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Underwriting Home Care Cooperatives

A Guide to Support Investment Decisions and Bring Home Care Cooperatives to Scale

This guide serves as a foundational document


for lenders and impact investors considering
providing financial support to private duty
home care cooperative agencies. The goal of
this guide is to acclimate potential financial
underwriters to the home care cooperative
business model and provide an overview of
typical debt and capital needs.
Acknowledgments

Capital Impact Partners thanks our partners,


including The ICA Group and Margaret Lund,
for sharing their knowledge and expertise by
authoring this guide.

A special thank you to the AARP Foundation


for supporting the replication of the innovative
home care cooperative model.

IC A GR O U P

Underwriting Home Care Cooperatives Page 1


Table of Contents

Acknowledgments........................................................................................................................................................................................ 1

Introduction.......................................................................................................................................................................................................3
What is a home care cooperative, and how do they operate?....................................................................... 3

Industry Benchmarks for the Home Care Industry....................................................................................................5


Revenue and Expenses.................................................................................................................................................................................5
Benchmarks...........................................................................................................................................................................................................5
Balance Sheet......................................................................................................................................................................................................5
Recruitment and Retention....................................................................................................................................................................... 6

Home Care Revenue..................................................................................................................................................................................7


Public Pay................................................................................................................................................................................................................7
Private Pay............................................................................................................................................................................................................. 8
Average Public and Private Pay Rates.............................................................................................................................................. 8
Business Lines and Diversification Opportunities.................................................................................................................... 8

Credit Quality Metrics............................................................................................................................................................................ 9


How are cooperatives different?........................................................................................................................................................... 9
Character.............................................................................................................................................................................................................. 10
Capacity................................................................................................................................................................................................................ 10
Capital..................................................................................................................................................................................................................... 10
Collateral................................................................................................................................................................................................................. 11
Conditions.............................................................................................................................................................................................................. 11

Debt and Capital Needs...................................................................................................................................................................... 12


Start Up.................................................................................................................................................................................................................. 12
Operations/Cash Flow/Working Capital........................................................................................................................................ 13
Expansion............................................................................................................................................................................................................. 14

Key Financing Opportunities......................................................................................................................................................... 15


Increasing Demand........................................................................................................................................................................................ 15
Cooperative Advantage.............................................................................................................................................................................. 15
Conversions......................................................................................................................................................................................................... 15
Franchise Model............................................................................................................................................................................................... 15

Lender Recommendations................................................................................................................................................................16

APPENDICES................................................................................................................................................................................................... 17
Appendix A: Democratic Governance Overview..................................................................................................................... 17
Appendix B: Map of Operational U.S Home Care Cooperatives.................................................................................. 18
Appendix C: Public Pay Overview...................................................................................................................................................... 18
Appendix D: Patronage Allocation—A Primer......................................................................................................................... 20
Appendix E: Home Care Cooperative Case Studies: A Tale of Two Start Ups.................................................. 23
Appendix F: State-Based Opportunities....................................................................................................................................... 25

Underwriting Home Care Cooperatives Page 2


Introduction

With a rapidly aging population and an What is a home care cooperative,


increased demand for in-home care, the home
care industry is experiencing significant growth. and how do they operate?
In parallel, home care cooperatives have At their most basic level, cooperatives
emerged as a solution to increased demand are simply businesses that are owned
for high-quality, in-home care for seniors and and controlled by the people who benefit
adults living with disabilities. The purpose of from them. Worker-owned cooperatives,
this guide is to introduce potential lenders to including those providing home care services,
the home care cooperative industry and the are businesses that are both owned and
industry’s specific financing needs. controlled by the employees of the business
This guide provides an overview who voluntarily elect to join the cooperative.
of the following key areas: Worker-owned cooperatives are democratically
governed, with every member having one
➊ Current landscape of home care cooperatives equal vote to decide upon important issues.
The board of directors (typically comprised
➋ Industry benchmarks for the home of worker-owners) of the cooperative are
care industry elected by the worker-owners, and the board
is responsible for setting policy and hiring and
➌ Revenue sources in home care supervising management. Management ensures
➍ The five Cs of credit and how they apply to that policy is carried out, hires and supervises
home care cooperatives staff, and oversees most day-to-day operations.
For more information on democratic
➎ Debt and capital needs of home care governance see Appendix A.
cooperatives and the opportunities and
challenges these present for prospective lenders

The Board of Directors


Membership Sets policy, selects
Elects the Board on a and supervises the
one person, one vote General Manager/CEO
basis. Makes changes
to by-laws.

Management
Ensures policy is carried out,
hires and supervises staff

Underwriting Home Care Cooperatives Page 3


In worker-owned cooperatives, profits (and care cooperatives focus on non-medical personal
losses) from the business are allocated to and household care (bathing, dressing, meal
the worker-owners based upon the method preparation, grocery shopping etc.) as opposed
selected by the cooperative - either gross to more medically focused home health care,
pay or hours worked. The dual benefits of though the larger cooperative agencies also offer
having a voice in important decisions of the home health services.
business and sharing in the rewards of success
are two critical differences between worker-
owned cooperative businesses and traditional
businesses or not-for-profits.

While the governance and ownership structure


of home care cooperatives differ from
conventional business enterprises, the day-
to-day operations and financial management
of a home care cooperative are no different
than a traditional home care agency. Home
care cooperatives still succeed or fail based
on their ability to develop a competitive
advantage in the marketplace. Generally, this is
through providing higher quality care, offering
a service or combination of services for which
there is unmet demand, a lower price point, or
some combination of all three. Where home
care cooperatives typically outperform their
competition is in providing higher quality care.
By their very nature, home care cooperatives
emphasize engagement, positive treatment,
and support of caregivers. Caregivers that are
engaged, respected, and supported are happier
in their jobs and remain on the job for longer
periods, significantly improving employee
retention. In an industry with an average annual
turnover rate of 67%, maintaining consistent,
quality care is a challenge. Those that can
retain quality caregivers can offer higher
quality care for clients.

As of June 2018, there were 11 cooperative


home care agencies in operation across the
U.S., with at least two more set to launch within
the year and several additional cooperatives
under development in markets across the
country. See Appendix B for a map of U.S
home care cooperative agencies. These 11
home care cooperatives collectively employ
approximately 2,500 workers, including both
worker-owners and non-owner employees.
With more than two million home care workers
nationally, this represents 0.12% of the total
home care workforce. Existing cooperatives
range in size from start-up organizations with
only 5-10 caregivers to Cooperative Home Care
Associates (CHCA) in the Bronx, the largest
worker-owned cooperative in the country with
over 2,000 caregivers. The majority of home

Underwriting Home Care Cooperatives Page 4


Industry Benchmarks for the Home Care Industry

Revenue and Expenses percentages across home care agencies by size,


with the only significant difference being a small
The home care industry has seen consistent decrease in non-wage personnel costs for the
growth over the last five years with expectations largest agencies (sales of $2.8 million or more).
that demand will only increase. While there is
some risk that changes in Medicare and Medicaid While often lumped into direct care expenses,
will reduce the long-term industry outlook, these travel expenses are an important factor in
risks are generally outweighed by the long-term calculating cost of services in the home care
growth in demand from an aging population. industry. These expenses vary significantly based
on the location of a cooperative or agency.
Like many service industry businesses, the Among home care cooperatives, travel expenses
primary expenses for home care agencies are can be as high as 7% of total revenue in a rural
wages and other personnel costs. The 2018 cooperative and as low as 1% in a cooperative
Home Care Pulse Benchmarking Survey found located in a dense city or town. These expenses
that wages accounted for 52.4% of home care can vary widely and change frequently based
agency expenses, with the median total cost of on the location of specific clients and specific
direct care personnel reaching 60.9%.1 Of the funder requirements. In Wisconsin, for example,
remaining median gross profit margin of 39.1% of Medicaid-funded managed care organizations
revenue, overhead typically accounted for 15.8%, require home care agencies to visit clients for
with non-operational expenses such as interest multiple shorter visits rather than longer, single
and owners’ salaries totaling 3.3% of revenue. visits, but do not fully cover the additional
The survey found minor variation in these travel costs. A well-run home care agency or

Key Expenses (% of Revenue)

