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A Guide to Support Investment Decisions and Bring Home Care Cooperatives to Scale
IC A GR O U P
Acknowledgments........................................................................................................................................................................................ 1
Introduction.......................................................................................................................................................................................................3
What is a home care cooperative, and how do they operate?....................................................................... 3
Lender Recommendations................................................................................................................................................................16
APPENDICES................................................................................................................................................................................................... 17
Appendix A: Democratic Governance Overview..................................................................................................................... 17
Appendix B: Map of Operational U.S Home Care Cooperatives.................................................................................. 18
Appendix C: Public Pay Overview...................................................................................................................................................... 18
Appendix D: Patronage Allocation—A Primer......................................................................................................................... 20
Appendix E: Home Care Cooperative Case Studies: A Tale of Two Start Ups.................................................. 23
Appendix F: State-Based Opportunities....................................................................................................................................... 25
Management
Ensures policy is carried out,
hires and supervises staff
Non-Operating 0.1%
Non-Operating 3.3%
Other Admin 2.7%
Industry Coop
1
Home Care Benchmarking Study (2018). Home Care Pulse.
2
M. Guattery, Home Care Providers in the U.S. (IBISWorld, 2017).
3
The estimated direct cost of replacing a nursing assistant or home care worker is $2,200 per employee.
4
Growing a Strong Direct Care Workforce: A Recruitment and Retention Guide for Employees, Paraprofessional Healthcare Institute (2018).
Public Pay
Dually funded by the federal government and
individual states, Medicaid provides financial
support for health care services for low-income
individuals, including elderly and disabled care cooperatives do service the VA. The VA
individuals requiring long term care. To be eligible contracts directly with individual home care
for Medicaid benefits, individuals must meet agencies to provide home-based services to
federally mandated financial and asset criteria. qualified veterans. Like the Medicaid program,
Medicaid-funded long-term care programs vary these services cover a wide range of activities
significantly in scale and scope by state, but of daily living. The VA typically pays higher
every state is required to offer home-based care rates than Medicaid (VA rates also vary by
as part of their suite of services. Currently there state); however, the VA is known for slow and
are two types of payment systems through which unpredictable payments, which can cause
agencies are reimbursed through the Medicaid cash flow issues for provider agencies. On
program: Capitated Payments or Fee-For-Service January 3, 2018, the VA announced a series of
payments. Depending on the state the home immediate actions to improve the timeliness
care agency works in, they will be reimbursed of payments to community providers. These
through one of these two payment systems. While improvements will be important to watch for
rates vary widely by state, Medicaid home care home care cooperatives serving or interested
is artificially low in all states, requiring home care in serving VA clients.
agencies to either pay low wages and/or pursue
significant scale to take advantage of efficiencies Finally, many states and some large cities also
of scale. However, as Medicaid represents more have non-Medicaid funded public programs to
than 70% of home care revenue nationally, it support home care client needs; many focus
remains an important payment source for most on low-income individuals who do not quality
home care agencies, particularly those of scale. for other public pay programs like Medicaid.
Currently, three of the 11 existing home care Funds are allocated from a variety of sources
cooperatives service Medicaid clients, including including state lottery, grants, and donations,
the two largest cooperative agencies. and funds are typically channeled through
existing community-based senior support
In addition to Medicaid, the U.S. Department services, such as the Area Agencies on Aging,
of Veterans Affairs (VA) is another important who then contract with individual providers.
public home care payer, and some existing home Rates vary widely as well but are typically low.
5
M. Guattery, Home Care Providers in the U.S. (IBISWorld, 2017).
Traditional Additional
The Five Cs
Business Metrics Cooperative Metrics
Strong governance
Credit score
Perpetual by design & practice
Character Reputation
Reputation
Relationship
Relationships
External technical assistance
Cashflow
Historical financials
Patronage
Capacity Projections
Low turnover rate
Debt coverage ratios
Low turnover rate
6
In cooperatives, members typically make a one-time purchase of a membership share to join the cooperative and become
a co-owner. This share is considered a member’s equity in the business entity. Membership shares can be nominal or
significant depending on the enterprise. In home care cooperatives the average membership share is $100, an investment
that is significant for a low-wage home care worker but also not a barrier to entry. Typically, home care cooperatives will
offer both the option to pay the membership share in one lump sum or use payroll deductions for a short time.
The financing needs of home care cooperatives, received. For the private pay market, payment
like other small businesses, differ based on may be made within a week or two of service
their stage of growth as well as the primary (thus lowering the need for working capital);
market (public vs. private pay clients) served. for the public pay market, depending on the
vendor, the time period could be weeks or even
months. We estimate that for a typical small
private pay cooperative start-up funding of
Start Up approximately $50,000 is necessary to launch
the cooperative.
Funds for start-up operations are usually the
first financing need of a new worker-owned The highly intangible nature of most of these
home care cooperative and the most “terrifying” items makes start-up financing one of the
ask for a lender, to quote one interviewed biggest barriers to the growth of more worker-
for this guide. Start-up funding needs vary owned cooperatives, particularly those like home
significantly based on the target market to be care cooperatives which employ primarily low-
served but would typically include the costs for wage workers. Surveyed cooperatives made use
office set-up, any computer, telephone, software, of a variety of alternative financing for start up,
or other technology needs, initial marketing and including local banks, CDFIs, social investors,
outreach costs (including website and collateral and foundations. Traditional lenders can certainly
design and set-up), and ideally several months have a role in the successful start up of a home
of management salaries and other operating care cooperative; working in collaboration with
expenses in reserve to cover the ramp-up period other locally-based organizations or nonprofits is
and make payroll during the period between a good place to start.
