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MVM Ayurvedic Research Lab

INTRODUCTION

The Internship is an integral platform for students to gain experience in an actual


workplace. It has been carried out to get an understanding of the structure and
functioning of the organization. This study undertaken to get an exposure to the
functioning of different departments of the company. It also helps to interact with
the managers of the company and to observe the workers at their workplace and to
act together with them.This study gives a clear picture about the functioning of
MVMAyurvedic Research Lab, Pooyappally,Kollam.

MVM Ayurvedic Research Lab was established in 1991 by Sri. K M Babu with the
sole purpose of extending the healing touch of this ancient medicinal science. It
was incorporated under the name of his late father Sri. Mani Vaidyan, a renowned
Ayurvedic physician in South Kerala. Sri. KM Babu, while upholding five
generations of Ayurvedic family tradition aspired to bring out the age old benefits
of Ayurveda in a contemporary form by introducing own line of products with the
first product, Krishnathulsi Cough Syrup which eventually became a household
name in Kerala.Krishnathulsi Hair tonic followed this success which also has
received an amazing response from the people. MVM Ayurvedic Research Lab is a
GMP certified company using state of the art technology for manufacturing and
analysing its products.

Production is the basic activity of all industrial units. All other activities
revolve around this activity. The end product of the production activity is the
creation of goods and services for the satisfaction of human wants; the production
activity is nothing but step by step conversion of one form of materials into
another either chemically or mechanically.Production is the nucleus or the center
of entire business operation and is a value addition process.

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INDUSRTIAL PROFILE

ABOUT AYURVEDA

Ayurveda is the oldest India indigenous medicine system, probably with its
roots in the Indus Civilization. In the Vedic period, the osadhisukta of the Rig-
Veda is the oldest documented knowledge about plants and herbal medicines.

The term Ayus means duration or span of life, Veda means unimpeachable
knowledge. The common translation of the Ayurveda is science of life. The earlier
recorded knowledge about Ayurveda is found in the Rig-Veda and the
Atharvaveda, both of the second millennium BC.theAtharvaveda lists eight
divisions of Ayurveda; internal medicine surgery of head and neck,

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ophthalmology, surgery, toxicology, psychiatry, pediatrics, gerontology or science


of rejuvenation and the science of fertility.

According to philosophical concepts on which Ayurveda is based, all


bodies-material, living, conscious and unconscious- are evolved out of prakriti by
the subtle influence of the purusa, the absolute or the primal self conscious
principle and every components of the human organism is created out of the
tathvas as evolved out of the prakriti.

In Ayurvedic medicine, health is defined as soundless of Sarrira, Manas and


Asthma. Each of these must be nurtured if the individual is to have good health.
Ayurveda is basically a humoural medical system and conceives of three essential
humors. The three humors are Vata, Pita; Kapha occasionally in the surgical
tradition a fourth humour-blood was also added.

AYURVEDIC MEDICINE INDUSTRY IN INDIA

Several thousand companies in India produce Ayurvedic medicines, but


most of them are quite small, including numerous neighborhood pharmacies that
compound ingredients to make their own remedies. It is estimated that the total
value of products from the entire Ayurvedic production in India is on the order of
one billion dollars. Less than o dozen major companies have dominated the
industry for decades, joined recently by few others that have followed their lead,
so that there are today 30 companies doing a million dollars or more per year in
business to meet the growing demand for Ayurvedic medicine. The products of
these companies are included within the broad category of “Fast Moving
Consumer Goods”. Most of the larger Ayurvedic medicine suppliers provide
materials other than Ayurvedic internal medicines, particularly in the areas of

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foods and toiletries where there may be some overlap with Ayurveda such as
having traditional herbal ingredients in the composition of toiletries.

Thulasi has been used for thousands of years in Ayurveda for its diverse
healing properties. It is mentioned by Charaka in the CharakaSamhita, an ancient
Ayurvedic text. Thulasi is considered to be an adaptive balancing different
processes in the body, and helpful for adapting to stress. Marked by its strong
aroma and astringent taste, it is regarded in Ayurveda as a kind of “elixir of life”
and believed to promote longevity.