Non-Operating 0.1%
Non-Operating 3.3%
Other Admin 2.7%

Other Admin 4.5% Office Support Wages 9.6%


Rent, Maint., & Util. 1.0%
Office Support Wages 7.9% Marketing 0.2%
Rent, Maint., & Util. 1.6% Other Direct Care 8.9%
Marketing 1.8%
Other Direct Care 8.5%

Wages 52.4% Wages 60%

Industry Coop

1
Home Care Benchmarking Study (2018). Home Care Pulse.

Underwriting Home Care Cooperatives Page 5


cooperative will track changes in travel expenses intensive industry with few fixed assets, home
over time and adjust schedules accordingly to care agencies must be particularly adept at
prevent these costs from eroding its gross margin. managing their current assets such as cash and
accounts receivable. According to the most
With low fixed costs, most home care agencies recent IBIS world report on the industry, on
have few expenses that can be reduced outside average, cash accounts for 24.6% of assets while
of caregivers’ wages (or owners’ profit). Some net receivables account for an additional 28.1%.2
operational improvements may be gained The average current ratio in the home care
through improved scheduling and coordination; industry—an important ratio for businesses that
however, these lead to only modest decreases in must stay liquid—is 2.0. Managing cashflow is
expenses at best. On the other hand, given that extremely important in the home care industry
caregivers must travel to their clients’ homes to where poor receivables collection can have dire
provide services, travel expenses are an item that consequences. The average collection period for
can easily balloon. For agencies serving rural receivables in the industry is 33.5 days, although
communities, it is vital for home care agencies to this can be as much as 60 days for certain
monitor and keep mileage costs in check. public payers or private insurances. Agencies
must be sure to have enough working capital on
hand to meet payroll during this time lag.
Benchmarks
In general worker-owned cooperatives are subject
to the same industry environment and market
Recruitment and Retention
conditions as more traditional home care businesses. Although not generally an important benchmark
Because of this, the financial and operational in most industries, staff recruitment and retention
benchmarks that apply to home care agencies also are of utmost importance in the home care
apply to home care cooperatives. Differences in industry. Caregiving is a demanding job, both
benchmarks are driven primarily by the size, location, physically and mentally. Wages are low across the
and revenue of an agency rather than whether a country and the sector, even in the private pay
business is a cooperatively owned or traditionally market, is significantly influenced by low public
owned agency. A small, rural, private pay home reimbursement rates (see page 6). In addition,
care cooperative is more financially comparable to benefits are rare, hours and schedules are often
another rural private pay agency than to a large erratic and unpredictable, and training and
urban public pay cooperative, for example. supports are typically inadequate. Staff turnover
is, therefore, extremely high in the industry and
Worker-owned home care cooperatives differ from
has been steadily increasing over time. In 2017,
the typical industry scenario in one key respect:
caregiver turnover was 66.7%, up from 53.2% in
because co-ops are owned by their direct care
2013, meaning a typical home care agency’s direct
workers and not by an outside owner, the incentive
care workforce completely turns over every year
for co-ops is to pay as high a wage as prudently
or two. The average tenure for a caregiver is 15
possible to caregivers. This tends to decrease
months nationally, and of those who quit in their
cooperative agencies’ average gross margin by
first year, 57% do so within the first three months.
several percentage points relative to industry
Home care cooperatives that have been able to
peers, but given the mission and values of the
turn the advantages of member ownership and
business, this is not seen as a negative outcome.
governance into better caregiver retention not
only save on the costs of recruiting new caregivers,
they also gain from having more experienced
Balance Sheet caregivers who can build long-term relationships
with their clients and provide better quality
Home care agencies, like many service sector care.3,4 Most established home care cooperatives
businesses, have very modest capital needs, have a staff turnover rate of 40% or lower, with
spending on average $.02 on capital goods several worker-owned agencies as low as 20%, a
for every $1.00 spent on labor. In a labor- significant differentiator in the marketplace.

2
M. Guattery, Home Care Providers in the U.S. (IBISWorld, 2017).
3
The estimated direct cost of replacing a nursing assistant or home care worker is $2,200 per employee.
4
Growing a Strong Direct Care Workforce: A Recruitment and Retention Guide for Employees, Paraprofessional Healthcare Institute (2018).

Underwriting Home Care Cooperatives Page 6


Home Care Revenue

In the home care industry, revenue comes from


two basic sources. The first is public payers, Home Care Payment Sources
typically Medicaid mediated through programs
in each individual state; the second is from
private payers, including both clients who pay Long-term Care
out of pocket and those with long-term care Insurance 10.6%
insurance. The public pay market dominates Out of
the industry accounting for over 75% of the Pocket 10%
industry’s $92.5 billion in annual revenues. The
remaining 25% comes from a mix of private Other
sources, including long-term care insurance at 4.4%
10.6% and out of pocket pay at about 10%.5
Public Pay 75%

Public Pay
Dually funded by the federal government and
individual states, Medicaid provides financial
support for health care services for low-income
individuals, including elderly and disabled care cooperatives do service the VA. The VA
individuals requiring long term care. To be eligible contracts directly with individual home care
for Medicaid benefits, individuals must meet agencies to provide home-based services to
federally mandated financial and asset criteria. qualified veterans. Like the Medicaid program,
Medicaid-funded long-term care programs vary these services cover a wide range of activities
significantly in scale and scope by state, but of daily living. The VA typically pays higher
every state is required to offer home-based care rates than Medicaid (VA rates also vary by
as part of their suite of services. Currently there state); however, the VA is known for slow and
are two types of payment systems through which unpredictable payments, which can cause
agencies are reimbursed through the Medicaid cash flow issues for provider agencies. On
program: Capitated Payments or Fee-For-Service January 3, 2018, the VA announced a series of
payments. Depending on the state the home immediate actions to improve the timeliness
care agency works in, they will be reimbursed of payments to community providers. These
through one of these two payment systems. While improvements will be important to watch for
rates vary widely by state, Medicaid home care home care cooperatives serving or interested
is artificially low in all states, requiring home care in serving VA clients.
agencies to either pay low wages and/or pursue
significant scale to take advantage of efficiencies Finally, many states and some large cities also
of scale. However, as Medicaid represents more have non-Medicaid funded public programs to
than 70% of home care revenue nationally, it support home care client needs; many focus
remains an important payment source for most on low-income individuals who do not quality
home care agencies, particularly those of scale. for other public pay programs like Medicaid.
Currently, three of the 11 existing home care Funds are allocated from a variety of sources
cooperatives service Medicaid clients, including including state lottery, grants, and donations,
the two largest cooperative agencies. and funds are typically channeled through
existing community-based senior support
In addition to Medicaid, the U.S. Department services, such as the Area Agencies on Aging,
of Veterans Affairs (VA) is another important who then contract with individual providers.
public home care payer, and some existing home Rates vary widely as well but are typically low.

5
M. Guattery, Home Care Providers in the U.S. (IBISWorld, 2017).

Underwriting Home Care Cooperatives Page 7


Private Pay Business Lines and
While out of pocket dollars currently represent Diversification Opportunities
less than 10% of the overall market, private pay Today, most home care cooperatives focus
rates are the highest in the industry. Additionally, on non-medical personal and household care
there are significantly fewer regulatory and (bathing, dressing, meal preparation, grocery
administrative barriers to home care agencies shopping, bill management, etc.). A few have
entering the private pay market. As a result, added more complex home health tasks to
competition for private pay clients is very high, diversify revenue streams or capitalize on
and new agencies are entering the market at a opportunities that arose through important
rapid rate. Despite stiff competition, the higher partnerships in their local markets. This strategy
reimbursement rates and lower barriers to entry is particularly sound for agencies serving public
in the private pay market have proved more pay markets. The additional costs of employing
workable for start-up home care cooperatives, and training home health aides and a registered
and this has been the strategy pursued by the nurse to oversee enhanced services, however,
last seven home care cooperatives that have is only practical for agencies that have reached
launched in the U.S. As cooperative agencies grow a minimum revenue threshold of approximately
and become better established, however, a more $1.5 million and can successfully absorb the
diversified revenue stream offers more business increased administrative costs. While most
stability and long-term growth opportunity. home care cooperatives operating in the U.S.
today have not reached this threshold, it might
be an appropriate future goal for a growing
enterprise to aspire to. The addition of other
Average Public and complementary business lines such as case
Private Pay Rates management and durable medical equipment
also hold promise for established cooperatives
Nationally, the median hourly payment rates for that reach larger scale. Research by industry
private pay home care in 2017 were $27.50 per experts is under way to support home care
hour for 1-2 hours of care, $23.50 for 3-5 hours cooperatives in exploring more novel revenue
of care, $23 for 6-11 hours of care, and $22 for diversification strategies.
6+ hours of care. Rates vary widely across the
50 states, however, with average rates as low
as $15 and $15.25 per hour in Louisiana (for
personal care and home health respectively)
and as high as $27.96 per hour for both personal
care and home health care in North Dakota. In
contrast, among publicly funded programs, the
average rate nationally for non-medical home
care was $19.01 per hour in 2016. Out of this
rate, agencies must pay all direct staff expenses
as well as overhead and administration. See
Appendix C for a detailed discussion of public
pay rates and opportunities.

