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Mission

"We save people money so they can live better."

“If we work together, we’ll lower the cost of living for


everyone…we’ll give the world an opportunity to see what
it’s like to save and have a better life.”

WalMart
Vision

5 values guiding Wal-Mart's future:


• Integrity
• Opportunity
• Family and Community
• Purpose
• Responsibility

WalMart
Wal-Mart

• Wal-Mart Stores, Inc., branded as Wal-Mart is an


American multinational retail corporation that operates
chains of large discount department stores and warehouse
stores.

• It has over 11,000 stores in 27 countries, under a total 55


different banners.

WalMart
Founder of Wal-Mart
• Sam Walton was Born on
March 29 1918.

• He was an American
Businessman and
Entrepreneur.

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"The secret of successful retailing is to give your
customers what they want. And really, if you think about it
from your point of view as a customer, you want
everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed
satisfaction with what you buy; friendly, knowledgeable
service; convenient hours; free parking; a pleasant
shopping experience."
Sam Walton (1918-1992)

WalMart
• Headquarter:-
Bentonville, Arkansas, United States.

• CEO:- Carl Douglas McMillon.

WalMart
DETAIL INFORMATION OF Wal-Mart
Revenue US$ 476.294 billion (2014)

Operating income US$ 26.872 billion (2014)

Net income US$ 16.022 billion (2014)

Total assets US$ 204.751 billion (2014)

Total equity US$ 81.339 billion (2014)

Owner(s) Walton family

Employees 2.2 million (2013)

•Corporate.Wal-Mart.c
•Wal-Mart.com
WalMart
Logo’s of Wal-Mart
Wal-Mart Global Enterprise
Wal-Mart operations are organised into
three divisions :-

• Wal-Mart stores US

• SAM’s club

• Wal-Mart international

WalMart
Wal-Mart stores US
• $258 billion, or 63.8 percent of total sales for
financial year 2010

Retail formats:-
• Wal-Mart Discount Stores
• Wal-Mart Supercenter
• Wal-Mart Market
• Wal-Mart Express

WalMart
Sam’s club
• Sam's Club stores are "membership"
stores and most customers buy annual
memberships.
• Their old slogan was “We're in
Business for Small Business” which
changed to "Savings Made Simple“
• Wal-Mart also operates more than
100 international Sam's Clubs in
Brazil, China, Mexico.

WalMart
Wal-Mart International
• Wal-Mart's international comprise 4,263 stores and 660,000
workers in 15 countries outside the United States.

• The company is the largest private employer in the U.S. and


Mexico, and one of the largest in Canada.

• In the financial year 2010, Wal-Mart's international division


sales were $100 billion, or 24.7 percent of total sales.

WalMart
Entered India with a JV
• 2006 :- It formed a joint venture with Bharti
Enterprises, Inc.

• 2009:- Wal-Mart started doing


business in India for the first time.

• Indian Wal-Mart is a wholesale


business.

WalMart
Future planning of Wal-Mart
•Wal-Mart is planning to open a new distribution centre in
Mankato, in late 2015, creating about 300 jobs.

•Global expansion is the mantra of Wal-Mart for future.

•Wal-Mart plans to hire 100,000 veterans over five years.

•Wal-Mart is moving ahead with a plan to open hundreds of


small-format stores.

WalMart
WalMart
Strength
• Wal-Mart is powerful retail plant.

• Wal-Mart has grown substantially over recently year, and


has experience global expansion.

• The company has a core competency involving its user of


IT to support its international logistics system.

• A focus strategy in place for HRM and development

WalMart
Weakness
• The corporate is huge but still has presence in 14
countries.

• Customers sometimes are curious about the quality of


products.

• The market share is low outside the US market.

• Supplies profit margin is very low.

WalMart
Opportunity
• Take over , merge with , or form alliances with global
retailers focusing on specific market such as Europe or
China.

• Due to recession in 2008-09 the purchasing power of


customers is reduce.

• Market development untapped market specially.

WalMart
Threats

• Being leader it faces a lot of competition.

• Poor human relation.

• Effect on local retailers.

WalMart
Wal-Mart CSR(Corporate Social Response)

Some of the Wal-Mart CSR are :-


•Wal-Mart Commits $5 Million in Response to Japan
Earthquake.
•Wal-Mart Launches Major Initiative to Make Food
Healthier and Healthier Food More Affordable.
•Wal-Mart Foundation Donates $5 Million to Fight Senior
Hunger.
•Wal-Mart and CARE Launch New Initiative to Empower
Marginalized Women in India.

WalMart
Organisation Structure of Wal-Mart
John Aden

Claire Babineaux-
Greg Foran CEO, Walmart Fontenot
U.S

Andy Barron

Michael Dastugue
Dan Bartlett

Don Frieson

Rosalind G. Brewer
CEO, Sam’s Club Jamie Iannone

Charles M. Holley,
MC Millon Brett Biggs
Jr.
CEO of Wal-Mart

David Cheesewright Scott Price


CEO, Walmart
International

Michael J. Bender

Neil M. Ashe CEO,


Global eCommerce M. Susan
Chambers

Jeffrey J.
Gearhart

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Marketing strategies of Wal-Mart

Top Marketing strategies of Wal-Mart are


•Low Prices

•Easily Accessible

•Appeal to As Many People as Possible

•Social Media Campaigns

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