Table of Contents

CHAPTER I – Introduction ............................................................................................................................. 1

Introduction .............................................................................................................................................. 1

CHAPTER I
Introduction
For some of us with a sweet tooth, a meal is incomplete if it does not end with a dessert. A Dessert is
expected to have a sweet taste which is inclusive of the dish like custard, ice cream, pastry, or any kind

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of sweet dish. Most Filipinos love sweet foods. Sugar is everywhere in a Filipino cuisine not just in
desserts but also in savoury dishes. On special occasions, it is a must that there must be something
sweet on the table. Even when dining out on ordinary days, Filipinos usually eat sweet desserts after
their meal.

Custard is a mixture of milk or cream and egg yolk. Depending on how much egg or thickener is used,
custard may vary in consistency from a thin pouring sauce to a thick pastry cream used to fill pastries.
The most common custards are used as desserts or dessert sauces and typically include sugar and vanilla.
Leche Flan is a custard dessert and it is one of the popular desserts in the Philippines.

Background of the Study

The Philippines is not only known for its beautiful scenery and friendly people, it is also known for its
delicious food. No party or celebration is complete without these Filipino desserts. Filipinos are also
known for our sweet tooth. Especially on occasions like “Fiestas”, our “titas” would spend the whole day
preparing desserts in the kitchen.

Leche Flan is a dessert Filipinos love. Leche Flan is a very sweet and caramel like dessert. Lechan Flan is
mostly cooked in Christmas and without it your Christmas eve is not complete. But, you can also make it
at anytime of the year and sell it to other people. This will be a good source of income because it is a
popular food that people loves.

Statement of the Problem

This research proposal is conducted to determine the feasibility, availability and probability of the Leche
flan making business in Brgy. Don Manuel, Brgy. Dona Josefa, and Brgy. Dona Imelda. Specifically, to
answer the following questions.

1. What is the demographic profile of the consumer for the Leche Flan?
2. What is the level of acceptability of consumer for the Leche Flan?
3. How can our product be known to our target consumer?
4. What promotional strategy to be applied?
5. What is the acceptability of price for our product?

General Objectives
1. Market Study
1.1. To show how the business will promote their product.
1.2. To identify what kind of marketing strategy will be needed in the business.
1.3. To determine the business strength and weaknesses.
1.4. To show how Bea’s Special Flan will compete in the market.
1.5. To determine Bea’s Special Flan gain customers loyalty.
2. Technical Study
2.1. To show all the ingredients of Leche Flan.
2.2. To discuss the process in making Leche Flan
2.3. To keep the cleanliness and show how to disposed waste.

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 2.4. To define the location of the business and how did the location help to make the business grow.
2.5. To show ingredients needed
3. Financial Study
3.1. To show Bea’s Special Flan pricing strategy
3.2. To identify the best strategy in compensating workers
3.3. To discuss the flow of financial activity.
3.4. To identify the starting capital of the business.
3.5. To know what is the rate of success of Bea’s Special Flan through forecastingthe expected sales
for day.
4. Management Study
4.1. To hire people in the business.
4.2. To provide job speculations and job descriptions for workers.
4.3. To define the kind of management inside the business.
4.4. To set a rules and regulation that should be strictly followed.
4.5. To identify how many employees or workers will be needed in running the business.
5. Socio-Economic Study
5.1. To show how Bea’s Special Flan help the society.
5.2. To ensure the safety in eating Leche Flan
5.3. To discuss the benefits of Leche Flan in the Health.
5.4. To offer products in budget friendly way.
5.5. To give opportunities to those unemployed employee.

Significance of the Study

It is important to know the significance of the Feasibility Study. Feasibility study is the first stage of the
product or service development cycle. It is the process of defining exactly what a project is and what
strategic issues need to be considered to assess its feasibility, or likelihood of succeeding. The
proponents study aims for the growth of the business and to introduced Bea’s Special Flan in the market.
The study helped how to increase level of profitability. The study gives emphasis on the best strategy to
be used in order to excel among other competitors. It also determine the strength and weaknesses of
the business or even how to overcome those possible problems that may be encountered during the
operation process.