Private Pay Home Care Rates

1-2 Hours $27.50

3-5 Hours $23.50

6-11 Hours $23.00

12+ Hours $22.00

Underwriting Home Care Cooperatives Page 8


Credit Quality Metrics

From a lender perspective, underwriting (including cooperatives) face and focus on


cooperatively owned enterprises involves the the elements that differentiate successful
same steps as underwriting a similar business borrowers from less successful ones.
with a conventional ownership structure, with
the addition of a few more questions designed Worker-owned cooperatives are businesses just like
to uncover the strengths or weaknesses of the any other, so in many ways underwriting them is
cooperative structure itself. Understanding the same as underwriting a similar business formed
the structure of the cooperative – who are under a partnership, limited liability company, or
its members, what are the obligations of sole proprietor ownership status. From a financial
membership, how are profit or other benefits perspective, a “good” cooperative will look much like
allocated, how is leadership selected and other “good” privately held companies of the same
transferred, etc. are all important indications of size in the same industry—it will have sales, cash
the strength of the operation and how likely it flow, assets, etc. that can all be analyzed just like any
is to be successful over time. other business. The unique elements of a cooperative
are to be found in its broad ownership base,
Generations of lenders have relied on the “5 democratic governance structure, and its organizing
Cs of credit”—Character, Capacity, Capital, principle to benefit members and the community,
Collateral, and Conditions—to assess business’ rather than necessarily pursuing the highest profit
credit worthiness. It remains as useful an margin. Understanding how each of these elements
arrangement as any to methodically address work for the cooperative under consideration will
the key risk factors that small businesses help in assessing the strength of the enterprise.

Traditional Additional
The Five Cs
Business Metrics Cooperative Metrics

Strong governance
Credit score
Perpetual by design & practice
Character Reputation
Reputation
Relationship
Relationships
External technical assistance

Cashflow
Historical financials
Patronage
Capacity Projections
Low turnover rate
Debt coverage ratios
Low turnover rate

Equity from family, First equity from members (not sufficient)


Capital
friends, & founder Grants and social impact investments

No personal guarantee options. Alternatives:


Collateral Personal Guarantees 1. Signed Contracts
Cosigners 2. Accounts Receivable
3. Cash on hand

Preparation/insulation Preparation/insulation from regulatory risk


from regulatory risk Caregiver recruitment and retention
Conditions
Caregiver recruitment (better than industry)
and retention Access to technical assistance support

Underwriting Home Care Cooperatives Page 9


Character for any similar business. Key elements for a
cooperative will also include the degree to
For a loan to an individual entrepreneur or which the cooperatives’ membership can reduce
partnership, the “character” assessment for turnover costs and/or impact sales, the way that
some lenders is as simple as looking at a surplus or profit is returned to members, and
credit score. Other lenders might consider how member’s equity structure affects cash flow.
additional indicators of trustworthiness or
dependability such as market reputation or In a cooperative enterprise, cash flow is directly
relationships with customers or suppliers. affected by the way in which surpluses, or profits,
Since a co-op is made up of many individual are passed on to members, as well as how
owners who may change over time, how members’ equity shares are purchased when
does a lender assess character? new members join and redeemed when they
leave. Most cooperatives distribute profits or
For a cooperative, part of the answer will be “patronage,” as it is known, at the end of a fiscal
like other businesses: what is the reputation year, after all other financial obligations (including
of the organization? Are customers happy? loan payments) have been taken care of; some
Prospective cooperative borrowers should also award quarterly bonuses based on profit.
also be able to demonstrate history of Worker cooperatives have the advantage of the
paying vendors and other obligations on prospect of new capital regularly invested by new
time. For a cooperative, however, a different members (membership share), but also must plan
aspect of the “character” question will also for how to cash members out when they leave
be an assessment of the strength of the the cooperative.6 For most worker-owned home
common institution that the members have care cooperatives, these amounts are modest
built. Management and leadership are as and are not a significant cash flow issue. Even
important for cooperatives as for any other so, as lenders, it is prudent to require that the
organization, but a strong cooperative cooperative demonstrate the ability to meet all
also has an identity that is separate and obligations to outside lenders before equity can
distinct from that of its individual leaders. be taken out by departing members. For a more
A cooperative’s governance must be detailed explanation of patronage allocation and
democratic, and it also must be perpetual by industry best practices, see Appendix D.
both design and practice. A cooperative with
a strong “character” will be one that has clear
and complete organizational documents, a
well-ordered way for new members to join Capital
the cooperative and departing members to
Lenders, of course, also look to a company’s
leave, thoughtful and well-written statements
balance sheet for additional security that a
of mission and purpose, and a history of
loan can be paid and to make sure that the
membership engagement, including regular
owner(s) are sufficiently invested in the project
communications with members and a well-
and not over relying on outside debt to finance
planned annual meeting.
the business. For most small businesses, initial
capital will come from the entrepreneur and
perhaps family and friends. For cooperatives,
Capacity the first equity capital should come from the
cooperatives members.
Capacity, or cash flow, is essentially the
ability of a business to generate more cash For worker-owned home care cooperatives
on a regular basis than it needs to pay its serving a primarily low-income workforce,
debt obligations. Historical sales, market however, member investment will seldom be
data, as well as projected fixed and variable sufficient to finance the costs of starting or
operating expenses will inform analysis for expanding their businesses. This does not
a cooperative in the same way they would mean that the cooperative should not require

6
In cooperatives, members typically make a one-time purchase of a membership share to join the cooperative and become
a co-owner. This share is considered a member’s equity in the business entity. Membership shares can be nominal or
significant depending on the enterprise. In home care cooperatives the average membership share is $100, an investment
that is significant for a low-wage home care worker but also not a barrier to entry. Typically, home care cooperatives will
offer both the option to pay the membership share in one lump sum or use payroll deductions for a short time.

Underwriting Home Care Cooperatives Page 10


a capital investment from members—it should. cooperative members for their ideas of other
But it is also important to be realistic about ways that they believe they can demonstrate
expectations. For a home care worker making their dependability and good character as an
$10-$12 per hour, for example, an investment of institution. A committed lender could also work
$200 to become a cooperative member/owner with a cooperative customer over time to build
likely represents a significant sum. It may not be up a base of cash savings as collateral to support
sufficient for the business start up (which is one future loans.
function of member equity in a cooperative),
but it can certainly act as an indicator of a
member’s level of seriousness about his or her
commitment to the venture, which is another Conditions
function of member equity. Finally, as a venture
The environment affecting home care enterprises
with social benefits for the broader community,
in general can be challenging. Wages are low,
some cooperatives have been successful in
employee turnover high, and many of the key
attracting grants or social investments from
conditions of both the public and private pay
local individuals and institutions. These can also
market are determined by factors outside of an
act as “quasi-equity” for the business.
individual home care agency’s (cooperative or
not) ability to influence, let alone control. On the
positive side, demand for home care services is
Collateral strong and growing, and worker-owned home
care cooperatives have a distinct advantage over
As a human service industry, the home care their competitors, given their ability to positively
sector is a challenging one to finance in general influence both employee retention and quality
because of the high need for working capital of care through a concerted effort to engage
relative to the scant base of equipment and their member/owners. The degree to which a
other tangible property available to secure a cooperative makes use of the strength of its
loan. In such situations, in lieu of more tangible membership is an important indicator of its ability
assets, most small business lenders routinely to influence the environment in which they work.
require personal guarantees as part of the
collateral for any loan to a sole proprietorship U.S. home care cooperatives also frequently
or partnership. For a cooperative, however, have access to a range of cooperative-specific
this can be problematic. Not only would it be technical assistance resources to assist
cumbersome to secure signed guarantees members with tasks such as financial analysis,
from potentially dozens of members, but strategic planning, and governance; taking
members may also understandably be reluctant advantage of these opportunities is another
to guarantee 100% of a loan when they don’t important way that cooperatives can positively
control 100% of the enterprise, and, in fact, get affect their environment. Several experienced
only a single vote for the board of directors. Such nonprofit lenders interviewed indicated that
a practice puts an unfair burden on co-op leaders the quality of the technical assistance that a
(at a time when good organizational leaders cooperative had access to was a significant
should be encouraged, not penalized), and such factor in its overall risk analysis.
requirements have proved to be a “deal-breaker”
For example, the Northwest Cooperative
in most, if not all, situations where this occurred.
Development Center has had a significant
Considering also that the actual collateral value role in both start-up and ongoing technical
of personal guarantees from a group of very assistance for the three home care cooperatives
low-wage workers is likely not material, it is located in Washington. The ICA Group provides
in many ways more sensible to dispense with ongoing business consulting to several home
personal guarantees entirely for worker-owned care cooperatives as well. Nationally, technical
home care cooperatives, as many lenders do assistance providers, consultants, existing home
for nonprofit organizations. Instead, an analyst care cooperatives, and other organizations
could focus on other indicators of security such have been working together to build and share
as historical sales, reputation with key customers, resources for home care cooperatives through
signed contracts in place, tangible property monthly calls, meetings, and a yearly conference
combined with a discounted assessment dedicated to home care cooperatives.
of accounts receivable, and perhaps asking