The key suppliers in Ayurveda are Dabur, Baidyanath and Zandu, which
together have about 85% of Indians domestic market. Various writers mention
these and a handful of other companies repeatedly about the Ayurvedic business in
India;a brief description is provided for them,arranged here from oldest to newest.

Dabur India Ltd.

India’s largest Ayurvedic medicines supplier and the fourth largest producer of
FMCG. It was established in 1884, and had grown to a business level in 2003 of
about 650 million dollars per year, through only a fraction of that is involved with
Ayurvedic medicines. Last year, about 15% of sales volume was pharmaceuticals;
the remaining 85% were mostly non-medicine items such as foods and cosmetics
DabursAyurvedic Specialties Division has over 260 medicines for treating a range
of ailments and body conditions from common cold to chronic paralysis. These
materials constitute only 7% of Daburs total revenue. DaburChyawanprash has

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market share of 70% and chewable Hajmola Digestive Tablets has an 88% share.
Other major products are DaburAmla Hair Oil, Vatika and LalDantManjan.

Sri BaidyanathAyurvedicBhawan Ltd

Baidyanath was founded in 1917 in Calcutta, and specializes in


Ayurvedic medicines, through it has recently expanded into the FMCG sector with
cosmetic and hair care products; one of its International products in Shikakai (soap
pod) Shampoo. Baidyanath has a sales volume of About 350 million dollars, but
most of the products sales are in the cosmeticrange. The company reports having
over 700 ayurvedic products made at 10 manufacturing centers,With 1,600
employees. Included items are herbal Teas, patent medicines, massage oil and
Chawanprash.

Zandu Pharmaceutical Works

It was incorporated in Bombay in 1919, named after and 18 th


century Ayurvedic. The company focuses primarily on ayurvedic Products.

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However, today Zandu has chemicals division and cosmetics division. Its total
sales volume is about 45 million dollars. One of its current projects is to develop a
dopamine drug for a plant extract, applying for new drugs status in the U.S.

Himalaya Drug Company

Himalaya was established in 1934 in Banglore. It currently has a


business level about 500 million dollars and has a U.S. distribution division. It is
known in the U.S for the product Liv-52, marketed as a liver protector and therapy
for liver diseases like vital hepatitis; the product was first marketed in India in
1955.

CHARAK PHARMACEUTICALS

Charak was founded in 1947, and currently has three distribution


centers in India; it produces liquid, tablets and veterinary supplies. It has gained a
large advantage with its new product Evanova, a preparation containing 33 herbs
and minerals and non-hormonal active ingredients used as menopause treatment
alternatives to HRT. Soya is one of the main ingredients used in this product. The

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product also contains Ayurvedic herbs that act like selective estrogen receptor
modulators as well as asparagus root, which reduces the frequency and intensity of
hot flashes.

Vicco Laboratories

VICCO Laboratories was established in 1958. I t mainly produces


topical therapies based on Ayurveda and is based on Ayurveda and is best known
internationally for its toothpaste product, Vajradanti, which has been marketed in
the U.S for more than 25 years.

Emami Group

Emami was founded in 1974, provides a diverse range of products,


doing 110 million dollars of both business annually, through only a portion is
involved with Ayurvedic product, through its Himani line; the company is mainly
involved with toiletries and cosmetics, but also provides Chyawanprash and other
health products.

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AIMIL PHARMACEUTICALS LTD

AIMIL PHARMACEUTICALS LTD. incorporated in 1984 and engaged in


manufacturing and sale of both generic and proprietary Ayurvedic medicines, with
a business level about 20 million dollars annually. Its wide range of Ayurvedic
herbal formulations, covering most therapeutic segments, was honored by the
Indian government’s National Award for Quality Herbal preparations and National
Award for R & D in the year 2002. It is known for its proprietary formulas for
hepatitis, diabetes, menstrual disorders, digestive disorders and urinary diseases.

