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Republic of the Philippines Document Code: AAO-TMP-005

UNIVERSITY OF ANTIQUE Revision No.: 00


Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 1 of 7

COLLEGE OF TEACHER EDUCATION


E-mail: coted@antiquespride.edu.ph

BACHELOR IN SECONDARY EDUCATION - ENGLISH


Syllabus for the Course
Introduction to Mass Communication and Campus Journalism
English 13

Vision
To be a leading university in science and technology by 2022.

Mission
The University shall provide quality, relevant, and responsive scientific, technological and professional education and advanced training in different areas of specialization; and shall undertake
research and extension services in support to socio-economic development of Antique, the Filipino nation, and the global community.

Attributes of UA Graduates:
UA graduates are universally achieving
 Professionals imbued with high personal integrity and commitment
 Research – oriented innovators and life-long learners;
 Intellectuals with strong environmental, cultural, and artistic sense;
 Development – driven leaders and socially responsible change agents; and
 Execellent workers with high technological and technical expertise.

Course Information
Course Code : ENGLISH 13
Course Title : Introduction to Mass Communication and Campus Journalism
Course Description: This course provides students with basic concepts of mass communication. It is designed to acquaint students with the theories and principles of campus journalism. This
is also a practical course to students who are beginners in the journalism field and who want to improve their journalistic skills and provides them opportunities to produce
news and other articles for a campus paper.
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 2 of 7

Pre requisite :None


Co requisite :None
Credit : 3 unit (3 Lecture Hours/week)
Class Schedule Lecture: 3 hours/week Time: Day: Room: GEB 6/7

Instructor
Name: Alfonso M. Samillano Jr.
Email Address: fonzichrist@gmail.com Contact No.: 09260621502
Consultation Time/Day: TH 1:00-4:00 Rm:Faculty Room

Program Outcomes

A. Common to all programs in all types of schools


1. Articulate and discuss the latest developments in the specific field of practice. I
2. Effectively communicate orally and in writing using both English and Filipino P
3. Work effectively and independently in multi-disciplinary and multi-cultural teams.
4. Act in recognition of professional, social, and ethical responsibility I
5. Preserve and promote “Filipino historical and cultural heritage”
B. Common to the discipline (Teacher Education)
1. Articulate the relationship of education to larger historical, social, cultural and political processes. I
2. Facilitate learning using a wide range of teaching methodologies in various types of environment.
3. Develop alternative teaching approaches for diverse learners.
4. Apply skills in curriculum development, lesson planning, materials development, instructional delivery and educational assessment.
5. Demonstrate basic and higher levels of thinking skills in planning, assessing and reporting. P
6. Practice professional and ethical teaching standards to respond to the demands of the community
7. Pursue lifelong learning for personal and professional growth. I
C. Program Outcomes for BSEd
1. Demonstrate in-depth understanding of the development of adolescent learners.
2. Exhibit comprehensive knowledge of various learning areas in the secondary curriculum.
3. Create and utilize materials appropriate to the secondary level to enhance teaching and learning.
4. Design and implement assessment tools and procedures to measure secondary learning outcomes.
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 3 of 7

OUTCOMES –
PROGRAM PERFORMANCE INTENDED LEARNING TEXTBOOK/ BASED ASSESSMENT OF
COURSE TOPICS TIME
OUTCOMES INDICATOR OUTCOME REFERENCES TEACHING AND LEARNING OUTCOMES
ALLOTED
(ILO) LEARNING (ALO)
(OBTL )
Articulate the Generate Familiarize with the Orientation Open discusssion Oral recitation 2 hours
relationship of opportunities for University’s VMGO. A. VMGO
education to reflection on Discuss the requirements of B. Class Rules and
larger historical, historical, social, the course, grading system Regulations
social, cultural cultural and and expectations. C. Class requirements
and political political
processes. processes as
they affect the
day to day
lives of the
students
Articulate the Generate Define mass communication Mass Communication Interactive Lecture Essay: The significance of 2 hrs
relationship of opportunities for and explain concepts related A. Definitions and Concepts mass media in the survival of
education to reflection on to mass communication. B. Different Media of Mass a democratic society
larger historical, historical, social, Communication
social, cultural cultural and
and political political
processes. processes as
they affect the
day to day
lives of the
students
Articulate the Generate 1. Define Campus A. Campus Journalism- A -Lecture Quiz: (Essay) Answer the 5hrs
relationship of opportunities for Journalism. Better Understanding following questions in no less
education to reflection on 2. Explain why a Campus a. Definition of Campus than five sentences to be
larger historical, historical, social, Journalist should be Journalism
posted on the online class
social, cultural cultural and responsible in his/her -Discussion
and political political writings.
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 4 of 7

