“Dunkin’ Donuts”

Running for 65 years now, Dunkin’ Donuts became a well-known donut and beverages
based fast food chain in the world. As of today, there are over 12,000 locations around in 36
countries. It is one of the successful restaurant chain there is, but how did it result to that? What
did they and still do to maintain and farther expand this quick service restaurant?

All businesses surely has their own strategies and it is definitely no secret to us that food
chains as well use different methods on their marketing. They have various marketing strategies
which are most commonly seen in the form of posters, commercials, and flyers, but these surely
have a more complex reasons and motives. One of the marketing strategies Dunkin’ Donuts use is
geographical segmentation. This strategy particularly focuses on the locations of the said fast food.
Due to cultural differences, this strategy aims to appeal to the certain regions base on its people’s
culture, beliefs, attitudes, and other affecting factors that make the places different from one
another. They most likely make a specific product exclusive for the localities with ingredients that
can be found locally in the areas. An example of this is the mochi ring doughnuts they sell only in
the fast food’s branches in Japan. It somewhat reflect the culture of that country as mochi is one
of the traditional sweets that can be found there. In the use of this strategy another in particular
can be utilized and be said as its subset, it’s the targeting strategy. This kind of approach follows
that of the geographical strategy. We can say that this two are connected. As it is regarded as the
next step of the marketing plan, this strategy will focus more on the people or the prospect buyers.
This considers the wants and needs of the customers. They take in the preferences of the targets.
Posters may be posted to promote and attract the target customers. The mochi ring doughnuts
mentioned earlier targets the Japanese and the fact that it comes with different flavors, it took
consideration of the distinct preferences or tastes of the people.

With that smart tactics Dunkin’ Donuts uses, it is no question that the continuous glory and
success they are having now is well-deserved. They took consideration of the locations, the people,
the preferences, and the cultures where they establish their branches. The chain itself and its
strategies could be of use and be a good example to those with flourishing businesses. Their
approach in a whole new perspective can be seen in a way that teaches people to be more
appreciative of the difference we each have and be more considerate of others.
 “McDonald’s”

McDonald’s is one of the top brand and leading fast food service in the fast food industry.
It’s already employed more than 1 million people in more than 30,000 restaurants while serving
for hundreds countries every day. McDonald’s always tried to improve their service by using those
strategies and analysis. What do you think is their strategy?

In McDonald the business strategy for the company is to make food fast available to its
customers at a low yet competitive price as well as to get profit by reducing the cost of the product
and expanding the business worldwide. Operation management strategies in McDonald are being
made by top management. These strategies are implemented in all the branches of the McDonald
and are distributed to all its franchise branches in the written form. So there are operational
managers in all the branches that control operational activities. McDonald has adopted a strategy
which is based on the three sections. This strategy has emphasizing on the customer importance
and customers satisfaction. As the company has increased using the information technology, it has
developed new ideas to improve their company as well as benefited from it. In order to achieve its
business strategy goals, McDonald is emphasizing more and more on reducing its price. In order
to reduce the cost, McDonalds purchases most of the vegetables especially potatoes directly from
farmers. This may help the McDonald not even to cut the cost of chips production but also get
fresh vegetable for salad for its customers. This also helps McDonald to not get effected by the
fluctuations in the market prices.

Therefore we can conclude that McDonald is a very well established organization. It has
done research on the people behavior of specific country, on their culture, buying power and social
issue. McDonald has paid special attention on the location of the business, it’s interior and exterior
outlook and types of technologies it going to use to get the maximum production at short time.
They always tried to improve their service using those strategies and analysis that are a big help
that leads to success and continue growing as the time goes by.
 “Kentucky Fried Chicken (KFC)”

KFC which stand for Kentucky Fried Chicken formed in 1930 and based in Louisville is
the world's famous chicken restaurants chain specializing in original recipe, extra crispy Kentucky
grilled chicken etc. Everyday more than 12 million customers are saved in more than 109 countries
and regions.
KFC have perfect and many strategies planning for their growth. They introduce variety
menu, desert menu and buffet to the restaurant. They are aiming particular foods for certain area
and they are trying to open small food count around hospital, university, stadium, shopping mall
and airports. They are trying to focus on customer satisfaction. So they are more customers friendly
and faster so they can attract more customers in their sales. They are giving food which is healthier
than others and they are offering some sort of promotion so these sort strategies are using for their
growth. The researcher will analyze how the organization creates superior value and builds strong
relationship to capture value from customers in return. The paper explores facts for building and
maintaining profitable customer relationship by the delivering superior value and satisfaction. The
researcher is going to investigate the social obligations of the company to observe the impact
organizational policies on the environment, community, health of the customer and use of available
resources. At the end, the researcher will suggest how the company can design customer driven
marketing strategy for acquiring, retaining, and attracting new customers.
According to the analysis, KFC is the best fast food restaurant in the world and they are
growing rapidly because they have good strategy planning in competing business world. They
introduce different menu so they can attract the customer and launching new fast food product as
a part of their strategy planning and also they are using technology for their growth so KFC is
looking forward for their business.