Underwriting Home Care Cooperatives Page 11


Debt and Capital Needs

The financing needs of home care cooperatives, received. For the private pay market, payment
like other small businesses, differ based on may be made within a week or two of service
their stage of growth as well as the primary (thus lowering the need for working capital);
market (public vs. private pay clients) served. for the public pay market, depending on the
vendor, the time period could be weeks or even
months. We estimate that for a typical small
private pay cooperative start-up funding of
Start Up approximately $50,000 is necessary to launch
the cooperative.
Funds for start-up operations are usually the
first financing need of a new worker-owned The highly intangible nature of most of these
home care cooperative and the most “terrifying” items makes start-up financing one of the
ask for a lender, to quote one interviewed biggest barriers to the growth of more worker-
for this guide. Start-up funding needs vary owned cooperatives, particularly those like home
significantly based on the target market to be care cooperatives which employ primarily low-
served but would typically include the costs for wage workers. Surveyed cooperatives made use
office set-up, any computer, telephone, software, of a variety of alternative financing for start up,
or other technology needs, initial marketing and including local banks, CDFIs, social investors,
outreach costs (including website and collateral and foundations. Traditional lenders can certainly
design and set-up), and ideally several months have a role in the successful start up of a home
of management salaries and other operating care cooperative; working in collaboration with
expenses in reserve to cover the ramp-up period other locally-based organizations or nonprofits is
and make payroll during the period between a good place to start.
when services are delivered and payment is

Sources Uses
Pre Start-up Expenses $11,255
Start-up Loan $51,543
• 4 Months Part-time Admin ($6,250)
• Marketing Expenses ($3,005)
Paid in Capital $1,000
• Office Rent ($2,000)

Total $52,543 Working Capital* $27,893

Payroll Buffer^ $13,395


* Amount needed to finance
operations pre-revenue
Total $52,543
^ Two weeks of caregivers wages at 1,800
hours per month (21 clients X 20 hours
of billable hours per week per client)

Underwriting Home Care Cooperatives Page 12


Operations/Cash Flow/
Working Capital
Cooperative Spotlight: One issue that every enterprise working in the
Unique Strategies for home care sector must address is the need
for working capital. The primary expense of
Start-up Funding these businesses is labor, and payroll must
be met weekly or bi-weekly, even as some
Peninsula Homecare Cooperative public-sector payers take 4-6 weeks or more
to pay invoices. This situation means every
in Port Townsend, Washington,
business operating in this industry has a more
got started with the help of a or less permanent need for working capital.
local investment club. Community In addition, several necessary large annual
members made low-interest, flexible expenses such as workers’ compensation
loans to help launch the new insurance premiums or financial audits required
cooperative. The venture has been by public sector payers are often billed in lump
sum amounts that may or may not correspond
successful, and all investors were
to the cooperative’s annual cash flow, causing
paid back early. additional cash flow concerns.

For a low-margin business such as home care,


Cooperative Care of Wautoma, unanticipated fluctuations in such working
Wisconsin, accessed financing from capital demands—even if such changes
a community bank on the strength are not indicative of a serious flaw in the
of an 18-month contract with their underlying business model—can be potentially
local county. They have since scaled catastrophic. Cooperative agency surveys
uncovered several examples of unexpected
significantly, bringing on numerous
changes in public sector payment policies
state and county contracts as well as or other events outside of the cooperative’s
VA and private pay clients. control that led to alarming cash flow situations
for the enterprise. One answer to such market
conditions would surely be for the cooperative
Both Cooperative Home Care
to keep additional cash reserves on hand.
Associates (CHCA) in the Bronx While this is an admirable long-term financial
and Home Care Associates (HCA) goal, this might not always be possible for a
in Philadelphia launched with business owned by low-wage workers. Another
significant grant funding through good alternative is to have a trusted lender
a nonprofit partner, focused on who understands the cooperative’s market
and needs and who is willing to assist them in
the development and delivery of
smoothing out monthly and annual cash flow
high-quality training to caregivers. demands. Access to a stable and sufficient line
Overhead for the training program of credit is an important part of the financial
was leveraged early on to offset picture for any co-op in this industry. This
overhead costs for the cooperative. should be coupled with monitoring of the
CHCA and HCA are the two cooperatives accounts receivable indicators,
with appropriate coaching as needed.
largest worker-owned home care
cooperatives in the country. Lack of access to an appropriate line of
credit for operating needs, a weak collections
system, and/or lack of overall planning on the
*See Appendix E for detailed start-up cooperatives’ part have led some cooperatives
case studies on Peninsula Homecare to need a cash infusion structured as a
Cooperative and Cooperative Home working capital term loan. While the decision
Care Associates to finance working capital in the form of a
term loan structure is not ideal, such loans
have helped more than one home care

Underwriting Home Care Cooperatives Page 13


cooperative navigate challenging financial Expansion
situations and move ahead in a stable and
profitable way. The willingness on the part Once started, many successful cooperatives
of a lender to look beyond the short-term will encounter the opportunity to expand their
cash flow predicament and focus on the service area and perhaps their menu of services.
long-term prospects of an enterprise are Assuming a well-thought-out strategy, this is to
key, and in some cases a term loan may be be encouraged, as there are some modest but
the best answer. meaningful economies of scale to be accessed
through a larger, more robust organization,
A final operating need of most small particularly in terms of management expertise.
businesses is access to a company credit
card. For worker-owned cooperatives, Costs that may need to be included in expansion
these can be surprisingly difficult to obtain. financing include software needed to work with
Many lenders ask cooperative leaders a new base of customers, marketing materials
to personally sign for a company-based and advertising, training, and additional working
card, the way they would if the business capital to carry the “float” between service
was solely their own. Having to personally and payment for more employees, as well as
guarantee a company credit card thus to invest in hiring a sufficient number of new
places board members or managers in caregivers. For a lender, it is important to review
a very awkward position. Having staff the plans for accessing new customers but also
members routinely use personal credit new workers and readiness of the management
cards for work purchases is also not a team to take on the challenges. Items that are
desirable alternative from a “best practices” typically underestimated in expansion planning
audit perspective. A better alternative include the need for more permanent working
would be for banks or credit unions to treat capital, delays that may be encountered in
worker-owned cooperatives similarly to recruiting workers in an unfamiliar labor market,
nonprofits, and issue company cards based as well as the cost-benefit analysis of labor-
on the strength of the underlying banking saving technology such as specialized software
and deposit relationship alone, monitoring that may enable a cooperative to get paid much
as appropriate. more quickly from a publicly-funded source.
An experienced business lender can help and
support a worker-owned cooperative in making
smart plans for expansion.

