The Millennials Hierarchy of Needs

Maslow's 1943 model of human behaviour was re-imagined by millennial

participants in the Bauer Knowledge: The Millennials Chapter study.

SELF
 N > 3 
THE INFLUENCERS

THE ADOPTERS

THE APPRENTICES

THE ENTERTAINED

THE contented
ACTUALISATION Living life to the max!
Strong desire Want to feel Not driven to
You’re living Career based Want a job
to achieve, but they’re striving seek the next
to your on a personal they love
wary of failure and achieving career challenge
highest potential passion
1
ESTEEM Peer respect via Validation and Strive to be Esteem highest
Being happy
You’ve acquired the skills that good career and reassurance of the best they can, when in their
in themselves
lead to honour & recognition looking good worth and skills high self esteem comfort zone

2
Meaningful
LOVE & BELONGING Having (only) Best friends – Support & inspiration Settled and started/
relationships
Achieving deeper, more good friends support network from family looking to
with family
meaningful relationships Being an advice giver and sounding board and friends start a family
and friends
3

Being Knowing your Home is a safe haven,

SAFETY Home – cherish
financially Accommodation, job family are safe important for familiarity
Home sweet home having a solid base
secure and well & decompression
4
Smartphone/laptop! Sometimes compromise
Sleep is great but
PHYSIOLOGICAL NEEDS Need access to the basics (food, sleep) Being healthy is Healthy food
sometimes they
Food, water, sleep friends and info for other steps on the good for happiness and lots of water
don’t get enough
at all times pyramid (friends, work)
5

Key Level