Scope and limitations

Bea’s Special Flan is restricted to Quezon City and will be based on management, financial, marketing,
technical, socioeconomic, and financial aspect of the business. Students and other individuals with
sweet tooth or have a craving for sweets will be covered as a part of the respondents. The product will
be disseminated through direct selling and orders are also accepted from customers within in Quezon
City.

Methodology

1. Survey

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 The proponent gathered information from a target population, using a survey that mainly used
in quantitative research. Conducted survey to different people that should probably help a lot in running
a business in a way of answering the survey forms and giving feedback. The proponents used Sloven’s
formula to determine the appropriate or estimate number of population .

2. Interview

The proponent conducted an interview with several people to explore their perspectives about
the business . They also interviewed the some establishments owners near the vicinity of Tanauan Public
Market with regards to rental fee.

3. Research

Information are being gathered through the use of reference books, magazines and also the
world’s largest and fastest access of information which is the INTERNET. Each proponent also shared
ideas that serves as an addition to help the business.

4. Sloven Formula

Sloven’s formula was being used by the proponents to determine the number of respondents
that should be included in the study.

Formula:

𝐍
𝒏=
𝟏 + 𝐍𝐞𝟐

Where:

N= the number of people who quality in the area of study

e= margin of error which is 5%

n= number of needed respondents

Research Instrument

Survey Questionnaire

A survey questionnaire is a set of questions used in a survey.

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The survey questionnaire is a type of data gathering method that is utilized to collect, analyze and
interpret the different views of a group of people from a particular population. The survey questionnaire
has been used in the different field such as research, marketing, politics views, psychology, and so on.

People use survey questionnaire to gather information that is beneficial to a group of individuals. The
survey questionnaire uses statistical analysis to collect data, and the result of it will be used in the
development of an individual or to a community.

Definition of terms

Puto is a steamed rice cake popular in the Philippines. It has a spongy and slightly fluffy texture.

Leche flan

Steaming, a popular cooking method in this country along with boiling and roasting, was incorporated
into Filipino cuisine and cooking by other Asian countries.

Rice, the main ingredient in this dish, is an important staple for the Philippines.

Llanera

Mixing Bowl is a bowl used for mixing of ingredients

Rice flour may be made from either white rice or brown rice. To make the flour, the husk of rice or
paddy is removed and raw rice is obtained. The raw rice is then ground to form rice powder, also known
as rice flour

Baking powder is a dry chemical raising agent used to increase the volume and lighten the texture of
baked goods such as muffins, cakes, scones and North American biscuits.

Sugar is an informal term for a class of edible crystalline carbohydrates, mainly sucrose , lactose, and
fructose characterized by a sweet flavour.

CHAPTER II – Project Summary

Name of the Firm

The name of the firm will be “Bea’s Special Flan.

Location

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The Business will be located at Brgy. Don Manuel, Quezon City where the proprietor is residing. The
locations’ proximity to residential and commercial areas is a great advantage for the business.

Description of the Product

Leche Flan is a dessert Filipinos love. Leche Flan is a very sweet and caramel like dessert. Lechan Flan is
mostly cooked in Christmas and without it your Christmas eve is not complete. But, you can also make it
at anytime of the year and sell it to other people. This will be a good source of income because it is a
popular food that people loves.

Project Long Ranged Objective

Feasibility Criteria

Background of the Study

The Philippines is not only known for its beautiful scenery and friendly people, it is also known for its
delicious food. No party or celebration is complete without these Filipino desserts. Filipinos are also
known for our sweet tooth. Especially on occasions like “Fiestas”, our “titas” would spend the whole day
preparing desserts in the kitchen.

Leche Flan is a dessert Filipinos love . Leche Flan is a very sweet and caramel like dessert. Lechan Flan is
mostly cooked in Christmas and without it your Christmas eve is not complete. But, you can also make it
at anytime of the year and sell it to other people. This will be a good source of income because it is a
popular food that people loves.