Several small companies that have grown rapidly in recent years envision
themselves as primary players in the Ayurvedic market. As an example,
ViswakeerthyAyurvedic medicines in India.

VISWKEERTHYAYURVEDIC PHARMACY was founded by Dr. K. Mohammadkutty


a great friend of Nature and Ayurveda. Started in 1977, as a fledging pharmacy,
viswakeerthy today is one of the largest manufactures of Ayurvedic Medicines

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with a formidable presence all over Kerala. The dynamic leadership of Dr. K.M.
Kutty, complemented by the energetic drive of his team of young enthusiastic
professionals has taken viswkeerthyAyurvedic Pharmacy to new heights. The
philosophy behind the inception was to “serve Humanity through Ayurveda- the
Authentic Way” by propagating and practicing genuine Ayurveda and producing
quality Ayurvedic medicines. Today, this philosophy has taken Viswakeerthy to
new heights of Ayurvedic excellence. Realizing the importance of standardization
of medicines and the modernization of production, Viswakeerthy took the
significant step of updating the technology of the existing pharmacy and
establishing a sophisticated private limited company, Viswkeerthy Herbals Pvt.
Ltd at Kalpakanchery, Malappuram District of Kerala.

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COMPANY PROFILE

Brief History

The organization was started in 1991 as a sole proprietorship of Mr. K.M


BABU. During the preliminary stages the firm was producing only General
medicines. Manivaidhyan is the father of K.M BABU, he had a hospital and he
was an efficient Doctor. This unit was not prfitable in its initial stages.

The proprietor realizes the reasons for the failure and re-oriented the
business. They decided to introduce a new product called “Krishnathulasi cough
syrup”. The management formulated some new marketing techniques like giving
more importance to advertisement. As a result, the sales turnover went up and the
firm becomes profit.

The name MVM is derived from the name of their beloved father Mani
Vaidhyan. Mr. K.M BABU, the managing director is the backbone of the
organization. The initial investment of the company was only 6 lakhs. The
company commenced its commercial production during 1993 and with a short
span it has grown into dominant establishment. The company could provide
employment to more than 70 persons directly and they also provide opportunity to
the distributors.

After the manufacture of cough syrup the company developed one more
product called “Krishnathulasi hair tonic”. The company markets its products to
different gulf countries through distributors. The company has scored a 100%

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growth rate with its innovative product range and drug category license are
awaited from different countries. The company achieved the standard of ISO 9002
certification from well-reputed international agencies. All the machineries keep the
GMP standard and are based on the latest technology and gives high performance
and least wastages. The introduction of most modern equipments and
implementation of high quality standards helps to stand in a par with international
standard.

From a dream seen by a visionary, Mr. K.M BABU, MVM has come a long
way. Originated from a small makeshift research and developed center and Clinic,
the first product hit the market. From such a humble beginning to research to the
level of one of the Kerala’s largest Companies has been a saga of dedication,
commitment and application. Today Krishnathulasi has established an
overwhelming presence across the globe with a vast range of products and services
in Ayurvedic sector. The company has recorded a phenomenal growth rate during
the current year while totaling the sales more than Rs 5 core. Moreover
strategically sound marketing sense and techniques, employed by a talent pool of
professional has seen to the increasing presence of the company’s products in the
shop shelves around the world.

The company has full-fledged R&D facility where original research work is
done on various divisions are headed by doctorate holders with long experience in
Pharmacology, Biochemistry, Photochemistry etc… The company has also
initiated a scheme for the cultivation of the spices described in the famous
Hothouse Malabaricus, the renowned 17th century work. A large number of these
spices are lost or unidentifiable today. The objective is to identify those presumed
lost and create a biological environment suitable for the spices for the benefit of
the future generation.

