CHAPTER 1

PROBLEM AND ITS BACKGROUND

This chapter of the paper presents the problem and its setting. It

includes the background of the study, statement of the problem, scope and

delimitation and significance of the study.

1.1 INTRODUCTION

Tourism has grown into one of the world's industries thus it became

increasingly important. Over the years, the Philippine tourism industry has

been playing a key role in promoting mutual understanding among nations,

and as an instrument of national and economic development (Vizconde &

Felicen, 2012). Tourism means more jobs for the people and improvement of

their standard of living (Buted, Ylagan & Mendoza, 2014). It is essentially

about people and places.

The highest purpose of tourism is to connect with people in the other

places and countries. Tourism promotes the beauty within the country. On the

other hand, international travel greatly helps to introduce the culture and

beliefs of a country. In every industry, a promotional strategy is very essential.

Hence, researchers use travel vlog as promotional strategy to attain this goal.

Kasiya-siya Trip is a travel vlog that introduce exciting adventures and

comprehensive information at the same time, this served as a marketing tool

in promoting municipality's tourist spots. This aspired to generate awareness

to the people who live outside the municipality and also to those Garcianos

that are not aware of this attraction.

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 Furthermore, the goal of this research is to help the municipality

especially the tourism officer to improve and promote tourism industry in the

municipality. The Municipality of Padre Garcia was the chosen subject of this

research because the researchers are huge supporters of the municipality and

are Accountancy Business and Management students of Padre Garcia

National High School researchers one of major subject was marketing.

Researchers applied their skills and expertise they acquired in school in

promoting the tourist spots in the municipality.

Being the first study who research about travel vlog in promoting the

tourist attractions in the municipality, this research aims to discover the

perception of the respondents in travel vlog as a promotional strategy in the

municipality of Padre Garcia and to determine if Kasiya-siya Trip (a travel vlog)

is useful in building good image in the municipality and how well it keep the

people loyal in Padre Garcia. This was tested and correlated using the

respondent’s vlog satisfaction.

This study sought to determine the tourist attractions in Padre Garcia

and analyze if Kasiya-siya Trip (a travel vlog) is useful in building good image

in the municipality and how well it keep the people loyal in Padre Garcia. This

was tested and correlated using the respondent’s vlog satisfaction. This

involved promoting numerous beautiful places like the magnificent historical

church, first eco-trail in province, aviary farm, largest income generating

business, and very relaxing resort inside the municipality.

Researchers believed that Padre Garcia is worth studying and even it

is a land lock area, beautiful spots are still present and existing. It also holds

2
the title as Cattle Trading Capital of the Philippines so it is well worth a visit.

The outside is not just a clean and organized municipality, there are a lot of

wonderful places and things to enjoy.

1.2 STATEMENT OF THE PROBLEM

Tourism is one of the largest industries around the world. Padre Garcia

as one of a land lock municipality in Batangas has its own beauty that could

capture tourist’s interest. Hence, researchers would like to use travel vlog as

promotional strategy to attain this goal.

Being the first study who research about travel vlog in promoting the

tourist attractions in the municipality researchers aims to answer the following

questions:

1. What are the tourist attractions in Padre Garcia?

2. What is the perception of the respondents in the travel vlog?

3. What is the correlation between Vlog Satisfaction and Municipality’s

Image?

4. What is the correlation between Vlog Satisfaction to the People’s

Loyalty?

5. What is the correlation between of Municipality’s Image to People’s

Loyalty?

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1.3 SCOPE AND DELIMITATION

This study will be conducted in three local governments of District IV in

Batangas. Researchers stratifiedly select respondents who live within Padre

Garcia, Rosario and Lipa because it is close to the locale of the study

researchers used Stratified Sample Formula (see in table 3) in order to

randomly select the respondents. Consequently, researchers come up with

166 total numbers of strata, 13 respondents from Padre Garcia, 40

respondents from Rosario and 113 respondents from Lipa City.

This study focuses on obtaining information about the perception of the

respondents in the vlog, municipality’s image and their loyalty in the

municipality. The respondents watched the vlog and answered the survey that

serve as a big contribution in addressing the research problem and

determining if the research project can promote the tourist attractions in Padre

Garcia. There were some hindrances that researchers may encounter during

data gathering. One factor is that some respondents may refuse to watch and

answer the survey questions, commonly are those who have their work and

cannot be delayed nor disturbed like for example: tricycle drivers, security

guards, and sometimes vendors.

The researchers used a descriptive correlational research design to

determine the correlation of Travel Vlog to Municipality's Image and People’s

Loyalty. The researchers selected this group of respondents for they well

represent how the travel vlog promotes the tourism of the said municipality

and its effect on the municipality’s image and people’s loyalty.

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1.4 SIGNIFICANCE OF THE STUDY

This study was useful and important to the following:

The Tourism Officers of Padre Garcia. This study may help the Tourism

Officers in identifying and selecting strategies such as tools like the travel vlog

in promoting the Tourism of Padre Garcia. It is important that the Tourism

Officers of Padre Garcia are convinced and eager on the medium of

promotional tool they intend to use because it can do a great deal towards

boosting Padre Garcia's Tourist attractions.

Other Tourism Officers. The use of the technology like social media has

been one of the tools that are part of people’s daily routine thus, social media

and technology can be a useful tool in making a name in the industry of

Tourism. This study may help other Tourism Officers in making ideas and

decision for their possible systematic promotion of Tourist attractions.

People of Padre Garcia. It will benefit the people of Padre Garcia who will be

informed by the Tourism Spot. They may refer the tourism attractions of Padre

Garcia to people in other municipalities or cities that will serve as a stepping

stone in promoting the tourism of the municipality.

Entire Province of Batangas. One tourism spot could be a way for a one

province to be a well known one. Travel vlog as a promotional tool in

promoting tourism can lead the way for Batangas to its tourism success that

could be a reason for economic growth.

Other Future Researchers. This will benefit the other researchers who are

planning to conduct other studies related to the travel vlog as a Promotional

Tool. This study will give them relevant information about finding the travel

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vlog as a promotional tool and its correlation on Municipality's Image and

Peoples Loyalty.

Vloggers. This study provide information’s on the following Tourist attractions

that is significant benefit to the vloggers to try and experience the Tourism

spot of Padre Garcia. This will help them to identify places and destination for

their vlog will helps the Tourism in the locations. Also they can gain profit by

just having an advertising vlog.

Digital Marketers. This study will benefit the Digital Marketers in way that

information can be disseminated worldwide in just split of seconds. Thus, it is

the reason why they can market a specific tourism spot or product in a faster

way.

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 CHAPTER 2

THEORETICAL FRAMEWORK

This chapter of the paper presents the review of related theories,

literatures and studies, synthesis, the research paradigm, the research

hypotheses, the assumption of the study and the definition of terms.