Industry Characteristics

Mode of Financing

Investment Cost

Major Assumptions & Summary of Findings & Conclusion

CHAPTER III – Marketing Aspect

The Product

Filipino Leche flan is rich steamed custard topped with caramel syrup. This sweet dish doesn’t only
provide sugar rush to consumers but it has also nutrients that is good for our body. Since eggs are one of
the main ingredients, eggs have high quality protein. We will make sure that our Leche flan is worth
every peso spent and that it will satisfy every sweet tooth.

Geographical Areas of Dispersion

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The Business will be located at Brgy. Don Manuel, Quezon City where the proprietor is residing. The
locations’ proximity to residential and commercial areas is a great advantage for the business.

Price Study

The Business will use cost plus-pricing to calculate for the price of the Leche flan. This pricing strategy
involves calculating the total Production cost and adding a percentage mark-up to determine the final
price. Since we are new to the market it will be affordable to consumers while still ensuring to deliver a
high-quality product.

The Factors Affecting the Market

Population Growth

Increase in population causes increasing the markets, increasing the consumers, who have increased
demand for goods, in kinds, varieties, preferences etc.

Disposal of Income

When the income continues to increase, the purchasing power also increases.

Surplus Income

The people have surplus income left after meeting the expenses on essential items. This surplus amount
will be spent on non-necessary products or luxury goods.

Mass Communication Media

The growth of mass communication media-Newspapers, magazines, radio, television etc. facilitates the
buyers to learn about the new products available for sale. The buyer gets information about the new
products, faster and more effectively before the products come to the market.

Increase Competition

Consumers have now the option to select a suitable product or brand which could meet their
requirements. Thus, the marketing activity of all competing products has become an important day-to-
day matter and the same cannot be ignored.

Market Programs

Relationship marketing

This type of marketing is focused on customer building. Enhancing existing relationships with customers
and improving customer loyalty. The Business will continue to listen to the feedbacks of customers so
that we can improve our services and products.

Word of mouth

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It totally relies on what impression you leave on people. Being heard is important in business world. The
Business will give high quality service to consumers so that we can influence them in recommending our
products to other consumers.

Internet marketing

Since we are living in the world of technology where most people use technological devices in their daily
lives. The Business will use social media platforms like Facebook and Instagram on promoting and selling
our goods.

Sampling Plan

Sloven’s formula was being used by the proponent to determine the number of respondents that should
be included in the study.

Formula:

𝐍
𝒏=
𝟏 + 𝐍𝐞𝟐

Where:

N= the number of people who quality in the area of study

e= margin of error which is 5%

n= number of needed respondents

Computation of Sample Size

𝟐𝟑, 𝟓𝟕𝟕
𝒏=
𝟏 + (𝟐𝟑, 𝟓𝟕𝟕)(𝟎. 𝟎𝟓)𝟐

𝟐𝟑, 𝟓𝟕𝟕
=
𝟓𝟗. 𝟗𝟒𝟐𝟓

= 𝟑𝟗𝟑

N = Brgy. Don Manuel – 3, 753, Brgy. Doña Josefa – 2,909, Brgy. Doña Imelda – 16, 915

e = 5%

n = 393 respondents

Computation of Potential Demand – as to research

Computation of Potential Demand – New

CHAPTER IV – Management Aspect

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Objectives of the Study

Form of Organization

‘Bea’s Special Flan’ will be organized as a sole proprietorship.

Manpower Requirements

The Business will only hire persons who are qualified for the respective positions and will help meet the
goals and objectives of the firm. Selecting and hiring of applicants will depend on the hiring procedures
of the company.

Job Analysis

Job Title: Cook

Job Description

Responsibilities:

 Responsible in making the Leche Flan

 Ensures product quality
 Keeps kitchen clean
 His/her job includes planning, organizing, directing, and controlling all the employees of the
organization as well as its relationship to each other.
 Responsible in checking sales records
 Responsible in purchasing raw materials.