Underwriting Home Care Cooperatives Page 14


Key Financing Opportunities

The challenges facing the home care industry in converting existing home care agencies into
should not be underestimated, but there are also cooperatives. A national survey conducted by the ICA
numerous opportunities in this sector. Group in 2016 found that 33% of home care agency
owners expected to sell their businesses in the next
five years and 58% in the next 10 years. ICA research
further found that of the home care agencies that are
Increasing Demand the ideal size for a cooperative conversion (20-100
employees), an average of 40 have sold or closed
The need for home care services is growing-- each year since 2000 (more than 700 potential
significantly and steadily, in every market, all over opportunities). Additional research conducted by the
the country. This is a much-needed, if under- ICA Group into the financial feasibility of home care
valued service, and as such, there is significant conversion can be accessed upon request.
opportunity for a well-functioning enterprise with
strong local relationships to prosper. Additionally,
awareness of the importance (and financial value)
of home care services in the healthcare continuum Potential Conversions (2000-2013)
is growing at a rapid rate. New models of client-
centered and value-driven care will only increase
home care’s position in the market. 64
60
55 57 57

43
39 36
Cooperative Advantage 32
21 32
16
While far from a guarantee of success, the worker- 19
owned model has much to contribute to the future of
the industry. Worker recruitment and retention are the 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
biggest challenges faced by home care agencies. What
data there is on the small group of existing worker-
owned home care cooperatives show that worker
ownership is truly meaningful to home care workers and Franchise Model
results in lower turnover and greater job satisfaction.
Recently, franchises have experienced significant
Turnover in the wider industry is more than 67% per
growth and investment in the home care industry
year and increasing year over year, while home care
and there has been discussion as to whether a
cooperatives have shown turnover at less than half that
cooperative franchise may be a model to scale home
rate. As the costs of staff turnover can be substantial
care cooperatives. The benefits of a franchise would
($2,200 per employee), this is an important point. A
include shared branding, start-up materials, and
related advantage is that worker ownership often leads
ongoing management resources. Previous research
to higher quality care, as committed workers are given
by The ICA Group determined that the legal structure
an opportunity to influence care and decision making,
of a franchise is not well-suited to the home care
and experienced workers stay with the cooperative
cooperative model. However, a shared infrastructure of
for longer. Case study evidence has shown again and
management and marketing supports for existing and
again that when home care workers can influence key
future home care cooperatives would unquestionably
decisions, they make decisions that result in higher
lead to financially stronger cooperative businesses,
quality care and better outcomes for clients.
improving their ability to service debt. The Cooperative
Development Foundation, The ICA Group, Capital
Impact Partners, existing home care cooperatives,
Conversions and other cooperative development and technical
assistance partners are building the foundation of
While there are challenges to financing existing such a network that will lead to a stronger home care
and start-up cooperatives, there are opportunities cooperative ecosystem.

Underwriting Home Care Cooperatives Page 15


Lender Recommendations

Lenders wishing to engage in this sector can For additional insight into the home care
offer both capital and business supports to help cooperative sector, please visit
grow this important sector. The following is a www.seniors.coop or contact Capital Impact
summary of recommendations presented in this Partners and The ICA Group directly.
guide to assist lenders interested in supporting
home care cooperatives.

 Rely on public contracts, government


receivables and/or a history of effective
collections to collateralize a loan in lieu of
personal guarantees.

 Work with cooperatives over time on a plan


to build up internal cash reserves to facilitate
future borrowing. 703.647.2352
www.capitalimpact.org
 Treat cooperative boards the way your
institution would treat nonprofit boards,
that is, volunteers engaged in service to a
socially-useful purpose, and limit personal
exposure entirely based on that reasoning.

 Consider instituting credit checks on card


signers in lieu of actual personal guarantees
ICA GROUP
for a company credit card. This way, the
lender can maintain some control over
exposure without subjecting individual co-op 617.232.8765
members to personal financial liability. www.ica-group.org

 Differentiate in loan analysis between cash


flow issues that are caused by external
constraints (changes in public policy, payment
timelines, insurance billing cycles, etc.) versus
issues that indicate actual and on-going
structural weaknesses in business operations.

 Assist borrowers in assessing and potentially


investing in systems to streamline bottlenecks,
including software and equipment to make
billing or scheduling easier.

 Help cooperatives to anticipate future


issues or opportunities by asking members
thoughtful questions about their markets
and future plans; prompting dialogue and
encouraging cooperative leaders to build
their business acumen.

Underwriting Home Care Cooperatives Page 16


Appendices

Of course, the devil is in the details, and for


Appendix A: Democratic each issue that comes up determining whether
Governance Overview it’s an appropriate issue for the membership to
consider, the board to decide, or management
A properly functioning cooperative governance to handle can be a challenge. Regular training
system clearly articulates the roles of the on decision-making processes and power
members, the Board of Directors (including a within a cooperative is advised.
“grievance council”), and the management. If
the governance system is to function well, the Having a capable manager or managers
responsibilities of these groups must be clear, and a strong, engaged board are critical
and the groups must have real decision-making to the long-term success of a cooperative.
power. While each co-op and its culture are Management must be accountable to the
unique, generally the roles of each of these board, and the board must be empowered to
groups fall into this general form: oversee management. Key elements of a well-
functioning system include:
The Membership: The members, or
shareholders, are responsible for all • Clear systems and processes for
corporate matters and significant communication and information sharing
policy matters. Additionally, the by- between the management and the board, the
laws can specify issues that should board and membership, and management
be addressed by the membership as and membership
a whole.
• A predictable and regular schedule of board
The Board of Directors: meetings and member meetings
The Board is responsible for all policy
and governance matters not handled • A process for addressing grievances
by the Membership. Specifically,
• Regular training on board, membership, and
they select key managers, approve
management functions. Board training is
the budget, and set the strategic
best done by external parties.
direction of the firm. Home care
cooperative boards can include See: The ICA Group’s “Democratic Governance –
caregiver members and external An Overview” for additional detail.
stakeholders, where beneficial. http://ica-group.org/democratic-governance/
Members should make up the
majority.

Management: Management is
responsible for carrying out
the regular business of the firm
including marketing and sales;
financial management (although
some cooperatives do also employ
outside accountants); HR functions,
including staff supervision; and
scheduling and other typical
functions. Management has
influence and will often generate
or review policy proposals for the
board and membership, but they do
not have the authority as managers
to set policy.

Underwriting Home Care Cooperatives Page 17


Appendix B: Map of Operational U.S Home Care Cooperatives

Circle of Life Caregiver Cooperative

Peninsula Homecare Cooperative


Capital Homecare Cooperative

Cooperative Care
Coopertive Home
Care Associates
Home Care Associates

Golden Steps Elder


Care Cooperative

Everyday Details
Courage Home Care
Heart is Home Cooperative Care

Kilohana Angels
eQuality HomeCare

eligibility to all non-elderly adults with income


Appendix C: Public below 138% of the federal poverty line. Under
Pay Overview “Medicaid Expansion,” the federal government
absorbs a larger share of Medicaid costs for new
Medicaid Overview enrollees, covering 100% of costs from 2014 to
2017 and gradually reducing that percentage to
Dually funded by the federal government and 90% from 2017 to 2020. To date, 32 states and the
individual states, Medicaid provides financial District of Columbia have expanded Medicaid.7
support for health care services for low-income
individuals, including elderly and disabled Medicaid requires that states provide specific
individuals requiring long term care (accounting services at a minimum to participate in the
for over 60% of Medicaid spending). Under program. Required programs include inpatient
Medicaid, the federal government provides a and outpatient hospital services, physician and
base match of 50% for approved Medicaid- laboratory services, nursing home care, and,
provided services, with low-income states eligible more recently, home health care. Above the
for higher reimbursement rates. To be eligible minimum required programs, states may elect to
for Medicaid benefits, individuals must meet cover additional services and/or expand services
federally mandated financial and asset criteria. to individuals outside of the standard eligibility
limits set by the Center for Medicaid and
Beginning in 2014, the Affordable Care Act Medicare Services (CMS), the federal governing
allowed states the option to expand Medicaid body. Typically, these additional services are
provided under approved “waivers.”8

7
Families USA. “A 50-State Look at Medicaid Expansion.” https://familiesusa.org (accessed November 2018).
8
Congressional Budget Office. “An Overview of the Medicaid Program (2013).” https://www.cbo.gov/publication/44588
(accessed November 2018).