2.1 RELEVANT THEORIES

2.1.1The Model of Destination Choice Sets

Crompton (1992) integrated relevant research findings by consumer

behavior scholars and extant yet sparse findings from tourism studies, and

proposed a model on the structure of tourists’ choice sets. According to the

model, the tourists’ decision-making process goes through three stages,

whereby all destinations that they are aware of are funneled down to reach a

final choice. The three stages are: initial consideration set, containing all

destinations considered by tourists as “possible to visit within a period of time”,

late consideration (evoked) set (termed by Howard (1963)), containing

destinations considered by tourists as “probable to visit within a period of time

and final choice decision which is the final destination tourists choose to visit.

Simply put, this model delineates the process used by potential tourists to

reduce the number of destinations through three stages of alternative sets

before reaching a final selection.

In a follow-up study, Crompton and Ankomah (1993) developed a total

of nine propositions (two for the first stage; three for the second stage; and

four for the final stage) based on this model. For example, for the first stage,

it was proposed that the probability for a destination to be chosen as a final

7
choice depends on the level of tourists’ awareness of the destination in the

early consideration set. Moreover, the number of destinations in the early

consideration set within a given geographical area was postulated to be

related to the tourists’ prior visitation to that area, and the distance of their

residence from that area. As for the late consideration set, fewer than four

destinations were estimated to be included in this stage, and the ratio between

the first consideration set and this set was hypothesized to range from 0.6 to

0.9. In the final stage, various decision strategies and criteria (decision rules)

such as the relative merits of destinations, perceived constraints, the extent of

reliance on information, and so forth were proposed for a final choice. The

authors acknowledged that most of these propositions were “transplanted”

from the consumer behavior field. Thus, it seems that the applicability and

relevance of these propositions in the tourism context remained to be

investigated. When building the destination choice sets model, Crompton

(1992) and Crompton and Ankomah (1993) cautioned that the notion of choice

sets is applicable only when the task of purchasing requires non-routinized

decision-making and high level of involvement. In other words, three main

types of decision-making behaviors suggested by consumer behavior

literature (i.e., brand loyalty: high involvement, routinized; limited decision-

making: low involvement, non-routinized; and inertia: low involvement,

reutilized), Assael (2004) may not fit in this model. Yet, it has been argued that

since the tourism product reflects the “unique characteristics of services” (i.e.,

intangible, inseparable, etc.) that decisions related to tourism purchase are all

relatively highly involved, Sirakaya and Woodside (2005). Moreover, it was

explicitly pointed out by Crompton (1992, p. 432) that the taxonomy of choice

8
sets is “an analytical tool” rather than “an explanatory model”, “because it does

not explain the roles of internal and external forces that shape the choices”.

More recently, a series of studies reported by Crompton and his associates

(Botha, Crompton, and Kim, 1999; Crompton, Botha, and Kim, 1998; Kim,

Crompton, and Botha, 2000) have provided empirical support to the model as

well as certain propositions. For instance, Crompton et al. (1998) verified the

predicted results of the propositions for the late consideration set as stated

above. Their findings supported the claim that the number of destinations in

the decision maker’s late consideration set is typically under four, and this

number is about 60% to 90% of its counterpart in their early consideration set.

However, the authors failed to identify a consistent relationship

between perceived importance and perceived risk with the late consideration

set size. Nor did they confirm the proposed positive relationship between

respondents’ preference rankings of destinations and the order of the

destinations being mentioned in unaided recall questions. Interestingly, while

their findings supported the proposition that destinations in which people

invest more information-seeking effort are more likely to be included in the late

consideration set, it was also reported that for a familiar destination (such as

Sun/Lost City to most respondents in their study), there could be a different

situation. Thus, their results revealed that a familiar destination could become

the ultimate choice even though search effort on it is much less than on some

alternatives.

9
2.1.2 Definitions of Tourism Destination

Gunn and Var (2002) simplified that destinations are places of interest

to tourist. Tourist activities in such destination stimulate investment in hotels,

amenities and infrastructures so as to attract additional tourist visiting their

place. At the beginning, such developments are of private sectors who want

to persuade tourist visiting destination. The authority of such destination then

realize to develop tourism destinations in order to equalize the economic

benefits of tourism to local people together with to minimize the negative

consequences of tourism affecting to community within destination zone.

The economic vitality of tourism business relies on the tourists’ arrival

when such destination seems dependent on tourism industry. Conversely,

tourism not only generates the benefits impacts but also negative downturn

affecting to socio-cultural, economy, and ecology of such destination. The

destinations are needed to be well-managed as much as it can be, because

of when a tourism destination is managed poorly, as many are, its future as

both destination and community is threatened Jamieson, (2006). The research

had been shaped by the destination concept of Gunn and Var (2002) which is

equivalent to other terms such as community tourism and destination zone.

The basic functional and spatial elements include access, gateway, attraction

complexes, one or more communities (with its infrastructure services and

attractions), and linkage corridors between attractions and the community.

When these elements are integrated, tourism is most successful. The section

illustrates the diversity of supply development typically encountered by the

traveler, Gunn, (1972). Howie (2003) simplified the destination concept of

Gunn (1988) which is based on the behavior patterns of the tourist. The tourist

10
begins the trip from home and moves towards the chosen destination along

circulation corridors using various modes transport-water, land or air. The

corridors lead to terminate, generally in or adjacent to the host community or

service community where attractions and services may be located. The points

at which the tourist leaves the corridor and enters the destination are the

gateways -significant because first impressions are formed there. The tourist

experiences the attractions and services of the destination-perhaps dispersed

throughout it or located in attraction clusters-moving between them along

linkage corridors. Finally, the tourist leaves the destination via the gateway,

traveling along circulation corridors to other destinations or to return home,

taking images and memories of the total experience. Besides, Gunn noted

that within the destination residents and tourists share certain characteristics

and elements of the destination while others are used exclusively by one

group or the other.

Howie (2003) emphasized this argument that conflicts can arise where

the use made of the various elements of a destination by tourists and by the

local community are different or are more intensive than the feature or system

can tolerate-as it may have been designed solely with residents in mind. To

resident, the destination is where they live-it is their home and where they

stay, they have a vested interest in it, it is here. The tourist perspective is that

the destination is there, they are temporary visitors to it and they have little

vested interest in it beyond the duration of their visit. If they do not enjoy it they

can move on and never return.

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2.2 RELATED LITERATURE

According to OneProduction (2018) video promotion really affects the

tourism marketing of a certain destination because statistics revealed that

tourists are largely affected by videos. This site proves how video become a

significant factor in tourism marketing.

According to TravelBussinessSuccess.com videos create opportunity

in improving the tourism in certain destination. In addition, it can also give way

in a great return on investment that the video could give on the business.

2.3 RELATED STUDIES

According to Daeun (2017) vlogs can easily watch fast and instant so

that tourist can now easily learn about the destination or the product faster

than other strategy. Thus, vlog becomes the most efficient marketing tool that

impacts customer or tourist engagement.

