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PRINCIPLES OF MARKETING

Credits nga pala sa mga nag contribute ng answers mga lodii haahha. Nag compile lang ako hahaha.
Good luck. Pawer mga ABM.

PS. May mga wrong answers dyan. Search nalang kayo sa Google o kaya sa module. Ty.

Short Quiz 10
ACROSS
3. A classification that involves values, beliefs, interests and the like

Answer
5. A type of market segmentation that relies on the notion that groups of consumers in a particular
geographic area may have specific product or service needs

Answer
6. This type of market segmentation divides the population because of their behavior, usage and
decision making pattern

Answer
7. A type of market segmentation that is usually the most important criteria for identifying target
markets making knowledge of demographic information crucial for many businesses

Answer
8. Typically used with reference to social and cultural differences rather than biological ones

Answer
9. Refers to the consumer’s perception of a product or service in relation to its competitors

Answer
10. A type of market segmentation that divides the target market based on socio-economic class,
personality, or lifestyle preferences

Answer
DOWN
1. An element, feature, or factor that is liable to vary or change

Answer
2. Means to divide the marketplace into parts, or segments, which are definable, accessible,
actionable, and profitable and have a growth

Answer
4. The money received, especially on a regular basis, for work or through investments
Answer
LA 14
The process of dividing an entire market up into different customer segments.
Select one:
a. Psychographic Segmentation
b. Market Segmentation
c. Market Positioning
d. Target Marketing

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The three ways to classify what the customer wants.
Select one:
a. Market Segment
b. Customer demographics
c. Needs, wants and demands
d. Trout and Ries

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Target Marketing provides a focus to this.
Select one:
a. Trout and Ries
b. Market Segment
c. Customer demographics
d. Marketing activities

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They have sophisticated options to allow businesses to target users based on market segments.
Select one:
a. Trout and Ries
b. Market Segment
c. Social Media Platforms
d. Customer demographics

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They suggested a six-step question framework for successful positioning.
Select one:
a. Needs, wants and demands
b. Customer demographics
c. Market Segment
d. Trout and Ries

SQ 11
ACROSS
3. A marketing strategy that can create an emotional attachment to your product in the mind of the
consumer

Answer
5. A distribution strategy that gives a specific retailer, or authorized dealer, the sole right to sell a
product in a particular geographical area

Answer
8. A way of presenting your business to your customers

Answer
9. A distribution strategy that allows a product to be sold at a moderate number of sales outlets, but
not everywhere, in a geographical area

Answer
10. The process you use to make potential customers aware of your product or service and to
influence them to buy it

Answer
DOWN
1. Person or firm that buys large quantity of goods from various producers or vendors, warehouses
them, and resells to retailers

Answer
2. A distribution strategy that seeks to make a product available at as many sales outlets as
possible

Answer
4. What a product does and how it appears to the senses

Answer
6. A small alteration or movement made to achieve a desired fit, appearance, or result

Answer
7. The reasons customers choose to buy a product

Answer

LA 15
This method sets a product's price based on what it costs your business to provide it.
Select one:
a. Market Share
b. Cost-based pricing
c. Demand-Based Pricing
d. Marketing Mix

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This method focuses on consumer demand-how much customers are willing to pay for a product.
Select one:
a. Market Share
b. Marketing goals
c. Demand-Based Pricing
d. Marketing Mix

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This method focuses on what the competition charges.
Select one:
a. Marketing Mix
b. Demand-Based Pricing
c. Market Share
d. Competition-Based Pricing

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The percentage of a given market population that is buying a product or service from a particular
business.
Select one:
a. Marketing Mix
b. Marketing goals
c. Demand-Based Pricing
d. Market Share

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Set when a retailer wants to reduce the price of a product.
Select one:
a. Markup Price
b. Direct Channel
c. Markdown Price
d. Indirect Channel

LQ 3
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Which of these is a type of a distribution strategy?
Select one:
a. Selective
b. All of these
c. Intensive
d. Exclusive

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Which of this is a measurable statistic in demographic segmentation?
Select one:
a. All of these
b. Race
c. Gender
d. Age

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Its objective is to design a marketing mix that precisely matches the expectations of customers in the
targeted segment.
Select one:
a. Market Positioning
b. Market Segmentation
c. Target Marketing
d. None of these

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Every marketing plan is unique because each business has these.
Select one:
a. Demand-Based Pricing
b. Marketing Mix
c. Marketing goals
d. Market Share

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It can include gender, age, income, household size, geographic area and even various ethnic
groups.
Select one:
a. Customer demographics
b. Trout and Ries
c. Market Segment
d. Needs, wants and demands

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Which of these belong to the 4Ps of Marketing?
Select one:
a. Production
b. All of these
c. Promotion
d. People

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Involves breaking a market into segments and then concentrating your marketing efforts on one or a
few key segments consisting of the customers whose needs and desires most closely match your
product or service offerings.
Select one:
a. Market Segmentation
b. Target Marketing
c. Market Positioning
d. Psychographic Segmentation

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The process of creating a strong image in the mind of the consumer.
Select one:
a. Promotion
b. Brand
c. Logo
d. Product positioning

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Helps you define the marketing elements for successfully positioning your market offer.
Select one:
a. Demand-Based Pricing
b. Marketing goals
c. Market Share
d. Marketing Mix

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It helps you to define your marketing options in terms of price, product, promotion, and place so that
your offering meets a specific customer need or demand.
Select one:
a. Marketing strategy
b. The 4Ps of marketing
c. The Marketing mix
d. Marketing

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What is the mathematical formula for the Markup Amount?
Select one:
a. Retail Price - Markdown Amount
b. Retail Price * Markdown Percentage/100
c. Wholesale Cost * Markup Percentage/100
d. Wholesale Cost + Markup Amount

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A pathway in which the product goes from the producer to one or more intermediaries before it
reaches the consumer.
Select one:
a. Markup Price
b. Markdown Price
c. Indirect Channel
d. Direct Channel

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What are the basic market-segmentation strategies?
Select one:
a. Lifestyle, income, gender
b. Gender, age, race
c. Behavioral,Demographic,Psychographic, andGeographical
d. Race, education, ethnicity
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What do gaps symbolize in a positioning map?
Select one:
a. Possible areas for new products
b. Both of these
c. None of these
d. Possible areas for existing products

