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SOSYOHAJOORI
SOSYO HAJOORIBEVERAGES
BEVERAGESPVT.
PVT.LTD.
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PREFACE
“For the things we have to learn before we can do them,
we learn by doing them.”
T
his quote of aristelo tells us about that we can also learn things by doing them and
develop our knowledge, skills, ideas, thinking. Practical learning help us to know
about people’s mindset, behavior and that pursue us to do thing very well.
This summer internship training helps us to learn about managerial concept that we learn
from books. But application of this things is difficult how all this done we learn from
company’s real operation that company perform from their resources which are limited
and how they can manage all this things. The training was conducted to understand the
structure, function and processes of various departments and their interdependence. During
the course of our training, we were able to successfully interact with the employees of the
organization, retailers and even the consumers of the product.
Sosyo Hajoori beverages private limited is not only beverage company that provide cool
beverages, soft drink but it also helps to learn organization structure.This training made us
understand clearly the environment of the company, in depth knowledge of all the
departments and implementation of theoretical concepts in the practical world.
The slogan that company gave which bring patriotism in us and also promote their brand
image that says that our country our pride which promote made in India.
ACKNOWLEDGEMENT
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e are very thankful to our college “BRCM COLLEGE OF BUSINESS
W ADMINISTRATION” which gives us 2chance to take part in this corporate

event. That help us to enhance our knowledge in managerial aspect. We are
also very happy that our faculties provide useful guidelines and suggestion to make our
training great.
We are very glad that Sosyo Hajoori beverages Pvt. Ltd. Give us opportunity to work as
trainee at their plant. Sosyo teaches us all concept of management in very practical and
fruitful way. working as a part of their unit we learn integrity in organization, product
management and many more things. We are also very glad that staff and our guide of the
company gives us opportunity to learn about ideas, strategy and company’s methodology.
We are sincerely thankful to the guide and officer of the unit for providing us necessary
information, which we have incorporated in this report. Last but not least we would like to
express my deep sense of gratitude to all who guided us with their valuable suggestion.
Thank you,
Lakdawala Neel
Ariwala Parth
DEPARTMENTAL VIEWS
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e have selected the “Sosyo Hajoori beverages Pvt. Ltd.” for the purpose
W
department.
of my summer training project and improve my knowledge about finance
department, marketing department, human resource department, production
The important department is finance department because in this department a huge

amount of capital are required. “finance is life of business.” We study deeply that what
should be the profit & return on investment of the company in the year we also study the
liquidity & creditworthiness of the company. It discloses the present efficiency and key
factor of the company.
The second important department is marketing department. in this department. We study

that what is present segmentation & what should be the coming requirement of the
consumer. We also learned that how to satisfy the customer need & wants specifically and
creatively.
The third important department is human resource department that give me clear ideas
of how selection and recruitment of the employees is done in the company. We also study
how much important given to the employees.
The forth important department is production department.I have learn that how to use
raw material bitterly in process of product. so, we can easily reduce the all over the cost of
production of product.
INTRODUCTION OF INDUSTRY
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'S
oft Drinks are one of the most popular drinks, which are consumed on all types
of occasions, the demand for soft drinks is increasing day by day due to
changing climatic conditions, liking for fast food and changing culture (increase
western culture), It includes all types of non-alcoholic, carbonated and flavored beverages,
These artificially sweetened drinks are available in different flavors, different sizes and in
different packages,
Soft drink is a fast moving consumer goods (FMCG), Soft drinks are consumed for various
reasons and in various occasions by consumers based on various aspects like price,
convenience, medicinal value and social status, Developing urbanization, changing food
habits, changing climatic conditions and increasing population will contribute to growth of
soft drink industries in the near future.
The main production of soft drink was stored in 1830‘s & since then from those
experimental beginning there was an evolution until in 1781, when the world‘s first cola
flavored beverage was introduced, These drinks were called soft drinks, only to separate
them from hard alcoholic drinks, This drinks do not contains alcohol & broadly specifying
this beverages, includes a variety of regulated carbonated soft drinks, diet & caffeine free
drinks, bottled water juices, juice drinks, sport drinks & even ready to drink tea/coffee
packs, So we can say that soft drinks mean carbonated drinks.
FMCG SECTOR AT BRIEF
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy
with Household and Personal Care accounting for 50 per cent of FMCG sales in India,
Growing awareness, easier access and changing lifestyles have been the key growth drivers
for the sector, The urban segment (accounts for a revenue share of around 55 per cent) is
the largest contributor to the overall revenue generated by the FMCG sector in India
However, in the last few years, the FMCG market has grown at a faster pace in rural India
compared with urban India, Semi-urban and rural segments are growing at a rapid pace and
FMCG products account for 50 per cent of total rural spending.
Achievements
• Number of mega food parks ready increased from 2 between 2008-14 to 13
between 2014- 18,
• Preservation and processing capacity increased from 308,000 during 2008-14 to
1,41 million during 2014-18.
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Market Size
The Retail market in India is estimated to reach US$ 1,1 trillion by 2020 from US$ 840
billion in 2017, with modern trade expected to grow at 20 per cent - 25 per cent per annum,
which is likely to boost revenues of FMCG companies, Revenues of FMCG sector reached
Rs 3,4 lakh crore (US$ 52,75 billion) in FY18 and are estimated to reach US$ 103,7 billion
in 2020, The sector witnessed growth of 16,5 per cent in value terms between July-
September 2018; supported by moderate inflation, increase in private consumption and
rural income,
CATEGORIES IN FMCG SECTOR
FMCG
FOOD AND HOME AND

CIGERATTES ALCOHOLE
BEVERAGES PERSONAL CARE
HOME AND PERSONAL CARE
Fabric wash (Laundry soaps and synthetic detergents), Household

cleaners (Dish/Utensil/Floor/Toilet cleaners), Air fresheners,
Insecticides and Mosquito repellants, Metal polish and Furniture polish;
the major players being; Hindustan Lever Limited, Nirma and Ricket
Colman.
FOODAND BEVERAGES
Confectionary, Dairy products, Rice, Sugar, Vegetables, Processed foods, Ice
creams, Bakery products, Cereals, Chocolates, Snack food, Beverages, Soft
drinks, Tea, Health beverages, Juices, Coffee, Bottles water.
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BUBBLES IN INDIAN SOFT DRINK MARKET.
E
ven though traditional and homemade drinks will always remain popular,
packaged beverages are gaining traction with Indian consumers who are now
frequently reaching for their more convenient-to-consume counterparts—soft
drinks. While consumption is on the rise, soft drink manufacturers have some distance to
go before they fully capitalize on the opportunity.
Over the past two years, the soft drink industry has seen a value growth of 11% compound
annual growth rate (CAGR) and a volume growth of 5% CAGR. In total, 1.25 billion people
in the country drink 5.9 billion liters of soft drinks in a year. This makes India’s per capita
soft drinks consumption large, but just 1/20th of that of the U.S., 1/10th of Kuwait, 1/8th
of Thailand and Philippines, and one-third of Malaysia’s.
PER CAPITA CONSUMPTION OF DRINK IN LITERS
Driving up per capita consumption of soft drinks in India, calls for decisive action by the
industry to catch up with the growth rate of other fast moving consumer goods (FMCG)
including the food basket, which currently outpace soft drinks (Food CAGR is 9%). Over
years, the soft drinks category has also been affected by issues related to health concerns
and pressure from government policies. However, there have been sporadic efforts to drive
growth in rural areas in recent years, which have received only a tepid response, as rural
consumption levels still stand at two-third of that of consumption in urban areas.
STANDING STILL? SPORADIC EFFORTS TO DRIVE GROWTH IN RURAL AREAS

HAVE RECEIVED A TEPID RESPONSE, WITH RURAL CONSUMPTION LEVELS
STILL STANDING AT TWO-THIRDS THAT OF URBAN CONSUMPTION.
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Among all beverages, we see that carbonated soft drinks (CSD) are firmly in the lead,
followed by non-carbonated mango-flavored drinks.
Some segments within soft drinks have seen value growth on the back of price increases,
but consumption trends have definitely shifted over the last three years with growing
preference for health-based drinks including dairy products.
THE THREE GROWTH DRIVERS FOR THE SOFT DRINK SEGMENT
Small evolving segments like dairy may not be sufficient to eitheri drive the per capita
consumption or bring in the desired growth for this category. The first challenge that this
category faces is to outpace other impulse consumption and traditional options available
and clock high single-digit growth in volume. Moreover, the category is dependent on
soaring summer temperatures across the country, and a delayed onset of rain and winter
can affect demand.
We identified three winning strategies that give growth impetus to India’s soft drink
category.
• Continuous and aggressive focus on innovations
• Making the category season-neutral
• Focus on execution
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63% OF CONSUMERS SAY THEY LIKE IT WHEN MANUFACTURERS
INTRODUCE NEW PRODUCTS, AND 57% SAY THEY PURCHASED A NEW
PRODUCT DURING THEIR LAST SHOPPING TRIP.
HISTORY OF SOFT DRINK INDUSTRY.
1798
The term "soda water" first coined.
1810
First U.S. patent issued for the manufacture of imitation mineralwaters.
1819
The "soda fountain" patented bySamuel Fahnestock.
1835
The first bottled soda water in theU.S.
1850
A manual hand & foot operated filling & corking device, first usedfor bottling soda water.
1851
Ginger ale created in Ireland.
1861
The term "pop" first coined.
1874
The first ice-cream soda sold.
1876
Root beer mass produced for public sale.
1881
The first cola-flavored beverage introduced.
1885
Charles Aderton invented "Dr Pepper" in Waco, Texas.
1886
Dr. John S. Pemberton invented "Coca-Cola" in Atlanta, Georgia.
1892
William Painter invented the crown bottle cap.
1898
"Pepsi-Cola" is invented by Caleb Braham.
PARTNERS IN PROGRESS
1913
Gas motored trucks replaced horse drawn carriages as delivery vehicles.
1919
The American Bottlers of Carbonated Beverages formed.
1920
The U.S. Census reported that more than 5,000 bottlers now exist.
Early 1920's
The first automatic vending machines dispensed sodas into cups.
1923
Six-pack soft drink cartons called "Hom-Paks" created.
1929
The Howdy Company debuted its new drink "Bib-Label Lithiated Lemon-Lime Sodas"
later called "7 up". Invented by Charles LeiperGrigg.
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1934
Applied color labels first used on soft drink bottles, the coloring was baked on the face of the
bottle.
1952
The first diet soft drink sold called the "No-Cal Beverage" agingerale sold by Kirsch.
1957
The first aluminum cans used.
1959
The first diet cola sold.
1962
The pull-ring tab first marketed by the Pittsburgh Brewing
Coca Coca – –– – Cola India Cola India Cola India Cola India
PARTNERS IN PROGRESS
1965
Soft drinks in cans dispensed from vending machines.
1965
The reseal able top invented.
1966
The American Bottlers of Carbonated Beverages renamed The National Soft Drink Association.
1970
Plastic bottles are used for soft drinks.
1973
The PET (Polyethylene Terephthalate) bottle created.
1974
The stay-on tab invented. Introduced by the Falls City BrewingCompany of Louisville,
KY.
1979
Mello Yello soft drink is introduced by the Coca Cola Company ascompetition against
Mountain Dew.
1981
The "talking" vending machine invented.
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SOSYO AT AT GLANCE
T
he journey of Sosyo dates back to India’s pre-independence era. Mr. Abbas
Rahim Hajoori, a youngster of Surat, had ventured into bottling a British beverage
brand. The Indian independence movement was in full swing and the resolve of
consuming Indian goods was at its
peak. In such scenario, this
youngster decided to launch
India’s first homegrown
carbonated cold drink in 1923.
In 1957, this cold drink was

renamed ‘Socio’, to entrench itself
as a social drink from Sosyo Hajoori Beverages Pvt. Ltd. The brand name stems from the
Latin word, ‘Socious’. With passage of time, it was noticed that people called it ‘Sosyo’
instead of ‘Socio’.
Sosyo eventually became a unique brand as India’s first cold drink, befittingly positioned
as, ‘Apna Desh Apna Drink’.
In 1923, a Dawoodi Bohra Muslim teen named Abbas Abdul Rahim Hajoori, who used
to bottle Vimto, a British soft drink, became inspired by Mahatma Gandhi's Swadeshi
movement. He gave up Vimto and started manufacturing a soft drink with a unique alcohol-
like taste which he named 'Whisky No'. It was a hit in Surat, and its popularity spread
beyond the city. The founder died early and his brother took up the reins. In 1957, Whisky
No was renamed 'Socio', to suggest a social drink. But people often spelled it 'Sosyo' and
"it has been Sosyo ever since," saysHajoori.
He proudly shows off a 1962 picture of Jawaharlal Nehru sipping Sosyo during a visit to
Navsari district near Surat. Over the years, through franchisees, Sosyo made its mark in
several parts of Gujarat, including Ahmedabad, Rajkot, Porbandar and Baroda. It was also
sold in Goa, Kochi and Udupi, but distribution to those places was discontinued, as
financial problems in the family business made it unviable.
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The product went on to become a smashing hit across Surat, with its popularity spreading
far and wide, beyond the Diamond City.
With passage of time, Sosyo Hajoori Beverages Pvt. Ltd. Launched over 100 flavours and
earned the distinction of being ranked as one of top 1000 brands in India. The Company
has multiple franchises and handles over the entire spectrum of distributors across India.
Warm patronage and consistent quality have always been the bedrock of the Sosyo Hajoori
Beverages Pvt. Ltd. Success Story, securing their position as forerunners of India’s Cold
Drink Market and being reckoned as a leading brand in the Indian market.
At Sosyo Hajoori Beverages Pvt. Ltd., the focus has always been on growing in the market
rather than emulating the competitors’ strategies. The Company has 16 manufacturing units
and 21 Franchiselettes across India and exports to countries like UAE, Zambia,
Switzerland, USA, UK, New Zealand, South Africa, Canada, Australia, to name a few.
Sosyo is a mixture of grape and apple cider with some ingredients imported from
Germany and Italy.
It is a specialty Beverage company. Besides ‘SOSYO’-Hajoori’s has other brands like