According to study of Vagionis (2011) a very powerful tool of tourist

marketing is the cinematographic. Supports should be given at the locations

or tourism spot aiming to experience locations or tourism spot aiming to

experience increase in tourists that is important for the local and National

Organizations of Tourism. The uniqueness of the destination, strengthening

its brand name and tourist attractiveness strengthen by the recognizable local

tourist product. Cinematographic film has long lasting effect on spectator

because it approached satisfying aesthetic preferences and sentimental or

ideological concerns; due to this spectator has the possibility to come back.

Re-watching of film is one of the characteristic of this trend

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 Other than Likert response survey measurements, Travel vlog can be

a useful tool in monitoring the competition around the environment of a

destination and provide a richer and more detailed valuable customer

feedback.

2.4 SYNTHESIS

The related literature and studies have been synthesized in

accordance to the similarities and differences. Between the gathered

researchers and this study.

In the article published by One Production (2018) video promotion

really affect the tourism marketing in a certain destination because statistics

revealed that tourists are largely affected by videos. Similar to the Published

of Travel Business success.com videos create opportunity in improving the

tourism in a certain destination. In addition, it can also give way in a great

return on investment that video could give on business. However

Cinematography film has long lasting effect on spectators because it approach

satisfying aesthetic preference’s and sentimental or ideological concern, due

to this spectator has the possibility to comeback.

The research done by Daeun (2017) vlog can easily watch fast and

instant so that tourists can now easily learn about the destination or the

product faster than other strategy. Thus, travel vlog becomes the most

efficient marketing tools that impact costumers or tourist engagements.

Dissimilar with Likert response survey measurement travel vlog can be a

13
useful tool in monitoring the competition around the environment of destination

and Provide a richer and more detailed valuable costumers feedback.

To synthesize, the researchers decided to make a travel vlog in

promoting the tourist attractions in Padre Garcia. This means that travel vlog

can be a useful tool in increasing the tourism of a certain destination.

2.5 RESEARCH PARADIGM

Respondents
S

Vlog Satisfaction Vlog as a Promotional

Tool

Municipality’s People’s Loyalty

Image
Figure 1. Conceptual Framework of the Kasiya-siya Trip: A Travel Vlog of Padre

Garcia's Attractions and Its Correlation with the Municipality's Image and People’s

Loyalty

2.6 HYPOTHESES OF THE STUDY

Research Question #3: What is the significant correlation between Vlog

Satisfaction and Municipality’s Image?

H0–There is no significant correlation between VlogSatisfaction and

Municipality’s Image.

14
H1 – There is a significant correlation between Vlog Satisfaction and

Municipality’s Image.

Research Question #4: What is the significant correlation between Vlog

Satisfaction and People’s Loyalty?

H0- There is no significant correlation between Vlog Satisfaction and People’s

Loyalty.

H1- There is a significant correlation between Vlog Satisfaction and People’s

Loyalty

Research Question #5: What is the significant correlation between

Municipality’s Image and People’s Loyalty?

H0 - There is no significant correlation between Municipality’s Image and

People’s Loyalty.

H1- There is a significant correlation between Municipality’s Image and

People’s Loyalty.

2.7 ASSUMPTIONS OF THE STUDY

1. The Municipal Tourism Officer will give the Information about the tourist

attractions in Padre Garcia.

2. The researchers are expected to visit the tourist attractions.

15
3. Researchers will have available equipment for the video shooting, editing

etc.

3. The travel vlog will be uploaded in Facebook to spread the information

about the tourist attractions.

4. The travel vlog will become a good promotional tool of the tourism industry

of the municipality of Padre Garcia.

5. The travel vlog will have a good impact on the Municipality's Image.

6. The travel vlog will increase the loyalty of the people on the Municipality.

7. The travel vlog will attract tourists which can increase the tourist visitation

rate in the municipality.

8. The municipality government will finance the researchers to feature

Garciano’s products, festival, foods and events that can promote Padre

Garcia.

9. This study is assumed to help the municipal government in finding the best

way in promoting the municipality.

2.8 DEFINITION OF TERMS

Image A mental picture of a person, animal, or object summoned up by a

word, phrase, or sentence.

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Marketing Strategies An organization's strategy that combines all of its

marketing goals into one comprehensive plan.

Municipal Government Refers to the institution created by states to govern

incorporated localities—particularly cities.

Padre Garcia Is a municipality in the province of Batangas in the

CALABARZON (Region IV-A) of the Philippines

Promotional Strategies Used in marketing. It has to do with finding the

appropriate market for a product or service and utilizing all aspects of the

promotion such as advertising and discounts used to promote the product or

service to a particular market.

Satisfaction The pleasure that you feel when you do something or get

something that you wanted or needed to do or get.

Tourism Is travel for pleasure or business; also the theory and practice of

touring, the business of attracting, accommodating, and entertaining tourists,

and the business of operating tours.

Tourist Attraction Is a place of interest where tourists visit, typically for its

inherent or exhibited natural or cultural value, historical significance, natural

or built beauty, offering leisure, adventure and amusement.

Vlog A video blog or a record of your thoughts, opinions or experiences that

you film and publish on the internet.

CHAPTER 3

RESEARCH METHODOLOGY

17
 This chapter includes the research design, the respondents, the

instruments, data reliability and validity, statistical treatment and analysis and

ethical consideration.

3.1 RESEARCH DESIGN

The study sought to determine the tourist attractions in Padre Garcia

and analyze if travel vlog was effective promotional tool in promoting tourist

attraction in Padre Garcia. This study also analyzed if travel6 travel vlog was

significantly correlated in building good image of the municipality and how well

it keep the people loyal in the said municipality. The descriptive method and

correlational design were used in this study.

According to Burns and Grove (2003:201), descriptive research “is

designed to provide a picture of a situation as it naturally happens”. It may be

used to justify current practice and make judgment and also to develop

theories. For the purpose of this study, descriptive research was used to

obtain a picture of nurses’ opinions of pain in patients who suffer from

dementia with a view to improving the standard of care for this group of

patients.

According to Siddharth Kalla (2011), correlational design is most

appropriate for this study because it allows the variables to show if they have

a positive or negative relationship. A correlational study determines whether

or not two variables are correlated. This is to study whether an increase or

decrease in one variable corresponds to an increase or decrease in the other

variable.

18
3.2 RESPONDENTS OF THE STUDY

Respondents of the study were systematically selected by every 3rd

person that the researchers see. The number of respondents was computed

using Sample Size Formula as stated by Burstain (2011) which resulted to

166 total numbers of respondents. The total number of respondents was

composed of 13 respondents from Padre Garcia, 40 respondents from

Rosario and 113 respondents from Lipa City. The number of respondents from

each strata was computed by using the Stratified Random Formula.