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A pathway in which a product goes from the producer straight to the consumer.
Select one:
a. Direct Channel
b. Markup Price
c. Markdown Price
d. Indirect Channel

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What is the mathematical formula for the Markdown Price?
Select one:
a. Wholesale Cost * Markup Percentage/100
b. Retail Price * Markdown Percentage/100
c. Retail Price - Markdown Amount
d. Wholesale Cost + Markup Amount

Question 17
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Set when a retail store buys a product from a wholesaler, they add an additional amount to the
wholesale cost to make a profit.
Select one:
a. Indirect Channel
b. Markdown Price
c. Markup Price
d. Direct Channel

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Which of these is a basic factor that affects market segmentation?
Select one:
a. Measurability of its effective size,
b. All of these
c. Clear identification of the segment,
d. Its accessibility through promotional efforts, and
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What are the things you should base your product on?
Select one:
a. None of these
b. Both Target markets and Potential profits
c. Target markets
d. Potential profits

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After segmenting a market and then targeting a consumer, you would proceed to position a product
within that market.
Select one:
a. Psychographic Segmentation
b. Market Positioning
c. Target Marketing
d. Market Segmentation

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What is the first question in the six-step question framework for successful positioning?
Select one:
a. Do you have the resources to do it?
b. Are your tactics supporting the positioning objective you set?
c. Whom you have to defeat to own the position you want.
d. What position do you currently own?

Question 22
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What is the mathematical formula for the Markup Price?
Select one:
a. Retail Price - Markdown Amount
b. Retail Price * Markdown Percentage/100
c. Wholesale Cost + Markup Amount
d. Wholesale Cost * Markup Percentage/100

Question 23
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What are the segments according to monthly earnings?
Select one:
a. None of these
b. High, mid, low
c. Mid, low
d. High, low
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The various ways that a product can reach the consumer.
Select one:
a. Marketing Mix
b. Distribution Channels
c. Product Positioning
d. Marketing Strategy

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It is based on the theory that the choices that people make when purchasing goods or services are
reflections of their lifestyle preferences or socio-economic class.
Select one:
a. Market Segmentation
b. Target Marketing
c. Market Positioning
d. Psychographic Segmentation

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Why is market segmentation and targeting necessary?
Select one:
a. To identify and target certain demographic groups
b. To find customers
c. To identify certain demographic groups
d. To target certain demographic groups

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What is the last step in the six-step question framework for successful positioning?
Select one:
a. Whom you have to defeat to own the position you want.
b. What position do you currently own?
c. Are your tactics supporting the positioning objective you set?
d. Do you have the resources to do it?

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A good place to start when you are thinking through your plans for a product or service, and it helps
you to avoid these kinds of mistakes.
Select one:
a. Marketing strategy
b. The 4Ps of marketing
c. Marketing
d. The Marketing mix

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A small unit within a large market comprising of like-minded individuals.
Select one:
a. Market Segment
b. Needs, wants and demands
c. Customer demographics
d. Trout and Ries

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Why is it not feasible to go after all customers?
Select one:
a. Customers have different wants
b. Customers have different needs
c. Customers have different tastes
d. All of these

SQ 12

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Most common pricing mistake.
Select one:
a. Pricing based on customer value
b. Pricing based on costs
c. Increasing prices too quickly
d. Reducing prices gradually to get sales

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Which of these is a general pricing approach?
Select one:
a. All of these
b. Competition-based pricing
c. Target profit pricing
d. Cost-plus pricing

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The prices a company sets influences the way consumers view the company and the quality of its
products.
Select one:
a. Product Positioning
b. Costs
c. Consumer Demand
d. Competing Products

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Businesses have to sell more than they spend to make profit and stay in business.
Select one:
a. Product Positioning
b. Costs
c. Consumer Demand
d. Competing Products

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What's the mathematical formula for Markup Price?
Select one:
a. Variable Cost - Fixed Costs/Unit Sales
b. Variable Cost + Fixed Costs/Unit Sales
c. Unit Cost/ (1 - Desired Return on Sales)
d. Unit Cost/ (1 + Desired Return on Sales)

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The prices that competitors set for their products are an important consideration for small
businesses that are introducing new products.
Select one:
a. Competing Products
b. Product Positioning
c. Consumer Demand
d. Costs

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Dynamic pricing allows sellers to:
Select one:
a. Monitor customer behavior and tailor offers.
b. Change prices on the fly to adjust for changes in demand or costs.
c. All of these
d. Aid consumers with price comparisons.

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Small businesses often focus on innovate products that meet the needs of specific niche markets
within larger markets.
Select one:
a. Consumer Demand
b. Costs
c. Product Positioning
d. Competing Products

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Companies wishing to make a profit must exceed
Select one:
a. None of these
b. Both of these
c. The break-even unit volume.
d. The break-even point

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What's the mathematical formula for Unit Cost?
Select one:
a. Variable Cost + Fixed Costs/Unit Sales
b. Unit Cost/ (1 - Desired Return on Sales)
c. Variable Cost - Fixed Costs/Unit Sales
d. Unit Cost/ (1 + Desired Return on Sales)

LA 16
Question 1
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Show total cost and total revenues at different levels of unit volume.
Select one:
a. Price
b. Cost-based pricing
c. Product Positioning
d. Break-even charts

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The only element that produces revenues. It is flexible and can be changed quickly.
Select one:
a. Break-even charts
b. Price
c. Cost-based pricing
d. Product Positioning

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Uses buyers' perceptions of value rather than seller's costs to set price.
Select one:
a. Competition-based pricing
b. Break-even point
c. Divisional or product line managers
d. Value-Based Pricing

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The intersection of the total revenue and total cost curves.
Select one:
a. Competition-based pricing
b. Break-even point
c. Divisional or product line managers
d. Value-Based Pricing

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The process of creating a strong image in the mind of the consumer.
Select one:
a. Product Positioning
b. Price
c. Cost-based pricing
d. Break-even charts
SQ 13
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Which of these is a category of sea carriers?
Select one:
a. Overseas
b. None of these
c. Domestic
d. Both of these

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A major component of the total cost of logistics management of an enterprise.
Select one:
a. Supply Chain Management
b. Transportation Cost
c. Risk Management
d. Pipelines for transport