KashmiraJeera Masala Soda, Lemee Lemon, LemeeOrange Flavor, ‘Ginmil Soda’-a
gingerly lemon flavour, ’Hajoori’s plain Soda’, S’eau mineral water, energy drink runner,
and the premium range of Opener which has rich flavour of pineapple, Ice-cream soda,
Raspberry, Ginger ale, Tonic water, Ginger, Spicy cola and Nimbu soda 100% natural. The
various packing includes 200ml, 300ml. in the glass bottles and 350ml, 500ml, and 1.5liters
in pet take away, CAN 250ml for Sosyo, Kashmira& Runner and special packing in 300ml.
glass bottles pet take away for exports.
Hajoori and Sons has over 100 flavors.
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History and foundation
T
he foundation was laid
when a young boy in his
teens- Abbas Abdul
Rahim Hajoori began his career
selling aerated drinks made by
various British bottels. Young
Hajoori had the tremendous vision
to prove the competence of Indian
and foreign brands.
Mr. Abbas Abdul Rahim Hajoori

It was the vision that laid the foundation of a new era in the Indian soft drinks
industry in the form of Hajoori& Sons which later came out with one of the
phenomenal brand in India-SOSYO.
Since 1923 saw the foundation of Hajoori Sons in Surat, Gujarat, but fate did not
deem to let the founder enjoy the success. The reins were taken over by
Mr.Mohsin Abdul Rahim Hajoori, after
the ultimately demise of his elder
brother. He did not have to look back
since then. With the renewed vigour of
the next generation, the business reached
new heights in the 70’s and 80’s. Today
SOSYO has become a formidable brand
and is all set grown further
Mr. Mohsin Abdul Hajoori
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HAJOORI’S STRUCTURE
VALUES of COMPANY
INTEGRITY
 They are honest and the straight – forward

with Each other.
With A stronger base of over
 They uphold the values and principles in 95,000 retailer outlet, seven
every action and decision. franchises and over 250
distributor’s network, Sosyo
 They believe and do what they say and is now looking for trade to
share its vision. Sosyo Now
demonstrate good character and encourage has a vision to grow as a
National Brand through
an good atmosphere of mutual trust and Franchising Network all over
respect. India. With its strong
Exporters, exporting to the
US, UK, CANADA, AFRICA,
NEWZEALAND,
AUSTRAILIA, UAE and
LEADERSHIP other places.
 They believe in persistence of high efforts

and performance.
 They are all leaders in their area of
responsibility with deep commitment to
deliver leadership results.
 They do not carry resistance from market Their mission is to build over
selves a full fledge beverages
competition and strong focus on our goals company having an
exceptional hold on people’s
to achieve leadership objectives and
taste. With is unique and
strategies. exclusive flavour.
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LOYALTY
 They build our organisation from within , promoting, and rewarding people without
regard to any difference unrelated to performance.
 They respect our employee ,colleagues, customer ,vendor and consumer and treat
them as we want to be treated
 They accept personal accountability to meet the business needs improve our system
and help others to improve their effectiveness.
 They all take ownership, treating the company's assets as our own and behaving
with the company's long - term success in mind.
DISCIPLINE
 They have focused attitude of self-control the device the systematic and consistent
work environment.
 They believe in power of discipline it is a matter of stopping your talk and starting
your walk
 The more you walk, the harder it is to walk
 They have a strong desire to improve and win in the market place.
RESPECT
 They respect everyone around us.

 They believe in helping each other to grow.
 They respect the innovation ideas and suggestions as we believe that change lead to
learning & development.
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Important events
1955
First Franchise in Navsari, Sosyo being the first Soft Drink Company to opt for franchising
1957
“SOSYO” was named. Earlier it was spelt ‘Socio’.
1962
First printed glass bottle was launched.
1962
Franchise in Mumbai was established.
1965
Franchise in Rajkot was established.
1974
New factory was established at Sosyo Circle, Surat.
2010
“Apna Desh Apna Drink” positioning statement was launched.
2011
Head-office and Factory at Bhatpore-Ichchapore in Surat was established.
2013
Sosyo & Kashmira cans were launched.
2014
Full Sleeves Bottles and 250ml packaging Pet Bottles were launched
2016
Launched new Product “OPENERS”& energy drink “RUNNER”.
2019
Launched new Product “JEERA XTREME”.
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Environment Friendly
I
n order to bring a nature-friendly environment in our Business, we decided that the
integral part of our unit should be organic. Our setup supports the organic and
environmental issues at almost all stages in Soft Drink. Our expansion of unit was
inspired by the ‘green factory’ concept.
Exports
SOSYO HAJOORI BEVERAGES PVT LTD. is gradually expanding its network to

various countries. In our first attempt of expansion, we have established a reputed name in
Canada, UK, Australia, and other countries with contract filling in the USA.
Our Brand: Sosyo, Kashmira, Lemee (Orange, Lemon, Ginlim) and Soda are available in
various departmental stores of UAE, and various other cities of UK, USA, Canada, New
Zealand, and Africa. Very soon franchise will set up plants in the USA, UK, Canada,
Zambia – Africa and other countries.
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Distribution Network
The entire group sells around 20 lacs crates per annum all over. SOSYO has a market share
of nearly 29% in Gujarat, The entire group services over 95,000 outlets all over catering
through 20+ manufacturing units. The Distribution Network consists of 16 franchises, 4
franchise letters and more than 350+ distributors throughout, which ensures that all the
outlets are served regularly and that nobody is missed even in the remote areas.
Gujarat
Maharastra
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Rajasthan
Madhya Pradesh
Franchise network
Sosyo is now looking for new business partners to share its vision. The profile
they are looking for is growth desirous, progressive with an open mind and ready
to take on the challenge.
What they offer is full technical support and guidance in erection and
commissioning of the plant in selection and training of man power, advertising
and marketing support and of course world class specially products.
FRANCHISEE NETWORK
• Sosyo product- Mumbai- branch of Hajoori and Sons
• Indian Square Beverage - Ahmadabad
• Giriraj Beverages - Rajkot
• Kanchan Bottling –Porbander
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Quality Approval
Customer satisfaction is our sole motto. Our definition of customer includes every person
who comes in the business with us. We understand that our market and our industry are fast
changing and we accept that change brings the opportunity to grow and improve.
That's why we are proactive in realizing new ideas and encouraging innovation in
everything we do. We operate our business in the same way we lead our personal lives. We
are honest, open and generous. This is a moral choice - but it is also a commercial
imperative. Our market reputation depends on how we behave. To maintain the trust and
confidence of our customers, suppliers, colleagues and employees, we act with integrity at
all times. And by acting with integrity, we in turn get the best from others.
We recognize the importance of individuals and value their contribution. We are all team
members and yet retain a strong personal accountability - and so we recognize and reward
both individual and collective achievement in order to encourage further and greater
achievement in the future.
Setups
Setups Hajoori and Sons has a fully automated state- of-the-art plant in Surat, Gujarat. To
cater to its demands in every district, cities, town and villages the company has setup plants
in Mumbai, Surat, Vadodara, another in Rajkot to cater to surendranagar’s, Kachh
Ahmadabad, Rajkot, and Porbander. To cater to the demands in the U.S market the
company has setup contract filling in 2 major places in the U.S.
New Setup
They are also planning to set up our manufacturing capacity at Jaipur and Indore for which
active planning is going on.
ABOUT US
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LOCATION AND CONTACT
NAME SOSYO HAJOORI BEVERAGES PVT. LTD.

ESTABLISH 1923
YEAR
REGISTER Plot no. 243-344, bhatpore GIDC, near ITI college,
ADDRESS hazira magdalla road, Surat – 394510,Gujarat, India
CONTACT NO. +91-9924947099
EMAIL marketing@hajoori.com
ADDRESS
WEBSITE www.hajoori.com
LOCATION
GSTIN 24ABACS0959C1ZO
CIN U15136GJ2018PTC101573
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ORGANIZATION STRUCTURE
(HR Manager) HR Assistant
Sales
Executive
(Marketig Sales
Manager) Supervisor
Salesman
Cashier
(Finance
Hyderbhai Accountant
Abbas Hajoori
Hajoori Manager)
(chairman)
(director) Auditor
Alisagar Chief Assistant
Hajoori Chemist Chemist
(CEO)
Forman
Checking
(Production Helper
Manager) Supervisor Washing
Labour
(Dispatch
Manager)) Diploma
Helper
Holder
Engineer
Expense
Helper
Holder
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MARKETING DEPARTMENT
INTRODUCTION
M
arketing is a societal process by which individuals and group obtain what they
need and want through creating, communication, offering and freely
exchanging product and services of value with other. For a managerial
definition, marketing is obtained described as ‘Art of Selling Product’. But people are
surprised when they hear that the most important part of marketing is not selling! selling is
not only the tip of the marketing iceberg.
The marketing concept holds that the key to achieving its organizational goal consists of
the company being more effective than competitor in creating, delivering and
communication superior customer value to its chosen target market.
As a unique marketing strategy Sosyo makes different image in mind of customers

especially in Gujarat region. not only from quality perspective but also from new and
Marketing
Manager
Regional Deputy Area Territor Sales

Reginol Senior Area sales y Sales Executi
sales sales
manager sales manag Manage ve
manager manager er r
exciting offers, sponsorship, event organizing and many more things.
FUNCTIONS OF MARKETING DEPARTMENT
• Marketing manager makes a plan to sale/ to push/ to promote the finished goods into
the market as per the master plan given by the directors.
• The marketing manager gives the written sales plan to the senior marketing
executives area-wise.
• The sales-executives take the written plan from the senior marketing executives &
give to route executives.
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• The route executives sales the product along with the promotional- scheme with the
help of helper from point to point.
• Responsibility of marketing department
SETTING NEW TARGET MARKET
DEVELOPMENTOF NEW PRODUCT
PROMOT SALES
GETTING FEEDBACK FROM CUSTOMER
GETTING KNOWLEDGE ABOUT COMPETITORS.
DOING A NEW AND ATTRACTIVE PROMOTINAL

ACTIVITY.
Marketing Environment Successful companies take an outside-inside view business. They

recognize that the marketing environment is constantly presenting new opportunities and
threats, and they understand the important of continuously reinvented one of its brands to
keep up with the changing marketing environment is Sosyo.
Demographic Environment
Marketers are keenly interested in the size and growth rate of population in cities, regions
& nations; age distribution and ethnic mix; educational levels; household patterns; and
regional characteristics and movement, because people make up markets. Similarly Sosyo
also keeps a close watch on the population, the growth rate of population in cities and in
rural areas and also age which plays an important role in the demand of the product.
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Economic Environment
Marketers require purchasing power as well as people. The available purchasing power in
an economy depends on current incomes, savings, debts and credit availability. Similarly
Sosyo considers the incomes, Savings, debts and credit availability of the consumers.
Hence, depending on the type of the market in a particular area, marketing is done
accordingly.
Natural Environment
Marketers need to be aware of the threats and opportunities associated with four trends in
natural environment: the shortage of raw material, especially water; increased cost of
energy; increased pollution levels; and the changing role of governments. In the same way
Sosyo is also aware of the threats and opportunities which are associated with the trends in
natural environment.
Technological Environment
One of the most dramatic forces shaping people‘s lives is technology. The marketers should
monitor the following trends in technology: the pace of change, the opportunities for
innovation, varying R&D budgets and increased regulations. Such of the above trends in
technology have been given greater importance Sosyo.
Political-Legal Environment
Marketing decisions are strongly affected by development in the Political and Legal
Environment. This environment is composed of laws, government agencies and pressure
groups that influence and limit various organizations and individuals. Marketing decisions
in Sosyo are made according to the development in these political and social environments.
Social-Cultural Environment
Society shapes our beliefs, values and norms. People absorb, almost unconsciously, a
worldview that defames their relationships to themselves, to others, to organizations, to
society and to the nature. Sosyo also has to face the social-cultural environment. The
existence of subcultures, shifts of secondary cultural values through time, etc are observed.
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Target Market
India‘s middle class population is as big as entire US‘s population. The standard of living
of Indians has been steadily increasing. A suitable GDP growth of around 8%-9% is going
to take India into a different league in the coming years. The rise in disposal incomes of
Indian population is expected to spur demand for the most of the consumer goods. To take
the advantage of this consumer boom of the 21st century, Sosyo Hajoori Beverages Pvt.
Ltd. is embarking on a new venture to make a dent in the city of Mumbai and then slowly
expanding to the other parts of the country.
Industrial Buying Behavior
In Sosyo Hajoori Beverages Pvt. Ltd. the finished goods are sold to the customer directly
by going at their store and as such no orders are taken expect special orders. Here the
salesman regularly goes to the customers and supply them the goods as per their
requirement. If the customers need the goods urgently, they contact directly at the company
through telephone. They specify the quantity of brand they need, place to deliver, data and
time of delivery, etc also the order of marriage, party, inauguration, meeting etc is taken. If
any customer has to give a large order, they give order before 2-3 days so that company
can manage efficiently. The customer checks the order and verify and signature of the
customer is taken on the sales bill. So in such manner customer orders are processed.
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MARKETING MIX
M
arketing mix consist of 4 p’s
PRODUCT
PRICE
PLACE
PROMOTION
Now we see how Sosyo hajoori’s marketing mix works.
PRODUCT
With success in soft drink market. Hajoori and Sons has developed into a full soft drink
company with a variety of products. they don't call this as apana products but tastes of
people. Their products are:
Sosyo
Sosyo is the oldest amongst all the Indian fizzy drinks available in the market today. For
decades, it has retained its unique taste and ruled the heart of millions all over the world.
A cider based fruity drink made of apple and grape cocktail with a punch and tastes
divine when served chilled. Apna desh Apna drink.
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Sosyo Jeera Xtreme
Sosyo Jeera Xtreme is a fizzy and