3.3 INSTRUMENTS OF THE STUDY

3.3.1 Statistical Tool

The researchers made a questionnaire that was useful in

determining the perception of the respondents on the Travel Vlog,

Municipality’s Image and Peoples Loyalty. This questionnaire was being

validated last January 9, 2018 with a total number of 50 students. Overall, the

questionnaire was tested and implies high consistency reliability. A 6-point

scale was designed to help the respondents qualify their perception on Travel

Vlog as a promotional tool, Vlog Satisfaction, Municipality’s Image and

People’s Loyalty which was labeled as Strongly Agree(6), Agree(5), Slightly

Agree(4), Slightly Disagree(3), Disagree(2), Strongly Disagree(1). As stated

in the study of Shaw and Wright (1967) cited by Chomeya (2010). Six point

Likert scale is certain and easy to use and the questions are not too many but

give higher reliability than other rating scale types.

The questionnaire has the following specification:

19
 Variable Number of Items Question Number

Vlog Satisfaction 3 1-3

Municipality’s Image 3 4-6

Loyalty 2 7-8

Vlog as a Promotional
2 9-10
Tool

Researchers also used Pearson Product Moment Correlation formula

of Friedman (2015) in testing the correlation of Vlog Satisfaction on

Municipality’s Image, Vlog Satisfaction on People’s Loyalty and Municipality’s

Image and People’s Loyalty.

3.3.2 The Sample and Sampling Technique

The study used stratified random sampling to obtain samples that best

represents the entire population being studied. Its advantages include

minimizing sample selection bias and ensuring certain segments of the

population are not overrepresented or underrepresented (Investopedia 2017).

This research was limited to the residents of 4th District of Batangas in the

year of 2017-2018.

Samples were stratifiedly chosen from Padre Garcia and local

governments which are Rosario and City of Lipa. All 166 questionnaires were

20
returned with a response rate of 100%. The sample size was being calculated

using Slovin’s formula with one percent margin of error.

3.3.3 Data Collection Process

This study used stratified random sampling in choosing the

respondents from the three selected local governments inside the 4th District

of Batangas.

The researchers went to the Municipal office of Padre Garcia & Rosario

also to the City Hall of Lipa to request a permission to conduct a survey in

these three areas.

The schedule of data gathering and treatment was arranged right after

the researchers’ request was granted.

Before conducting a survey, Kasiya-siya Trip Trailer was shown. The

content of the trailer was the Five Tourism spots of Padre Garcia. The

questionnaires were administered after the respondents finished viewing the

trailer. A total number of 166 questionnaires were answered and had a 100%

response rate.

3.4 RELIABILITY AND VALIDITY

21
 Reliability and validity are the two most important quality control

objects in the research. The following are the explanation of validity and

reliability in research.

3.4.1 Reliability

Reliability is an instrument which is used to describe the overall

consistency of a measure. A measure is said to have a high reliability if it

produce similar result under consistent condition (Neil, 2009). The issue of

reliability was ensured through the appropriate stratified sampling technique

is another indication of reliability in the study. Also the study included the

distribution of the draft of the questionnaires to knowledgeable people such

as research instructor and research experts so as to gather suggestions for

its improvement. It was then presented to the research adviser for further

consultation and changes.

3.4.2 Validity

Validity refers to the degree to which the study accurately reflects or

assesses the specific concepts the researcher is attempting to measure

(Fidel, 1993). The types of validity include internal validity which clearly

indicates the principles of cause and effect of research external validity which

clearly focuses on effects of research that can be generalized in this study.

The internal validity was invariably applied to test the impact or effect of vlog

in promoting the tourism.

Validity was enhanced through the pilot testing of the questionnaires

that was purposely undertaken to pre-test the researchers’ tools and methods

22
before the study is to be undertaken. Certainly this was enhanced the validity

as the interview and questionnaires were clearly checked, these techniques

were constructed based on the objectives of the study. In confirming the

validity of an instrument, face and content validities were ensured.

3.5 STATISTICAL TREATMENT AND ANALYSIS

The researchers conducted the survey using a 6 - point Likert scale.

As stated in the study of Shaw and Wright (1967) cited by Chomeya (2010). 6

point Likert scale is certain and easy to use and the questions are not too

many but give higher reliability than other rating scale types.

Data from the survey results were summarized and classified

according to range as follows:

Interpretation Range

Strongly Agree 5.50 - 6.00

Agree 4.50 – 5.49

Slightly Agree 3.50 – 4.49

Slightly Disagree 2.50 – 3.49

Disagree 1.50 – 2.49

Highly Disagree 1.0 1.49

On the other hand, Pearson Product Moment Correlation formula of

Friedman (2015) was used to determine if there is a correlation between Vlog

23
Satisfaction and Municipality’s Image, Vlog Satisfaction and People’s Loyalty

and lastly, Municipality’s Image and People’s Loyalty.

3.6 ETHICAL CONSIDERATION

The ethical consideration was taken in to the account throughout

data collection. First, each respondent was inform that his/her respondent is

voluntary and only those provided verbal and written consent was taken part

in the study. Second, the clear introduction and elaboration of the objectives

of the study was given to every respondent before engaging himself/herself.

Thirdly, all research tools were had an introduction so that participant identities

were kept anonymous, to avoid any harm to respondents. Also, researchers

used coding in order to keep the respondents anonymous.

Furthermore, the study also used coding in the treatment of the data to

keep the personality of the respondents. This study was also abided by the

ethics of the social research ranging from professional ethics to those

concerning researcher respondent relationship. In addition, all were assisted

the researcher in one way or another was given due respect.

CHAPTER 4

24
 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter deals with the presentation, analysis and interpretation

of data gathered.

1. What are the tourist attractions in Padre Garcia?

According to the document presented by the current Municipal

Tourism Officer of Padre Garcia Mr. Romy C. Diaz has five major tourist

attractions namely Most Holy Rosary Parish, Bawi Eco Trail, Our Faith Farm,

Le Paradi’s Farm and Resort, and Livestock Auction Market. This tourist

attraction has distinctive traits that made them different from each other. Most

Holy Rosary Parish is located at Poblacion, Padre Garcia, Batangas. It is an

old church where in the faith, fear in God and love with other people were

being molded. Bawi Eco Trail is located at Bawi Padre Garcia, it was the first

eco trail in province where you can visit here in summer or Lenten season

wherein it has 13 station of the cross that everyone can enjoy and tourists can

also swim in their heart shape pool. Faith Farm is located at Barangay San

Miguel, Padre Garcia, Batangas where in you can see different kinds of birds,

bee farm, plantations, team building obstacles and their accommodation. Le

Paradi’s Farm and Resort is located at Barangay Castillo, Padre Garcia. It is

one of the resorts in Padre Garcia when it comes in accommodation attraction.

They accommodate overnight and can also see their bee farm. Livestock

Auction Market is the biggest auction market in Asia and the Municipal

Government is still improving the market for security and good transaction for

the people.