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The most decisive issue affecting the choice of the best of transportation means is
Select one:
a. None of these
b. Trade-off between customer service and cost
c. Logistics
d. Profit

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Its purpose is to deliver goods/services to the consumers.
Select one:
a. None of these
b. Planning
c. Physical distribution
d. Transportation

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What is the principle that Activity based costing is based on?
Select one:
a. The fact that the products or the customers, namely the objects or causes of cost, create demand
for activities and their implementation completes the distribution process
b. Both of these
c. None of these
d. Precisely depict the activities that generate costs in the framework of implementing the
distributional functions throughout the supply chain

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Which of these is an objective of efficient transport systems?
Select one:
a. None of these
b. Reduction of the cost of the total cost of the transportation system
c. Reduction of costs associated with the maintenance of high or low levels of inventory associated
with opportunity cost of invested capital in stock and relative assets, or low customer service level.
d. Both of these

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Which of these are mainly transported via air?
Select one:
a. All of these
b. Medical pharmaceutical material
c. Electric equipment
d. Clothing and footwear

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The logistics activities involved in SCM can be divided in
Select one:
a. Key activities
b. Support activities
c. All of these
d. Physical activities

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Which of these is characteristic of the philosophy of logistics management?
Select one:
a. All of these
b. Risk management
c. Reducing cost
d. Quality

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Which of these is an objective of customer service in terms of logistics?
Select one:
a. The ability to develop quality control procedures of the supplied goods, within the framework of
the delivery
b. Improving the distribution time in regards of the processing of the orders.
c. Maintaining and retaining satisfied customers in the direction of strengthening the occupied
market share of the company.
d. All of these
LA 17

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The management of multiple relationships across the supply chain.
Select one:
a. Products/services distribution channel
b. Material Supplies Channel
c. Supply Chain
d. Supply Chain Management

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They represent the most popular form of transportation.
Select one:
a. Distribution Channel
b. Road Transportations
c. Customer Service
d. Rail transportations
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They have the ability to transfer large amounts of product across long distances, by keeping the cost
low.
Select one:
a. Rail transportations
b. Road Transportations
c. Customer Service
d. Distribution Channel

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Provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
through high levels of customer service.
Select one:
a. Supply Chain Management
b. Supply Chain
c. Products/services distribution channel
d. Material Supplies Channel

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This way of transporting liquid and gas cargo appears in our country through our own factory
facilities or companies that refine and exploit the products that are in liquid form.
Select one:
a. Distribution Channel
b. Road Transportations
c. Pipelines for transport
d. Customer Service

SQ 14

LQ 18
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The final selection of these needs to consider target audience, budget, competitive response and
each tool's purpose.
Select one:
a. Consumer promotional tools
b. Sales Promotion
c. Direct Marketing
d. Consumer incentives

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Usually targeted at the fence sitters and brand switchers.
Select one:
a. Consumer promotional tools
b. Consumer incentives
c. Sales Promotion
d. Direct Marketing

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What are the 4Ps of Marketing?
Select one:
a. People, Promotion, Price, Product
b. People, Place, Promotion, Product
c. Politics, People, Place, Promotion
d. Product, Price, Place and Promotion

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The major function of this office is to handle press releases, support product publicity, create and
maintain the corporate image, handle matters with lawmakers, guide management with respect to
public issues.
Select one:
a. Sales Effect Research
b. Marketing Public Relation
c. Public Relations
d. Communication Effect Research

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To support corporate and product branding activities is the direct responsibility of this.
Select one:
a. Marketing Public Relation
b. Communication Effect Research
c. Public Relations
d. Sales Effect Research

SQ 15
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The findings of a SWOT analysis depend on
Select one:
a. Both of these
b. Either of these
c. Factors including economic variances and competitor activities
d. The person or group completing the analysis

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They generally relate to external factors
Select one:
a. All of these
b. Strengths and weaknesses
c. Opportunities and threats
d. Strengths, weaknesses, opportunities and threats

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They are often internal to your organization.
Select one:
a. Strengths and weaknesses
b. All of these
c. Opportunities and threats
d. Strengths, weaknesses, opportunities and threats

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What activity can help a company improve and maintain internal factors?
Select one:
a. Both Training and Performance evaluations
b. Performance evaluations
c. Training
d. None of these
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Company weakness may include which of the following?
Select one:
a. All of these
b. Poor customer service
c. Lack of product knowledge
d. Bad reputation

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Which of these is an aspect that cannot be controlled?
Select one:
a. Competition
b. International markets
c. Quality procedures
d. Business reputation

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What does SWOT stand for?
Select one:
a. Both of these
b. Strengths, weaknesses, opportunities and threats
c. Smart, wise, outperform, time
d. None of these

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To develop a strong marketing strategy, businesses need to understand
Select one:
a. Their customer
b. Their industry
c. Demands of their industry and customer
d. All of these

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Which of these is an aspect that cannot be controlled?
Select one:
a. Competition
b. Business reputation
c. International markets
d. Quality procedures

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Which of these aspects can be considered as external factors in SWOT Analysis?
Select one:
a. Economic deviations
b. Competing businesses
c. All of these
d. Governmental changes

LA 19

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SWOT Analysis can be used to kick-off this.
Select one:
a. Internal-External Analysis
b. Business' marketing strategies
c. Strategy Formulation
d. Strengths and Weaknesses

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What does SWOT stand for?
Select one:
a. Strengths, Weaknesses, Orders and Tips
b. Store Weaknesses, Opportunities and Threats
c. Social Welfare Opportunities and Threats
d. Strengths, Weaknesses, Opportunities and Threats

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To improve your business overall standings, these must be clearly generated.
Select one:
a. Internal-External Analysis
b. Business' marketing strategies
c. Strengths and Weaknesses
d. Strategy Formulation

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The foundation of a marketing plan.
Select one:
a. Market Analysis
b. Opportunities and Threats
c. Marketing Strategy
d. SWOT Analysis

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What are the things you need to ensure when carrying out your analysis?
Select one:
a. Strategy Formulation
b. Rigorous and realistic
c. Internal-External Analysis
d. Business' marketing strategies