Underwriting Home Care Cooperatives Page 18


The number and type of waivers in each state implemented under 1115 Waivers, but in 1997 the
varies widely, however, common waivers include Balanced Budget Act gave states more authority
the 1915 Home and Community Based (HCBS) to implement managed care programs without
waivers. Aged and Disabled Waivers (ADW), and waivers.12 As of March 2017, only 12 states did
Intellectual Disability Waivers (ID). Home care not have Managed Care programs in place.13
relevant 1915 waivers include: States that have begun transitions to managed
care programs are in varying states of transition.
 1915(c) Home and Community-Based Waivers Several states including Tennessee, Hawaii, New
(offered in 47 states and DC) Hampshire, New Jersey, Rhode Island, Kentucky,
Iowa, Delaware, Florida, and Arizona, operate
 1915(i) State Plan Home and Community
almost exclusively under managed care programs
Based Waivers
(over 90% transitioned), including home and
 1915(j) Self-Directed Personal Assistance community-based services, while others are just
Services Under State Plan Waivers beginning this transition.14 Understanding where
specific states fall on this transition is important,
 1915(k) Community First Choice Waivers9 as it is directly correlated to how service rates
are set, how money flows, and the importance of
1915 (c) HCBS waivers were first introduced strategic partnerships, scale, and other factors to
in 1983 as a way for states to transition home care agency success in a state.
beneficiaries out of costly institutional care
settings, and in 2005, became formal Medicaid In addition to the transition to managed care,
State plan options.10 States can offer as many states are increasingly transitioning Medicaid
1915(c) Home and Community-Based Waivers to “value-based” care models by implementing
as they elect, provided that they meet the Accountable Care Organizations (ACOs).
requirements set forth by CMS, and can elect Dozens of states have implemented ACO
what services to cover under the waivers, programs and the model is expanding rapidly.15
however, home health aide, personal care aide; The goal of ACOs is to “(1) enhance the patient
and homemaker services are almost always experience of care; (2) improve the health of
covered under these programs.11 the population; and (3) reduce the per capita
cost of health care.” What differentiates an
From Medicaid’s founding in 1965 until the ACO from an MCO are innovative values-based
early 1990s, Medicaid operated under a system payment structures and carefully defined and
of “fee-for-service,” where providers were tracked data and quality metrics to assess
directly reimbursed for services provided, based and confirm established value outcomes. The
on rates set by individual states. In the early transition to value-based care via the ACO
1990s however, Medicaid began a transition model is an important one for cooperative
towards a system known as “managed care” to home care agencies and developers to
better manage costs, utilization, and quality. watch, as higher quality care is a hallmark of
Under Medicaid managed care, state Medicaid cooperative home care agencies and could be
agencies contract with independent for profit or an important market differentiator.16
nonprofit Managed Care Organizations (MCOs)
that accept per member per month payments Capitated versus
for health care services, known as “capitated Fee-For Service Medicaid
payments.” Because payments are “capitated”
MCOs are driven to balance the needs of high- In an increasing majority of states, publicly-
need/high-cost beneficiaries with low-need/ supported, long-term, in-home supports are
low-cost beneficiaries and provide care in the managed by state-contracted MCOs. MCOs
most cost-effective manner possible to avoid typically receive capitated reimbursement rates
cost overruns. Early on, managed care was from the state and then negotiate individual,

The Center for Medicaid and CHIP Services. https://www.medicaid.gov/index.html (accessed November 2018).
9, 10, 11

12
Henry J. Kaiser Family Foundation. “Five Key Questions and Answers About Section 1115 Medicaid Demonstration
Waivers.” https://kaiserfamilyfoundation.files.wordpress.com/2013/01/8196.pdf (accessed November 2018).
13
Henry J. Kaiser Family Foundation. “Total MCO’s (2017).” https://www.kff.org/ (accessed November 2018).
14
Henry J. Kaiser Family Foundation. “Share of Medicaid Population Covered Under Different Delivery Models (2016).”
https://www.kff.org/ (accessed November 2018).
15
Center for Health Strategy, Inc. “Medicaid ACO’s: Status Update (2017).” www.chcs.org (accessed November 2018).
16
Center for Health Strategy, Inc. “Medicaid Accountable Care Organization Programs: State Profiles Brief (2015).
www.chcs.org (accessed November 2018).

Underwriting Home Care Cooperatives Page 19


private contracts with home care providers. As a result, only large and/or diversified home
In capitation models, MCOs are paid a set care agencies that can offer a full range of
amount per member per month for long-term eligible services will typically work with Medicare.
services and supports by the state, based on As of the writing of this guide, no cooperatively
an expectation of needs. Capitation payment owned home care agency offers Medicare
models are thought to encourage preventative services, and addition of Medicare clientele will
care and efficiency. Under managed care models, remain out of reach for most home care agencies
home care agencies (including cooperatives) (cooperative or otherwise) for some time.
can negotiate agency contracts with their area
MCOs, potentially securing higher rates for quality Changes made as part of the Creating High-
care. When financing a cooperative home care Quality Results and Outcomes Necessary to
agency that is licensed to serve public pay clients, Improve Chronic (CHRONIC) Care Act, as
a demonstrated history of negotiating higher part of the Bipartisan Budget Act of 2018, are
reimbursement rates may be an important factor beginning to change the Medicare long-term care
to consider. marketplace, however. Specifically, changes in the
CHRONIC Care Act will allow Medicare Advantage
The more traditional model of reimbursement plans to offer nonmedical supplementary benefits
is Fee-For-Service (FFS), which is still in place to beneficiaries with chronic illnesses that have
in many states. In FFS systems, state Medicaid “a reasonable expectation of improving or
offices pay providers based on actual hours of maintaining the health or overall function of the
service provided to a patient. Reimbursement chronically ill enrollee and may not be limited
rates are typically higher in FFS states due to to being primarily health related benefits”,
fewer regulatory barriers and administrative and eliminate the mandate to provide uniform
overhead; however, there is also more benefits allowing plans to tailor their benefits
competition. Another difference is that FFS to specific needs of chronically ill clients.
systems do not place as much value on the Guidance by CMS have stated that plans can take
quality-of-care provider, which is a differentiating advantage of these changes as early as 2018, but
factor for home care cooperatives. it is unlikely plans will pursue programs before
2019 and likely 2020.17
As one business, it is not possible for a home
care cooperative to affect the public payment
system in place in any state. What home care
cooperatives can influence, and what a lender Appendix D: Patronage
should look for, is the way in which cooperative
use their advantages in staff retention and
Allocation—A Primer
quality of care to influence the stability and Ownership structure is the basic building block
profitability of their enterprise. of any enterprise. It determines how authority,
responsibilities, risks, and rewards are distributed
Medicare in a firm. It also determines how an owner
enters and leaves a company. In a worker co-op,
Historically, Medicare reimbursed home health
ownership and control of the business derive
care only and only in cases where a Medicare
from working in the company, rather than from
recipient’s doctor ordered home health services
simply investing capital in it. A central element
to help the recipient recover from an injury or
of this business structure is that labor employs
condition that did not require hospitalization.
capital, rather than capital employing labor. In
Personal care services were not eligible for
this way, worker co-ops are structured to provide
reimbursement, and services could only be
a stable source of profitable work for the worker-
utilized for a maximum of 21 days, for less than
owners instead of a profitable investment for the
7 days per week, and less than 8 hours per day.
shareholder-owners.
Typically, agencies servicing Medicare clients
will be required to offer a full range of Medicare- In a conventional corporation, dividends are
eligible services, and only Medicare recipients distributed according to each shareholder’s
that require skilled level nursing will be eligible capital investment and number of shares,
(and only in some cases) for the much higher- so they are called “capital dividends.” In a
paying and complex home care support services. cooperative, dividends are allocated according

17
Willink, Amber, Ph.D and DuGoff, Eva H, Ph.D. “Integrating Medical and Nonmedical Services - The Promise and Pitfalls of the CHRONIC
Care Act.” The New England Journal of Medicine. https://www.nejm.org/doi/full/10.1056/NEJMp1803292 (accessed November 2018).

