

Green Crescent Environmental Consultants provides the services of Environmental Impact Assessment
(EIA), Initial Environmental Examination (IEE) and Environmental Management Plan (EMP) in the field of
studies.

EIA and IEE are the pre-assessment studies to evaluate the current condition of the project area and
potential impacts of the proposed project on the surroundings and its community while EMP is developed to
draft the compliance report as per national and international guidelines.

1.2 Sustainability / Green Building Consultancy:

GCEC provides consultancy services in the sustainable use of natural resource to start a new project and the
use of raw material as well.

Due to the energy shortfall a trend of green building is most common in market now a days and Green
Crescent has started a new concept of making green buildings by providing them consultancy regarding this,
in order to save the energy.

1
 INDUSTRIAL ANALYSIS REPORT

1.3 Environmental Monitoring and Testing services:

Due to Strict laws of Environmental Protection Agency now days companies are moving towards testing of
the environmental parameters in air, water and land. In this regard Green Crescent is providing the facility of
monitoring and analysis of following parameters:

1. Ambient Air Quality

 Carbon Monoxide
 Oxide of Nitrogen
 Particulate matter
 Volatile Organic Compounds (VOCs)
 Sulphur dioxide
2. Stack Emissions
3. Noise Level Monitoring
4. Vehicular Emission Monitoring
5. Water Analysis
 Chemical Analysis
 Microbiological Analysis

1.4 Waste Management Consultancy:

GCEC is providing consultancy regarding the recycle, reuse and reduction of waste material generated in
different companies in order to reduce the burden of waste material for the company and for the
environment.

1.5 Health and Safety Consultancy:

Due to strict National and International by-laws companies are going to be extra conscious about their
employ’s Health and Safety. In that regard Green Crescent provides consultancy in making their Health and
Safety policies, plans and procedures.

1.6 Trainings:

Green Crescent provides training for following:

1. Health and Safety Trainings (in construction and operation both)

2
 INDUSTRIAL ANALYSIS REPORT

2. Training on Waste Management

3. Training on Environmental Impact Assessment (EIA)
4. Training to control Air Emissions

1.7 Mission and Vision:

GCEEC is determined to be the benchmark of quality within our industry by being the most innovative,
diversified environmental consulting firm in the United Arab Emirates. To achieve this position we have
become a customer oriented enterprise, committed to technical excellence with significant resources devoted
to building an array of new products and services.

We will provide inspirational leadership in environmental strategy formulation and stakeholder’s partnerships
in solving environmental problems. We shall apply Environmental laws with integrity and fairness in the
process of conducting environ-legal and due diligence audits and identifying environmental risks and
formulating mitigation measures.

GCEEC are 100% committed to our clients and environment.

3
 INDUSTRIAL ANALYSIS REPORT

1.8 Organizational Structure:

4
 INDUSTRIAL ANALYSIS REPORT

2 Analysis Techniques

2.1 SWOT Analysis:

This analysis shows the study undertaken by an organization
to identify its internal strengths and weaknesses, as well as its
external opportunities and threats. SWOT analysis of Green
Crescent is taken as under:

2.1.1 Strength:
They have won National as well as International certifications in very short span of time.
They have very strong technology in that specific field.
Decentralized system.
Well recognized strong team.
Great knowledge about local environment.

2.1.2 Weakness:
Non-Technical Marketing Staff.
High turnover rate.
Low salary packages.
Lack of creativity.
Centralized Recruitment System.

2.1.3 Opportunity:
Displace higher-priced competition with latest technology.
Expend Locally.
Cost Effective.
Government Approvals are the best opportunity for GCEC because no any other firm could get
these approvals.
Increase competitiveness.

2.1.4 Threat:
Large well-funded competitors.
Delays in work processes.
Law and order situations.
Political Instability.

5
 INDUSTRIAL ANALYSIS REPORT

2.2 PESTLE Analysis:

PESTLE acronym stands for Political, Economic, Social, Technological,
Legal, and Environmental factors, through a PEST analysis you unearth and
record the various factors in these categories that may have impact on your
business.

2.2.1 Political Factors:

Green Crescent considers the impacts of the political environment on its industry. This aspect of the
PESTLE analysis refers to the effects of Governmental action on the remote or micro-environment of
businesses. In the case of Green Crescent, the most significant political factors are as follows:

Political instability.
Increasing international agreements and policies.
Pending tax reform.
Evolving public health policies.

As Green Crescent has a great international market to expand based on improved international trade. Green
Crescent has the opportunity to reform its practices and strategies to lessen the impact of taxation on the
business without violating the law. However public health policy increasingly tends to encourage the firms to
make their environment friendly and to save others of being polluted and disturbed. In this aspect of
PESTLE analysis of Green Crescent, the political external factors present opportunities that overweigh
threats.