25
 Concisely, Padre Garcia has five tourist attraction namely, Most Holy

Rosary Parish , Bawi Eco-Trail, Our Faith Farm , Le Paradis’ Farm and Resort

and lastly, Livestock Auction Market as stated at the document presented by

the current Municipal Tourism Officer of Padre Garcia.

2. Perception on the Travel Vlog as a Promotional Tool

Table 1. The Perception of the respondents on Travel Vlog as a Promotional

Tool.

Table 1 is about the perception of the respondents on travel vlog as a

promotional tool. The respondents live in Padre Garcia, Rosario and Lipa City.

The perception of the respondents in Travel Vlog as a promotional tool was

according to the binary system that involves tourism spots promoted in the

video and vlog as promotional tool.

As shown in the table, the total number of respondents was 168. In the

first question 118 or 70.24% answered strongly agree. 47 or 27.98%

answered agree and 3 or 1.78% answered slightly agree.

26
 With regard to the second question, the total number of respondents

was 168. 125 or 74.40% answered strongly agree. 42 or 25% of the

respondents answered agree and 1 or .60% answered slightly agree. With

respect to the data gathered, it was found out that most of the respondents

answered strongly agree that the tourist attraction were very-well promoted in

the video and 74.40% of the respondents strongly agree that the Travel Vlog

is a very effective promotional.

In conclusion, respondents perceived that the tourist attractions were

very well promoted in the video thus it became a very effective promotional

tool.

3. Correlation of Vlog Satisfaction and Municipality’s Image

H0: The Vlog Satisfaction has no significant correlation on Municipality’s

Image. (r=0)

H1: The Vlog Satisfaction has significant correlation on Municipality’s Image.

(r≠0)

Level of Significance = 0.01

t =2.576

df = 164

Decision Rule: Reject H0 if r=0

Accept H1 if r≠0

27
 Table 2. Relationship between Vlog Satisfaction, Municipality's Image and People’s

Loyalty.

Vlog Municipality's
People's Loyalty
Satisfaction Image

Vlog

Satisfaction 1

Municipality's

Image 0.986 1

People's Loyalty
0.999 0.997 1

Correlation is significant at the 0.01 level (2-tailed)

Results revealed that Vlog Satisfaction is very highly correlated in the

Municipality's Image (r=.968, α=.01).

The critical value of t is 2.576 with the degree of freedom of 164; the

computed value of t is equal to 0.075 at 0.01 level of significance. Hence, the

null hypothesis is rejected which implies that Vlog Satisfaction has a

significant high positive correlation to municipality’s Image.

Moreover, relationship was found that the satisfied people were more

likely to build a positive image of the municipality.

4. Correlation of Vlog Satisfaction and People’s Loyalty?

28
H0- The Vlog Satisfaction has no significant correlation on People’s Loyalty.

(r=0)

H1- The Vlog Satisfaction has significant correlation on People’s Loyalty

(r≠0)

Level of Significance = 0.01

t = 2.576

df = 164

Decision Rule: Reject H0 if r=0

Accept H1 if r≠0

Researchers discovered in Table 2 that there is a significant very high

positive correlation between vlog satisfaction and Peoples Loyalty with

r=0.999.

The critical value of t is 2.576 with the degree of freedom of 164, yet

the computed value of t is equal to 0.003 at 0.01 level of significance. Hence

the alternative hypothesis is accepted, which implies that there is a significant

correlation between municipality’s and people’s loyalty.

The satisfaction of the viewers is directly proportional to their loyalty. If

they were satisfied they were more likely to recommended visit the tourism

spot in the municipality. Otherwise, those viewers who were not satisfied with

the vlog tend to have a low loyalty to the Municipality.

5. Correlation of Municipality’s Image and People’s Loyalty

29
H0 = The Municipality’s Image has no significant correlation on People’s

Loyalty. (r=0)

H1= The Municipality’s Image has significant correlation on People’s Loyalty.

(r≠0)

Level of Significance = 0.01

t = 2.576

df = 164

Decision Rule: Reject H0 if r=0

Accept H1 if r≠0

It is evident in Table 2 that the relationship between the municipality's

Image and People's Loyalty is significantly very high positive correlation with

r value 0.997.

The critical value of t is 2.576 with the degree of freedom of 164, yet the

computed value of t is equal to 0.006 at 0.01 level of significance. Hence the

alternative hypothesis is accepted, which implies that there is a significant

correlation between municipality’s image and people’s loyalty.

This only means that people were more likely to recommend and visit

positively- imaged Municipality than the other one. Likewise, negatively-

imaged municipalities have a lower chance to gain people's loyalty and are

often times avoided.

30
 CHAPTER 5

CONCLUSIONS AND RECOMMENDATION

This chapter presents the conclusions based on the results and the

recommendations of the study.

5.1CONCLUSIONS

5.1.1 Results revealed that Padre Garcia has five major tourist

attractions as stated in the document presented by the current Municipal

Tourism Officer, Romy C. Diaz. These are Most Holy Rosary Parish, Bawi

Eco-Trail, Our Faith Farm, Le Paradis Farm and Resort, and Livestock Auction

Market.

5.1.2 Research findings confirmed that most of the respondents

perceived that travel vlog is an effective promotional tool. Respondents were

strongly persuaded with the travel vlog thus they observed that it was a very

effective promotional tool. This was validated by their perception that the

tourist attractions were very well promoted in the travel vlog.

5.1.3 Correlational variables were found to have a significant

relationship indicating that the increase in vlog satisfaction builds the

Municipality`s image. The null hypothesis, which states that there is no

significant correlation between Vlog satisfaction and Municipality`s image is

not supported.

5.1.4 Furthermore, it was found out that there was a highly positive

significant correlation between vlog satisfaction and people’s loyalty. This is

31
an indication that highly satisfied respondents were more likely to visit and

recommend the tourist attractions.

5.1.5 Moreover, the respondents vlog satisfaction had a directly

proportional strong relationship to Municipality`s Image and Peoples Loyalty.

People who were satisfied with the travel vlog established a positive image of

the municipality made visit Padre Garcia and recommend what they have

watched about the municipality of Padre Garcia.

5.2 RECOMMENDATION

In the light of the findings and conclusions the researchers proposed the

following recommendation:

5.2.1 Tourism Officer of Padre Garcia should use travel vlog as a

promotional tool in promoting tourist spot of the municipality.

5.2.2 Vloggers must have a practical and valuable promotional tool such

as travel vlog.

5.2.3 Online marketers, must use video presentation like travel vlog for a

faster way of promoting certain tourist spot.

5.2.4 People of Padre Garcia, must share the travel vlog to other people

who live in other municipalities or cities.

5.2.5 Provincial Tourism Coordinators should support every tourism spot

within the province since it will benefit and improve the economy of the

province.

