Beruflich Dokumente
Kultur Dokumente
A.Y. 2018-2019
By:
And
Jinalyn A. Comia
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INTRODUCTION
Word Association is a set of stimulus words that an individual will associate to the
first word, things, name, places, or event that comes to their mind. Such words that they
will response might not have a meaning for them. Basically, some of their respons e
towards the given stimulus words might be connected on their past experiences. Robert
Snyder states that a large part of memory takes place in the unconscious mind.
response towards the given stimulus words might give a hint about his/her personal
words come to be associated with each other and which influence the learning and
remembering of words. Apparently, it might take half a minute for them to recognize
unfamiliar words or those words that they’ve not been using for a long time. As Bahar and
Hansell (2000) states, word association test is one of the commonest and oldest methods
for investigating cognitive structure and has been used by several researchers.
status, educational attainment, and cultural background. According to Richards (1991), the
responses to free association tests give much information about the psychological
and semantic relationships among words. Changes in facial expressions can also be seen
when there are words that triggers some of their positive or negative memories. Kent and
Rosanoff (1910) designed a word association test where the index of commonality or the
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frequency of values of the responses was used to reveal the normal persons from those
individual’s unconscious mind and repressing thought, it can also be used to identify if a
Language plays a significant role as the most important communication tool in our
daily lives, and it has been evolving continuously since ancient time. The test also requires
a minimum reading capacity and familiarity with words. If not, the response time might
take too long just because the subject isn’t familiar with the words. Wolter’s (2002) study
revealed that word associations in a foreign language are not clearly linked to proficiency..
For Kess (1992), an association theory looks for latent relationships, the covert links that
words have with other words, images and thought. An individual’s repressing thoughts
might be manifested through association test because they don’t really think that the
response words they’ve given might be linked towards their past experiences if will be
Similar to Word Association that can trigger some particular memories, music can
also bring someone back to the times where they first heard a particular music.
According to Tiffany Jenkins (2014) music has been a mnemonic device for thousands of
years. David C Rubin a specialist in autobiographical memory and oral traditions states that
The hippocampus and the frontal cortex are two large areas in the brain associated with
memory and they take a great deal of information every minute. Retrieving it isn’t always
easy. It doesn’t simply come when you ask it to. Music helps because it provides a rhythm
and rhyme and sometimes alliteration which helps to unlock that information with cues. It is
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the structure of the song that helps to remember it, as well as the melody and the images the
words provoke. There are times that when an individual hears a particular music, it basically
brings him/her back to the times where he/she heard that music. Some can trigger good
memories as well as bad ones. Just like smelling a particular perfume or smell, it can also
Perceptual defense refers to the fact that the perception of some stimuli requires
longer reaction time. Factors contributing to this may be the type of stimulus, the state of
one’s personality, and the emotional sensitiveness of the subjects. Carl Jung theorized that
there are two factors that affect a person’s reaction time. First is Preservation which is a
persistent repetition of a word phrase or movement and the other one is the Sensitization
stimulus word is presented. A manifestation of complex indicators could occur such as,
Longer than average reaction time to stimulus word, Repeating the stimulus word as a
stimulus as some other words, and Blushing and manifesting of shyness. The subject
might perceive that they might be criticize in a false way if they say the words that first
come to their mind and that word or things, or name is inappropriate or might make their
image or personality ruined. It hypothesize that the individual tends not to perceive that
which might threaten the ego (sense of self-esteem). Taboo words or dirty words may take
a longer time to recognize than neutral words. It is highly probable that the process of
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information can cause anxiety, discomfort, or embarrassment. It has been claimed that we
can protect ourselves from perceiving stimuli that are hurtful or offensive. Especially those
Perceptual Defense’s idea proposes that there are times when a person actually does
not perceive specific sensory input, such as a swear word or a vulgar image, presumably
because she/he has a filtering mechanism or “perceptual wall” preventing the sensory data
from being processed. Basically, they might do this for a reason that they don’t want to
remember such bad experiences once they hear or sees the stimulus word given.
Conceptual Framework
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Assist. Prof. Dr. (October, 2005) PLAYING WITH WORDS: A STUDY ON WORD
http://www.sosyalarastirmalar.com/cilt3/sayi10pdf/istifci_ilknur.pdf
https://www.merriam-webster.com/dictionary/word-association%20test
https://www.encyclopedia.com/medicine/psychology/psychology-and-
psychiatry/word-association-test
language-familiarity-in-global-business-e-negotiation.pdf
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