a tasteful summer beverage. It’s a
great drink with the magical taste
of jeera combined with great
Indian spices. Grab a Sosyo Jeera
Xtreme whenever you want to
feel like enjoying summers more
with the zest and the zing, so jive
with Sosyo Jeera Xtreme all along!
It’s replete with goodness of jeera and solid good punch of a handful of indian spices. Jeera
water is considered a miracle drink because it can solve a lot of health issues. A jeera masala
drink boosts your metabolism, relieves constipation and improves digestion. It also helps
in fat loss.
Kashmira Jeera masala
Kashmira can be viewed as a healthy digestive drink

that can be had after heavy food, to aid in the digestion
process. Kashmira Jeera Masala is made with herbs and
jeera (cumin seeds), which aids in digestion. Kashmira
is aimed at consumers who are inclined to improve their
health by consuming healthy foods and beverages.
Kashmira is just the right beverage for health, conscious

people who want to be healthier by consuming the right
kind of drink besides consuming their favorite foods.
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Ginlim
Ginlim is a unique blend of ginger and lemon, which has a natural, crisp and refreshing
taste. Ginlim has rich flavors of lemon which is blend with customer’s taste.
Hajoori’s soda
Hajoori’s Soda is the authentic, bold soda that blends with the rich and colourful history of
the company since Independence. It’s the soda with sparkle, extra bubbles, power, strong
refreshing and an ideal companion.
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Openers
A refreshing new range of drink that is crafted to

open up your senses and help you explore a whole
new vibrant and refreshing World. It is available in
six exciting range of tastes – Ginger, Ginger Ale,
Raspberry, Pineapple, Ice-cream drink, and Nimbu.
Opener is the new product and flavours are

completely new that not other brand bring that.
Flavors of opener that put new taste on tongue. With

a unique mixure blend ginger with mild lemon taste.
And flavor of raspberry, pineapple are so natural to

taste and most special drink is flavor of vanilla ice
cream as a refreshing drink.
Lemee Lemon And Lemee Orange
A powerful zing of lime which simply

quenches your thirst with the tangy
variants of lemon juice taste which we all
love! Let Lemee Lemon fill you with vim
and vigour and leave you energized for
hours!
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Lemee Orange is tangy, delicious and rich in orange. It helps you quench your thirst while
giving you the unique orange juice taste we all love! Jive with Lemee Orange that fills you
with pep and liveliness and leaves you asking for more Lemee Orange.
Runner
If sports are your passion or you are looking for energy drinks for gyms, then the Runner
energy drink from the house of Sosyo Hajoori Beverages Pvt. Ltd. is just what fits the bill
for your sports energy needs. Runner is a powerhouse of energy that can come useful to
you any time before, during, or even after the sport.
which will prevent you from getting easily tired and help you compensate for the energy
lost during an arduous and tiring game. With the help of energy drinks, you will definitely
be on the top of your game!
S’eau Drinking Water
Hajoori’s Soda is the authentic, bold soda that

blends with the rich and colourful history of the
company since Independence. It’s the soda with
sparkle, extra bubbles, power, strong refreshing
and an ideal companion.
Strong, Sparkling
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S’eau Alkaline Water
S’eau alkaline water, which is ionized with a pH of 9.5, that’s incredible for your health.
Ionized water is considered to give multiple health benefits such as:
a) Pure and antioxidant
b) Slows down the aging process
c) The immune system becomes stronger
d) Removes acidic minerals
d) Hydrates more
e) Rich source of calcium, potassium and magnesium
So, drink S’eau and improve your health and fitness easily!
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PRICE
For any company pricing policy is the main thing. Because it is source of company’s
revenue. Effective pricing means good sales. Deciding the pricing policy is an important
decision in any organisation. As usual every from set the price for its product or service
whether it is manufacturing or service firm. Financial manager with the help of the
production and other department set up the price. Generally pricing policy is decided after
considering several factors.
Price setting
Prices are set by input valuation, considering production activity cost, cost of raw material,
buffer margin, other cost and profit margin. Sometimes due to uncertainty in sugar price,
transportation cost, etc. costs also increases. To avoid such situation, to company keeps a
margin on its product prices before adding profit margin.
A lot of research regarding prevailing price of the product in market is done. before
deciding price of the product, competitive price and offers also considered.
For example, on 500ml bottle of Sosyo, 100ml free. Once the company enters the
competitor’s area along change of customers is established.
Company offers discount to customers if they are competitors customers having a very
good relationship with the company. Price discount are based on sales volume i.e. number
of bottles a customer or agent or shopkeeper purchases. There is no fixed discount
percentage decided. Prices are mostly very stable. Frequent fluctuation done not occur, as
it is a competitive market. If a price of raw material such as sugar increases, the company
does not increase its final price in spite of margin are reduced.
Customers need to advance before hand and remaining payment on delivery of the bottles.
in case of good reputation of customers, the payment is delayed for a certain period decided
by the director. hajoori and sons give 15% credit period.The company holds a very stable
pricing policy with frequent fluctuations
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PRICES OF DIFFERENT PRODUCT
Plastic-PET Bottle
PRODUCT 200ML 250ML 300ML 350ML 500ML 1.5LTR

NAME
Sosyo 10 20 14 23 30 72
Kashmira 18 14 20 30 72
Lemee - 18 14 20 30 72
Hajoori Soda - - 6 10 - -
Ginlim - 18 - 20 30 72
Opener - 30 - - - -
S’eau Water - 6 - - 10 20
Glass Bottle
PRODUCT 250ML 300ML

NAME
Sosyo 12 14
Kashmira 12 14
Lemee 12 14
Hajoori Soda - 6
Ginlim 12 -
Opener 12 -
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Can
PRODUCT 250ML
NAME
Sosyo 29
Kashmira 29
Runner 99
From this price policy of company the retailers get more profit around 1.5 rupees from its
price of any soft drink of Hajoori and Sons, which is quite good compared to other
competitors.
COCA-COLA
200ML (24) 300ML (24) 500ML (24) 1.5 LTR (12)
Coke 225 310 440 470
Thums up 225 310 440 470
Fanta 225 310 440 470
Sprite 225 310 440 470
Kinley - 310 440 470
Maaza 225 310 440 470
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PEPSI CO.
200ML (24) 300ML (24) 500ML (24) 1.5 LTR (12)
Pepsi 248 316 451 482
Miranda 248 316 451 482
7 Up 248 316 451 482
Mountain Dew 248 316 451 482
Slice 248 316 451 482
Pricing strategy
As we see the prices of all different brands Sosyo and different product prices are more
attractive as they are targeting more regional customers so that can set their strategy
according to regional customer and competition with global players now rather than pricing
they are more focusing upon more customer market and quality of their product.
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PLACE
A distribution channel is the path by which all goods and services must travel to arrive at
the intended consumer. Conversely, it also describes the pathway payments make from the
end consumer to the original vendor. Distribution channels can be short or long, and depend
on the amount of intermediaries required to deliver a product or service.
Like other FMCG brand Hajoori and sons distribution channel is similar to them. A
marketing channel performs the work of moving goods comparison to customer. It
overcomes the time and possession gap that separates goods and services for those who
need or want them the distribution channel of hajoori and sons in Surat city and part of
Gujarat state is undertaken by J.S. Distributors.
Distribution channel
MANUFACTUR RETAILE
DISTIBUTOR CONSUMER
ER R
Distribution network
Sosyo has zonal, regional, area managers and advisors. Which help them to know about
current market demand and making strategy for their retailer and distributors. And also
provide enough information. Main strategy behind the sosyo effecting selling is push
strategy. They encourage their distibuter, retailer and gave them offer of travelling
packeges. So that they can put their efforts for selling their product.
Company uses distribution to display sale order level the physical products or service to
buyers or user. They include distributor, retailer and franchises. Thus,it records whole
concept of distribution channel in Hajoori and Sons.
Service channel
Hajoori and sons also uses services channels to carry out transaction with potential users.
this service channels includes warehouses, transportation, companies, banks, insurance
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companies that facilitate transactions. Company also accepts cheques, draft from the
potential buyers.
In two level distribution channel company’s product is exported to the franchises holder in
Dubai, Sharjah, Abu-Dhabi and various other cities of UAE, Lila, UK, USA, New Zealand
and Africa who thereafter tell to the retailer and to the end consumer. For Hajoori and
Sons,this is best because everything is managed by the company itself. As selling is done
directly, the company have its on salary paid and trained salesman at every place.
PROMOTION
Promotion refers to sales promotion, advertising, sales force, public relation, direct
marketing, advertising is any paid form of non-personal presentation and promotion of
ideas, goods or services by an identified sponsor. All the soft drink Co. does advertising
according to their suitability. Hajoori and Sons does advertising in the form of newspaper
ads, ads in magazine ads on TV channel. etc. The local brands does give ads in newspaper,
magazine, etc.
Hajoori and sons has made Sosyo circle on udhana-magdalla road for the purpose of
promoting their products. Also the company offers some free sample when they launch a
new product in the market. Even the multinational offers a variety of short term incentives
to encourage trail of purchase of a product.
Hajoori and Sons organised and sponsor some event like Blood donation camp, Sport day
program. Even the multinational company sponsor the Award program, reality shows on
TV, etc. website, E-mail id and telephone number to contact or communicate directly with
or solicit response Or dialogue from specific customers and prospects.
Sosyo had also given ads in radio at time when any local firm don’t even think about that
time. Always they thought for different.
Recently they are proudly associate with the bychand butia’s football academy for
Ahmadabad football league. This shows their creating impact in mind of customers in other
region.
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EXPORT MARKETING
H
ajoori and Sons Is gradually expanding Its network to various countries. In our
first attempt of expansion, we have established this are reputed name in Canada,
UK, Australia, and other countries with contract filling in the USA.
Our Brand: Sosyo, Kashmira, Lemee (Orange, Lemon) Ginlim and Soda Are available in
various Stores of UAE, and various other cities of UK, USA, Canada, New Zealand and
Africa. where is prune franchise will set up plants in the USA, UK, Canada, Zambia- Africa
and other countries.
PROMOTIONAL POLICY
Hajoori and sons faces lots of competition. Each day the customer's requirements. The taste
of customer is changes. Although the company is very much old in the soft drink industry,
it has a promotion and advertisement to sell its product.
The company is using many policies to promote their product. The Promote by advertising
in Delhi local newspapers sandesh, GujaratMitra, local cable channels like city link, Hindi
channels, summer channel and eyewitness. Nowadays company is giving their products
advertising on the radio.
To promote a product the in any competitive market, any company has establish good
relationship with the market and keep in touch with their respective Industries such as soft
drink manufacturer has to be in touch with their industries. So the most effective way to
promote their soft drink is by participating in exhibition or any fairs. They also promote
their products in local or National fairs like fairs in Surat, fairs in Bombay. Sosyo circle at
the Udhana Magdalla road is also one of its promotional activities. They also promote their
soft drink by supplying their soft drink in various international conventions held in Surat
like Giant club meeting.
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The company also gives credit period to the customers after sales. They provide 5 days
credit period to their customers and 15 days credit period to their suppliers. The company
has the objective of efficient performance and excellent quality which holds the good will
of company in promoting it. Company held led customer satisfaction as its foremost
priority. It also gives guardians to its customers is there are new to it. Thus a strong
promoting policy is backing the company.
For export advertising and promoting company use special type of packing to attract
customers and expense some money to bank extractive labelling. Sometimes company
gives banners to their customers for advertising. In the interior region outside all the
customers shop company has done wall painting promoting various brand of the company.
Hajoori and sons actively participate in a number of occasions ranging from charity shows,
educational activities and various other social activities.
As a part of company is brand promotion and good corporate citizenship company regularly
organize various contests and events such as Sosyo Cricket tournament in which various
teams from entire South Gujarat participate, power-building competitions, painting
competition at school level and various others.
PACKAGING
P
ackaging is defined as all activities of Designing and producing the container of
the product. Most of the packaging includes up to three level of materials. People
at Sosyo believe that packaging can build brand equity and drive sales. The
packages are buyer’s first encounter with product and it must be capable of turning on or
off. packaging also effects the consumers later product experiences.
Sosyo soft drink comes in a bottle, which is the primary pack. In case of the local
distribution the bottles are being sold directly but for the outside sales its comes in the crates
contents 24 bottles. The bottles are packed by pressurized Crowns. And in the case of
overseas sales they use cardboard box. And its cardboard box content 12 bottles. This
cardboard box is packed into corrugated box contents six dozen boxes.
The use packages with the attractive graphic and logo showing the product information and
specialized features so that the customer can pick the product according to his needs. The
packages also contain some special trademarks and copyrighted logos so the initiators can't
copy the product. The brand and logo of sosyo is as shown under:
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The Various packaging
includes 200ml, 250ml,
300ml, 350ml, 500ml,
1.5ltr in bottles.
Glass Bottles: 200ml.
Pet Bottle: 250ml, 350ml,