LONG QUIZ 4 :) 30/30


External factors that cannot be controlled.
The correct answer is: Opportunities and Threats
Another term for SWOT Analysis.
The correct answer is: Internal-External Analysis
It is a marketing research to assess the effect an advertisement or some other promotional activity is having,
or has had, on sales of the product being advertised.
The correct answer is: Sales effect research
Includes all the businesses/organizations that provide materials to its processing /manufacturing plans.
The correct answer is: Material Supplies Channel
This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction through
high levels of customer service.
The correct answer is: Products/services distribution channel
Internal factors of the marketing SWOT analysis.
The correct answer is: Strengths and Weaknesses
Sets the price for small companies.
The correct answer is: Chief Executive Officer of CEO
Could be convention, trade shows, competition among sales people.
The correct answer is: Sales force incentive
An organization's strategy combines all of its marketing goals into one comprehensive plan.
The correct answer is: Marketing Strategy
It is defined as the transportation of the product from the point of production or transshipment to the point
or points where demand has been recorded, in order to satisfy the expectations of the production enterprise
and the consumer.
The correct answer is: Distribution
Also called going-rate pricing.
The correct answer is: Competition-based pricing
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be
affected by the organization's actions, objectives and policies.
The correct answer is: Stakeholders.
In this field of transportation, more passengers are transferred, than loads.
The correct answer is: Air Carriers
Sets the price for large companies.
The correct answer is: Divisional or product line managers
The amount of money charged for a product or service, or the sum of the values that consumers exchange
for the benefits of having or using the product or service.
The correct answer is: Price
It simplifies the pricing process; price competition may be minimized and is perceived as more fair to both
buyers and sellers.
The correct answer is: Cost-based pricing
A simple but useful framework for analyzing your organization's strengths and weaknesses, and the
opportunities and threats that you face.
The correct answer is: SWOT Analysis
An assessment which allows you to determine how suitable a particular market is for your industry.
The correct answer is: Market Analysis
Seeks to determine whether an ad is communicating effectively.
The correct answer is: Communication Effect Research
A marketing research to assess the effect an advertisement or some other promotional activity is having, or
has had, on sales of the product being advertised.
The correct answer is: Sales Effect Research
It is the shifting of a load from a production site to where demand occurs.
The correct answer is: Transportation
Includes all business activities involved with the flow and transformation of goods and information of goods
from raw materials to the consumer.
The correct answer is: Supply Chain
Could be samples, coupons, free trial and demonstration.
The correct answer is: Consumer incentives
The communication establishes through a direct channel without using any intermediaries.
The correct answer is: Direct Marketing
It includes all business activities involved with the flow and transformation of goods and information of goods
from raw materials to the consumer.
~Stakeholders.
The correct answer is: Supply Chain
Can help business managers gauge the level of demand for new products and the amount that the average
consumer is willing to pay for a new product.
The correct answer is: Marketing Research
Defined as the transportation of the product from the point of production or transshipment to the point or
points where demand has been recorded, in order to satisfy the expectations of the production enterprise
and the consumer.
The correct answer is: Distribution Channel
Involves all sub-processes of the distribution, which add value to the product from the customer's
perspective and reflect the speed and accuracy with which the order of a customer is delivered to him.
The correct answer is: Customer Service
It is an assessment that allows you to determine how suitable a particular market is for your industry.
The correct answer is: Market Analysis
This seeks to determine whether an ad is communicating effectively. Called copy testing, it can be
done before an ad is put into media and after it is printed or broadcast
The correct answer is: Communication effect research.

SQ 16

Strategic marketing planning is


The correct answer is: Ongoing process
Often retains the barrier between strategists and implementers
The correct answer is: Consensus Approach
It is an advantage of Command Approach.
The correct answer is: It makes decision easier
Created a surge in need for products and services that range drastically
The correct answer is: Baby Boomers generation
Which aspect contributes to strategic marketing planning?
The correct answer is: All of these
Which of these is a phase in the strategic marketing process?
The correct answer is: All of these
Which of these is a common mistake in the implementation phase?
The correct answer is: Both of these
The goal of top managers using this approach is to shape the organization's culture in such a way that all
employees-top managers to janitors participate in making decisions that help the organization reach its
objectives.
The correct answer is: Cultural Approach
It focuses explicitly on implementation.
The correct answer is: Change Approach
What is the primary benefit of strategic marketing plan?
The correct answer is: It puts a written guide in place for a business to follow to reach its goals and
objectives

LA 20 :) 5/5
Marketing strategies are evaluated and selected at the top of the organization and forced downward
to lower levels where frontline managers and employees are expected to implement them.
The correct answer is: Command Approach
The basic premise here is to modify the organization in ways that will ensure the successful
implementation of the chosen marketing strategy.
The correct answer is: Change Approach
Once you identify a target customer base, you can determine the potential success of a new product
or service, the marketing methods needed to promote and sell it and the financial impact of a
planned marketing strategy through prerelease group testing.
The correct answer is: Testing Research
To perform this, look at the current costs involved with all aspects of your business including
inventory, distribution and the current costs of your marketing strategies.
The correct answer is: Cost Analysis
Involves gathering data about your customers during or after check out and then tabulating this
information in a spreadsheet for comparison.
The correct answer is: Customer Analysis

Short Quiz 17 10/10


A marketing perspective that emphasizes pushing the product
answer: Sales-oriented philosophy
When it comes to your customers you need to keep in mind the importance of this.
answer: Target marketing
The process of getting the product to the consumer
answer: Distribution section
Doing this your target market can help you set prices for your products and services, serve as
guidance when you create promotional efforts to advertise your brand and help you decide how to
distribute your products.
answer: Outlining
To understand your customers' needs and develop a plan that surrounds those needs.
answer: Essence of marketing
Should describe the approach to creating customer awareness of product or service
answer: Promotion section
Should include the most likely, best case, and worst case scenarios
answer: Actual sales forecast
By selecting particular verticals to present your offerings, it is important to consider your
answer: Virtual segmentation
Which of these can help increase organic growth?
answer:All of these
The most effective way to grow and expand your business is by focusing on this
answer: Organic growth