Job Title: Staff

Job Description

Responsibilities:

 He/She is responsible in managing the cash

 Responsible for keeping records of sales
 Responsible in cash deposit

Organizational Policies

The Business developed these policies and rules to create a good working environment for employees
and an enjoyable shopping experience for our guests. The Policies and Rules list several basic
employment policies and rules for which every employee is responsible. It identifies standards of
behaviour that, when violated, will result in disciplinary action up to and including termination.

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GENERAL CONDUCT ITEMS

1. Discrimination against other employees or guests.

2. Dishonesty or discourtesy.

3. Not cooperating with fellow employees or management or insubordination (not following directions.)
4. Fighting, threatening bodily injury to another employee or guest.

5. Any type of horseplay.

6. Verbal or physical confrontation with another employee or with a guest.

7. Violation of Company drug or alcohol policy.

9. Eating, chewing gum, using cell phone or taking breaks in food-serving areas.

10. Smoking anywhere on JACK IN THE BOX property.

11. Unethical conduct, including but not limited to falsifying timecards, manipulating VOG results and
parking cars.

12. Behavior that the Company reasonably believes is harassment or otherwise inappropriate.

13. Misrepresentation or concealment of a material fact on employment application.

14. Failing to report policy or rule violations.

15. Failure to cooperate in an investigation.

16. Violation of Food Safety Policies and Procedures.

Employee Fringe Benefit

Recruitment Procedures

The Business will use this 5-Step recruitment plan in finding the most suited person for the job, and the
one whose skills and knowledge will help the company grow.

Step 1: Prepare an effective job description

Writing an effective job description is the first step to attracting the right candidates to your company.
The more clearly you describe the requirements, tasks, working conditions and advantages of the
position, the less time you will waste examining and rejecting unsuitable applications.

Step 2: Use the right recruitment tools

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Once your ad is written, you need to find the right way to promote it. Two factors will determine the
best choice: your company's budget and the type of candidate you are looking for. Remember that using
more than one tool increases your exposure.

Step 3: Do a first screen of the applicants

Once you’ve received resumes and made an initial selection of interesting candidates, the next step is to
do an initial screen of candidates. The more careful you are at this stage, the less time you’ll lose at the
interview stage.

Step 4: Interview the best candidates

The interview is your opportunity to confirm the candidates’ qualifications, determine if the job matches
their expectation and see if they fit in with your company culture.

Step 5: Offer the job

When you have selected your front-runner, call and offer the position. If necessary, give the candidate a
few days to decide. Once they have confirmed, it’s common to send a letter of offer that states in
writing what was discussed over the phone.

Legal Aspect

The Grantt Chart

CHAPTER V – Technical Aspect

The Product

Leche flan is a popular Filipino dessert that Filipinos inherited from the Spaniards. It is usually served
during special events or occasions. This delicious and creamy dessert is normally made using a ‘llanera’,
a leche flan mold. The main ingredients include egg yolks, evaporated milk, and sweetened condensed
milk and it is also steamed.

Nutritional Information & Logo (Product Labeling)

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Manufacturing Process

STEP 1: Using all the eggs, separate the yolk from the egg white (only egg yolks will be used).

STEP 2: Place the egg yolks in a big bowl then beat them using a fork or an egg beater

STEP 3: Add the condensed milk and mix thoroughly

STEP 4: Pour-in the fresh milk and Vanilla. Mix well

STEP 5: Put the mold on top of the stove and heat using low fire

STEP 6: Put-in the granulated sugar on the mold and mix thoroughly until the solid sugar turns into liquid
having a light brown color.

STEP 7: Spread the caramel evenly on the flat side of the mold

STEP 8: Wait for 5 minutes then pour the egg yolk and milk mixture on the mold

STEP 9: Cover the top of the mold using an Aluminum foil

STEP 10: Steam the mold with egg and milk mixture for 30 to 35 minutes.

STEP 11: After steaming, let the temperature cool down then refrigerate.