when services are delivered and payment is
Sources Uses
Pre Start-up Expenses $11,255
Start-up Loan $51,543
• 4 Months Part-time Admin ($6,250)
• Marketing Expenses ($3,005)
Paid in Capital $1,000
• Office Rent ($2,000)
The challenges facing the home care industry in converting existing home care agencies into
should not be underestimated, but there are also cooperatives. A national survey conducted by the ICA
numerous opportunities in this sector. Group in 2016 found that 33% of home care agency
owners expected to sell their businesses in the next
five years and 58% in the next 10 years. ICA research
further found that of the home care agencies that are
Increasing Demand the ideal size for a cooperative conversion (20-100
employees), an average of 40 have sold or closed
The need for home care services is growing-- each year since 2000 (more than 700 potential
significantly and steadily, in every market, all over opportunities). Additional research conducted by the
the country. This is a much-needed, if under- ICA Group into the financial feasibility of home care
valued service, and as such, there is significant conversion can be accessed upon request.
opportunity for a well-functioning enterprise with
strong local relationships to prosper. Additionally,
awareness of the importance (and financial value)
of home care services in the healthcare continuum Potential Conversions (2000-2013)
is growing at a rapid rate. New models of client-
centered and value-driven care will only increase
home care’s position in the market. 64
60
55 57 57
43
39 36
Cooperative Advantage 32
21 32
16
While far from a guarantee of success, the worker- 19
owned model has much to contribute to the future of
the industry. Worker recruitment and retention are the 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
biggest challenges faced by home care agencies. What
data there is on the small group of existing worker-
owned home care cooperatives show that worker
ownership is truly meaningful to home care workers and Franchise Model
results in lower turnover and greater job satisfaction.
Recently, franchises have experienced significant
Turnover in the wider industry is more than 67% per
growth and investment in the home care industry
year and increasing year over year, while home care
and there has been discussion as to whether a
cooperatives have shown turnover at less than half that
cooperative franchise may be a model to scale home
rate. As the costs of staff turnover can be substantial
care cooperatives. The benefits of a franchise would
($2,200 per employee), this is an important point. A
include shared branding, start-up materials, and
related advantage is that worker ownership often leads
ongoing management resources. Previous research
to higher quality care, as committed workers are given
by The ICA Group determined that the legal structure
an opportunity to influence care and decision making,
of a franchise is not well-suited to the home care
and experienced workers stay with the cooperative
cooperative model. However, a shared infrastructure of
for longer. Case study evidence has shown again and
management and marketing supports for existing and
again that when home care workers can influence key
future home care cooperatives would unquestionably
decisions, they make decisions that result in higher
lead to financially stronger cooperative businesses,
quality care and better outcomes for clients.
improving their ability to service debt. The Cooperative
Development Foundation, The ICA Group, Capital
Impact Partners, existing home care cooperatives,
Conversions and other cooperative development and technical
assistance partners are building the foundation of
While there are challenges to financing existing such a network that will lead to a stronger home care
and start-up cooperatives, there are opportunities cooperative ecosystem.
Lenders wishing to engage in this sector can For additional insight into the home care
offer both capital and business supports to help cooperative sector, please visit
grow this important sector. The following is a www.seniors.coop or contact Capital Impact
summary of recommendations presented in this Partners and The ICA Group directly.
guide to assist lenders interested in supporting
home care cooperatives.
Management: Management is
responsible for carrying out
the regular business of the firm
including marketing and sales;
financial management (although
some cooperatives do also employ
outside accountants); HR functions,
including staff supervision; and
scheduling and other typical
functions. Management has
influence and will often generate
or review policy proposals for the
board and membership, but they do
not have the authority as managers
to set policy.
Cooperative Care
Coopertive Home
Care Associates
Home Care Associates
Everyday Details
Courage Home Care
Heart is Home Cooperative Care
Kilohana Angels
eQuality HomeCare
7
Families USA. “A 50-State Look at Medicaid Expansion.” https://familiesusa.org (accessed November 2018).
8
Congressional Budget Office. “An Overview of the Medicaid Program (2013).” https://www.cbo.gov/publication/44588
(accessed November 2018).
The Center for Medicaid and CHIP Services. https://www.medicaid.gov/index.html (accessed November 2018).
9, 10, 11
12
Henry J. Kaiser Family Foundation. “Five Key Questions and Answers About Section 1115 Medicaid Demonstration
Waivers.” https://kaiserfamilyfoundation.files.wordpress.com/2013/01/8196.pdf (accessed November 2018).
13
Henry J. Kaiser Family Foundation. “Total MCO’s (2017).” https://www.kff.org/ (accessed November 2018).
14
Henry J. Kaiser Family Foundation. “Share of Medicaid Population Covered Under Different Delivery Models (2016).”
https://www.kff.org/ (accessed November 2018).
15
Center for Health Strategy, Inc. “Medicaid ACO’s: Status Update (2017).” www.chcs.org (accessed November 2018).
16
Center for Health Strategy, Inc. “Medicaid Accountable Care Organization Programs: State Profiles Brief (2015).
www.chcs.org (accessed November 2018).
17
Willink, Amber, Ph.D and DuGoff, Eva H, Ph.D. “Integrating Medical and Nonmedical Services - The Promise and Pitfalls of the CHRONIC
Care Act.” The New England Journal of Medicine. https://www.nejm.org/doi/full/10.1056/NEJMp1803292 (accessed November 2018).
Cooperative Operations
Net Profit
Allocated Equity/
Dividends to Unallocated
Patronage Refund
Preferred Shareholder Equity
(credit to individual
(member or member account (not credited to
nonmember) based on patronage) individual member)
Qualified Nonqualified
Equity Capital:
Reinvested
in Co-op
Both co-op Member Co-op pays tax. Upon future distribution Co-op
and recipient pays any to member, member pays any required pays
pay tax required tax tax, and co-op receives tax credit tax