Learning Activity 21 5/5


Original intellectual creations, including inventions, literary creations, and works of art, that are
protected by patents or copyrights.
answer: Intellectual Property
The basic physical product and/or service that delivers those benefits.
answer:Actual product or service
The fundamental benefit or solution sought by customers.
answer: Core product or service
The process of locating and describing potential customers.
answer: Marketing Analysis
The basic product and/or service plus any extra or unsolicited benefits to the consumer that may
prompt a purchase.
answer: Augmented product or service
To cause someone to believe something especially after a sustained effort.
ans: PERSUADE
The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise.
ans: REVENUE
In this section, customers will be motivated to buy.
ans: PROMOTION
The process of separating something into its constituent elements.
ans: ANALYSIS
You develop a break-even computation in this section.
ans: PRICING

SHORT QUIZ 18. 8/10 lang po ako, yung may *** yan po ang sagot. Kayo na bahala sa dalawang
maling sagot. Thank you!
Question 1
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Which of these is a key step in estimating market potential?
Select one:
a. Define your target market and market segments.
b. Determine the average household income for the area and state.
c. Derive average expenditures for the category.
d. All of these ***
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The entire size of the market for a product at a specific time. It represents the upper limits of the
market for a product.
Select one:
a. Marketing Plan
b. Marketing Research
c. Market Segmentation
d. Market Potential ***
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What is a Sales Forecast?
Select one:
a. Essential component of business plan because is critical to assessing the feasibility of a new
venture
b. Prediction of how much of a product or service will be purchased within a givenmarket during a
specified time period
c. None of these
d. Both of these ***
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A type of forecasting where sales is the estimated variable.
Select one:
a. Indirect
b. Starting Point
c. Predicting Variable
d. Direct ***
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All potential buyers in a target market's submarkets areidentified and then the estimated demand is
added up.
Select one:
a. None of these
b. Buildup process
c. Chain-ratio method
d. Breakdown process (wrong)
Question 6
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What is the formula for Market Potential?
Select one:
a. MP= N – P – Q
b. MP = N + P + Q
c. MP= N – P – Q
d. MP = N x P x Q ***
Question 7
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What is the final step in the marketing research process?
Select one:
a. Visualize your data
b. Analyze your data
c. Collect your Data
d. Communicate results ***
Question 8
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A qualitative form of research.
Select one:
a. Marketing (wrong
b. Exploratory
c. Descriptive
d. Causal
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Which of these is a limitation of forecasting?
Select one:
a. All of these ***
b. Used less frequently by small businesses
c. Forecasting process unfamiliar to management team
d. Business manager may be unfamiliar with methods of quantitative analysis
Question 10
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The specific characteristics that distinguish market segments according to the benefits sought by
customers.
Select one:
a. Demographic variables
b. Benefit variables ***
c. Segmentation variables
d. None of these

LEARNING ACTIVITY 22 5/5 :)


The most important step in the market research process.
Select one:
a. Descriptive Research
b. Exploratory Research
c. Marketing Research
d. Defining the goals of the project ***
The specific characteristics that describe customers and their purchasing power.
Select one:
a. Demographic variables ***
b. Segmentation variables
c. Causal Research
d. Design and prepare your research instrument
The most specific type of research is causal research, which usually comes in the form of a field test
or experiment.
Select one:
a. Causal Research ***
b. Demographic variables
c. Design and prepare your research instrument
d. Segmentation variables
The parameters used to distinguish one form of market behavior from another.
Select one:
a. Design and prepare your research instrument
b. Segmentation variables ***
c. Demographic variables
d. Causal Research
This form of research is used when the topic is not well defined or understood, your hypothesis is not
well defined, and your knowledge of a topic is vague.
Select one:
a. Descriptive Research
b. Defining the goals of the project
c. Exploratory Research ***
d. Marketing Research

PRIM 121 LONG QUIZ 5 mga lodi nahirapan ako dyn kac nag babago ang tanong
pati rin ung 2nd quarter exam :( :(

Started on Friday, 27 October 2017, 8:59 AM


State Finished
Completed on Friday, 27 October 2017, 9:09 AM
Time taken 10 mins 1 sec
Grade 25.00 out of 30.00 (83%)
Question 1
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A service offered by companies that focuses on the internal and external needs of a business's
customers.
answer
Consumer Orientation
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Carries the participative style of the consensus approach to the lower levels of the organization.
answer
Cultural Approach
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This is the process of locating and describing potential customers.
answer
Market Analysis
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It describes business activities involved in accomplishing specific marketing objectives within a set
period.
answer
Marketing Plan
Question 5
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A strategy that recognizes the existence of several distinct market segments but focuses on only the
most profitable segment.
answer
Single-segment strategy
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It is the process of thinking about and organizing the activities required to achieve a desired goal. It
involves the creation and maintenance of a plan, such as psychological aspects that require
conceptual skills.
answer
Planning
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Here, top managers and lower-level managers work together to evaluate and develop marketing
strategies.
answer
Change Approach
Question 8
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Business activities that direct the creation, development, and delivery of a bundle of satisfaction from
the creator to the targeted user.
answer
Intellectual Property
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Involves checking out the new products or services offered by your competitors, examining their
marketing strategies and determining whether they are succeeding or failing with their businesses.
answer
Customer Feedback
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A strategy that recognizes different preferences of individual market segments and develops a
unique marketing mix for each.
answer
Multi-segment strategy
Question 11
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Involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits.
answer
Marketing Research
Question 12
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It is a comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set period.
answer
Marketing Plan
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A description of potential customers in a target market.
answer
Customer Profile
Question 14
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This is the process that the operational and managerial staff of a company goes through to create
and implement effective marketing strategies.
answer
Marketing Plan
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A marketing control technique similar to testing research, but instead of gaining insight into future
products and services, you evaluate customers' opinions of existing products or services and the
marketing methods you currently use.
answer
Customer Feedback
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Emphasizes the product as the single most important part of the business.
answer
Actual product or service
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In this step of the market research process, it is time to design your research tool.
answer
Design and prepare your research instrument
Question 18
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Involves combining customer experiences with the overall direction the company wants and needs to
take in order to succeed.
answer
Strategic Marketing Planning
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A description of potential customers in a target market.
answer
Customer Profile
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It involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits.
answer
Marketing Research