500ml, 1.5ltr.
LABELING
Label may be a simple tag attached to product or and elaborated graphic that is part of
package. It might carry only the brand name, are a great deal of information. Even if the
seller prefers a simple label, the low may require more.
Labelling provide information like Sosyo branding, ingredients, their licenses, nutrition
facts etc
Sosyo uses plastic labels to promote the product. They use this label for the PET bottles
and for glass bottles they use printed logo for socio as the brand label.
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Digital marketing
Social media
N
owadays digital marketing emerges as a new platform. Advertising in social
media, website, video massaging and promotional sponsor, any more things.
Sosyo is doing marketing in all social media platform and they are also doing marketing in
several websites. Whether it is Instagram, Facebook, twitter at all platform they have
seprate pages for all their brands.
In social media at all event, festival, days they do a post along with their respective brand
Facebook. They also organize event and gave winners a Sosyo hamper and that’s how they
create image in mind of customers.
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Brand
cult isn’t just about following, but a loyalty so deep and a commitment so strong
A that the ‘cult followers’ stand by their choice, come rain, come shine. A word
generally associated with religious following, cult found its pride of place amid
the rock music fans and eventually in the movies. In similar vein, a cold drink with a
following of its own, Sosyo has been synonymous with the word cult, which means that is
immensely popular among a particular section of people.
Taking a cue from ‘cult’, we at Sosyo Beverages Pvt. Ltd. have come up with the concept
for The Sosyo Cult. It is a speciality beverage retail outlet, where we bring our products
closer to our customers in the form of PET bottles, mocktails and so on. The Cult is an
umbrella under which our customers can enjoy wide range
of flavours, which will boost their sensles.
Their idea of spending this scorching afternoon is heading

to Sosyo Cult and enjoying their wide menu of refreshing
and fizzy mocktails. Sosyo Cult, situated at Citylight is a
cozyplace to chill and try some interesting beverages.
Sosyo is almost a century old beverage, it is originated,

manufactured and exported to various countries from Surat.
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Often called as "Surat's Own Cola" it is quite similar to the taste of rum and soda! We
couldn't help but try these irresistible concoctions.
For a sweet and sour

surprise, make sure you
order Black Currant. This
lemony flavoured drink is
a favourite amongst all! If
you are something who
likes their drink to be a
little sweet we suggest
going for Sunrise! This
magic potion is iced and we love its saccharine taste. Do not forget to order their smoke
infused vibrant blue coloured drink, you won't find this drink anywhere else!
In a mood to experiment? Order Spiced Apple, it's spicy,

strong and oh so yum! Vibrant green in colour, this drink is a
treat for your taste buds.
Kashmira Shamira, this jeera masala soda is perfect for those

warm and hot summer days, a perfect cooler, it's an ideal drink
to bottoms up. Another great drink to try is the Blue Ocean,
chilled and bubbly. The Sosyo Cult also serves tapas and
snacks for those hunger pangs of yours!
Address : G-25,Shubh Laxmi Complex, Lane

to Bank of Baroda, Citylight, surat
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PROMOTIONAL AND ADVERTISING POLICY
Hajoori and sons faces lots of competition. Each day the customer's requirements. The taste
of customer is changes. Although the company is very much old in the soft drink industry,
it has a promotion and advertisement to sell its product.
The company is using many policies to promote their product. The Pramod by advertising
in Delhi local newspapers sandesh, GujaratMitra, local cable channels like city link, Hindi
channels, summer channel and eyewitness. Nowadays company is giving their products
advertising on the radio.
To promote a product the in any competitive market, any company has establish good
relationship with the market and keep in touch with their respective Industries such as soft
drink manufacturer has to be in touch with their industries. So the most effective way to
promote their soft drink is by participating in exhibition or any fairs. They also promote
their products in local or National fairs like fairs in Surat, fairs in Bombay. Sosyo circle at
the Udhana Magdalla road is also one of its promotional activities. They also promote their
soft drink by supplying their soft drink in various international conventions held in Surat
like Giant club meeting.
Necessary information about different product is also on the company's website

www.hajoori.com They can interact and get information by sending email also.
The company also gives credit period to the

customers after sales. They provide10days
credit period to their customers and 30days
credit period to their suppliers. The company
has the objective of efficient performance
and excellent quality which holds the good
will of company in promoting it. Company
held led customer satisfaction as its foremost priority. It also gives guardians to its
customers is there are new to it. Thus a strong promoting policy is backing the company.
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For export advertising and promoting
company use special type of packing to
attract customers and expense some money
to bank extractive labelling. Sometimes
company gives banners to their customers
for advertising. In the interior region
outside all the customers shop company has
done wall painting promoting various brand
of the company.
Hajoori and sons actively participate in a

number of occasions ranging from charity shows, educational activities and various other
social activities.
As a part of company's is brand promotion and good corporate citizenship company

regularly organize various contests and events such as Sosyo Cricket tournament in which
various teams from entire South Gujarat participate, power-building competitions, painting
competition at school level and various others.
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PRODUCTION DEPARTMENT
INTRODUCTION
P
roduction is the functional area responsible for turning inputs into finished outputs
through a series of production processes. The Production Manager is responsible
for making sure that raw materials are provided and made into finished goods
effectively. He or she must make sure that work is carried out smoothly, and must supervise
procedures for making work more efficient and more enjoyable.
SOSYO AND HAJOORI has an automated production plan.to create a mind blowing
products a company has to have production department which have less defects, efficient
equipment, proper man power, effecting processing unit, raw material supply, proper
financial aids, effective execution of purchase and many more things.
PRODUCTION DEPARTMENT STRUCTURE OF HAJOORI
(Production
Manager)
Chief
Formen Supervisor Engineer
Chemist
Assistant Diploma Expense

Helper Labour
Chemist Holder Holder
Checking Washing Helper Helper
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Classification of materials and handling equipment.
Manufacturing of
cold drink
Raw materials Semi-Finished

products Finished product
Solid Liquid Gas

Solid Liquid Gas Liquid
empty and water, carbon
flavoured Flavoured Sosyo,
filled bottles, dioxide gas syrup for Kashmira,
heavy carats syrups,
essences addition Ginlim
pipelines
conveyors,cara pipelines
ts, trolleys Pipelines
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TYPES OF MATERIAL HANDLING EQUIPMENTS
T he company uses different types of material handling equipment like Conveyors,

Trolley, Pipelines, Carats, pallets and Trucks. It can be further explained as below:
Pipelines
Pipeline is treated as material handling equipment as it carry and gaseous material. It is
used to transfer the carbon dioxide from cylinder in the manufacturing unit where it is
compressed to make it in the liquid form, then to shift it in the mixer where all the materials
are mixed and then the final liquid is prepared separately is brought from the main syrup
tank to small tank and then to filler machine through pipeline.
In Hajoori pipelines plays important role. It carries raw materials to boilers and processing
of cleaning this pipelines is very fast because switching to one product from another, it is
very important task.
Conveyors
The company has different types of conveyors to
carry the bottles to be processed into different
machines. Right from starting of production process
the bottles are moved to the next process through
conveyor. Company has motor driven conveyor that
has one metallic belt on the rolling wheels and those
conveyor that works on gravity i.e. no electric
motor is needed to run them.
Trolleys
Trolleys are mainly used for transferring heavy
carats with bottles from the store to the trucks. Also when the carats are unloaded from
trucks and moved from one place to another trolley is used. For convenience trolleys are
manually run by workers to carry heavy loads.
Carats
Carats are a very important material handling equipment as it is used to carry the bottles
in the lot of 24. Carats are mainly used for safety purpose so as to prevent the breakage of
bottles. So when the bottles are to be taken from one place to another it is kept in carats and
then taken. It is also convenient to carry bottle in group.
Trucks
Trucks can also be considered as the

material handling equipment as it is used
for transporting finished products. They
carry carats from manufacturing place to
the whole sellers and retailers and also to
the port for the export through steamers
in the foreign countries.
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RAW MATERIAL AND SOURCES OF THAT
in soft drink industry purchase of raw material and quality of raw material is the main thing
that one company has to looking for. Raw material of Sosyo Hajoori Beverages Pvt. Ltd.
is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon color, pre
form, added flavors etc.
note: this is only Sosyo brand raw material.
Crown • Leo Tech, BhojaniPackaging, Rajkot
Glass Bottels • Royal Glass & Ceramics, Mumbai
Caustic Soda • Shree Ganesh, Sura
Water • SMC
Sugar • local market ( shril kastoor chand, Ambika