Underwriting Home Care Cooperatives Page 20


to contributed labor or “patronage,” so they are be used to fuel greater growth than if the
called “patronage dividends.” Under Subchapter cooperative simply retained the earnings
T, earnings allocated to members on the basis collectively. However, while WNAs shield
of labor patronage can be in the form of cash the business from corporate tax, they
or written notices of allocation and may not be do require that individual members
declared as non-member or unrelated business pay income tax on the entire dividend
income. Importantly, a cooperative corporation amount, whether it is paid out in cash
may allocate a patronage dividend partially or or retained as equity in the business.
entirely on paper and retain the profits for a The amount retained will also eventually
period of time to use for any corporate purposes. need to be paid out to members, and
this creates a cash flow obligation that
In a worker cooperative, it is best practice to could negatively impact the cooperative’s
manage and distribute member patronage growth in the future. Further, there is
dividends through a system of Internal Capital the inherent risk that the position of
Accounts (ICAs). In an internal capital account the business will change over time and
cooperative, the entire net book value of the allocation of losses to individual accounts
cooperative is reflected in internal capital will decrease their value. Depending on
accounts, one for each member, and a collective the needs of the business and the needs
account. Each member’s internal capital of the cooperatives’ workers, these pros/
account records the part of the net book value cons need to be carefully weighed.
ultimately to be returned to each member. An
individual account consists of a membership fee 3. Regular Cash Payouts: By maximizing
(contributed capital/equity) and written notices the cash paid out to members, the
of allocation (retained earnings). cooperative increases member income
in the short term. However, the cash that
Cooperatives also have a third option when the cooperative pays out as patronage
deciding what to do with surplus funds, dividends cannot be used by the firm to
that of making allocated but nonqualified fuel growth or increase productivity, which
distributions. In this case, surplus funds are could negatively impact the firm’s growth
allocated to co-op members rather than the potential. It should be noted that federal
cooperative collectively but are not (yet) law requires that any WNA must be paid
distributed to individual member accounts. out at least 20% in cash to help members
Such funds act essentially as a collective cover the tax liability they will incur.
account, yet the co-op retains the records
and the option to distribute these funds to The other key consideration is how long
individual member accounts later, based on the co-op will retain written notices of
patronage earned at the time. allocation. The best way to think about
WNAs is that they are investments members
When setting a patronage allocation strategy, make in the future growth of the business.
there are three competing goals that a Therefore, the longer the cooperative can
cooperative must balance: retain the funds (such as 15 years or even as
long as retirement), the greater impact this
1. Sustainable Business Growth: By maximizing
investment can have on future growth. In
the firm’s collective retained earnings (in
home care, the tenure of caregivers, even in a
the collective account), the cooperative will
cooperative, is shorter than other industries,
likely have a higher tax obligation, and, thus,
so this presents a complicating factor.
less funds to re-invest in growth. However,
funds the cooperative retains can be The split the cooperative chooses will
reinvested in growth or to cover unexpected vary with the goals of the cooperative
future expenses without needing to seek and the related capital needs of the firm,
outside financing. the needs of the firm’s employee-owners
(i.e. low-wage workers versus higher wage
2. Long-Term Member Wealth: By maximizing
workers), and the length of redemption
the cooperative’s Written Notices of
period for the notices of allocation. A
Allocation (WNAs), which are temporarily
good starting point for determining the
reinvested in the business free of corporate
split is 50-50, although ICA generally
income tax, these additional funds can then

Underwriting Home Care Cooperatives Page 21


recommends that at a minimum, 30% of net patronage dividends to members may also
income is allocated to the collective account. be wise, however, given the low-wage status
In a volatile and unpredictable industry such of most caregivers in the industry. A well-run
as home care, it is wise to reserve some home care cooperative will have given its
funds to address future unknown expenses. allocation strategy thorough consideration.
However, more frequent distribution of

Cooperative Net Profit Distribution

Cooperative Operations

Net Profit

Allocated Equity/
Dividends to Unallocated
Patronage Refund
Preferred Shareholder Equity
(credit to individual
(member or member account (not credited to
nonmember) based on patronage) individual member)

Qualified Nonqualified

Minimum Maximum Cash Deferred


20% cash 80% refund refund to refund to
refund to to member member member
member can be (no min/max (no min/max
required deferred requirements) requirements)

Equity Capital:
Reinvested
in Co-op

Both co-op Member Co-op pays tax. Upon future distribution Co-op
and recipient pays any to member, member pays any required pays
pay tax required tax tax, and co-op receives tax credit tax

Image credit: University of Wisconsin Center for Cooperatives

Underwriting Home Care Cooperatives Page 22


the five initial organizers became part of the
Appendix E: Home Care new co-op, joined by 10 more, with additional
Cooperative Case Studies: members joining as the co-op slowly gained
momentum and added customers. Within the
A Tale of Two Start Ups first five months of operations the co-op had
achieved profitability. By the end of 18 months,
Peninsula Home Care, Port Townsend, WA:
they had paid all of their LION lenders back.
A private pay model
First year 2016 revenues (10-month year) were
The idea for Peninsula Home Care (PHC) about $150,000. This figure grew almost four-
Cooperative came from a core group of fold in their first full year of operations in 2017,
five workers who first heard of the idea of and by mid-year 2018, sales were showing
a worker-owned home care cooperative another 45% increase.
through a chance conversation with the
local food cooperative manager, who, in Technical assistance throughout the start-
turn, had heard of it through the local up period was provided by the staff of the
cooperative development center, the Northwest Cooperative Development Center.
Northwest Cooperative Development Center The co-op was also fortunate in that co-
(NWCDC). Local home care workers knew founder and initial Board President, Kippi
that something must be done to improve pay Waters, had significant previous business
and conditions, and the cooperative model and communications experience, and all the
seemed to be just the thing. A call to NWCDC members were experienced caregivers. The
confirmed their interest, and NWCDC quickly co-op was further aided in their smooth start
sent an experienced cooperative developer, up by members who were willing and able to
Deborah Craig, to meet with the group and move hours to the new business on a gradual
discuss their situation. The fact that a similar basis, keeping their old clients and agency
group of home care workers had successfully assignments until PHC could find them full-
formed their own worker-owned business less time hours. Finally, the co-op was also helped
than 100 miles away in nearby Bellingham, tremendously by a local community that was
Washington provided both inspiration and the attuned to the needs of their aging population
practical example of a peer organization. and willing to make an investment in helping
the new co-op to start up.
NWCDC staff helped the group to figure out a
start-up budget including state licensing fees, Cooperative Care, Wautoma, WI: A
office rental, and a few months of payroll for
cooperative serving the public pay market
their initial administrative staff. At first, co-op
leaders approached their local credit union Waushara County, WI, like many rural areas
with a loan request for $35,000 in working in America, had lots of wide-open spaces,
capital start-up funds. When the loan officer few stoplights, and an increasingly elderly
told them that all co-op members would population. Caring for elders presents a
be required to guarantee the full loan, they particular challenge in sparsely-populated
decided not to apply. Fortunately, about this communities, as clients live far from care
same time the group heard about LION, the institutions, and caregivers spend many hours
Local Investment Opportunity Network, a on the road between client visits. Throughout
club of Port Townsend area residents willing the 1990s, Waushara County muddled through
to make loans to help local businesses grow. as best they could, providing a patchwork of
PHC Board President, Kippi Waters, made a care drawing on the limited resources available
presentation to the group. Recognizing the in the area. At the time, a State of Wisconsin
importance of quality home care for the area’s program called Community Options provided
aging population, four LION members quickly in-home services to help keep seniors in
offered help. The group was able to raise their their own homes and out of nursing homes.
entire start-up budget in a single evening, in Waushara County used a system of independent
low interest (4-5%) notes, with interest-only caregivers to accomplish this. County staff
payments for the first 12-24 months. kept a system of two recipe boxes: one filled
with index cards with the names of residents
Within 10 months of their first organizing
needing care and the other with cards with
meeting in April of 2015, Peninsula Homecare
names of local Personal Care Workers and
Cooperative was open for business. Four of