2.2.2 Economic Factors:

Economic changes around the world influence Green Crescent’s environment, considering its global nature.
This aspect of PESTLE analysis pertains to the effect of economic conditions and trends on the remote or
macro-environment of firms. In the case of Green Crescent, the following are the most notable economic
external factors.

Slow but steady growth of Pakistan economy in the field of environment.

Stable but risky international economies.
Slowdown of the Chinese economy.

Green Crescent has the potential to grow, even slowly, in the Pakistan economy, which is the firm’s biggest
market. However current economic situations in International markets could threaten Green Crescent’s
growth in the region. Also, the slowdown of the Chinese economy threatens the company growth in neighbor

6
 INDUSTRIAL ANALYSIS REPORT

countries. In this aspect of PESTLE analysis of Green Crescent, the economic external factors mainly
threaten the business.

2.2.3 Social/Sociocultural Factors:

Green Crescent must respond to the sociocultural changes in its remote or macro-environment. This aspect
of the PESTLE analysis refers to the social conditions that support or limit businesses. In this case, the most
significant sociocultural external factors are as under:

Widening wealth gap.

Increasing cultural diversity.
Healthy Lifestyle trend.

Based on the external factor of widening wealth gap, Green Crescent has a great opportunity to grow because
the clients they have are mostly from the medium or high background firms. Also, Green Crescent has to
increase the range of its services so that they can serve the more diverse target market. In addition, the
healthy lifestyle trend is an opportunity for this company. As companies are moving towards the better health
of their employees and Green Crescent is striving to provide the healthy and green environment.
Nonetheless, the company has the opportunity to improve the traceability of their services. In this aspect of
the PESTLE analysis of Green Crescent, the social external factors create mostly opportunities for business
development.

2.2.4 Technological Factors:

Success of Green Crescent partly depends on technological applications. This aspect of PESTLE analysis
pertains to the impacts of technologies and related trends on the remote or macro-environment of
companies. Green Crescent must address the following technological external factors.

Moderate R&D activity in the industry.

Increasing business automation.
Increasing sales through mobile devices.

Green Crescent has the opportunity to increase its research and development investments to improve
business effectiveness and efficiency. Also, Green Crescent can apply more automation to maximize
productivity, based on the external factor of increasing business automation. Furthermore, Green Crescent
can improve its mobile services to tap more consumers via its website and mobile app. In the technological
aspect of the PESTLE analysis, Green Crescent has major opportunities for growth.

7
 INDUSTRIAL ANALYSIS REPORT

2.2.5 Legal Factors:

Green Crescent must follow the legal requirements imposed on its remote or macro-environment. This
aspect of PESTLE analysis pertains to the impact of laws regulations on the firms. The most significant legal
external factors for Green Crescent are as follows:

New legal minimum wages level in the Pakistan.

Local health regulations in workplaces and in homes.
Animal welfare regulation.

Green Crescent faces the threat of higher minimum wages, which leads to higher costs and prices. Also, local
health regulations impact on health of the workers in workplaces. This could increase the revenue of the
company. In addition, Green Crescent must address that animal welfare is protected in the services provided
by the company. Green Crescent mainly faces the mix of threats and opportunities based on legal external
factors in this aspect of PESTLE analysis.

2.2.6 Ecological/Environmental Factors:

Ecological external factors affect Green Crescent’s consumers and, thus, the company’s performance. This
aspect of the PESTLE analysis refers to the environmental issues in firms’ remote or macro-environment.
The following are the most significant external ecological factors in Green Crescent.

Rising interest for corporate environmental programs.

Increasing emphasis on sustainable business strategies.
Climate change.

Green Crescent can expand its corporate social responsibility strategies to reach even high performance in
addressing environmental concerns. However, climate change remains a threat because of its negative effects
on the performance of the company. In this aspect of PESTLE analysis, the ecological external factors
highlight corporate social responsibility opportunities, although Green Crescent also needs to further
diversify its target market to address the effects of climate change.

3 Conclusion:
Green Crescent has started with a vision of being a benchmark of quality in the respected field of
environment. Due to dedication and strong commitment Green Crescent is now one of the leading
environmental consultancy firms in Pakistan. In the very short span of time Green Crescent has become the
only unique service providing firm which deals with multiple and diverse nature of services comparing to its
competitors.

8
 INDUSTRIAL ANALYSIS REPORT

Mostly companies in this field, uses only the approvals of their firms but they don’t have the legal
certifications for the proper work authority or the claim of their services. The main lead for the Green
Crescent in this situation is the certifications from the different Environmental Authorities.

Although Green Crescent has faced so many difficulties and hardships to remain in market, in spite of these
hardships Green Crescent is doing well and moving toward a bright sun.

There is continually a risk and turbulence in market in terms of company’s market share, growth rate, loans,
burden of taxes and many more. But their way of tackling these issues are evident from continuous
expansions and investments.