Trading, Surat)
Carbon Dioxide • Marfatia Agency, Surat
Carmon Colour • Sayagi Synthetics, Surat
Citric Acid • Bharat Starch, Vadodra
Pre Form • chemcho Ltd, Surat
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PURCHASE POLICIES AND PROCEDUERS
Checking and
Passing of
Suppliers
Bills Of
Payments
Receiving and
Purchase
Inspecting
Requirements
materials
Purchase Tenders or
Order Quotations
Comparision
of Quotations
Purchase requirement
It is a formal request initiated by the store keeper or a specific department for the purchase
of specific items. It has three purposes which are as follows:
•To inform the purchasing department about the need to purchase a material.
•To fix the responsibility of the department making the purchase requisition.
•To use for the future references.
•To decide for the requirements that how much amount of raw material is needed. It can be
known by calculating Economic Order Quantity (EOQ).
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Tenders or Quotations
After finding requirements, the purchasing department has to find the best source to
purchase the materials. Selection of a particular supplier is made after inviting quotations
or tenders from possible source of supply.
Comparison of Quotations
After getting the quotations the next step is to decide amongst the suppliers. The supplier
giving the raw materials at lower prices and with better quality than the other one needs to
be selected.
Purchase Order
The Purchase Order is a contractual agreement with the supplier for the supply of materials.
It is prepared in five copies. They find out EOQ so that the exact amount of the need can
come to know.
Receiving and Inspecting Materials
The receiving department of Sosyo Hajoori Beverages Pvt. Ltd. perform the function of
uploading and receiving of materials dispatched by the suppliers. Then the manager here
verifies the quantity and condition of materials.
Checking and Passing of Bill for Payment
When the invoice is received from the supplier, they are sent for verification. After the
verification the store department of Sosyo Hajoori Beverages Pvt. Ltd. request the
accounting department to make the payment to the supplier.
Payment is made according to the terms specified in the contract.
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PLANT LOCATION
Plant Location as we know that the company does the production of the soft drink so the
production is done on mass basis. As the production is done on the mass basis it will have
product layout. So the business requires certain minimum volume. Therefore, it is big
layout. So the number of people required, machine required will be large.
Here in the production process syrup making machine is used from which smoke comes
out so it is placed on 2nd floor. Similarly, the brix making machine is also placed near to
syrup making machine as this machine produce heat.
The company is in the industrial area so this also effects the plant location. As there are
male and female workers and employees there are separated toilets, changing rooms. There
is different water cooler drinking cooler in production, administration, office areas. There
is store room for raw material which is underground of production department.
There is a separate store area for the finished product at the back side of production area.
In the production process co2, citric acid, etc. this gas is dangerous to health so the
production area is separated than other department.
As this is mass production unit some decision is taken in advance regarding layout. The
production process is machine base so in future if new machine is installed then it requires
large space. So all this is taken care. The company has truck and tempo for delivery the
finished goods to the retailers. For these vehicles there is a separate office for finance
department, human resource department, and administration office which include reception
area.
There are many other general factors which affect the plant location. For e.g. if the plant is
located outside the city then the company have to pay octroi for their products, various
taxes, arrange for labor transportation facilities, some cottages and house for their living
and regular storage of raw material but if plant is located within the city they have to pay
less octroi, less transportation expense, 24 hours’ availability of electricity, easy
distribution of goods in less time and availability of raw material.
First it was in Zampa Bazaar but because of problems in transportation and conjunction
they shifted their plant in Hazira Road that is in industrial area. In this area they get 24
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hours’ electricity and water facility, availability of material and easy transportation which
are beneficial to company.
STORES FUNCTION
In store function two important procedures are consider. They are material receipt
procedure, material issue procedure.
Material Receipt Procedure
Material receipt procedure begins when the purchase order is placed. The suppliers send
the material within a day or two. Thereafter the material is received and the production
manager is informed. The material received is checked whether it is according to the
purchase order. Firstly the quantity checking is done. Thereafter the quality control
manager checks the quality of the material received and gives information. Sometime there
can be material which cannot be taken for production because it‘s poor quality.
After the confirmation is received from quality control manager, entries for both accepted
and rejected material is done in the register and thereafter all the material is send to the
store. Accepted and rejected material is stored separately. As and when material is requiring
for production it is issued and according the entry is done, rejected material is send back to
the supplier and is replaced. Production manager takes the bill does the signature and after
all the process gets completed payment is done.
Material Issue Procedure
The material issue procedure begins with requirement of production in change. Production
in charge tells the production manager the authorized person and thereafter allows the issue
of material. The entry for the material issued is made in the register and that much stock is
deducted from the present stock of materials.
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PURCHASE FUNCTION
Purchase function begins with the preparation of purchase order. Production manager
prepares this purchase order. This purchase order is to the authorized person for checking.
After the authorized person sign the purchase order, order is placed though mail, telephone
or by fax. After receiving purchase order from company supplier checks it with the
availability of material and sends the material within a day or two and informs the company
on sending the material.
On receiving all the material from the supplier, all the material passes through the process
of quantity & quality. After all the material is accepted by the production manager then and
then only the payment is done. Payment is done by cash, cheques or by demand draft. Some
suppliers demand the payment along with the purchase order. So, demand draft is send
along with the purchase order to the suppliers.
Production Planning
First of the entire production plan is not prepared very formally but it is prepared on basis
of daily sales. At the end of the day when salesman returns to the factory after whole day
selling, report to the supervisor of distributor. These include the total number of sold and
unsold carats. The supervisor then calculates and total number of carats that are sold on
particular day of all salesman. He then gives that calculation to the plant manager. Plant
manager then look after it.
Example
If 50 carats of Sosyo are sold on particular days then manager don‘t start the plant to take
production of 50 carats. So he does the stock of 200 to 300 carats of a particular product
and then does the production. The same is followed for the other entire product (Kashmira,
Lemee, Soda, etc.) here the production is done in batch using manner and each batch
contains minimum of 200 carats but in exception case it can be low. Also if there is any
additional order (party order, marriage order, inauguration order etc.) on the basis of this
production plan is prepaid. Such orders are also important because it is in the big lot.
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PRODUCTION PROCESS
PREPARATION OF DIFFERENT FLAVOURED SYRUPS
S30 Sugar
Pasteurisation (1:2) (50 Litres Water : 100 Kg sugar)
Dissolvation (85 degrees) (1 second)
11 Layers Syrup (0.5 Microns)
Storage Tank
Adding Different product Essences
Mixomatic Machine
Carbonator chiller (37 degrees to 4 degrees)
Carbon dioxide diffusion
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MANUFACTURING DIFFERENT PET BOTLES
The plastic PET bottles or the Mobile Pack of the cold drinks are manufactured in the plant
itself. The necessary equipment for manufacturing those bottles are plastic PRE-FORMS.
The pre-forms are made up from polyethylene terephthalate (PET). The process is as
follows:
Pre-Forms Heating Machine
Desired Shapes And Sizes Blowing Machine
Washed With Chlorine

Washed With Plain Water
Water
Washed with Plain Water
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Washing Stage
Production process starts with the loading of empty bottles in the washing machine. Before
that empty bottles are taken from the carat and are placed on the
conveyor which reaches the washing machine bottles are arranged
properly and enters the machine in WASHING lots of 10 bottles. In the
STAGE
washing machine bottles are passing through 4
compartments. In the 1st compartment all the dust and
sand is removed with plain EMPTY water. In the 2nd compartment the
INSPECTIO
oil, bacteria, etc are removed N STAGE with chlorine water. In the 3rd
compartment bottles gets washed with caustic solution.
In the 4th compartment the second time bottles are washed
FILLING
with plain water. After the bottles are STAGE washed, they are moved for
the next stage.
inspection stage CAPPING

STAGE
In the stage, the 2 time bottles are inspected. 1st time the
empty bottles are inspected. 2nd time filled inspection is
done. If any defect is found then the FILLED bottles is disposed and other
INSPECTIO
bottles are allowed to move for the N next stage.
Filling and Capping Stage The filling and sealing

FINAL
of bottles is done on filling INSPECTIO and crimping machine. It is a
N
combined activity. The bottles are conveyed to filler machine
on conveyor. The filler machine keeps on revolving. It fills
the beverage in the bottles and DISPATCHI sends it to crimping
NG
machine where the bottles are sealed with a crown. If the operator
finds the improper level, he level the bottles manually and let go
the bottles for crowning and then for the next stage.
Final Inspection Stage
After crowning the bottles are checked again whether there is any dirt left. One person
checks the bottles after crowning in light. If any impurity is found the bottle is immediately
disposed off and rests of the bottles are sends at store.
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Dispatching
Dispatching is the last process. Here all the bottles are send off to a destination. The
employees or vehicles are given the task of reaching these bottles to its destination.
QUALITY CONTROL
•Total Quality Management
TQM is the continuous process of reducing or eliminating errors in manufacturing,

streamlining supply chain management, improving the customer experience and ensuring
that employees are up to speed with the training.
TQM aims to hold all parties involved in the production process accountable for the overall
quality of the final product or service.
Hajoori and Sons uses the Total Quality Management method for controlling the quality.
Hence it gives total attention to each and every raw material’s quality, their suppliers, total
processing of the product, storage of product, machineries used for the production, material
handling tools and equipment, etc.
Hajoori and Sons checks and controls all the process which all together makes a finished
product. They are as under
• Water Parameters
• Ready Syrup Quality Checking
• Finished product Quality Checking
These can be further better understood with the help of a diagram.
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PARAMETERS OF WATER.
In beverage industry water is the main ingredients. So, as per government norm quality of
water should be fair enough. Sosyo and Hajoori is always maintain their water quality. And
they are judging water on following parameters…
H2O
•Analysis includes folloing parameters
pH
•Hydrogen and concentration
Th
•Total Hardness
Ca
•Calcium Control
Mg
•Magnesium Control
Cl
•Chloride content
Alk
•Phenolothepelien Alkalinity
Cl2
•Residual chlorine
TDS
•Total Dissolve Solution
Alk
•Total Alkalinity
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MICRO BIOLOGY TESTING
Plate Count
Yeast Count
Mould Count
Coil Form Count
In a micro biology testing sosyo company test their product and bottle nano particle, to
maintain quality of their product and keep it hygiene. And they are maintainingquality of
the product. To maintain high customer satisfaction.
Micro biology testing consist of four stages
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READY SYRUP QUALITY CHECKING
Parameters for Syrup It includes proper syrup making method, Pasteurization System,
Flavor Wise Mixing. Standard Volume and Brix Sugar Purity Citric Acid Purity Sodium
Benzoate Purity.
Sodium
Benzonate
purity
citric Acid Purity
Sugar Purity
Standard
volume and
Brix
Standard volume and brix
Here, volume of raw material of sugar syrup is checked and the quality of syrup also
maintain.
Sugar purity
In beverages quality of sugar is very important and purity of sugar is the maintains the
proper.
Citric acid and sodium benzonate purity.
Quality checking, the main part is all about maintaining the purity of acid
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Bottle Washer
One of the goals of quality control is to present the consumer with a product and
for that clean and sanitized bottle also plays an important role. Hence proper
washing must be ensured with the appropriate testing which includes:
Caustic Strength Temperature
Caustic Carry Over Addictives Percentage
Filled Water Chlorine Content
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FINISHED PRODUCT QUALITY CHECKING
Brix
Gas Volume i.e. Co2

Consumption
Crown Crimping
Fill Height
Finished product includes product

checking and packaged quality
checking. Once the bottles are filled
in the carats it becomes the finished
product.
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Packaged Quality checking
Crown
Specification as
per norms
Apparent of
Bottle
Cartoons
Level of Per
Bottels
Attractive
Packing
First checking of the crown as per the company norms .
Bootle outer look is the most important task and also specific bottle layout.
Than bootles are packed in cartoons in 24 carats bunch.
Instaling levels per bottles and also doing attracting packesing.
Apparents of Bottle
Cheaps Mix
Seufoi
Nrust
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WASTAGE CONTROL
Waste is defined as surplus or residue generated out of manufacturing process.

On a wider scale, waste can also include any excess consumption of resources.
There are two types of wastages. One is recyclable and the other is non-
recyclable or throw away waste.
It can be further understood by the following diagram
GLASS BOTTLE
WATER
RECYCLABLE
PAPER BOXES
WASTAGE CONTROL
CROWN
ESSENCE POWDERS
NON-RECYCLABLE
PLASTIC BOXES
The reusable items are sold as scrap like boxes, papers, etc. the dirty water is
cleaned and can be used again.
Wastage is here controlled by ETP (Enfluent Treatment Plant). Here the waste
water from the production area comes to a ‘Filter System’ where the water and
dirt are separated through Acid and Base treatment, because of this treatment all
the solid particles gets coagulated.
Then the water is again filtered by RO water plant and the water thus is used for
gardening.
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The term storage management encompasses the technologies and processes
organisations use to maximise or improve the performance of their data storage
resources.In Hajoori and sons raw material like sugar is stored where the sugar
syrup is processed so thus it also becomes easy to use it to make the syrup. Semi
finished goods like the sugar syrup is stored in the container in which it is
proceesed. The syrup is stored in the container for two days till it is fully
used.hed goods are never stored as it directly goes to the market.
In large companies, the inventory consists of thousands of items and a number

of employed to control them. Their salaries and other expenses run into lakhs of
rupees. It has been found from experience that all items include in inventory are
not of equal importance. Hence, more attention must be devoted to the control
of such items. All items are divided into 3 parts.
•A-class of items:
In the “A” class of item the major material consist of 65% of the consumption
value and 25% of total number of items. This item requires strict control over
receipt, storage and issue should be exercise over such items. As “A” class of
items require very less time for inventory but the company maintains low stock
of inventory for all items. The “A” class of the item includes Sugar, Citric Acid,
Sodium Benzoate used in beverage and CO2 used only in Soda. All these items
have major value wise contribution. So are including in “A”‖ class of item.
•B-class of items:
In the “B” class of items the major material consists of 25% of consumption
value and 20% of the total number of item. It includes ascorbic acid (Vitamin
C), Oil Grease, Lubricants, Spare Parts of machine and maintenance cost.
•C-class of items:
In the “C” class of item the major material consists of 10% of consumption
value and 55% of the total number of item include essence (Taste, Color, and
Ordure), Water, Crown and other consumption items.
In store function two important procedures are consider. They are material
receipt procedure, material issue procedure.
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HUMAN RESOURCE DEPARTMET
Introduction
T
he term Human Resource Management refers to the management of personnel in
the organization of any company to achieve the predetermined goal. The duty of the
personnel manager is to look after the personnel department and various functions
of the personnel like recruitment, selection, promotion, transfer, etc.
Sosyo Hajoori Beverages Pvt. Ltd.’s the main activities in HRM are employee welfare
activities, because company believes that if worker are fit, happy, satisfied with company
they feel better in working in company and gives best of them. So for that mission company
performs many different activities. Human Resource Management is that part of
management which is concerned with people at work and their relationship within the
Sosyo.
Sosyo hajoori’s Human Resource Department activities.
 To formulate HR policy of the company.
 Plan for the workforce required in the company.
 To recruit and select healthy and wide
spectrum of people.
 Provide welfare facility to enhance the
occupational skill of employees.
 To maintain good relationship with personal
for smooth running of functions in the
organization.
 To maintain good relationship with other
organization.
 To carried out administrative activities like
transport & security.
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Human Resource Planning
T
he HRP department of the Sosyo Hajoori Beverages Pvt. Ltd.‘ is very busy in the
HRP process because it has to maintain the day to day activities of the current unit.
Moreover in new manufacturing unit is under construction as company is expanding
its manufacturing activities because of the growth of the business. The HRP process is done
in the company for various department like in production, sale, finance etc. generally in the
company the HRP process contents the documents called STRENGTH REPORT which
includes information such as serial no, workers, strength including all unit and staff.
 Human resource planning is the process of details of manpower recruitment and
mean of meeting the recruitment in order to carry out the integrated plan of the
organization.
 Human resource planning is very important task for HR department.
 HR department decides right number of people and right kind of people at the right
place at the right time.
 HR department is planning the necessary program of recruitment selection etc.
Induction Training
Induction, also called orientation, is designed to provide a new employee with the
information he or she need to function comfortably and effectively in the organization.
about their performance on the new jobs.
In Sosyo Hajoori Beverages Pvt. Ltd. Company, induction training is provided mainly to
the employee of the production and marketing department. Here the employees are made
to work with experienced employee for two-three day and are provided with all the
information needed for efficient working in the organization. They are made to interact
with different employees with whom they are to work also with the other employees of the
company.
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Training and Development
In Sosyo Hajoori Beverages Pvt. Ltd. Company training is imparted to the employees but
in a particular department only. Most of the trainees are from the marketing department
also there are trainees from other department but small in number.
The newly employed candidate is given training for the job he is to do. This training is
being given by the manager of the department in which he works. Personal attention is also
given on him so that he can cope up with his job as soon as possible. Now a day‘s mostly
all the company imparts the training to the fresher although they posses specialized
knowledge because training provides the practical knowledge and if the employee is not
fresher then also training helps to know the working of the company, its employees and
many other things required for the efficient and effective working of the company. Training
is one of the best tools for increasing the performance of the employees and overall
performance of the company.
First of all the company identify whether the training is to be given to the employees or not.
Here training is provided mainly to the new comer. In the production department when a
new plant is installed or when a new technology is adapted then training is given to the
laboratory chemist, technicians, engineers and laborers. Even when there is constant
reduction in the production the company calls the experts from outside and arrange for
seminars and two-three day program. So mainly is provided to the employees of the
production and marketing department.
After the training needs are identified then training is imparted. In the marketing
department newly appointed employee is sent with the salesman on the company ‘s vehicle.
Here the main purpose is to make the employee aware of the route and the customers. Also
they are trained as how to communicate with the customer, how to behave, how to convince
the customer. They are trained as how to response to the customer‘s complain and their
review from the customer about the company‘s as well as competitors products. This also
helps them to solve the problem easily and conveniently. Also the loaders are being trained
for efficient loading of the carats and also changing of the bottles from one carat to another
so as to minimize the time and also prevent the breakage of the bottle. At the end of the day
all the salesman are required to do the sorting out of the bottles so here perfection is needed
for transferring of the bottle and minimization of time.
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Recruitment and Selection