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ORGANIZATION AND MANAGEMENT

The industry is completely owned privately and the functioning of the


industry is under the control of management. Now the managing director of the
company is K.M Babu. About 180 workers are working in the factor including 50
workers and 20 office staffs. The office hours in the company starts at 10 am and
finishes at 5.30 pm while the factory hour is from 8.30 am to 5.30 pm.

INITIAL CAPITAL

The MVM Ayurvedic Research Lab established in the year 1991 and the
business commenced for Rs.600000. This unit was not profitable in its initial
stages.

PRODUCT PRODUCE

The main products of MVM Ayurvedic Research Lab are Krishnathulasi


cough syrup and Krishnathulasi hair tonic.

MEANS OF FINANCE

The company has been partly financed by Federal bank.

WAGE SYSTEM

The organization follows a time rate system of wage payment. They pay
remuneration to the workers on monthly basis. As production is carried out under
strict supervision, it does not give rise to idle time.

LABOUR WELFARE MEASURE

Dearness allowances – 15.30%

Provident fund

Employers – 12%

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Employees – 12%

ESI

Employer – 4.57%

Employee – 1.75%

Name of the company : MVM Ayurvedic Research Lab

Date of Commencement : 1991

Chairman : K M Babu

Managing Director : K M Babu

Place : Pooyappally

District : Kollam

Type of Organization : Private

Name of Products : Krishnathulasi cough syrup &

Krishnathulasi hair tonic

Number of Employees : 180 workers

Location : Pooyappally, Kollam

Vision

The company has an inspiring and ambition vision for future growth. The
vision targets the systematic popularization of Ayurveda so that by every human
being shall use Ayurveda at least for meeting a part of his or her general health
care needs.

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Mission

The company is vowed to explore the vast Indian flora to bring out life saving
herbal preparations with no side effect and 100% efficiency. The Utmost purity
and superlative standards are maintained by conscientious research and strict
quality control measures for the people to enjoy the benefits of traditional
Ayurveda medicines.

Motto

LokhaSamasthaSukhinoBhavanthu

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ORGANISATIONAL STRUCTURE

Organizational structure is a basic framework within which the managers decision


making behaviors takes place. Structure basically deals with relationships. The
structure of a system is the arrangement of its subsystems and components at a
given moment of time. Organization structure can be viewed as established pattern
of relationships among the components of the organization. it refers to the
differentiation and integration of activities and authority, role and relationships in
the organization. It is the pattern in which various parts or components are
interrelated or interconnected and also shows the relationships among various
activities and position. Since various persons hold these positions, the structure is
the relationship among people in the organization. Organization structure is set
forth initially by the design of the major components or subsystem. It is the
patterning of these relationships with some degree of permanency, which is
referred to as Organization structure.

Role of organization structure

Organization structure is capable of serving many functions at the


same time but cannot serve all the functions equally well over unlimited time.
Structure created for one purpose may not serve other purpose well. Therefore, it
is important for managers to determine the outcomes desired from organization
structure; and to match the organization with changing needs.

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Organizational Chart

Managing director

General Director
Manager

Area Sales
Manager
Finance Officer

Assistant Marketing
Manager
Manager
Purchase

Administrative
Officer Manager Stores

Manager Exports
Manager
Quality Inspector Operations

Manager Works

Manager Production

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Plant 1 (Mill) Plant 2 (Hair)
MVM Ayurvedic Research Lab

PRODUCT PROFILE

OTC PRODUCTS

 Krishnathulasi cough syrups


 Krishnathulasi hair tonic

Krishnathulasi cough syrup

Krishnathulasi cough syrup is the age-old, natural way of cough relief. A


blend of 100% herbal ingredients, Krishnathulasi Cough syrup contains no
sedatives or steroids and is free from any side effects. For the fast relief of cough
and cold... For the fast relief of cough and cold Krishnathulsi Cough Syrup is a
trusted Ayurvedic proprietary medicine incorporating different proven herbs to
treat all forms of cough and common colds without any side effects. Krishnathulsi
Cough Syrup has a unique deliciously palatable mixture of herbs which effectively
acts as an anti-tussive, anti-allergic and a demulcent mucolytic expectorant.