SQ 19
Something that can be used as a way to judge the quality or level of other, similar things –
Benchmark
Should be stated as goals the company would like to reach during the plan’s term. – Objectives,
The organization where sales and marketing people are assigned to specific countries, regions, or
districts. – Geographic,
A marketing control that involves looking at whether the company’s basic strategies are well
matched to its opportunities – Strategic,
The sum of all activities involved in the chain of moving products from the producer to end-user. –
Marketing,
A meeting at which a group of people engages in intensive discussion and activity on a particular
subject or project. – Workshop,
This last section of the Marketing Plan outlines the control measures that will be used to monitor
progress. – Controls,
A series of actions or steps taken in order to achieve a particular end. – Process,
The organization where a functional specialist heads different marketing activities – Functional,
A marketing control that involves checking ongoing performance against the annual plan and taking
corrective action when necessary. – Operating

LA 23 5/5
The process of dividing the total market.
Select one:
a. Market Segmentation ✔ ✔ ✔

b. Target customers
c. Market Positioning
d. Marketing Process
Question 2
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They stand at the center of the marketing process.
Select one:
a. Market Positioning
b. Marketing Process
c. Market Segmentation
d. Target customers ✔ ✔ ✔

Question 3
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The process of designing strategies for profitably serving chosen segments better than the competition.
Select one:
a. Market Positioning ✔ ✔ ✔

b. Marketing Process
c. Target customers
d. Market Segmentation
Question 4
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The set of controllable marketing variables that the firm blends to produce the response it wants in the target
market.
Select one:
a. Market Positioning
b. Target customers
c. Marketing Mix ✔ ✔ ✔

d. Market Segmentation
Question 5
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The total amount of resources that a firm puts into the Marketing Mix in order to stimulate demand for its
goods and services.
Select one:
a. Marketing Research
b. Marketing Effort ✔ ✔ ✔

c. Marketing Plan
d. Marketing Strategy

SHORT QUIZ 20 10/10


Public Relations has great _______ because others write it – Credibility,
The issue with sales collateral – Consistency,
A fundamental and complex part of a company’s marketing efforts – MarCom,
A large outdoor advertising structure – Billboard,
The primary method of generating leads, closing sales and servicing accounts. – Sales,
It is a unified, organized group of programs and promotional messages that have one theme or central idea. –
Campaign,
The creation and placement of paid messages to inform potential customers and solicit sales of your product. –
Advertising,
A quantitative expression of a financial plan for a defined period. – Budget,
A marketing program implements this. – Tactics,
It supplements Face-to-face selling – Telemarketing

LA 24
The objective externally is to motivate customers to buy now. Internally, it motivates sales force to
sell.
Select one:
a. Direct Marketing
b. Public Relations
c. Marketing Program
d. Sales Promotion ✔ ✔ ✔

Question 2
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Should be designed to expose your product to the largest possible segment of your target market in
the most effective, efficient way.
Select one:
a. Sales Collateral
b. Marketing Budget
c. Media Plan ✔ ✔ ✔

d. Trades shows, events and conferences


Question 3
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The standard used by Federal statistical agencies in classifying business establishments for the
purpose of collecting, analyzing, and publishing statistical data related to the U.S. business
economy.
Select one:
a. Media Plan
b. Marketing Budget
c. Trades shows, events and conferences
d. North American Industry Classification System/NAICS ✔ ✔ ✔

Question 4
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Some of the reasons for participation are to connect with key media players and editors, evaluate
competition, talk with customers and prospects and sell products.
Select one:
a. Media Plan
b. Trades shows, events and conferences ✔ ✔ ✔

c. Sales Collateral
d. Marketing Budget
Question 5
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They need to be selected based on whom you are trying to reach, what you are trying to accomplish
and how much you have to do it with.
Select one:
a. Trades shows, events and conferences
b. Media Mix components ✔ ✔ ✔

c. Media Plan
d. Marketing Budget

LONG QUIZ 6 30/30


What are the marketing management functions?
Select one:
a. Plan, research, segmentation
b. None of these
c. Segmentation, targeting, positioning
d. Analysis, planning, implementation, control ✔ ✔ ✔

Question 2
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The process of analyzing market opportunities, selecting targetmarkets, developing the marketing
mix, and managing the marketing effort.
Select one:
a. Market Positioning
b. Target customers
c. Market Segmentation
d. Marketing Process ✔ ✔ ✔

Question 3
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Which of these are components of promotional mix?
Select one:
a. All of these✔ ✔ ✔

b. Advertising
c. Direct Marketing
d. Public Relations
Question 4
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Allows the company to gather information about their customers, competitors andany environmental
changes to determine the market opportunities.
Select one:
a. Marketing research ✔ ✔ ✔

b. Marketing plan
c. Marketing audit
d. Marketing control
Question 5
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Which of these is a key issue of sales force?
Select one:
a. Automation
b. Training
c. Both Training and Automation ✔ ✔ ✔

d. None of these
Question 6
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The opening section of the marketing plan that presents a short summary of the main goals
andrecommendations to be presented in the plan.
Select one:
a. Action Programs
b. Marketing Strategy
c. Executive Summary ✔ ✔ ✔

d. Threats and Opportunity Analysis


Question 7
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What is the first step in the Advertising Decision Process?
Select one:
a. Select the specific media vehicles
b. Determine media calendar
c. Set specific advertising goals ✔ ✔ ✔

d. Establish budget
Question 8
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By definition, it is a subset of sales promotion
Select one:
a. Public Relations
b. Sales collateral
c. Trade shows, events and conferences ✔ ✔ ✔

d. Direct Marketing
Question 9
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What is the last step in the marketing control process?
Select one:
a. Measure performance
b. Take corrective action ✔ ✔ ✔

c. Set goals
d. Evaluate performance
Question 10
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It is an activity with well-defined responsibilities, deadlines and measurable results.
Select one:
a. Sales Promotion
b. Public Relations
c. Marketing Program ✔ ✔ ✔

d. Direct Marketing
Question 11
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A primary tool of B-to-B marketing.
Select one:
a. All of these ✔ ✔ ✔

b. Trades shows
c. Exhibitions
d. Sales Promotion
Question 12
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What does a marketing plan do?
Select one:
a. Checks environmental opportunities and threats.
b. Focuses on strategic target markets and their underlying needs.
c. Evaluates firm mission and vision for relevance/currency.
d. All of these ✔ ✔ ✔