Recruitment: Recruitment is the process of searching for prospective employees and
stimulating and encouraging them to apply for jobs in an organization.
Sources of Recruitment The company has mainly two type of manpower which is divided
into labor work force and managerial staff.
The sources of recruitment are broadly categorized into
Sources of
Recruitment
Internal External
Recruitment Recruitment
Internal Recruitment
In the internal recruitment the main sources are present employees, employee‘s referrals.
The executives, technicians, salesman, loader, etc. are promoted internally so they become
internal source of recruitment. Salesman also bring their relatives, friends, etc as the need
arise in the company. So it does not require much time and can be done as and when
required. The internal source is reliable as they are in direct contact with the company from
long time.
External Recruitment
Here in the company the main external source of recruitment consist of walk-ins, talk-ins,
advertisement, and competitors. For the labor work force walk-ins and talk-ins is used.
Advertisement and competitor are also used as source of recruitment. The company gives
advertisement in the local newspaper and television. The company gives advertisement in
the SHIV CHANNEL, DEV CHANNEL. They give advertisement in the local Guajarati
newspaper.
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Selection
As there is rise in requirement of manpower the company uses the internal and external
source of recruitment. According to the requirement of the post the sources are used.
Thereafter the selection is done. Selection is the process of differentiating between
applicants in order to identify and hire those with the greater likelihood of success in
selection process begins with the rise in the requirement of manpower. Various stages
involved in the selection process are:
Application Form
Premelary Interview
Reference Check
Final Approval
Selection
Application Form
After various sources are used then various application are received. An applicant is
required to give full bio-data with educational qualification, experience. Thereafter all the
application are scrutinized and thereafter all the applicants are called for the interview
process.
Preliminary Interview
In Sosyo, the interview process the applicants are judged on different factors as their
communication skills, convincing power because the salesman is required to convince the
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customer when they go for selling, also trustworthiness and honesty is judged because it is
mainly cash business, etc.
Reference Check
Thereafter the reference check process follows. It is mainly carried out for the higher post
i.e. for executives, manager, supervisors, and technicians. For the labor work force all the
steps are not followed as they are sometimes recruited informally.
Final Approval
The above steps are completed the selection committee than decides as whom- a point. The
applicant to be appointed must meet the required standard then and only he can be
appointed. The committee takes the decision and gives the final approval.
Selection
After the above steps are completed the selection committee then decides as whom to
appoint. The applicant to be appointed must meet the required standard then and then only
he can be appointed. The committee takes the decision and gives the final approval. The
applicant is offered job and fulfilling some legal formality the employee joins the job.
Internal Mobility
There are three type of internal mobility.
Internal
Mobility
Promotion Transfer Demotion
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APPLICATION FORM
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Promotion and Transfer
As the company is not a huge company and not employment is required, transfer of a
particular worker is not possible. Other branches of SOSYO are under development and
not yet stood up and this is also the reason for which transfer is not possible. In the Sosyo
Hajoori Beverages Pvt. Ltd. all the decisions related to the promotion, demotion and
increment is taken by the owner of the company.
In Sosyo Hajoori Beverages Pvt. Ltd. promotion, demotion and increment takes place rarely
because here the labor workforce is more. Promotion mainly takes place of the employees
in the production and marketing department. For the promotion, demotion and increment
the performance, attendance, attitudes, behavior, experience of the employees are taken
into consideration. Similarly, the promotion is done for all the post of different department
of company in the same manner.
Wage and Salary

The wage and salary structure of Sosyo Hajoori Beverages Pvt. Ltd. is totally different from
all other companies. At the time of appointment the salary to be given is fixed and when
actually paid if any deduction for his holidays is to be done is done and then difference
amount is paid, this for foremen and lower level worker.
But for executive salary structure is different it is about higher pay but more working hours
and also given allowences.
Components of Wage and Salary

Basic Salary Salesman – Rs.12000 per month
Loader – Rs.200 to Rs.250 per day
Laboratory chemist – Rs.15000 to 20000 per month
Allowances
HRA – Rs.3000
Mobile – Rs. 800 to Rs.1300
City Outlay – Actual Convenience – Rs.100
Incentives – Based on Performance
Salary Structure
Actual basic salary

+ Provident fund – 12% on actual basic salary
+ Allowance
+Bonus
TOTAL
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NOTE: along with the above Facilities, Pure cold drinking water, Rest Room, Change
Room, Refreshment Room, Wash Room, Housing Facilities (Including marchhardani and
Gas cylinder facilities). 3.10 Motivation System Motivation increases the performance of
the employees and increases the confidence of the employees, quality of work. In Sosyo
Hajoori Beverages Pvt. Ltd. they compare the actual performance among the employees
and if any employee‘s performance is bad then proper motivation is given to that person
and according to this, corrective action are taken.
Job Description and Specification

The data collection through job analysis helps describe the job. Job description describes
the work performed, the skills required, specific condition under which the job is to be
performed and the personal traits required for the performer. Job analysis and Job
description are having overlapping characteristics. However, while the job analysis is
basically collection information about how the job is performed, the next step the job
description.
A good job description:

 Gives clear and easily understandable picture of the job.
 In details gives all the main tasks of the job the job and how are they performed.
 Details the guidance and direction received from the supervisor in performed.
With the help of the job analysis and job description, the organization able to list the
qualification, experience, special person traits and attributes required in a person to
performed a particular job. It helps in matching these characteristic required in an
incumbent and the candidate either for promotion for recruitment of outside candidate.
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Job description for the various posts
Marketing
Manager
Employme Plant
Nt Records Manager
Job
Labour Description
Relation Dispatch
And Trade Manager
Union
Finance
Supervisons
Manager
Marketing manager
Marketing Manager Mrs. Farida offers new skims to the company. His thinks about how
to increase the sales.
Plant Manager
MR. R.M. Raje is a plant manager he keep watch on the production activities. He handles
all workers of production department. He also distributes wages to the worker. He
maintains the plan. He keeps the stock of the raw material. He solves the problem of the
workers.
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Dispatch Manager
Dispatch manager keeps watch on the distribution of carats of bottles.
Finance Manager
Finance manager handles all the activities regarding finance.
Supervisors
There are different supervisors in the entire department. They keep watch on the company.
Labour Relation And Trade Union
There is no trade union as it is a small scale private company. As there is no labor union all
the decisions regarding the employees are taken by the company directly interacting with
the employees labor relation means the relation between the company and the employee.
Also all the forms of the industrial conflicts are avoided and to ensure industrial peace by
providing better working and living standards to workers.
In Sosyo Hajoori Beverages Pvt. Ltd. company good labor relations are maintained with
all the employees in all the departments. Good labor relation includes satisfying the
employees with the occasional needs. The employee must have job satisfaction of what he
does and also from what is being provided by the company. The employees are provided
with the occasional leave, also urgent cash withdrawal of small amount. All these points
also matter as they develop and maintain the labour relation. All the decisions are taken in
confirmation with employees.
Employment Records
At the time of joining the organization he or she has to fill up a form and submit in the
organization. This form contains the information regarding his personal life, which is stored
in computers and is maintained by establishment sectors.
The name, birth date, age, height, weight, power classes, marks of identification, permanent
address, nationality, father‘s name, married status etc. of the applicant is there. The
academic data, percentage obtained in S.S.C, other vocational qualification, past and
present employment data, language known, hobbies, interest, information regarding
accomplishment, achievement, reference etc. Attach certificate Xerox copy of certificate in
support of age, academic qualification, experience, etc.
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Welfare Activities The basic welfare service includes the following:
 Clean drinking water facility.
 The company also carried out some special welfare activities.
 Once year picnic arranged by the company for the employees.
 Blood donation once in year.
 Adequate and clean washing facility separately for males and females.
 Medical aid to worker and employees.
 First aid box to all transport vehicles.
 Lockers and sanitary latrines separately for males and females.
Employee Welfare & Corporate Social Responsibility (CSR)
E
mployee Welfare The workers and the staff in SOSYO works together like a family.
Special attention is also given on the workers. If a worker meets with an accident
in or outside the company, the company takes the responsibility to cure the worker
from the accident by admitting him/her in the hospital. All the expenses are incurred by the
company during the workers treatment.
Corporate Social Responsibility Build a Sosyo circle to reduce the number of accidents,
take active part in sponsorship for sports activity, tree plantation program (from Sub jail to
Athwa gate to Parle point), other.
SOSYO CIRCLE
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Performance Appraisal
P
erformance appraisal is carried out in almost all the company because it is not only
for the benefit of employee but also for company.
Firstly, various standards are set up considering all the factors. These factors consist of
honesty, work quality, job knowledge, attendance, physical condition and health, etc. these
standards are then communicated to the employees. For e.g. the salesman is given the target
to sell 1200 carats in a week. So beforehand the employees are instructed with the standards
so they can also put up to the standards.
the performance standards are established and communicated it is measured. Daily record
to attendance and sales by each salesman is kept. Also how much time the leave is taken
by the employee, his relation with the customer, honesty, etc. are all taken into in the
consideration. Thereafter all the standards are compared with the actual standards. Actual
standards achieved are positive as well negative. These standards are discussed with the
employees so that they come to know about their strengths and weakness. Also the reason
are analyzed and discussed. The reasons for the positive deviation can be going to all the
stores in the interior regions regularly at distant place and fulfilling the requirement of the
customer thus increasing the sale.
Similarly there can be negative reason also. Therefore, all the reasons are taken into
consideration for the improvement of the employees. The results of the appraisal are
discussed with the employees and deviations in the standards are also taken care of the
company takes the corrective action for the improvement in the performance of the
employees and also company.
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FINANCE DEPARTMENT
Introduction
T
he financial system is one of the most important inventions of modern
society. Inventory economic system, there exists an imbalance in the
distribution of capital. There are people with surplus fund and there
are those with a deficit. A financial system functions as a intermediary and
facilitates the flow of funds from the areas of surplus to the area of deficits. It
provides the means by which saving are transformed into investment. The term
finance is used synonymously with money.
In organism composed of number of separate activities, each working for its own
end but simultaneously making a contribution to the system as a whole, some
force is necessary to bring about direction and co-ordination of economic
activity and facilitate its smooth operation.
STRUCTURE
FINANCE
MANAGER
PAYMENT
CASHIER ACCOUNTANT AUDITOR
COLLECTOR
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FUNCTIONS OF FINANCE
It may be difficult to separate the finance functions from production, marketing

and other functions, but the functions themselves can be readily identified. The
functions of raising of fund, investing them in assets and distributing returns
earned from assets to shareholders are respectively known as “Raising of long
term fund” , “Disbursement of long term funds”. A firm attempts to balance cash
inflows and outflows while performing these functions. This is called “Working
capital decision”.
Functions of Finance
Raising Of Long Term Disbursement Of Working Capital