Quality Control

The Business will maintain a high-quality product by:

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  Using only high quality utensils, tools and ingredients in making the Leche Flan.
 Continuing to improve the process in making the product to not only meet but exceed
expectations of our consumers.
 Inspection of the final product
 Maintaining proper hygiene and cleanliness on the production

Production Process Chart

1
• Gather the ingredients needed

2
• Seperate yolk from the egg white and place the yolk in a bowl.

3
• Add the condensed milk, evaporated milk, vanilla, and lime and mix thoroughly.

4
• Prepare the steamer and the molds

5
• Start caramelizing. Spread the caramel evenly on the molds.

6
• After 5 minutes, pour the egg yolk and milk mixture on the mold

7
• Steam for 30-35 mins.

8
• After steaming, let the temperature cool down then refrigerate.

Description of Equipment

 Steamer

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 A type of cookware consisting of inserts or layers with perforations in the bottom that are
assembled together and used to cook food with the use of steam. Steaming enables foods to
keep their natural flavour, colour, shape, and nutritious value better than when boiled or
simmered in water.
 Refrigerated Display Case

Refrigerated display cases are ideal for holding cold temperature products and extending the
shelf life of these type of products. These units are typically used to hold products such as
cheese, meats, pies, cakes, drinks, salads, dips, and other fresh foods that you want displayed
clearly to customers.

Tools and Equipment

 Mixing Bowl
A mixing bowl is a deep bowl that is particularly well suited for mixing ingredients together in.

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  Beater
A hand mixer, also known as hand blender, is a kitchen device that uses a gear-driven
mechanism to rotate a set of "beaters" in a bowl containing the food or liquids to be prepared
by mixing them.

 Measuring cups
A measuring cup or measuring jug is a kitchen utensil used primarily tomeasure the volume of
liquid or bulk solid cooking ingredients such as flour and sugar, especially for volumes from
about 50 mL (2 fl oz) upwards.

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  Tupperware
Tupperware is a home products line that includes preparation, storage, and serving products for
the kitchen and home

 Aluminium foil
Thin aluminum sheeting used especially to cover and wrap food.

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  Mold

Plant Location

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 Bea’s Special Flan

Building & Facilities

 Office Rent
 Computer
 Printer

Waste Disposal

The Business’ main objective is not only making profit but to contribute to the sustainability of our
surroundings. The Business will use the proper waste management. We will properly segregate our
trashes into two categories the ‘Biodegradable’ and ‘Non-Biodegradable’. Effective waste management
can save us business’ money and benefit the environment at the same time.

Food Safety

One of the goals of the business is to deliver food profitably and quickly but we will assure customers
that we will not underestimate the importance of food safety and sanitation. We will guarantee that our
product will not cause harm to the consumers. Before starting our operation, the business will seek
approval from the Food and Drugs Authority (FDA) and a food product certification. There will also be a
daily inspection of the work environment to maintain cleanliness.

Utilities & Other Expenses

 Gas
 Electricity

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  Water

Production Data

CHAPTER VII – Socio – Economic Aspect

Contribution to Income and Employment

The main goal of a certain business is to have a high income especially in the part of the owner.
The business should generate pleasantly relationship between the manager and employees to attain the
main goal of the business which is to have an income. And workers and employees in the business need
income to support their own needs and also for their services rendered in the business. Building up
business is a great opportunity for an employed people to have jobs. It will also be their opportunity of
having another source of income.

Tax Contribution

The business is expected to give a great contribution to the government in the form of taxes.
The tax payment from the business would help the localities as well as the economy in its future project
especially for people that will benefit. This would help the people to be more sprightly.

CHAPTER VIII – Summary, Conclusion and Recommendation

Conclusion

Based on the research and study that I conducted, I therefore concluded that my business is
feasible and viable in the market.

Recommendation

After bearing in mind the significant factors in the study that we conducted such factors like the
marketing, financial, technical, management, and socio-economic study. It is therefore recommended
that Bea’s Special Flan will be pursued and the business establishes at Brgy. Don Manuel, Quezon City.

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