COMPOSITION

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 Ocimumsanctum(Holy basil, Krishnathulsi )is used in cough, as an


expectorant, as antipyretic, in bronchitis, and also has antimicrobial
properties.

 Adhathodavasica(Vasaka) is used in irritable cough, as an expectorant and


as a broncho-dilator.

 Zingiberofficinale(Ginger) is used in cough, as an expectorant and as an


emollient.

 SolanumSurattense(Kantakari) is used in cough, as an expectorant, in


reducing fever, in bronchitis and Pharyngitis.

 Syzygiumaromaticum(Clove, Lavanga) is used in cough, as expectorant, as


an emollient, as antibacterial , in fever and in bronchitis.

 Piper Nigrum(Pepper) is used in cough and fever.

 Piper longum(Pippali) is used in cough, as an expectorant, as an emollient,


in fever and in bronchitis.

 GlycyrrhizaGlabra (Yashtimadhu) is used in cough, bronchitis, fever, as a


demulcent and expectorant.

 TrachyspermumRoxburghianum (Ajowan) is used in cough, bronchitis and


also possesses antibiotic properties.

 CinnamomumCamphora (Camphor) is used in cough, as an expectorant,


cooling agent and an antimicrobial agent.

 ElettariaCardamomum (Cardamom, Ela) is used in cough, bronchitis and


also as an expectorant.

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 ApisMellifica (Honey) is used in cough, sore throat, as an antibacterial


agent, a demulcent and sweetening agent.

Dosage:

Adults 1-2 teaspoons 4-6 times daily

Children below 2 years: ½ teaspoon 3-4 times daily

Children 2-6 years: 1 teaspoon 3-4 times daily

Children 6-12 years: 1-2 teaspoon 3-4 times daily

Krishnathulasi hair tonic

Hair Tonic is a highly effective remedy for falling hair and premature graying. Use
it and rejuvenate your hair from the root up. A Heritage passed on to generations…
Krishnathulsi Hair Tonic is a novel product from the marvel of Indian traditional
medicinal system – Ayurveda, used for the relief of headache, alopecia, dandruff
and fungal infections on the scalp. The unique traditionally approved Ayurvedic

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green herbs and natural oils in Krishnathulsi hair tonic act directly on the hair
roots and follicles to improve blood circulation and hair growth to impart a strong
lustrous black hair with continuous use.

COMPOSITION

 Ocimum sanctum (Holy basil, Krishnathulsi) is useful for the relief of


headache, insomnia and cooling.

 IndigoferaTinctoria (Indian indigo, Nilambari) is useful for hair growth,


hair blackening and as an antifungal.

 Aloe Vera (Indian Aloe, Kattarvazha) is used for cooling, blackening,


checks hair loss and improve hair growth.

 PhyllanthusAmarus (Kiranelly) is used for cooling, blackening, treating


hair thinning, alopecia and checks hair loss.

 EmbilicaOfficinalis (Indian gooseberry, Nellika) is useful for preventing


greyness of hair, blackening, checks hair loss and helps hair pigmentation.

 Eclipta Alba (Trailing eclipta, Kayyunni) is used as an antiseptic, for the


blackening and strengthening of hair. It also improves hair growth.

 BacopaMonnieri (Thyme leaved gratiola, Brahmi) used for the stimulation


of hair growth, checks skin diseases and improves memory power.

 AcorusCalamus (Sweet flag, Vayambu) is used for hair growth and


improves memory.

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 RicinusCommunis(Castor) is used for blackening, the coating of hair shaft,


sealing moisture and leaves hair soft.

 AzadirachtaIndica (Neem) is used for hair growth, alopecia, as


antibacterial, checks dandruff and improves the blackness of hair.

 VetiveriaZizanioides(Vetiver, Ramacham) is useful for hair growth and the


thickening of hair.

 Citrus Limon (Lime) is used for checking dandruff and improves hair
growth.

 Anjanakallu is used for the blackness of hair.