Funds Long Term Fund Decision
RAISING OF LONG TERM FUND:

Raising of long term funds is very important functions performed by financial manager.
Broadly, he or she must decide when, how and from where to acquire funds to meet the
firm’s investment need. The central issue before him or her is to determine the appropriate
proportion of debt. The mix of debt and equity is known as the firm’s capital structure.
Sosyo Hajoori Beverages Pvt. Ltd. considers factors like control, flexibility, legal aspects
etc. in deciding its capital structure. The financial manager must strive to obtain the best
financing mix or the optimum capital structure for his or her firm.
DISBURSEMENT OF LONG TERM FUNDS:
Sosyo Hajoori Beverages Pvt. Ltd. does this function of finance. Sosyo Hajoori Beverages
Pvt. Ltd. make payments of money from its term funds to settle obligations such as
operating expenses, interest payment for loans and accounts receivables during a particular
period of time in order to carry out business activities. In short it is a payment that fulfils
contractual or business arrangements.
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WORKING CAPITAL DECISION:

Working capital decision in Sosyo Hajoori Beverages Pvt. Ltd. is concerned with working
capital management like:
• Ensuring that enough cash exists to pay bills.
• Ensuring that enough inventory exists to make and sell products.
• Ensuring that any excess cash is invested in interest bearing securities.
• Ensuring that accounts receivables are at great level that maximizes earning.
• Ensuring that short-term borrowing such as salaries payables and trade credit are
used efficiently and at the lowest cost possible.
Factor Affecting For Working Capital in Hajoori and Sons

Seasonal And Cyclical Fluctuation
Sales depend on the demand condition. Sosyo Hajoori Beverages Pvt. Ltd. experience
seasonal and cyclical fluctuation in the demand for their products. These business variations
affect the working capital requirement specially the temporary working requirement of the
firm. So when there is boom, sales increases and firm‘s investment in inventories and
debtors will also increases and vice-a-versa in depression.
Very Less Credit Period
The company sell‘s the goods mainly on the cash and cheques basis. The company offer
very less credit period of 3 to 4 weeks. So the investment in debtors is less. This also affects
the working capital requirement.
Credit Period For Suppliers
The credit period available to the company varies from suppliers to suppliers. Sosyo
Hajoori Beverages Pvt. Ltd. buys some goods on cash and some cash on credits. Some
suppliers ask for the draft along with the purchase order while some supplier gives the
credit period, for suppliers 30 to 45 days.
Fluctuation Of Raw Material Price
Price level change affects the working capital requirement. Sosyo Hajoori Beverages Pvt.
Ltd. is Company just in time inventory system. So when there is rise in the price of the raw
material the company has to pay for it as far it as whatever the price may be.
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Sources of Working Capital in Hajoori and Sons
Accruals
The major accruals items are wages and taxes. These are simply what the firm owes to the
employees and to the government. In Sosyo Hajoori Beverages Pvt. Ltd. wages are paid for
fortnightly. Income tax and all other taxes are payable half yearly and yearly. Accruals
wages and accrued taxes are also source of finance.
Trade Credit
The most common utilizing source is trade credit. Trade credit represents the credit
extender by the supplier of the goods. It is a spontaneous source of finance in the sense that
it arises in the firm is considered creditworthy bt its suppliers. It represents 25% to 50% of
short term financing. The period granted by its suppliers is 30 to 40 days.
Term Loan
Company considers term loan as term financing. It generally relies on this type of financing.
This represents a source of debt. Term loan is generally repayable in one year. The company
uses it to finance acquisition of fixed assets and working capital margin. This benefit the
company reducing its cost as its interest payments are tax deductible for the company. They
are generally for specified period of time. The company can refund the debt when its
financial position becomes sound. The major lenders are investor, trust etc...
Providing Funds To Different Departments
Finance department provides all kind of utility and liquidity of funds within the various
departments of the company. In the same manner the finance department provides fund and
effective utilization of the funds to all departments.
To Marketing Department
Marketing department requires some amount of funds to pay various kinds of expenses
occurred during the sales and promotion of project. Mostly marketing department requires
the funds flow for the following Expenses:
 Promotional Expenses
 Salas Commissions
 Advertisement Expenditure
 Labeling & Packing Cost
 Distribution Cost
The finance department of the company provides funds for all of the necessary expenses.
Except this it also advises the marketing department for the efficient utilization of the funds.
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To HR Department
HR department requires money to pay to the personnel working for the organization. HR
department requires funds mostly to pay salaries and other administrative expenses the HR
department gets provided the following expanses.
 Salaries and Wages
 Bonus and Other Incentives
 Welfare Expenses
 Training and Development Cost of Personnel
 Some Other Expenses Related to Personal of Organization.
Every year good amount of funds is invested into the HR assets. The company believes that
the personnel of the organization are assets for them. And so the good amount of funds
should be invested on them so as to get higher returns.
To Production Department
Production department requires comparatively large amount of funds them other
departments of the company. The production of the product and its process requires huge
amount of funds. The expenses occurring into the production department are as follows.
 Production Cost
 Purchase Raw Material
 Purchase Of Plant And Machineries
 Factory Cost
 Labor Cost
 Fixed Over Heads
The expenses of the production are much higher so the finance department keeps an eye on
expenses occurred and try it cut down the product costs to get larger margins of product.
RATIO ANALYSIS
A ratio is a comparison between a numerator and denominator. In other words ratio is the
relationship between two figures obtains by dividing the formal with later. Ratio can be
expressed in percentage, proportion or time.
Revenue Statement Ratios
 Gross Profit Ratio
 Operating Ratio
 Net Profit Ratio
 Stock Turnover Ratio
Balance Sheet Ratios
 Current Ratio
 Liquid Ratio
 Quick Ratio
 Proprietary Ratio
 Gearing Ratio
 Long Term Debt Ratio
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GROSS PROFIT RATIO:-

GROSS PROFIT RATIO = GROSS PROFIT/SALES*100
YEAR GROSS PROFIT NET SALES GORSS PROFIT

RATIO
2013 22,66,245 82,59,278 27.44%
2014 24,37,320 84,45,370 28.86%
2015 21,50,658 89,33,799 24.07%
2016 28,61,807 98,23,985 29.13%
2017 36,86,696 1,08,06,181 34.12%
2018 3719000 10,999,670 33.81%
40.00%
34.12% 33.81%
35.00% 28.86% 29.13%
27.44% 24.07%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
2013 2014 2015 2016 2017 2018
GROSS PROFIT RATIO
Interpretation
Over the year gross profit shows increasing trends but in 2015 it is decrease 4% compare
to the previous year. And in 2018 it again shows decreasing trend but it shall again potential
of increase.
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NET PROFIT RATIO :-

Net Profit Ratio :- Net Profit/Sales*100
YEAR NET PROFIT NET SALES NET PROFIT

RATIO
2013 11,68,910 82,59,278 14.15%
2014 12,42,195 84,45,370 14.71%
2015 9,33,083 89,33,799 10.44%
2016 15,07,305 98,23,985 15.34%
2017 20,83,839 1,08,06,181 19.28%
2018 1881940 10,999,670 17.11%
25.00%
19.28% 17.11%
20.00%
14.71% 15.34%
14.15%
15.00%
10.44%
10.00%
5.00%
0.00%
2013 2014 2015 2016 2017 2018
NET PROFIT RATIO
Interpretation
In net profit ratio in 2015 both ratios tells descending trends which tells that it
was unusal year and 2018v ratio again decrease but at very demising rate.
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OPERATING RATIO:-
Operating Ratio = Cost Of Goods Sold + Operating Expenses/sales*100
Year COGS + Sales Ratio

Operating
Expense
2013 68,53,041 82,59,278 82.97%
2014 69,36,417 84,45,370 82.13%
2015 77,46,973 89,33,799 86.71%
2016 80,27,852 98,23,985 81.72%
2017 83,41,991 1,08,06,171 77.20%
2018 8086620 10,999,670 73.52%
90.00%
86.71%
85.00% 82.97%
82.13% 81.72%
80.00%
77.20%
75.00% 73.52%
70.00%
65.00%
2013 2014 2015 2016 2017 2018
OPERATING RATIO
Interpretation
Over the year operating profit shows decreasing trends since 2015 and in 2018 it is lowest
rate. Improvement should be done at marginal trend but at operating over the it shows
decreasing trend.
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CURRENT RATIO:-
Current Ratio = Current Assets/Current Liabilities
Year Current Assets Current Ratio

Liabilities
2013 11,59,055 14,23,759 0.81:1.00
2014 6,67,025 4,30,647 1.55:1.00
2015 9,12,473 5,85,009 1.56:1.00
2016 11,87,311 8,18,180 1.45:1.00
2017 1888580 11,38,870 1.66:1.00
2018 2155850 1160470 1.86:1.00
2 1.86
1.8 1.66
1.55 1.56
1.6
1.45
1.4
1.2
1
0.81
0.8
0.6
0.4
0.2
0
2013 2014 2015 2016 2017 2018
current ratio
Interpretation
The idol proportion of c.r. is 2:1. But it is very good proportion current ratio
also shows increase since 2016 and over the year it shows increase.
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ACID-TEST RATIO:-
Acid-Test Ratio = Quick Assets/ Liquid Liabilities
Year Quick Liquid Acid-Test

Assets Liabilities Ratio
2013 3,87,932 14,23,759 0.27:1.00
2014 3,25,853 4,30,647 0.76:1.00
2015 5,10,659 5,85,009 0.87:1.00
2016 6,54,806 8,18,180 0.80:1.00
2017 1789780 11,38,870 1.57:1.00
2018 2055550 1160470 1.77:1.00
2
1.77
1.8
1.57
1.6
1.4
1.2
1 0.87
0.76 0.8
0.8
0.6
0.4 0.27
0.2
0
2013 2014 2015 2016 2017 2018
quick ratio
interpretation
High acid test ratio finds favour with short term creditors whereas low ratio
causes concern to them. Hence, increase in the ratio in all years except 2016
indicates improvement in liquidity position of the business.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
90
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
OPERATING PROFIT RATIO :-
Operating Profit Ratio = Operating Profit/ Net Sales*100
YEAR OPERATING NET OPERATING

PROFIT SALES PROFIT
RATIO
2013 14,06,157 82,59,278 17.02%
2014 15,08,953 84,45,370 17.87%
2015 11,86,826 89,33,799 13.28%
2016 17,96,133 98,23,985 18.28%
2017 24,64,180 1,08,06,171 22.80%
2018 2522890 10,999,670 22.94%
25.00%
22.80% 22.94%
20.00% 18.28%
17.87%
17.02%
15.00% 13.28%
10.00%
5.00%
0.00%
2013 2014 2015 2016 2017 2018
OPERATING PROFIT RATIO
Interpretation.
A higher operating margin is more favourable than the lower ratio because this
shows that the company is making enough money from its on-going operations
to pay its variable costs as well as fixed costs.2018 is good year for company
with 22.94% growth.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
91
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
DEBTORS RATIO: -
Debtors Ratio = Debtors + Bills Receivables/ Sales*100
YEAR DEBTORS SALES DEBTORS

RATIO
2013 7,71,123 82,59,278 9.34%
2014 5,41,172 84,45,370 6.41%
2015 5,01,814 89,33,800 5.61%
2016 5,32,505 98,23,985 5.42%
2017 10,76,257 1,08,06,170 9.95%
2018 1076257 10,999,670 9.78%
12.00%
9.95% 9.78%
10.00% 9.34%
8.00%
6.41%
6.00% 5.61% 5.42%
4.00%
2.00%
0.00%
2013 2014 2015 2016 2017 2018
DEBTORS RATIO
Interpretation
Normally lower the days of debtors turnover signifies speedy and effective
collection and higher the days signifies sluggish and inefficient collection
leading to the doubts that receivables might contain significant doubtful debts.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
92
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
FIXED ASSETS TURNOVER RATIO:-
Fixed Assets Turnover Ratio = Net Sales/ Net Fixed Assets
YEAR NET SALES NET FIXED FIXED
ASSETS ASSETS
TURNOVER
RATIO
2013 82,59,278 55,06,227 1.50
2014 84,45,370 55,61,968 1.52
2015 89,33,799 64,11,427 1.39
2016 98,23,985 72,48,342 1.35
2017 1,08,06,171 55,83,024 1.94
2018 10,999,670 6085780 1.80
2.5
1.94
2 1.8
1.5 1.52
1.5 1.39 1.35
0.5
0
2013 2014 2015 2016 2017 2018
FIXED ASSET TURNOVER RATIO
Interpretation
Fixed asset turnover ratio shows good performance but in compare to 2017,
2018 shows downward trend and also improvement should be there.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
93
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
NET WORKING CAPITAL RATIO:-
Net Working Capital Ratio = Net Working Capital/ Total Asset
YEAR NET TOTAL NET