5.2.6 Government officials of Padre Garcia must have an ordinance on

eco-friendly tourist attractions to ensure the soundness of the nature in Padre

32
Garcia municipality. In addition, they may have fund for a better promotional

tool in promoting municipality's tourist attractions.

5.2.7 Future vloggers should have high quality materials, good

multimedia skills and background knowledge about travel vlog to have a very

good and useful video that can achieve their goals (advertising, entertainment,

personal, etc.). They should improve and make a better promotional tool for

Padre Garcia municipality.

5.2.8 For the future researchers, we recommend to choose set of

respondents that are far from the locale of the study.

33
 BIBLIOGRAPHY

Books

Burns, SN & Grove, SK. (2003). Understanding nursing research. 3rd

edition.

Buted, D. R., Ylagan, A.P., Mendoza, E., (2014). Promoting the Tourism

Industry of Calatagan,Batangas, Philippines, Journal of Research in

Business and Management, 2(5), 01-0

Chomeya, R. (2010). Quality of Psychology Test Between Likert Scale and 6

Points.© 2010 Science Publications Pg 399-402

Creswell, J. W. (1994). Research design: Qualitative and quantitative

approaches. Thousand Oaks, CA: Sage.

Crompton, J. L. (1992). Structure of destination choice sets. Annals of

T Tourism Research, 19 (3), 420-43

Howie, F. ( 2003).Managing the Tourist Destination. London: Continuum.

34
Leedy, P. &Ormrod, J. (2001). Practical research: Planning and design(7th

……….. ed.). Upper Saddle River, NJ: Merrill Prentice Hall. Thousand

,,,,,,,,,,, Oaks:SAGE Publication.

Snaw, M.E. and J.M. Wright, 1967. Scale for Measurement of Attitude. 1st

Edn., McGraw Hill Inc., New York, pp: 108.

Vizconde, A.M. L., Felicen, S. S. (2012). Tourism Industry of Batangas

Province, Philippines: Basis for Improved Tourism Program, IAMURE:

International Association of Multidisciplinary Research Journal, 3, 317-

334

Website

Daeun (2017), Vlog as Branding Tool.www. theseus.fi.Retrieved from

http://www.theseus.fi/handle/10024/135609

OneProduction.com(2018).How Video can Benefit Tourism Marketing.

www.oneproductions.com. Retrieved from

http://www.oneproductions.com/how-video-can-benefit-tourism-

marketing/Philadelphia: Saunders.

35
SiddharthKalla (Jun 16, 2011). Correlational Study. Retrieved Mar 01, 2018

from Explorable.com

Thurm(2014). The Impact of Travel Blogging on the

touristexperience.www.google.com. Retrieved from

http://arno.uvt.nl/show.cgi?fid=135452

TravelBusinesssuccess.com(2017).3 Elements for Successful Video

Tourism Marketing.www.travelbusinesssuccess.com. Retrieved from

http://www.travelbusinesssuccess.com/video-tourism-marketing/

Vagionis(2011). Movies As Tool Of Modern Tourist Marketing.

www.google.com.Retrievedfromhttps://www.google.com/url?sa=t&sou

rce=web&rct=j&url=http://www.chios.aegean.gr/tourism/volume_6_no

2_art20.pdf&ved=2ahUKEwi3t5_y2ezYAhXIybwKHc9oBukQFjACegQ

IEhAB&usg=AOvVaw0ILvBzO2G4QgfQWJBc4OUL.

Interview

Diaz, R. (2017, December 27). Tourist attractions in Padre Garcia. (R. M.

Dacampong,J. R. Reyes,M.F.A.Baco, J. Fernandez, &A.J.Mapalad,

Interviewers)

36
APPENDICES

37
Sample Size Calculator Formula

Z 2 * (p) * (1-p)
ss =
c2

Where:

ss = Sample Size

Z = Z value (2.576 for 99% interval)

p = percentage (.5 used for sample size needed

c = confidence interval (0.01)

C= 0.0005

ss= ( 2.576)2 (0.5)(1-0.5)

0.0005

ss= 1.658944
0.01
ss= 165.8944

ss = 166

38
Table 3. Stratified Random Sampling

Population Respondents
Local Government
(15 yrs old – 64 yrs
close to Padre Garcia
old)

Lipa City 124,946 113

Rosario 43,892 40

Padre Garcia 15,157 13

Total 183,995 166

Formula:

Sample Population
Stratified Sample =× × Number of sample Needed
Total Population

39
40
41
42
43
ALON FRIEDMAN FORMULA OF PEARSON PRODUCT MOMENT CORRELATION

COMPUTATION

PROBLEM #3

Research Question: Is there significant correlation between Vlog Satisfaction and

Municipality’s Image.

H0: The Vlog Satisfaction has no significant correlation on Municipality's Image.

(r=0)

H1: The Vlog Satisfaction has significant correlation on Municipality’s Image.

(r≠0)

Level of Significance = 0.01

t = 2.576
df = 164

Decision Rule: Reject H0 if r=0

r= Σxy
Accept H1 if r≠0
√Σ x2 Σ y2

r= Σxy

√Σ x2 Σ y2 r= Σxy

r = [Equation] √Σ x2 Σ y2
Σ = Number of pairs of sources
Σxy = Sum of the products of
paired scores r= 5608
Σx = Sum of x scores
√32,341,848
Σy = Sum of y scores
Σx2 = Sum of squared x scores r = 5608
Σy2 = Sum of squared y scores 5686

Decision : Reject H0 Accept H1 r= 0.9862820963 or 0.986

44
PROBLEM #3

Testing the significance of r

t= .986
Formula :
164
√
t= r 1 − 0.986²

√𝑛−2
1 − 𝑟2 t= .986

√ 168.6902641

t= .986

t = equation 12,988081617

r = value of r
t= 0.075915753
n = sample size

45
46
47
48
49
COMPUTATIONS

PROBLEM #4
Research Question: Is there significant correlation between Vlog Satisfaction and
People’s Loyalty.

H0: The Vlog Satisfaction has no significant correlation on People's Loyalty.

(r=0)

H1: The Vlog Satisfaction has significant correlation on People's Loyalty.

(r≠0)

Level of Significance = 0.01

t = 2.576
df = 164

Decision Rule: Reject H0 if r=0

Accept H1 if r≠0
r= Σxy

r= Σxy Σ x2 Σ y2

Σ x2 Σ y2

r = [Equation] r= 566

Σ = Number of pairs of sources

√(5698)(5643)
Σxy = Sum of the products of
paired scores r= 5666

Σx = Sum of x scores √32,153,814

Σy = Sum of y scores
Σx2 = Sum of squared x scores r = 5666

Σy2 = Sum of squared y scores 5670.433

r= 0.9992945326 or 0.999

50
PROBLEM#4

Testing the significance of r

Formula :

Testing the significance of r t= .999

t= r √ 164
1-0.9862
√𝑛−2
1 − 𝑟2
t= .999
t = equation
√ 82041.02051
r = value of r
t= .986

n = sample size 286.42803723

t= 0.0034877870

51
52
53
54
55
 COMPUTATIONS

PROBLEM #5

Research Question: Is there significant correlation between Municipality’s Image

and People’s Loyalty.

