PEOPLE MEDIA

WHAT IS PEOPLE MEDIA?

People media refer to the persons that are involved in the use, analysis, evaluation, and
production of media and information.

Media are known to be a communication channel, with the use of news, entertainment,
education, data or information are being dispersed. It includes broadcasting and narrow casting
mediums such as newspapers, magazines, billboards, the internet and others.

THE 12 TYPES OF SOCIAL MEDIA USERS

1. ULTRA - Who are preoccupied with checking their social media pages

2. THE DIPPERS - Access their pages infrequently, often going days, or even weeks, without
posting.

3. THE DENIERS- Maintain social media doesn’t control their lives, but get anxious when
unable to access networks .

4. THE VIRGINS- Taking first tentative steps in social media

5. THE LURKERS- Hiding in the shadows of cyberspace. Watch what others are saying, but
rarely participate themselves

6. THE PEACOCKS- Popularity contest. High numbers of followers, fans, ‘likes’ and re-tweets
essential.

7. THE RANTERS- Meek and mild in face-to-face conversations. Highly opinionated online

8. THE CHANGELINGS- Adopt completely new personality online so no-one knows their real
identity.

9. THE GHOST- Create anonymous profiles, for fear of giving out personal information to
strangers.

10. THE QUIZZERS- Asking questions allows them to start conversations

11. THE INFORMERS- Seek kudos by being the first to share the latest “stuff” with audiences

12. THE APPROVAL SEEKERS - Constantly check feeds and timeliness after posting.

THE BENEFITS ARE:

 Cost reduction

 Quality of service delivery

 increasing capacity of government

 improved decision making

 Transparency

 Improved efficiency
 improved access to information

Other technological benefits

The positive effects of media on society and individuals

1. Increase awareness

2. Easy and fast access

3. Source of information

4. Truth is uncovered

5. Embraces the principles of journalism

6. CAN WORK WHILE ON THE GO

THE NEGATIVE EFFECTS OF MEDIA ON SOCIETY AND INDIVIDUALS

1. A false sense of connection

2. Cyber- bullies

3. Privacy

4. Decreased Productivity

TEXT INFORMATION AND MEDIA

Text – the esteemed backbone of information.

TEXT a simple and flexible format of presenting information or conveying ideas whether
hand-written, printed or displayed on-screen (Source: MIL TG by CHED) any ‘’human-readable
sequence of characters’’ that can form intelligible words (Rouse, 2015)

Text media – technology answers establishment focused on giving elite in set groundbreaking
answers to small business technology misgivings. It gives a diversity of digging up. It also
allows us to save our customer’s cash by leveraging our sturdy associations through knowledge
hardware, software, and answer breadwinners throughout the nation.

Selecting Criteria in Text Information and Media

1. Demographic – Be clear to the intention of the piece.

2. Legibility – Save more fancy and eye-catching layout for headlines and titles

3. Copy length – The amount of appropriate legibility or simplicity is greater than if the
typeface were being used for a few lines or a chapter of two. A typeface with a bit more
personality can be noticed, because the reader’s mind is less to be disturbed.

4. Font family size – Determine earlier how huge or large a font family is required to see all
your typographic need

TYPES OF TEXT DESCRIPTION

 HYPERTEXT serve to link different electronic documents and enable users to jump from one
to other in a nonlinear way

PLAINTEXT or UNFORMATTED TEXT fixed sized characters having essentially the same
type of appearance

FORMATTED TEXT appearance can be changed using font parameters (bold, underline, italic,
font size, font color, etc.)

TYPEFACE also called font, font type, or type refers to the representation or style of a text in
the digital format usually comprised of alphabets, numbers, punctuation marks, symbols and
other special characters

DESIGN PRINCIPLES AND ELEMENTS

1.EMPHASIS - importance or value given to a part of the text-based content
 make the text bold  have a heavier weight  enlarged
 Italicized  darkened or lightened
2. APPROPRIATENESS - how fitting or suitable the text is used for a specific audience,
purpose or event
3. PROXIMITY - how near or how far the text elements from each other •when two things are
closely related, bring them close together
4. ALIGNMENT - how the text is positioned in the page • left, center, right, or justified
5. ORGANIZATION - conscious effort to organize the different text elements in a page •
ensures that while some text elements are separated from each other, they are still somehow
connected with the rest of the elements in the page
6. REPETITION - consistency of elements •unity of the entire design •repeating some
typefaces within the page
7. CONTRAST - creates visual interest •two elements are different from each other
. white text on a dark background . thin elements with wide elements
. large font with a small font . cool color and
. serif and sans serif
. warm color
.
VISUAL INFORMATION AND MEDIA
It is also the type of communication that can reach many people in different country. A
technology that have intentional to the people to have more audience commonly in the public
places to give or provide more information like the news, political issues, entertainment,
business.

