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Enrollment No: 17A1020634

Name: VARUN JAIN
Area of Specialisation: Operations

Title of the Project: A study on Supply Chain Practices of Rico Auto Industries

Statement of the problem: The study mainly focuses on current supply chain management methods and
supply chain management concepts to improve logistical performance and their
present application in automobile companies especially in Rico Auto. In the
scientific instrument industry today, customers are in control more than ever
before. The supply chain of automobile companies has great significance in
managing the sales of a company. The main focus of the study is to analyze the
comparative analysis of supply chain strategies In Rico Auto Industries. Rico Auto
products are sold and serviced through a network of authorized dealers and
service centers across the domestic market, and a network of distributors and
local dealers in international markets.

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Objectives of the study: 1. To examine opportunities for using supply chain management to increase the
long-term competitiveness of the Indian automobile industry 2. To study the
effectiveness of supply chain management in Rico Auto Industries 3. To learn
lessons from supply chain best practice in other competitors. 4. To recommend
changes to the design and operation of Rico Auto Industries

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Methodology: Primary Data

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Explanation of the Method: Research Design - This is an exploratory research will be based on case study
method, analyzed for Rico Auto Industries . Primary Research Methods In order
to gather information about manufacturers perceptions, attitudes and decision
process, use of a questionnaire seems the best possible option. Questionnaires
will be focused on representatives of manufacturers and dealers. Secondary
Research Secondary data will be internal (such as company reports, brochures,
etc.) and external (such as government reports, trade publications, books,
journals, business magazines and websites).
Company Name: Rico Auto Industries
Company Profile: Rico is a world-class engineering company supplying a wide range of high
precision fully machined aluminum and ferrous components and assemblies to
automotive OEMs across the globe. Rico’s consolidated group total turnover is
over US$ 245 Million Rico’s integrated services include design, development,
tooling, casting, machining and assembly across ferrous and aluminum products.
Questionnaire (10 to 15 questions)

1. . Rank the significance of different functions of marketing relevant to Rico Auto (scale of 1-5: 1 - least important and 5
- most important) 1-Brand Management 2-Advertising and Sales Promotion 3-Supply Chain Management 3-Pricing
Strategies 4-Customer Relationship Management
2. Rank significance of efficient SCM on the scale of 1-5: 1 - not important and 5 - most important? 1. Sustainable
Business Development 2. Greater market dominance 3. Competitive advantage 4. Total cost containment 5. Developing
and Maintaining channel relationships
3. Do you think that in the globalization and the era of IT, the important of supply chain partners have increased? ?
Increased ? Decreased ? No Change
4. Do you use Internet to sell your products to consumers directly? ? Yes ? No
5. Do you have any plan to sell your products through websites? ? Yes ? No ? Can’t Say
6. Do you have IT-enabled distribution channel system? ? Yes ? No
7. Is it essential to keep channel members happy, loyal and well motivated towards trade? ? Yes ? No
8. According to you what are the critical success factors related to Rico Auto? ? Timely, intact movement and delivery of
products ? Product performance ? Effectiveness of promotional strategies ? Discounts ? Reasonable price ? Credit policy
9. What is the penetration level of Inventory Replenishment process? ? Pull ? Push
10. What are the major reasons for outsourcing of supply chain activities? ? Investment Reasons ? Lack of internal

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capability ? Strategies Reasons ? Lower cost
11. Level of requirement for Automobile sector in comparison with other commodity for a supply chain solution ? High ?
Moderate ? Low

Number of respondents: 100

Area of study: As my study is base on the urban sector; my target population for sampling will
be on Delhi and NCR.
Method you will use to classify data:
Method you will use to present data:

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References: Chopra S. & Meindl P., Supply Chain Management – Strategy, Planning and
Operation, Third Edition, 2014 Handfield, Robert B. (2016) “Before You Build
Your B2B Network, Redesign your Supply Chain, Supply Chain Management
Review, pp. 18-26. Simchi-Levi, David, Philip Kaminsky & Edith Simchi-Levi,
Designing & Managing the Supply Chain: Concepts, Strategies & Case Studies,
2nd edition, Tata McGraw Hill, 2015
http://www.tatamotors.com/sustainability/pdf/annualSustainabilityReport2016-
17.pdf
Chapterization Scheme:

1. INTRODUCTION
2. COMPANY BACKGROUND
3. LITERATURE REVIEW
4. RESEARCH METHODOLOGY
5. DATA ANALYSIS AND FINDINGS
6. CONCLUSION
7. RECOMMENDATIONS

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Profile of Project Guide

Name: NITIN SHARMA
Age: 41
Educational Qualification: MBA-Operations
Years of Experience: 17 Years
Current organisation: RICO AUTO INDUSTRY
Current designation: DIVISIONAL MANAGER (R&D)
Brief profile:
Address:
House No:. HOUSE NO.-D-12A,
Street: KIRAN GARDEN
City: UTTAM NAGAR, NEW DELHI, D.K. MOHAN GARDEN, WEST DE
State: DELHI
Phone Number (Residence):
Phone Number (Office):
Mobile: 9911670816
Email: nitin19201978@gmail.com

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F I N A L C O M M E N T S F R O M FA C U LT Y

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FA C U LT Y D E TA I L S

Faculty Name: N.M. Mishra

Email: nmmishra@imtcdl.ac.in

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