processes. processes as 3. Enumerate the different b. Responsibilities of a forum. (10 points each)
they affect the Dos and Don’ts in Campus Campus Writer
day to day Journalism. -Brainstorming 1. State one responsibility of
Pursue lifelong lives of the 4. Discuss the Journalism c. The Dos and Don’ts in a Campus Journalist and
learning for students Creed. Campus Journalism explain.
personal and 5. Reflect on the importance
professional of Campus Journalism in the d. A review of the -Reading Assignment 2. Define Campus Journalism
growth. society. Journalism Creed in your own point of view.
Plans and carries 6. Describe the qualities a
out personal and Campus Journalist should e. Killing of Journalists/ 3. Why do Campus
Act in professional possess. Journalism issues -Criticizing an article
Journalists need to be
recognition of advancement. 7. Display interest in writing responsible in their writing?
professional, as well as criticizing an B. Types and Functions of
social, and article. Campus Journalism 4. Explain the relevance of
ethical 8. Reflect on the importance -Library research
the saying “Pen is mightier
responsibility. of campus journalism in C.. Convergence than the sword” in campus
-Blogging/Online
schools and society Journalism journalism
Articulate and 9. Explore different media a. Social Media Forum
discuss the platforms (writing, photo, b. Blogs and Web Hosting 5. How would journalists
latest audio, video, etc.) used in c.Podcasting/ Vlogging respond to online readers
developments in journalism who tagged all members of
the specific field the media as biased or
of practice. presstitutes?
Demonstrate 1. Analyze and 1. Define news and News Writing -Interactive Lecture Quiz 1: Write a news story 9 hours
basic and higher interpret data newswriting a. What is News Writing? and Discussion using different news leads
levels of and information 2. Discuss the different b. Elements of News -Group Reporting Quiz 2: Write a news story
thinking skills in using appropriate elements that make a c. The pyramid structure in -Library Research about recent events in school
planning, tools and material newsworthy. News Writing -Newspaper Review and society
assessing and procedures. 3. Discuss the importance of d. Types of News -News story writing
reporting. Inverted Pyramid structure in e. Types of News Leads Blogging/Online Publish news articles on
2. Compose and newswriting f. The LTQTQT format in Forum Group Blog for open critiquing
Effectively disseminate 4. Introduce the different newswriting
communicate properly well- types of news and news g. Basic rules in newswriting
orally and in written reports leads
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 5 of 7

writing using 5. Discuss the format


both English commonly used in
and Filipino newswriting.
6. Discuss the basic rules to
newswriting.
7. Write a news story about a
recent event in school
Demonstrate 1. Analyze and 1. Define Features and Feature Writing Villa, H. (2010). -Interactive Lecture Quiz 1: Write a one 9 hrs
basic and higher interpret data Feature Writing a. What is a Feature Story Feature Writing and Discussion paragraph-feature
levels of and information 2. Differentiate Features and and Feature Writing? from the -Group Reporting introduction using different
thinking skills in using appropriate News b. Features vs. News Lectures of -Feature Story Feature Leads
planning, tools and 3. Discuss the unique c. Feature Story Varieties Review
assessing and procedures. characteristics of each d. Data Gathering Hazel P. Villa. -Feautre Story Writing Quiz 2: Write a Feature Story
reporting. feature story type Techniques and Generating Iloilo City -Blogging/Online about a relevant topic/issue in
2. Compose and 4. Discuss what a feature Story ideas Forum the school or community
Effectively disseminate writer needs to get for the e. The Structure of the
communicate properly well- feature story. Feature Story Publish Feature articles on
orally and in written reports 5. Discuss the structure of a f. Types of Leads for Group Blog for open critiquing
writing using Feature story Feature stories
both English 6. Discuss the different types g. Wordcraft: Rhetorical
and Filipino of leads used in Feature Acts for Paragraph
writing Development
7. Discuss the different
techniques in Feature writing
8. Write a Feature story
MIDTERM EXAM