WORKING ASSETS WORKING
CAPITAL CAPITAL
RATO
2013 2,64,704 70,41,364 0.037
2014 4,30.647 62,28,993 0.069
2015 5,85,009 54,98,954 0.106
2016 8,18,180 84,35,653 0.097
2017 11,38,876 55,83,024 0.204
2018 1170260 6045730 0.193
0.25
0.204
0.2 0.193
0.15
0.106
0.097
0.1
0.069
0.05 0.037
0
2013 2014 2015 2016 2017 2018
NET WORKING CAPITAL RATIO
Interpretation
At net working capital ratio firm is quite optimistic becase since 2016 it is
increasing and company has a positive view regarding to this aspect.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
94
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
INVENTORY TURNOVER RATIO:-

Inventory Turnover Ratio = COGS/ Inventory
YEAR COST INVENTORY INVENTORY

OF GOODS TURNOVER
SOLD RATIO
2013 59,93,033 86,2750 6.94%
2014 60,08,050 69,9060 8.59%
2015 67,83,141 76,3690 8.88%
2016 69,62,178 96,4630 7.21%
2017 71,19,475 9,25,160 7.68%
2018 7280670 927530 7.84%
10.00%
8.88%
9.00% 8.59%
7.68% 7.84%
8.00% 7.21%
6.94%
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
2013 2014 2015 2016 2017 2018
INVENTORY TURNOVER RATIO
Interpretation
High turnover suggests efficient inventory control, sound sales policies, trading
in quality goods, reputation in the market, better competitive capacity and so
on. Low rate suggest the possibility of stock comprising.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
95
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
leverages
Operating Leverage = Contribution/Operating Profit
Contribution = Sales-Variable cost
Operating Profit = Sales – Variable Cost – Fixed cost
1. OPERATING LEVERAGE
O.L = CONTRIBUTION / EBIT
2015 = 1.026
2016= 1.014
2017 = 0.789
2018= 1.132
1.2 1.132
1.026 1.014
1
0.789
0.8
0.6
0.4
0.2
0
2015 2016 2017 2018
OPERATING LEVERAGE
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
96
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
2. FINANCIAL LEVERAGE
F.L = EBIT / EBT
2015 = 1.00
2016 = 0.78
2017 = 1.10
2018 = 1.40
1.6 1.4
1.4
1.2 1.1
1
1
0.78
0.8
0.6
0.4
0.2
0
2015 2016 2017 2018
FINANCIAL LEVERAGE
3.COMBINED LEVERAGE
C.L = CONTRIBUTION / EBT
2015 = 1.068
2016 = 1.234
2017 = 1.001
2018 = 1.338
1.6
1.338
1.4 1.234
1.2 1.068
1.001
1
0.8
0.6
0.4
0.2
0
2015 2016 2017 2018
COMBINED LEVERAGE
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
97
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
ANALYSIS OF THE MARCH 2017 AND MARCH 2018
COMPARATIVE ANALYSIS
ABSOLUTE CHANGE RELATIVE CHANGE
Particular
Sales(Gross) 190977 1.75
Less: Returns -2522 -2.94
Net Sales 193499 1.76
Less: COGS
Material consume 160005 2.21
Revenue expenses 1190 3.35
Total 161195 2.21
Gross Profit 32304 0.87
Less: Operating
expenses
Operating & Other
expenses 32194 3.99
Depreciation -58600 -15.02
Net Operative profit 58710 2.33
Add: Non Trading 15203 6.31

expenses
Less: Non Trading
expenses
Financial charges 3000 3.83
Profit Before Taxes 227573 8.01
Less: Tax expenses 275812 34.20
Profit After Taxes -48240 -2.37
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
98
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
TREND ANALYSIS COMMON SIZE STATEMENT
2017 2018 2017 2018
100 101.75 100.79 100.76

100 97.06 0.79 0.76
100 101.76 100.00 100.00
100 102.21 65.57 65.87
100 103.35 0.32 0.32

100 102.21 65.88 66.19
100 100.87 34.12 33.81
100 103.99 7.16 7.33

100 84.98 4.15 3.55
100 102.33 22.80 22.94
100 106.31 2.09 2.19
100 103.83 0.70 0.71
100 108.01 24.20 25.84
100 134.20 4.91 7.33
100 97.63 19.28 18.51
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
99
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
INCOME STATEMENT FOR MARCH 2017 AND MARCH 2018
COMPARATIVE ANALYSIS
ABSOLUTE CHANGE RELATIVE CHANGE
Particular
Sources Of Funds
Capital 43060 6.41
Reserved and surpluses 603000 9.41
Loan funds
Unsecured loan 86,840 41.59
Tax 153940 23.59
Deposits
From customers 61270 9.36
From FLV Ltd. -1340 -3.34
Total 946770 10.96
Application Of Fund
Fixed
Gross block 149220 2.18
Less :Depreciation 79880 5.02

Less: Lease Terminal Adj. 2520 2.09
A/c
Net block 66820 1.30
Capital work in progress 240220 25.54
Capital inventory 369600 44.77
Asset held for disposal 570 5.54
Investment 22560 2.46
Current Assets Loans &

Advances
Inventories 1500 1.52
Sundry debtors 235220 27.97
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
100
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
Cash & Bank 2700 2.82
Loans & Advances 27850 3.26
Total Current Assets 267270 14.15
Less: C.L. & Provision
Current Liabilities 4250 0.66
Provisions 17350 3.49
Total Current Liabilities 21600 1.90
Net Current Assets 245670 32.77
Misc. expenses 1330 2.90
Total 946770 10.96
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
101
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
TREND ANALYSIS COMMONSIZE STATEMENT

2017 2018 2017 2018
100 106.41 7.78 7.46

100 109.41 74.20 73.16
100 141.59 2.42 3.09

100 123.59 7.56 8.42
100 109.36 7.58 7.47

100 96.66 0.46 0.40
100 110.96 100.00 100.00
100 102.18 79.40 73.11

100 105.02 18.42 17.43
100 102.09 1.39 1.28
100 101.30 59.58 54.39
100 125.54 10.89 12.32
100 144.77 9.56 12.47
100 105.54 0.12 0.11
100 102.46 10.63 9.82
100 101.52 1.14 1.05

100 127.97 9.74 11.23
100 102.82 1.11 1.03
100 103.26 9.88 9.19
100 114.15 21.87 22.50
100 100.66 7.43 6.74

100 103.49 7.43 5.37
100 101.90 13.19 12.11
100 132.77 8.68 10.39
100 102.90 0.53 0.49
100 110.96 100.00 100.00
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
102
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
Conclusion
There’s great experience to learn as intern. We had learnt organization structure,

organization policy, strategy, department wise roles, accountability to the work, maintain
in discipline, work methodology, departmental authority, main good relation with external
and internal customers, product deferential taste and preference of customers, maintaining
safety aspect of visitors and employees, exact quality checking, quality assurance, variety
of product, buying machinery from Indian brand, proud recognition as Indian product.
Suggestions
❖ Company should have to focus on their whole product line rather than only one
product, if their other product could not help them to generate revenue, they should
stop them.
❖ They should do the market research before penetrate to market. Market research
help them to know about that their product potential customers.
❖ Company has customer base in very particular market because of their brand
loyalty, they have to target customer of different region according to know their
customer taste and preference.
❖ There should be Delay in starting of supply vans from respective depot should be
checked and a proper time register should be maintained.
❖ There should be requirement to adopt an attractive advertisement strategy which

can stimulate the customers and also promotion at different region and area.
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
103
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
BALANCE SHEET AND INCOME STATEMENT
INCOME STATEMENT AS PER MARCH 2017 AND 2018

Particular Rupees 2017 Rupees 2018
Sales(Gross) 1,08,92,053 1,10,83,030
Less: Returns 85,882 83,360
Net Sales 1,08,06,171 10,999,670
Less: COGS
Material consume 70,85,195 72,45,200
Revenue expenses 34,280 35,470
Total 71,19,475 7280670

Gross Profit 36,86,696 3719000
Less: Operating expenses
Operating & Other expenses 7,73,756 805950
Depreciation 4,48,760 390160

Net Operative profit 24,64,180 2522890
Add: Non Trading income 2,25,717 240,920
Less: Non Trading expenses - -
Financial charges 75,330 78,330
Profit Before Taxes 26,14,567 2842140
Less: Tax expenses 5,30,729 806540
Profit After Taxes 20,83,840 2035600
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
104
SOSYOHAJOORI
BEVERAGESPVT.
PVT.LTD.
LTD.
.LTD
BALANCE SHEET AS PER MARCH 2017 AND 2018
Particular Rupees (2017) Rupees (2018)
Sources Of Funds
Capital 6,72,250 715310
Reserved and surpluses 64,07,500 70,10,500
Loan funds - -
Unsecured loan 2,08,800 295,640
Tax 6,52,600 806540
Deposits
From customers 6,54,260 715530
From FLV Ltd. 40,130 38,790
Total 8,635,540 9582310
Application Of Fund
Fixed
Gross block 6856420 7005640
Less :Depreciation 1590540 1670420
Less: Lease Terminal Adj.
120,460 122,980
A/c
Net block 5145420 5212240
Capital work in progress 940580 1,180,800
Capital inventory 825640 11,95,240
Asset held for disposal 10,280 10,850
Investment 918040 940,600
Current Assets Loans &
Advances
Inventories 98800 100300
Sundry debtors 840980 10,76,200
Cash & Bank 95750 98450
Loans & Advances 880,900
8,53,050
Total Current Assets 1888580 2155850
Less: C.L. & Provision
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT
105
SOSYOHAJOORI
LTD.
.LTD
Current Liabilities 6,41,540 6,45,790
Provisions 4,97,330 514,680
Total Current Liabilities 11,38,870 1160470
Net Current Assets 749710 995380
Misc. expenses 45,870 47,200
Total 8,635,540 9582310
PLANT LAYOUT OF SOSYO HAJOORI BEVERAGES PVT. LTD
B.R.CM.COLLEGE
B.R.CM. COLLEGEOF
OFBUSINESS
SURAT

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1

e are very thankful to our college “BRCM COLLEGE OF BUSINESS

W ADMINISTRATION” which gives us 2chance to take part in this corporate

The important department is finance department because in this department a huge

The second important department is marketing department. in this department. We study

FMCG SECTOR AT BRIEF

FOOD AND HOME AND

HOME AND PERSONAL CARE

Fabric wash (Laundry soaps and synthetic detergents), Household

PER CAPITA CONSUMPTION OF DRINK IN LITERS

STANDING STILL? SPORADIC EFFORTS TO DRIVE GROWTH IN RURAL AREAS

THE THREE GROWTH DRIVERS FOR THE SOFT DRINK SEGMENT

• Continuous and aggressive focus on innovations

• Making the category season-neutral

HISTORY OF SOFT DRINK INDUSTRY.

In 1957, this cold drink was

It is a specialty Beverage company. Besides ‘SOSYO’-Hajoori’s has other brands like

Hajoori and Sons has over 100 flavors.

Mr. Abbas Abdul Rahim Hajoori

Mr. Mohsin Abdul Hajoori

 They are honest and the straight – forward

 They believe in persistence of high efforts

 They respect everyone around us.

“SOSYO” was named. Earlier it was spelt ‘Socio’.

First printed glass bottle was launched.

Franchise in Mumbai was established.

Franchise in Rajkot was established.

New factory was established at Sosyo Circle, Surat.

“Apna Desh Apna Drink” positioning statement was launched.

Head-office and Factory at Bhatpore-Ichchapore in Surat was established.

Sosyo & Kashmira cans were launched.

Launched new Product “OPENERS”& energy drink “RUNNER”.

Launched new Product “JEERA XTREME”.

SOSYO HAJOORI BEVERAGES PVT LTD. is gradually expanding its network to

NAME SOSYO HAJOORI BEVERAGES PVT. LTD.

(HR Manager) HR Assistant

As a unique marketing strategy Sosyo makes different image in mind of customers

Regional Deputy Area Territor Sales

exciting offers, sponsorship, event organizing and many more things.

FUNCTIONS OF MARKETING DEPARTMENT

SETTING NEW TARGET MARKET

DEVELOPMENTOF NEW PRODUCT

GETTING FEEDBACK FROM CUSTOMER

GETTING KNOWLEDGE ABOUT COMPETITORS.

DOING A NEW AND ATTRACTIVE PROMOTINAL

Marketing Environment Successful companies take an outside-inside view business. They

Industrial Buying Behavior

Now we see how Sosyo hajoori’s marketing mix works.

Sosyo Jeera Xtreme

Sosyo Jeera Xtreme is a fizzy and

Kashmira Jeera masala

Kashmira can be viewed as a healthy digestive drink

Kashmira is just the right beverage for health, conscious

A refreshing new range of drink that is crafted to

Opener is the new product and flavours are

Flavors of opener that put new taste on tongue. With

And flavor of raspberry, pineapple are so natural to

Lemee Lemon And Lemee Orange

A powerful zing of lime which simply

S’eau Drinking Water

Hajoori’s Soda is the authentic, bold soda that

PRODUCT 200ML 250ML 300ML 350ML 500ML 1.5LTR

PRODUCT 250ML 300ML