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Vision
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Founder of Wal-Mart
• Sam Walton was Born on
March 29 1918.
• He was an American
Businessman and
Entrepreneur.
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"The secret of successful retailing is to give your
customers what they want. And really, if you think about it
from your point of view as a customer, you want
everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed
satisfaction with what you buy; friendly, knowledgeable
service; convenient hours; free parking; a pleasant
shopping experience."
Sam Walton (1918-1992)
WalMart
• Headquarter:-
Bentonville, Arkansas, United States.
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DETAIL INFORMATION OF Wal-Mart
Revenue US$ 476.294 billion (2014)
•Corporate.Wal-Mart.c
•Wal-Mart.com
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Logo’s of Wal-Mart
Wal-Mart Global Enterprise
Wal-Mart operations are organised into
three divisions :-
• Wal-Mart stores US
• SAM’s club
• Wal-Mart international
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Wal-Mart stores US
• $258 billion, or 63.8 percent of total sales for
financial year 2010
Retail formats:-
• Wal-Mart Discount Stores
• Wal-Mart Supercenter
• Wal-Mart Market
• Wal-Mart Express
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Sam’s club
• Sam's Club stores are "membership"
stores and most customers buy annual
memberships.
• Their old slogan was “We're in
Business for Small Business” which
changed to "Savings Made Simple“
• Wal-Mart also operates more than
100 international Sam's Clubs in
Brazil, China, Mexico.
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Wal-Mart International
• Wal-Mart's international comprise 4,263 stores and 660,000
workers in 15 countries outside the United States.
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Entered India with a JV
• 2006 :- It formed a joint venture with Bharti
Enterprises, Inc.
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Future planning of Wal-Mart
•Wal-Mart is planning to open a new distribution centre in
Mankato, in late 2015, creating about 300 jobs.
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WalMart
Strength
• Wal-Mart is powerful retail plant.
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Weakness
• The corporate is huge but still has presence in 14
countries.
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Opportunity
• Take over , merge with , or form alliances with global
retailers focusing on specific market such as Europe or
China.
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Threats
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Wal-Mart CSR(Corporate Social Response)
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Organisation Structure of Wal-Mart
John Aden
Claire Babineaux-
Greg Foran CEO, Walmart Fontenot
U.S
Andy Barron
Michael Dastugue
Dan Bartlett
Don Frieson
Rosalind G. Brewer
CEO, Sam’s Club Jamie Iannone
Charles M. Holley,
MC Millon Brett Biggs
Jr.
CEO of Wal-Mart
Michael J. Bender
Jeffrey J.
Gearhart
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Marketing strategies of Wal-Mart
•Easily Accessible
WalMart