 CocosNucifera (Coconut) is useful for preventing greying of hair. It imparts


lustre and checks falling of hair.

Dosage and Direction

Apply on the scalp before every bath

DEPARTMENT PROFILE

An organization is a roof under which group of people work


together as a team towards a common objective. This is achieved when there is an
organized effort from all concerned. The organizational objective is the desired
state of affairs which an organization attempts to realize.

In every organization there are mainly four departments


which coordinate the work and maintain a good relation with the superior and

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subordinate. It is dissipated mainly by the division which is made in the


organization for the proper functioning with at most care and attention towards
theachievements of goals.

The various functions of the organization are carried through


various departments. The process of assigning various tasks or activities in the
different segment on a horizontal basis is called Departmentation. It helps for
proper administration. In MVM Ayurvedic Research Lab, Pooyappally, the various
departments are below

 Human Resource Department


 Research and Development Department
 Purchase Department
 Production Department
 Stores Department
 Marketing Department
 Finance Department

PERSONNEL DEPARTMENT

Personnel department is considered to be the brain of every concern. It sets the


goals and objectives to be accomplished and formulate plans and decision. The
personnel Officer Mr. Mohanan Nair heads this department in MVM and is
supported by assistant personnel officer. There are other two office assistants
working as subordinate assistant officers. Both the officers and workers are free to
communicate with the managing director about their problems and suggestions.
Hence it is clear that an open door policy of communication is followed

RESEARCH AND DEVELOPMENT DEPARTMENT

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The R&D department is well equipped to carry out any type of research in the
field of ayurveda. It is the core area for MVM as all products are developed there
under the keen supervision of Dr. Vincent. Mrs. LeelammaBabu is the chief of
R&D department. Under R&D department there are five departments- Department
of Pharmacology, Dept. of Quality control Dept. of Chemistry and Dept. of
Botany. Dept of Chemistry has two divisions- Dept of Biochemistry and Dept. of
Analytical Chemistry.

PURCHASE DEPARTMENT

The purchase departments make all purchase for the company. The purchasing
function has emerged as a specialized organizational activity.Mr.Isac is the head of
purchase department. The company makes all the purchases only after obtaining
purchase requisition from the stores department. Purchase department has
appropriate store coding for all of its raw materials and for packing materials.
Cartoons and wrappers are purchased on job order basis.

Packing materials are purchased from Sivakasi in Tamilnadu and plant was
purchased from Thankasi. Most of the raw materials are purchased from outside
Kerala, especially from Tamilnadu. Some are cultivated in the Company’s own
garden.

STORES DEPARTMENTS

The success of every business depends to a large extent on the efficient storage
and material control. Stores department shall check the material received and
confirm that the material supplied meets all purchase order chart condition.

Stores department is under the control of purchase manager


followed by store manager, then storekeeper. The storekeeper looks after the

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various activities related to the store-keeping department. They are keeping


minimum stock to every product. They are keeping 200 cases of Krishnathulasi
cough syrup as minimum and in the case of hair tonic, they keep 100 cases.

MARKETING DEPARTMENTS

Marketing department is the nerve system of MVM.


Marketing manager Mr.Vinodh manages the function of this department with the
assistance of area sales manager and assistant marketing manager. Area sales
manager is intended to control the external marketing functions and the assistant
manager controls the internal functions of marketing.

The main function of this department is to ensure uninterrupted


distribution of products to the customers. It makes a market study with the help
of out side agencies to know the demand for their respective products and supply
is made accordingly.The company has successfully exported to Malaysia,
Singapore and other gulf countries and is aiming to tap the market of USA. All the
distribution activities are done with the help of distributors, their main agece are
Monark Internationals and Star exporters.

