CONTINUING EDUCATION Photo: Jean-Charles Queffélec

RUNNING CREATIVITY / DESIGN THINKING

WORKSHOPS

How do you learn to run creativity workshops? DURATION

How can you find new ways of approaching your projects?
How can you create group cohesion around an innovation process
2 days (14 hrs)

LOCATION
DESIGN THINKING
Organizing a workshop on creativity is a collective process which requires preparation Nantes or in-company
and techniques. This training program is intended to help you acquire this know-how in
order to bring out new ideas in a team context. COST
It draws on Design Thinking using methods and tools that enable better use of the ideas
put forward by a team. Inter-company: €1,000 net/participant
Intra-company: please contact us for details
PUBLIC
• Project Managers, Project Leaders, Engineers, Marketers, Innovation Specialists
• Participants: 4-8 people
FINANCING

OBJECTIVES Financing may be covered by the employer

At the end of the training program, you will be able to: or by a collection body (OPCO) or Pôle
Emploi (French employment agency).
• Manage creativity in project teams
• Explore possibilities at the early stages of an innovation process
• Create group cohesion based on an innovative project
CONTACT
• Anticipate market developments
Continuing Education Team
[t] +33 (0)2 51 13 50 70
[m] formation-continue@lecolededesign.com
LEARNING BY DOING
The school has always championed project-led teaching, the aim being to apply the
knowledge transmitted to the learner and to test it in the context of a real project. This
immersive approach encourages the use of methods and techniques, and develops soft
skills such as empathy, creativity, team work and the Maker mentality. This pedagogical
method, led by a designer, gives learners the confidence to take a different approach to
the innovation process and to embrace the concept of Design Thinking.
ORGANIZATION OF THE TRAINING
EXPLORATION OF THE
DESIGN PROBLEM
• Analysis of the design problem
• Preparing the team for the creative
process
BRAINSTORMING
• Using creative techniques and tools
to produce ideas
• Analysis and organization of ideas
PRODUCTION AND
VISUALIZATION OF CONCEPTS
• Creation of concepts
• Evaluation and optimization of concepts
VISUALIZATION OF CONCEPTS
• Representation of concepts in user
scenarios
• Making a case for the concepts
WORKSHOP OVERVIEW
• Group analysis of concepts
• Future application in the company
TESTIMONIAL
“Whether you think you know
everything about creative
workshops or you’re just starting
to explore, this workshop is
for you! I really enjoyed the
interaction, the games, the open-
minded attitude, the state of
mind and the challenge of these
two days. I can’t recommend it
enough!”
Karine Martins,
Innovation Project Manager
at Crédit Mutuel ARKEA

ASSESSMENT-VALIDATION L’ÉCOLE DE DESIGN

NANTES ATLANTIQUE
Assessment of the work or exercises carried out during the training
by the instructor.
Created in 1988, and member
of the “Conférence des
Grandes Écoles”, L’École
INSTRUCTOR de design Nantes Atlantique
trains professionals to
Anne Giraud become Designers through
Designer initial training or continuing
or education.
Aline Crépeau L’École de design Nantes
Team Management Facilitator Atlantique is a member
of Cumulus, International
Association of Universities and
Colleges of Art, Design and
OUR REFERENCES Media.

CONSEIL GÉNÉRAL DE LOIRE - ATLANTIQUE / VILLE DE NANTES / It offers a range of corporate

BANQUE POPULAIRE ATLANTIQUE / TRIOPLAST / LA POSTE / ORANGE / services and design promotion:

Printed on Fedrigoni Fabriano Life paper (partially recycled and FSC certified)
CCI NANTES ST-NAZAIRE / FLEURY MICHON / CHU DE NANTES… internships, work-study
contracts, continuing education,
prospective studies, research
contracts, innovation watch and
organization of themed events.
As such, the school is involved
in many national and international
professional networks.
It maintains a close relationship
with the world of business
and industry and has a broad
experience in design practice.
2019 Edition

Training program selected by Opcalia

Training program
registered with

www.linkedin.com/showcase/ Atlanpole La Chantrerie – Rue Christian Pauc

design-thinking-by-lecole-de-design BP 30607 – 44306 Nantes cedex 3 – FRANCE
Private technical school – Governed by the French law of 1901
www.facebook.com/ Siret N° 334 055 902 000 46 - Declaration of activity n°: 52 44 00807 44
designthinkingbylecolededesign www.lecolededesign.com with the Pays de la Loire regional prefecture.