H0: The Municipality’s Image has no significant correlation on People's Loyalty.

(r=0)

H1: The Municipality’s Image has significant correlation on People’s Loyalty.

(r≠0)

Level of Significance = 0.01

t = 2.576
df = 164

Decision Rule: Reject H0 if r=0

Accept H1 if r≠0

Computations:

r= Σxy r= Σxy

Σ x2 Σ y2 Σ x2 Σ y2

r = [Equation] r= 5729
Σ = Number of pairs of sources
√(5676)(5819)
Σxy = Sum of the products of
paired scores r= 5729
Σx = Sum of x scores
√33,028,644
Σy = Sum of y scores
Σx2 = Sum of squared x scores r= 5729
Σy2 = Sum of squared y scores
√5747.055

Decision: Reject H0 Accept H1 r= 0.9968679310 or 0.997

56
PROBLEM #5

Testing the significance of r

t= .997

164
Testing the significance of r √
1 − 0.997²

t= r
t= .997
√𝑛−2
1 − 𝑟2 √ 27374.394926

t= .997
t = equation
165.45209254
r = value of r

n = sample size t= 0.0060259135

57
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

To whom it may concern,

Good day!

We are the students of Padre Garcia National High School taking

Accountancy and Business Management. As a requirement, we are asking
your permission to interview with the current Municipal Tourism Officer to get
some insights about the best tourist attractions here in Padre Garcia. We are
researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of Padre
Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.
Your help will become a big contribution for us to attain the objective of this
study to determine the best features of your resort and to accomplish our
research project.
Thank you for your support and cooperation.

Respectfully yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

58
 PICTURE EVIDENCES

Interview with the current Municipal Tourism Officer of Padre Garcia

59
 Republic of the Philippines

Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

Most Holy Rosary Parish

To whom it may concern,
Good day!

We are the students of Padre Garcia National High School taking

Accountancy and Business Management. As a requirement, we are asking
your permission to get inside of the church and taped for our travel vlog. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.

Your help will become a big contribution for us to attain the objective of this
study to determine the best features of the church and to accomplish our
research project. This will also help to promote the historical church of our
Municipality.

Thank you for your support and cooperation.

Respectfully yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

60
 Practical Research Adviser
Kasiya-siya Trip staff visited the Most Holy Rosary Parish at Barangay Poblacion
Padre Garcia, Batangas

61
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School
Bawi Eco-Trail
To whom it may concern,

Good day!
We are the students from Padre Garcia National High School taking
Accountancy and Business Management. As a requirement, we are asking
your permission to get inside of Bawi Eco Trail and taped for our vlog.We are
researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of Padre
Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.
Your help will become a big contribution for us to attain the objective of this
study to determine the best features of the first eco trail in the province and to
accomplish our research project. This will also help to promote the trail as we
market it in the internet thru our travel vlog.
Thank you for your support and cooperation.

Respectfully yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

62
Kasiya-siya Trip staff visited the Bawi Eco-Trail at Bawi, Padre Garcia
Batangas

63
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School
Our Faith Farm
To whom may it concern,

Good day!
We are the students of Padre Garcia National High School taking
Accountancy and Business Management. As a requirement, we are asking
your permission to get inside of your resort and taped for our travel vlog. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty’.
Your help will become a big contribution for us to attain the objective of this
study to determine the best features of your resort and to accomplish our
research project. This will also help to promote your resort as we market it
through internet thru our travel vlog.
Thank you for your support and cooperation.

Respectfully yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

64
65
Kasiya-siya Trip staff visited our Faith Farm at Barangay San Miguel, Padre Garcia
Batangas

66
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

Le Paradi’s Farm and Resort

To whom it may concern,

Good day!
We are the students of Padre Garcia National High School taking
Accountancy and Business Management. As a requirement, we are asking
your permission to get inside of your resort and taped for our travel vlog. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.
Your help will become a big contribution for us to attain the objective of this
study to determine the best features of your resort and to accomplish our
research project. This will also help to promote your resort as we market it
through internet thru our travel vlog.
Thank you for your support and cooperation.

Respectfully Yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

67
Kasiya-siya Trip staff visited Le Paradis Farm and Resort at Barangay Castillo,
Padre Garcia, Batngas

The Barangay Captain of Castillo Mrs. Nicetas Amante, allows the vloggers to
film/shoot videos inside the Le Paradis’ Farm and Resort.

68
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

Livestock Auction Market

To whom it may concern,

Good day!

We are the students of Padre Garcia National High School taking

Accountancy and Business Management. As a requirement, we are asking
your permission to get inside of the auction market and taped for our travel
travel vlog. We are researchers studying under the title “Kasiya-siya Trip, A
Travel Vlog of Padre Garcia’s Attraction and Its Correlation with the
Municipality’s Image and People’s Loyalty”.
Your help will become a big contribution for us to attain the objective of
this study to determine the best features of auction market and to accomplish
our research project. This will also help to promote the trademark of Padre
Garcia as we market it through internet thru our travel vlog.
Thank you for your support and cooperation.
Respectfully Yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

69
Kasiya-siya Trip staff visited the Livestock Auction Market at Barangay
Poblacion, Padre Garcia Batangas

70
 Katrip John editing the research project

The vloggers uploaded the Vlogs and gather a lot of views, comments and
share in span of hours.

71
72
73
74
Researchers sought the permission of the reliable officials to gather data.

Data Gathering of the total population of Padre Garcia and ask permission
to survey
Data Gathering of the total population of Rosario and permission to survey.

75
 Lipa City Coordinator watching Kasiya-siya Trip full trailer.

thering of the total population of Lipa City and ask for permission to
survey.

76
77
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

To whom it may concern:

Good day!
We are the students of Padre Garcia National High School taking
Accountancy and Business Management. As a requirement, we are asking
your permission to get the population of Lipa City and to conduct survey. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.
Your help will become a big contribution for us to attain the objective of this
study.
Thank you for your support and cooperation.

Respectfully Yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

78
log viewing and administering of survey questionnaires in randomly selected
respondents in Padre Garcia

Travel Vlog viewing and administering of survey questionnaires in randomly selected

respondents in Rosario
79
Travel Vlog viewing and administering of survey questionnaires in randomly selected
respondents in Lipa City

80
 The researchers Travel Vlog won as 3rd Place in Best Research Project out
of 17 researchers. The presentation was held at Municipal Function Hall with a
total number of five panelists.

Researchers conduct an enrichment activity Mrs. Richelle Dalisay in order to enhance

their research paper. On the other hand, Mr. Roy Dalisay was the grammarian of the
research paper.