FORMS OF MEDIA

 Business Letters

 Presentation Letter

 Meeting

 Announcements

 Policies

Characteristics of Visual Information and Media

1. Have new more Textures Adventures .

2. New kind of ways to represent the world.

3. To expand ideas between the media, the audiences, and the community .

4. To have more concept in doing or using technology and media.

5. To develop more organizations.

Advantages of Visual Information

1. It is very fast 3. Influence 5. Have clear visions

2. Keep in memory longer 4. Effective 6. Easy to connect

Disadvantages of Visual Information

1. Higher priced

2. Needs time and effort

3. Not detailed information’s

4. Decrease of Focus oneself

5. Lose of elaboration

14 types of design and elements

a. The harmony- The main goal of having a graphic design .

b. Methods Using – Have the ability, sense , elements and basic.

c. Balances – Have the quality and be calm the equilibrium.

d. Type – to produce the correct balance in the dynamic and attentions .

e. Hierarchy – to emphasize the images and text to have good designs.

f. Scale/ Proportions – using the correct relative size of the contents.

g. Dominance/ Emphasis – to correct the color , size, text, images and position on it.

h. Similarity and contrast – Important elements that is not existing .

i. Color- use to design the elements to have beautiful outcome .

- determined by its hue(name of color), intensity(purity of the hue), and value(lightness or

darkness of hue)

- used for emphasis, or may elicit emotions from viewers

j. Tones – make the highlight have an impact on the audiences.

k. Forms - have an dimensional, like the height, size, the width.

- a figure having volume and thickness

- An illusion of a 3 dimensional object can be implied with the use of light and shading

- An be viewed from many angles

l. Shapes – give some good ideas make the article more interesting

- a geometric or organic area that stands out from the space next to or around it, or because of
differences in value, color or texture

m. Textures – to attract the people and have meaningful meaning.

- way a surface feels or is perceived to feel

- illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in
objects

n. Uses – the colors that can emphasize the content and to design it .

VISUAL INFORMATION VISUAL MEDIA

EXAMPLES OF VISUAL MEDIA

• Photography • Screenshots • Data Visualization (charts

and graphs)
• Video • Infographics
• Comic Strips/Cartoons
 • Memes • Visual Note-Taking

PURPOSE OF VISUAL INFORMATION

 gain attention

 create meaning

 facilitate retention

AUDIO INFORMATION AND MEDIA

What is an Audio? - sound, especially when recorded, transmitted, or reproduced

AUDIO MEDIA - media communication that uses audio or recordings to deliver and
transfer information through the means of sound

Audio Formats

1. Analog - probably the oldest type f recording audio when it comes actually to recording
audio as it involved heavy machines recording an Analogs signal

2. Computer Filesa

Types of Audio Information

1. Radio Broadcast - live or recorded audio sent through radio waves to reach a wide
audience
2. Music - vocal or instrumental sounds combined in such a way as to produce beauty of
form, harmony, and expression of emotion
3. Sound Recording - recording of an interview, meeting, or any sound from the
environment
4. Sound Clips / Effects - any sound artificially reproduced to create an effect in a dramatic
presentation (ex. sound of a storm, or a door)
5. Audio Podcast - a digital audio or video file or recording, usually part of a themed series,
that can be downloaded from a website to a media player or a computer
Ways to Store Audio Information:
1. Tape - magnetic tape on which sound can be recorded
2. CD (Compact Disc) - a plastic-fabricated, circular medium for recording, storing, and
playing back audio, video, and computer data
3. USB Drive - an external flash drive, small enough to carry on a key ring, that can be used
with any computer that has a USB Port
 4. Memory Card (aka Flash Memory Card or Storage Card) - is a small storage medium
used to store data such as text, pictures, audio, and video, for use on small, portable, or
remote computing devices.
5. Computer Hard Drive - secondary storage devices for storing audio file
6. Internet / Cloud - websites or file repositories for retrieving audio files, and more
precisely the files are stored in some datacenter full of servers that is connected to the
Internet

