Siddhi introduction

Introduction
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private
sector enterprise, with business Reliance Retail is the retail initiative of the group and an epicenter of our
consumer facing businesses. It has, in a short time, forged strong and enduring bonds with millions of consumers by
providing them unlimited choice, outstanding value proposition, superior quality and unmatched experience across
all its retail stores.

Reliance Retail’s commitment to bettering lives has been embodied in its pursuit to make a
difference on socio-economic issues in India.

Reliance Retail operates 3300+stores pan India with over 13 million square feet of retail
space and is growing rapidly. It serves over 3.5 million customers every week.

Eeshita

What is merchandise management ?

Merchandising is the sequence of various activities performed by the retailer such as

planning, buying, and selling of products to the customers for their use. It is an integral part
of handling store operations and e-commerce of retailing.

merchandising of reliance trends:

 Developing campaigns to promote new products, collections and sales.

 Building store displays to attract window shoppers, showcase featured products and
entice buyers.
 Managing marketing and advertising initiatives that are centered around clothing.
 Helping to direct manufacturing and production processes.
 Buying fashions for resale or department stores.
 Predicting future fashion-related trends.
 Deciding on appropriate retail prices.

Sharad

Store layout

Store visit

How to plan merchandising in reliance trends..

jitendra
product profile
 Product Profile
1)Women’s Wear

Indian wear Formal wear

Semi Formal wear Casual wear

Lingerie
Dress material

2)Men’s wear

Formal wear Semi Formal wear

Casual wear Sports wear

Under garments
Men‟s wear fabric

3) Kid’s wear

Infants Toddlers

Girls 2-8 years Girls 8-14 years

Boys 8-14 years

Boys 2-8 years

4) Accessories

Handbags Socks

Handkerchiefs Sports Goods

 Rio -
 Fig
 Avaasa
 Pureza –
 Network –
 Netplay -
 The DNMX - Performax
Prajkta

Competitors

Pantloons

Mark spancer

Hm

Westside

Shopper stop

Competitors Customers

 Reliance Trends Follow it’s punch line “Sirf Dekhne me Mehenga” that’s why
it has a great customer base in today’s competitive market.
 It keeps it’s product for every segment of customer, the range of product and
price range is too good and affordable to each and every class of customer.
 Reliance Trends is offering a homogenous mix of private label of brands
across men’s, women’s and children’s category to fulfil every customer’s
requirements.

siddhi.

Conclusion