Underwriting Home Care Cooperatives Page 23


Certified Nursing Assistants available and care workers, including the cooperative option.
willing to provide basic home care services on Social worker Diane Harrington was contracted
call. Workers were paid through a third-party to conduct the study, and USDA staff member
agency and were classified as independent Margaret Bau agreed to assist, providing key
contractors working in the service of the education and technical assistance about
individual clients. Wages were low and benefits cooperatives.
nonexistent under this system, but it worked in
a rudimentary way, stretching resources as far In November 1999, Harrington and Bau met
as possible. Even so, Lu Rowley, the Waushara with a group of caregivers who had been
County director of human services at the time, providing services under the county’s former
worried that instead of confronting the problem payment model to get feedback on the idea of
of inadequate resources, the county was forming a worker-owned cooperative. For many
inadvertently perpetuating it and adding to the of the caregivers who were working in isolation
ranks of the county’s working poor rather than at clients’ homes, the meeting was the first
trying to craft a more substantive solution. time that they had gathered together with a
group of fellow caregivers. Bau and Harrington
This situation changed in the mid-1990s when presented the idea of organizing into a worker
a care worker in a nearby county was injured in cooperative and it resonated with many of
a fall at a client’s home. The caregiver took the the caregivers. Eighteen of those assembled
county to court on a workers’ compensation volunteered to be part of a steering committee
claim and prevailed. The court ruled that to guide the project. This group met monthly
despite the county’s attempt to distance for the next 15 months as the feasibility study
itself through the use of a third-party fiscal and business plan evolved.
intermediary, caregivers were effectively
acting as county employees and should be When an initial business plan developed
treated as such. This created a substantial new by a paid consultant proved useless, co-op
liability for the county involved and arguably organizers took on the task of developing
for other counties, like Waushara, that used a the business plan themselves, with the
similar payment scheme. The ruling reinforced input of caregivers. Staff of CAP Services, a
Rowley’s misgivings about the entire recipe local Community Action Agency, provided
box system and cemented her resolve to find key assistance in developing the financial
a better alternative for providing home care projections. The steering committee continued
services for county residents. to meet, drafting a mission statement and
discussing how patronage and other decisions
Rowley had a different background than many would be made in their co-op. Finally, the
people who held her position in other counties, product was ready to present to the potential
one which would help her to become the membership base for action.
“godmother” of Cooperative Care. In addition
to being a social worker, she had taught social On January 17, 2001, the group voted to
work at the graduate level, traveled widely, and proceed and elected their first board. Donna
had helped run several businesses. She thought Tompkins, a caregiver with significant previous
about systems from an integrated perspective community service experience, was selected as
and was not afraid to try an entrepreneurial the initial board president. Her quiet but strong
approach. When Rowley heard about another leadership would prove crucial to the success
successful worker-owned cooperative of the new co-op in its early years. Cooperative
home care agency, Cooperative Home Care Care was officially incorporated the following
Associates (CHCA) in the Bronx, New York, that month with 63 initial members.
had successfully used the cooperative model
Key to the feasibility of the new venture was an
to improve job quality and worker retention
$850,000 contract the co-op received to provide
for home health workers in their market, she
home and personal care services for Waushara
wondered if the same strategy might work
County. On the strength of this contract (and a
in rural Wisconsin. To find out if such an idea
modest $4,000 in member equity), the co-op
might work, Rowley applied for and received
was able to borrow $125,000 in working capital
a series of grants totaling $50,000 from the
from a local bank to begin operations. A retired
Wisconsin Department of Health and Family
executive of the local electric co-op provided
Services to explore creative ways to address
essential advice and assistance in setting up
the recruitment and retention of long-term

Underwriting Home Care Cooperatives Page 24


administrative systems and hiring staff. The co-op
was fortunate that it did not have to expend time Appendix F: State-Based
and resources in recruiting direct care workers Opportunities
to join the new agency. All 60+ members of the
co-op were rolled over from the previous recipe In 2017, The ICA Group conducted an analysis
box system to Cooperative Care over a six- of the home care markets in seven states: North
week period, effectively making the “start-up” Carolina, Minnesota, Pennsylvania, New York,
process much more like that of a conversion of Texas, Washington, and New Mexico. A report
an existing agency. On June 1, 2001, Cooperative on the market opportunity in Wisconsin was
Care opened for business. also written in 2016. Based on these analyses,
The ICA Group has developed a framework
Over the years, Cooperative Care’s fortunes around the regulatory environment, the
have ebbed and flowed, as the organization aging population, the labor market, and the
successfully weathered the challenging competitive environment to help determine
transition from an intimate, county-based care where the best locations are for home care
system to a new, more competitive system of cooperative development. Not surprisingly,
reimbursement through a network of regional, states with existing home care cooperatives
for-profit Managed Care Organizations (MCOs). such as Pennsylvania, New York, and
Today, the Co-op’s 37 caregivers serve a seven- Washington rose to the top of the list.
county area, an array of private as well as
public pay clientele, and are managed by a core
group of experienced member-owners.

Common themes and observations: Labor Competitive


Force Environment
Both examples illustrate the importance of
community support to the successful start up of Home Care
a worker-owned home care agency. Peninsula Opportunity
Homecare was able to rely on community
members for the entirety of their start-up funding, Home Regulation
while the Cooperative Care team’s personal Care Demand
relationships with their community bank and
steadfast support from County officials ultimately
secured the financing they needed to launch.

At least one other start-up home care


cooperative received a working capital loan
from a CDFI to augment funds from a single In an industry where recruitment and retention
local investor, and yet another relied on are such important factors for the success of
significant volunteer labor and funds from a home care business, the ratio of clients to
family; at least two efforts also reportedly potential caregivers is an important metric.
tried crowd funding, with little success. In Nationally, there are just over eight clients
addition, an earlier effort serving a different for every one potential caregiver, but there is
rural Wisconsin market ultimately failed, in part wide variation across states. States such as
because state MCOs were not able or willing to New York, Minnesota, and, to a lesser extent,
play the supportive role that Waushara County Pennsylvania are significantly below the
had for their co-op. None of these approaches national average while many states in the south
ended up being able to provide the amount of have a significant undersupply of caregivers.
working capital that was actually needed. So, In states with a larger caregiving workforce
while the stories of Peninsula Homecare and it will be easier and cheaper for home care
Cooperative Care offer insight and guidance cooperatives to add caregivers to their staff
into potential paths forward for new start- and to meet growth opportunities.
up cooperatives, the role of more traditional
lenders for home care start-ups in areas where
other local financial support does not exist
should not be underestimated.

Underwriting Home Care Cooperatives Page 25


population (3.6% more than the national
Ratio of home care clients average). The regulatory environment is also
to caregivers by state incredibly important to evaluating the type of
opportunity for a home care cooperative in a
state. For example, New York state currently
has a moratorium on new home care agency
licenses, effectively killing any opportunity to
starting a new cooperative. On the other hand,
other recent regulatory opportunities in the
state significantly incentivize consolidation
of home care businesses, increasing the
opportunity for financing conversion,
acquisitions, and internal growth in the state.

Finally, the market concentration and


Sources: US Census & Bureau
of Labor and Statistics size of current competitors in a state can
significantly impact the ability of a home care
cooperative to start up or grow. In general,
3-3.3 3.3-7.4 7.4-10.3 10.3-14 14-23.6
the home care market is highly fragmented
with few large players; on the other hand,
future trends point towards significant
consolidation. Like many of the factors we
The other side of the home care opportunity look at in the home care market a fragmented
equation is both the current size and expected market can point to both opportunities
growth in demand for home care services. and challenges in a state. States with less
Washington state, for example, has an consolidation and smaller sized home care
average size home care population, but the businesses may signify an easier
state is expecting rapid growth in its aging start-up environment.

Underwriting Home Care Cooperatives Page 26


BUILDING COMMUNITIES OF OPPORTUNITY
THAT BREAK BARRIERS TO SUCCESS

Cooperative Development Supports Our Larger Vision


Capital Impact Partners champions social and economic justice for underserved communities,
transforming them into communities of opportunity that foster good health, economic opportunity, and
interconnectedness. Through mission-driven lending, incubating social impact programs, impact investing,
and policy reform, we partner with local communities to help create equitable access to health care and
education, healthy foods, affordable housing, and dignified aging for those most in need.

2.5 MILLION 253,000 1.1 MILLION 37,000 38,000 870,000


PATIENTS STUDENTS PEOPLE ELDERS AFFORDABLE HOUSING COOPERATIVE CUSTOMERS
receiving health care at in 248 high-quality with access to healthy aging in their community units in 246 served by 291
533 community health centers charter schools food from 88 local retailers through 190 communities communities co-op businesses

​​

WE HAVE DEPLOYED OVER $2.5 BILLION TO SERVE NEARLY


5 MILLION PEOPLE AND CREATE MORE THAN 32,500 JOBS
NATIONWIDE IN SECTORS CRITICAL TO VIBRANT COMMUNITIES.

www.capitalimpact.org ©November 2018

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