Characteristics and Purposes of Sound

1. Volume – intensity of a sound
2. Tone – the audible characteristic of a sound
3. Pitch - is how high or low a sound is
4. Loudness - refers to the magnitude of the sound heard
Purposes of a Sound:

• Give instruction or information. • Provide feedback. • To personalize or customize

Elements of Sound Design:

1. Dialogue - speech, conversation, voice-over

2. Sound Effects – any sound other than music or dialogue

3. Music – vocal or instrumental sounds (or both) combined in such a way as to produce
beauty of form, harmony, and expression of emotion

Principles of Sound Design:

1. Mixing – the combination, balance and control of multiple sound elements
2. Pace – time control, editing, order of events (linear, non-linear or multi-linear)
3. Stereo Imaging – Using left and right channel for depth. This refers to the aspect of
sound recording and reproduction.
4. Transition – how you get from one segment or element to another

MOTION MEDIA
Motion media is a form of media that has the visual appearance of a moving text, picture
and graphics on a display where its main purpose is to communicate in more and different
ways.

Can be a collection of videos, footage, videos. It is combined with audio, text and/or
interactive content to create a multimedia

MOTION MEDIA

Motion is created by rendering or showing consecutively several frames per

seconds.

SERIES of graphics or images follow a story a sequence to create a story, often called
storyboard w/c shows a set of components (audio,visual, videos etc) changing time to
create a story or message.

Different Motion Media Formats

1. F I L M
also known as Motion Pictures, it is a series of still pictures when it is a shown in a screen.
Phi phenomenon creates an illusion that viewers will perceive a continuous motion
between separate objects that is shown rapidly. This illusion was defined by Max
Wertheirmer in the early 1912.

a. Short Film

b. Documentary Film

c. Animation

2. Motion pictures in Television (TV) is Telecommunication Apparatus that is used for

receiving moving images and sounds that can be black-and white or colored with sound or
without sounds.

a. Drama

b. Reality Shows

c. Game shows

d. Talk shows

e. News

3. INTERACTIVE VIDEO - is a kind of media that a person can intercept and can do things
with the videos where a user can click a portion of the video that is clickable and if the user
clicks that certain portion of the video it will do something depending on the person who
created that interactive video.

2 TYPES OF INTERACTIVE VIDEO

a. Customizable Interactive Videos - users are enable to adjust or change

some variables on the video and then play it.

b. Conversational Interactive Videos - the video is somehow talking to the

person who is watching. This person can reply to the video just like they
are talking.

4. Others

a. Live Streaming – allows a user to broadcast live feeds that people can see. Best
example is skype.

b. YouTube – is a video hosting website where people can upload videos that allow other
people to view it.

Advantages of Motion Media

1. Motion: Viewers can observe better than motionless images.

2. Processes: There are things that require having a motion in order to appreciate or
understand things.
3. Safe Observation: Viewers can observe a phenomenon safely away from danger.

4. Skill Learning: Videos can be repeated by the user to observe it more and learn.

5. Dramatization: Can recreate history and personalities.

6. Affective learning: Viewers can have moral learnings that they can use in
their daily lives depending on the media they are viewing.

7. 7. Problem solving: Viewers can learn things from the media that will help them
on their problem solving skills by themselves.

8. Cultural understanding: Appreciating other cultures by viewing videos that are

related to others cultures.

9. Establishing Commonality: People with different perspectives can discuss their

own view on the media with others.

Limitations of Motion Media

1. Fixed Pace – Some media cannot be interrupted.

2. Still Phenomena – Sometime motion media are not applicable to other things like map,
diagram and others.

3. Misinterpretation - Misinterpretation is not common to Motion media; many people

misinterpret things because they have different perspective.

4. Cost - Equipment and materials are required by Motion media like computers,
televisions, smartphones and others that are more expensive than a typical media.

Forms of motion media

 Informal – created by individuals often for personal use.

 Formal – created by professional who follows industry standards in creating, editing

and producing motion in media

Formal production of animation steps:

 Writing a Story

 Script is written and dialogue is recorded

 Animators sketch major scenes; in between fill in the gaps

 Background music and background details are added

 Drawings are rendered