Question 13
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An estimated projection of costs required to promote a business' products or services.
Select one:
a. Media Plan
b. Marketing Budget ✔ ✔ ✔

c. Sales Collateral
d. Trades shows, events and conferences
Question 14
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Please select which of these is a type of advertising.
Select one:
a. All of these ✔ ✔ ✔

b. Billboards, Kiosks, and Transit


c. Telemarketing
d. Coupon Packs and Card Decks
Question 15
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Its purpose is to find out who wants or needs your product and under what conditions will they buy it.
Select one:
a. Marketing Research ✔ ✔ ✔

b. Marketing Plan
c. Marketing Strategy
d. Marketing Effort
Question 16
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What is the final step in building a budget?
Select one:
a. Calculating transaction values and transactions
b. Calculating lead requirements
c. Determine lead generation tactics
d. Determine programs ✔ ✔ ✔

Question 17
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A written material represents and explains your product to potential customers.
Select one:
a. Trades shows, events and conferences
b. Media Plan
c. Sales Collateral ✔ ✔ ✔

d. Marketing Budget
Question 18
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When creating a media plan, which of these questions do you need to answer?
Select one:
a. Are you spending enough in total and for each medium to be effective?
b. Who do you want to reach?
c. None of these
d. Both of these ✔ ✔ ✔

Question 19
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Can be formulated to meet the needs of the target market.
Select one:
a. Marketing Research
b. Marketing Effort
c. Marketing Plan
d. Marketing Strategy ✔ ✔ ✔

Question 20
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It includes advertising, direct marketing, branding, packaging, your online presence, printed
materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Select one:
a. Marketing Budget
b. Market Analysis
c. Marketing Program
d. Marketing Communication ✔ ✔ ✔

Question 21
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Provides a stable base from which your company can enter the competitive marketplace.
Select one:
a. Marketing Research
b. Marketing Plan ✔ ✔ ✔

c. Marketing Effort
d. Marketing Strategy
Question 22
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Begins with actually differentiating the company's marketing offer so that it gives consumers more
value than they are offered by the competition.
Select one:
a. Market Segmentation
b. Target customers
c. Market Positioning
d. Effective Positioning ✔ ✔ ✔

Question 23
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It is where a product manager develops a complete strategy for a product or brand.
Select one:
a. Customer Management Organization
b. Functional Organization
c. Product Management Organization ✔ ✔ ✔

d. Geographic Organization
Question 24
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The major tool for accomplishing strategic control.
Select one:
a. Marketing plan
b. Marketing audit ✔ ✔ ✔

c. Marketing research
d. Marketing control
Question 25
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It is where a specific market plan is developed for each specific market or customer.
Select one:
a. Customer Management Organization ✔ ✔ ✔

b. Functional Organization
c. Geographic Organization
d. Product Management Organization
Question 26
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What is the first step of the marketing process?
Select one:
a. Developing the marketing mix
b. Selecting the target markets
c. Analyzing market opportunities ✔ ✔ ✔

d. Managing the marketing effort


Question 27
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It involves planting commercially significant news in the media.
Select one:
a. Sales Promotion
b. Public Relations ✔ ✔ ✔

c. Marketing Program
d. Direct Marketing
Question 28
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Which of these is an element to focus on when selecting media?
Select one:
a. Advertising objectives
b. Timing
c. Media cost and budget
d. All of these ✔ ✔ ✔

Question 29
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It uses marketing databases to track responses and results at a customer level.
Select one:
a. Sales Promotion
b. Marketing Program
c. Public Relations
d. Direct Marketing ✔ ✔ ✔

Question 30
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Most companies enter a new market by serving
Select one:
a. Multiple segments
b. Two segments
c. A single segment ✔ ✔ ✔

d. None of these

SECOND QUARTER EXAM 50/50 hirap po neto nag iiba ang tanong 😰 😭 😣

A fundamental and complex part of a company's marketing efforts


Select one:
a. Market Segmentation
b. Marketing Communications ✔ ✔ ✔

c. Marketing Budget
d. The 4Ps of Marketing
Question 2
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Relationship Marketing concentrates on selected customer.
Select one:
True ✔ ✔ ✔

False
Question 3
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It is an activity with well-defined responsibilities, deadlines and measurable results
Select one:
a. Material Supplies Channel
b. Marketing Program ✔ ✔ ✔

c. Distribution
d. Products/services distribution channel
Question 4
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The process of measuring and evaluating the results of marketing strategies and plans, and taking
corrective action to ensure that marketing objectives are attained
Select one:
a. Marketing Control ✔ ✔ ✔

b. Marketing Mix
c. Marketing Plan
d. Market Analysis
Question 5
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Purchase Decision would mean choosing buying alternative which includes product, package, store,
method of purchase.
Select one:
True ✔ ✔ ✔

False
Question 6
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Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its
responsibility.
Select one:
True
False ✔ ✔ ✔

Question 7
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This is the entire size of the market for a product at a specific time. It represents the upper limits of
the market for a product
Select one:
a. Advertising
b. Market Potential ✔ ✔ ✔

c. Marketing Research
d. Marketing Implementation
Question 8
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The establishment of a Market Economy wrought marked changes in the social and economic
structure.
Select one:
True ✔ ✔ ✔

False
Question 9
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It is objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment
Select one:
a. Marketing Budget
b. Marketing Communications
c. The 4Ps of Marketing
d. Market Segmentation ✔ ✔ ✔

Question 10
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The four P's of Marketing : Product, Price, Promotion and Place
Select one:
True ✔ ✔ ✔

False
Relationship with customers cannot change from time to time because it evolved under distinguished
situations.
Select one:
True
False ✔ ✔ ✔

Question 12
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Companies must first look at demographic and historical data about their customers to understand
who they are.
Select one:
True ✔ ✔ ✔

False
Question 13
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Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as
opinions to define a market segment.
Select one:
True ✔ ✔ ✔

False
Question 14
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Enhance Customer Relationships
Select one:
Yes ✔ ✔ ✔

No
Question 15
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There is no need to establish criteria for evaluation features the buyer wants or does not want.
Select one:
True
False ✔ ✔ ✔

Question 16
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This is the process of locating and describing potential customers
Select one:
a. Marketing Plan
b. Marketing Control
c. Marketing Mix
d. Market Analysis ✔ ✔ ✔

Question 17
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The focus of Marketing Concept, "The customer is king" It determines what the consumer wants,
then produce the same and sell the same. Avoid having a dissatisfied customer.
Select one:
True ✔ ✔ ✔