FINANCE DEPARTMENT

Finance is considered as the life blood of every business. In this organization,


finance Director- Mrs.Licy controls finance department. The accountant is
subordinate to the Director and Accounts Manager assists him. The accounts
Manager is immediately followed by three assistants who help in carrying out the
functioning of the department. The main function of the department is to manage
the available finance efficiently and to keep the books of accounts up to date. The
company uses both owned and borrowed fund. Corporate bank provides the main

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source of borrowed fund. They also have a good foreign exchange record by
export in their product. Internal audit is done during the years in the organization.

Cost per bottle

Cost of cough syrup-24.90

Cost of Hair tonic-79

PRODUCTION DEPARTMENT

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PA P
rs r
os o
di d
uuss uu
ct c t
ta i o
in n
otm
n a
n
a
g
e
r

Production is the basic activity of all industrial units. All other activities
revolve around this activity. The end product of the production activity is the
creation of goods and services for the satisfaction of human wants; the production
activity is nothing but step by step conversion of one form of materials into
another either chemically or mechanically. The basic inputs of the production
process are man, machines, plants, services and methods. Production function is
the most important function in an organization around which other activities of an
enterprise.

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The Function of the Production Department

 The production department manufactures goods for the business which are
then sold in order to bring revenue for the business.
 The production department is also responsible for the designing of the
goods or products of the business which are sold to other businesses or to
the general public.
 Every aspect of production is controlled by the production department. By
controlling production, the department efficiently uses things such as
labour, machines and materials judiciously in order to prevent any wastage.
 The production department makes sure that it produces goods or products at
very low costs in order to maximize profit.
 The production department works in collaboration with the purchasing
department of the company in order to make sure that materials needed for
production are always available.
 The department also makes sure that the machines and equipments used in
production are serviced and properly maintained all the time.

The Production Department in MVM Ayurvedic Research Lab is


headed by the production manager –Mr. Vinodh and immediately followed by the
production manager. The production supervisor and packing supervisors is
subordinate to the assistant manager and they are assisted by production assistant
and packing assistant respectively. There are separate workers for both production
and packing. The various products manufactured are subject to inspection by the
quality inspector ensuring that they are up to the standard.

The plant is equipped with modern machineries and operations are


organized under the watchful eyes of talented physicians and health scientists.
Production and manufacturing facilities are fully geared for the mass production of
Ayurvedic medicines in strict adherence to ancient Ayurvedic scriptures.

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Incorporation of modern technology for mass production, upholding traditional


value, makes the facilities a well-integrated synthesis of tradition and modernity.
The Company's manufacturing operations are mechanized to a large extent by
making further contributions by way of hygiene, accuracy and speed.

There are nearly 50 workers, both male and female, working under
production and packing section respectively. These workers are paid on monthly
basis. For any overtime work, extra charges are paid and transport facilities are
also provided. Other facilities such as canteen are also provided to the workers.

Production Process

 Raw material Verification

 .Pulverization

 Grinding

 Boiling

 Continuous staring of materials

 Finishing

 Packing

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CONCLUSION

Internship study gave a greater opportunity to learn before fully entering the
working world. The experience of 12 days study gave me a clear cut view about the
company and its functions. This study also provide the important aspects and the role of
production Department in an organization.

Production is the nucleus or the center of entire business operation and is a


value addition process.The Production Department is responsible for converting raw

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MVM Ayurvedic Research Lab

materials and other inputs into finished goods or services. In between the processes of
production, the department works to improve the efficiency of the production or assembly
line so that it can meet the output target set by the company management and ensure
finished products offer consumers the best value and quality.

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MVM Ayurvedic Research Lab

INTRODUCTION

HR is primarily concerned with the management of people within organizations,


focusing on policies and on systems.HR departments are responsible for
overseeing employee-benefits design, employee recruitment, training &
development, performance appraisal, and rewarding.Human resources is a
discipline that involves relations with employees and how a company handles
them.

Vidya intro

Marketing is “the process of planning and executing the conception, pricing,


promotion and distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives.” Good marketing is not an
accident but the result of careful planning and execution.

It is the Marketing Department’s job to reach out to prospects, customers, investors


and/or the community, while creating and overarching image that represents the company
in a positive light.

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