81
Researchers successfully defend their research paper and won as
Most Innovative Research Project, Best Oral Presentation, Best Oral
Presenter and Best Research Paper.

82
 Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

To whom it may concern,

Good day!
We are students from Padre Garcia National High School taking Accountancy
and Business Management. As a requirement, we are asking for your
permission to get the population of Padre Garcia and to conduct a survey. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.
Your help will become a big contribution for us to attain the objective of this
study.
Thank you for your support and cooperation.
Respectfully Yours,
Rey Mark Dacampong
John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

Republic of the Philippines

Department of Education

83
 Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

To whom it may concern,

Good day!

We are the students of Padre Garcia National High School taking

Accountancy and Business Management. As a requirement, we are asking
your permission to get the population of Rosario and to conduct survey. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.

Your help will become a big contribution for us to attain the objective of this
study.

Thank you for your support and cooperation.

Respectfully Yours,

Rey Mark Dacampong

John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser
Republic of the Philippines
Department of Education

84
 Region IV-A CALABARZON
Division of Batangas
District of Padre Garcia
Padre Garcia National High School

To whom it may concern,

Good day!

We are the students of Padre Garcia National High School taking

Accountancy and Business Management. As a requirement, we are asking
your permission to get the population of Lipa City and to conduct survey. We
are researchers studying under the title “Kasiya-siya Trip, A Travel Vlog of
Padre Garcia’s Attraction and Its Correlation with the Municipality’s Image and
People’s Loyalty”.

Your help will become a big contribution for us to attain the objective of this
study.

Thank you for your support and cooperation.

Respectfully Yours,

Rey Mark Dacampong

John Russel Reyes
Maria Franchizca Angela Baco
Joda Fernandez
Antonette Joy Mapalad

Mrs. Maylene A. Mangurali

Practical Research Adviser

Mrs. Richelle P. Dalisay

Research Project Adviser

Name: Date:

Address:

85
A. Vlog Satisfaction

Direction: Please put a check (✔) inside the box of your desired answer. The 6- Strongly
Agree (SA) , 5 - Agree ( A ) , 4- Slightly Agree (SA) , 3 - Slightly Disagree (SA) , 2 - Disagree (
D) and 1- Strongly Disagree ( DA )

6-SA 5-A 4-SA 3-DA 2-D 1-SD

1.Im very well
entertained with the
place in the video
2. I gained
knowledge in the
video (Padre Garcia
History, Tourism
Spots, etc.)
3. I am satisfied in
the video.

B. Municipality's Image

6-SA 5-A 4-SA 3-DA 2-D 1-SD

4. I believe that
Padre Garcia is a
clean municipality.
5. I believe that the
officials of Padre
Garcia are good
leaders.
6. I think Padre
Garcia is a beautiful
municipality.

C. Loyalty

6-SA 5-A 4-SA 3-SD 2-D 1-SD

7. I will recommend
to my family, friends
and acquaintances
that Padre Garcia is
a vacation spot.
8. I will visit the
tourism spots in
Padre Garcia at least
once a year.

D. Vlog as Promotional Tool

86
 6-SA 5-A 4-SA 3-SD 2-D 1-SD
The tourism spots
are very well
promoted in the
travel vlog.
The vlog is very
effective
promotional tool.

87
Curriculum
Vitae

88
Personal Information
Name : Rey Mark M. Dacampong
Age: 19
Sex: Male
Birthday: March 12, 1999
Address: Tamak, Padre Garcia Batangas
Height: 5’4
Weight: 50
Contact Number: 0930-622-8537
Email Address: reymarkdacampong@yahoo.com
Educational Attainment:
Elementary
School: Sta. Ana Elementary School
Address: Sta. Ana, San Pablo City, Laguna
School Year: 2011-2012
Secondary
Junior High School
School: Padre Garcia National High School
Address :Poblacion, Padre Garcia Batangas
School Year: 2015-2016
Senior High School
School: Padre Garcia National High School
Address: Poblacion, Padre Garcia, Batangas
School Year: 2017-2018

89
Personal Information
Name: John Russel B. Reyes
Age: 17
Sex: Male
Birthday: May 1, 2000
Address: San Miguel, Padre Garcia, Batangas
Height: 5’2
Weight: 48
Contact Number: 0946-432-0127
Email Address: johnrusselbuenviajereyes18@gmail.com
Educational Attainment:
Elementary
School: Rosario West Central School
Address: Namunga, Rosario, Batangas
School Year: 2011-2012
Secondary
Junior High School
School: Rosario National High School
Address: San Roque Rosario Batangas
School Year: 2015-2016
Senior High School
School: Padre Garcia National High School
Address: Poblacion, Padre Garcia, Batangas
School Year: 2017 - 2018

90
Personal Information
Name: Ma. Franchizca Angela Baco
Age: 17
Sex: Female
Birthday: July 26, 2000
Address: #280 District 2, Bawi, Padre Garcia
Batangas
Height: 5’2
Weight: 42kg
Contact Number: 0912-605-5412
Email Address: ranchizca26@gmail.com
Educational Attainment:
Elementary
School: Bawi Elementary School
Address: Bawi, Padre Garcia, Batangas
School Year: 2011-2012
Secondary
Junior High School
School: Pansol National High school
Address: Pansol, Padre Garcia, Batangas
School Year: 2015-2016
Senior High School
School: Padre Garcia National High School
Address: Poblacion, Padre Garcia, Batangas
School Year: 2017-2018

91
Personal Information
Name: Joda H.Fernandez
Age: 21
Sex: Female
Birthday: September 02, 1996
Address: Cawongan, Padre Garcia, Batangas
Height: 4’10
Weight: 52
Contact Number: 09072424099
Email Address: jodahelefernandez02@gmail.com
Educational Attainment:
Elementary
School: Payapa Elementary School
Address: Payapa, Padre Garcia, Batangas
School Year: 2007-2008
Secondary
Junior High School
School: Padre Garcia National High School
Address :Poblacion Padre Garcia, Batangas
School Year: 2015-2016
Senior High School
School: Padre Garcia National High School
Address: Poblacion, Padre Garcia, Batangas
School Year: 2017-2018

92
Personal Information
Name: Antonette Joy Mapalad
Age: 19
Sex: Female
Birthday: November 3, 1998
Address: Bagong Pook, Rosario, Batangas
Height: 5’1
Weight: 46 kg
Contact Number: 09158547540
Email Address: antonettejoymapalad03@gmail.com
Educational Attainment
Elementary
School: Bagong Pook Elementary School
Address: Bagong Pook, Rosario, Batangas
School Year: 2010-2011
Junior High School
School: Padre Garcia National High School
Address: Poblacion, Padre Garcia Batangas
School Year: 2015-2016
Senior High School
School: Padre Garcia National High School
Address: Poblacion Padre Garcia Batangas
School Year: 2017-2018

93
94