False
Question 18
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Marketing Environment represents a mix between the internal and external forces which surround an
organization and have an impact upon it, especially their ability to build and maintain successful
relationships with target customers.
Select one:
True ✔ ✔ ✔

False
Question 19
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It includes all business activities involved with the flow and transformation of goods and information
of goods from raw materials to the consumer
Select one:
a. Supply Chain ✔ ✔ ✔

b. Market Planning Process


c. Marketing Strategy
d. Transportation
Question 20
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Smaller companies typically invest the most in carrying out sophisticated relationship marketing
campaigns.
Select one:
True
False ✔ ✔ ✔
Smaller companies typically invest the most in carrying out sophisticated relationship marketing
campaigns.
Select one:
True
False ✔ ✔ ✔

Question 22
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It is a comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set period
Select one:
a. Market Analysis
b. Marketing Control
c. Marketing Plan ✔ ✔ ✔

d. Marketing Mix
Question 23
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One of the main purposes of developing a marketing plan is to set the company on a specific path in
marketing.
Select one:
True ✔ ✔ ✔

False
Question 24
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The mission of the customer service department is to retain and to encourage increased business
from customers by efficiently satisfying the needs of the customers.
Select one:
True ✔ ✔ ✔

False
Question 25
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This is a model for enhancing the components of your 'marketing mix' - the way in which you take a
new product or service to market
Select one:
a. Market Segmentation
b. The 4Ps of Marketing ✔ ✔ ✔

c. Marketing Communications
d. Marketing Budget
Question 26
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This is the combination of product, pricing, promotion, and distribution activities
Select one:
a. Market Analysis
b. Marketing Plan
c. Marketing Control
d. Marketing Mix ✔ ✔ ✔

Question 27
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It involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits
Select one:
a. Advertising
b. Marketing Implementation
c. Market Potential
d. Marketing Research ✔ ✔ ✔

Question 28
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The process that turns marketing plans into marketing actions in order to accomplish strategic
marketing objectives
Select one:
a. Marketing Implementation ✔ ✔ ✔

b. Marketing Research
c. Advertising
d. Market Potential
Question 29
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It is defined as the transportation of the product from the point of production or transshipment to the
point or points where demand has been recorded, in order to satisfy the expectations of the
production enterprise and the consumer
Select one:
a. Material Supplies Channel
b. Products/services distribution channel
c. Marketing Program
d. Distribution ✔ ✔ ✔

Question 30
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An organization's strategy combines all of its marketing goals into one comprehensive plan
Select one:
a. Transportation
b. Marketing Strategy ✔ ✔ ✔

c. Market Planning Process


d. Supply Chain
Maslow hierarchy of needs covers the following needs: Physiological, Safety, Love and Belonging,
Esteem, Self Actualization
Select one:
True ✔ ✔ ✔

False
Question 32
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Your client relies on you for the products and services that you supply regularly, and she may start to
come to you for items that seem associated with the product line but you do not sell.
Select one:
True ✔ ✔ ✔

False
Question 33
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Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on
Customer Loyalty and Long Term Customer Engagement.
Select one:
True ✔ ✔ ✔

False
Question 34
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Market Segmentation is the process of defining and subdividing a large homogenous market into
clearly identifiable segments having seminal needs, wants or demand characteristics.
Select one:
True ✔ ✔ ✔

False
Question 35
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Primary information is the data that the company has collected directly or that has been collected by
a person or business hired to conduct the research.
Select one:
True ✔ ✔ ✔

False
Question 36
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Customer Service is the support you offer your customers.
Select one:
True ✔ ✔ ✔

False
Question 37
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Includes all the businesses/organizations who provide materials to its processing /manufacturing
plans
Select one:
a. Distribution
b. Products/services distribution channel
c. Material Supplies Channel ✔ ✔ ✔

d. Marketing Program
Question 38
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Narrow your target market to a manageable size. Many businesses make the mistake of trying to
appeal to too many target markets.
Select one:
a. Marketing Plan
b. Financial Data
c. Sales and Distribution Data
d. Information about the TARGET MARKET ✔ ✔ ✔

Question 39
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The classical economist has assumed markets to be foreign wherein demanders and suppliers knew
of each other presence.
Select one:
True
False ✔ ✔ ✔

Question 40
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Strong Buyer Personality
Select one:
Yes
No ✔ ✔ ✔

It is important to build effective customer relationships.


Select one:
True ✔ ✔ ✔

False
Question 42
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Business Market Research is the process of collecting data to determine whether a particular
product / service will satisfy the needs of your customers.
Select one:
True ✔ ✔ ✔

False
Question 43
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It is the creation and placement of paid messages to inform potential customers and solicit sales of
your product
Select one:
a. Marketing Implementation
b. Advertising ✔ ✔ ✔

c. Marketing Research
d. Market Potential
Question 44
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The process of analyzing market opportunities, selecting target markets, developing the marketing
mix, and managing the marketing effort
Select one:
a. Supply Chain
b. Market Planning Process ✔ ✔ ✔

c. Marketing Strategy
d. Transportation
Question 45
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Branding is the final component of relationship marketing. A company can form a long term
relationship with a client if that client feels like the brand they purchase reflects who they are or who
they want to be.
Select one:
True ✔ ✔ ✔

False
Question 46
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An estimated projection of costs required to promote a business' products or services
Select one:
a. Market Segmentation
b. Marketing Budget ✔ ✔ ✔

c. Marketing Communications
d. The 4Ps of Marketing
Question 47
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Telemarketing is one of the most effective way of convincing clients.
Select one:
True ✔ ✔ ✔

False
Question 48
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This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
through high levels of customer service
Select one:
a. Marketing Program
b. Distribution
c. Material Supplies Channel
d. Products/services distribution channel ✔ ✔ ✔

Question 49
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Interacting directly with customers, would mean putting on special events, calling a customer to let
her know that the style she's looking for is now in stock or simply spending time chatting wih
customers about topics that aren't necessarily related to business.
Select one:
True ✔ ✔ ✔

False
Question 50
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It is the shifting of a load from a production site to where demand occurs
Select one:
a. Market Planning Process
b. Transportation ✔ ✔ ✔

c. Marketing Strategy
d. Supply Chain