Demonstrate Analyze and 1. Define headlining and A. Copyreading -Interactive Lecture Quiz 1: 4 Hrs
basic and higher interpret data copyreading a. What is Copyreading? and Discussion Edit manuscripts
levels of and information 2. Enumerate the b. Responsibilities of a -Group Reporting
thinking skills in using appropriate responsibilities of a Copyeditor -Exercises
planning, tools and copyreader c. Copyediting symbols -Collaborative Quiz 2:
assessing and procedures. 3. Familiarize with d. Pointers in Copyediting Learning Write catchy headlines
reporting. copyediting symbols
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 6 of 7

4. Identify the guidlines in B. Headlining


headline writing a. What is a headline?
b. Functions of a headline
c. Guidelines in Headline
writing
Demonstrate 1. Analyze and 1. Define the different types Editorial Writing -Brainstorming Writing Test:
basic and higher interpret data of an Editorial a. What is an editorial? The following topics are the
levels of and information 2. Compare and contrast b. Parts of an Editorial hottest issues in our country 9 hrs
thinking skills in using appropriate Editorial Writing from Opinion c. Different techniques in nowadays. Choose three
planning, tools and Writing writing an effective editorial - Criticizing articles
topics and write an opinion
assessing and procedures. 3. Enumerate the current d. Different types of Editorial
reporting. issues locally and globally e. Controversial Issues in article observing the rules in
2. Compose and 4. Develop interest in writing our Country opinion writing.. ( 50 points
Effectively disseminate opinionated articles -Debate for each article)
communicate properly well- expressing their sides
orally and in written reports regarding a certain topic - Discussion 1. China-Philippines bilateral
writing using 5. Write an effective editorial relations
both English article for different audiences 2. Pres. Duterte’s
and Filipino 6. Compare their ideas with independent foreign policy
other people’s ideas by -Reading Assignment 3. Delima’s disbarment case
including counter arguments 4. Death Penalty in the
and acknowledging multiple Philippines
perspectives on any topic.
Demonstrate 1. Analyze and 1. Define Column Writing Column Writing, Op-Ed, -Interactive Lecture Column Writing 7 hrs
basic and higher interpret data 2. Enumerate the qualities of Letters to the Editor and discussions 1. Local Issue
levels of and information a Columnist a. What is a Column? -Column Critquing 2. National Issue
thinking skills in using appropriate 3. Identify types of columns b. Qualities of a columnist -Reading assignment
planning, tools and and their purposes c. Types of Columns and
assessing and procedures. 4. Write a Column regarding their Purposes
reporting. an issue in school or d. Guidlines in Column
2. Compose and community Writing
Effectively disseminate
communicate properly well-
orally and in written reports
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 7 of 7

writing using
both English
and Filipino
Demonstrate 1. Analyze and 1. Explain the importance of Editorial Cartooning -Lecture Draw an editorial cartoon on 7 hrs
basic and higher interpret data editorial cartooning in an a. What is an editorial the following topics: ( 50
levels of and information editorial page cartoon? -Brainstorming points)
thinking skills in using appropriate 2. Analyze the cartoonist’s b. Elements of Editorial
planning, tools and motives in drawing an Cartoons -Games 1. Duterte’s language
assessing and procedures. editorial cartoon c. Symbols in Cartooning 2. China in West Philippine
reporting. 3. Consider their audiences’ -Discussion Sea
expectations and 3. Duterte vs. US, UN, EU
Pursue lifelong Plans and carries perspectives on their -Ed.Cartoon review
learning for out personal and drawings
personal and professional 4. Interpret the messages of
professional advancement. their drawings
growth. 5. Draw an editorial cartoon
regarding important issues
our society
FINAL EXAM

Grading System:

Part I (30%) Part II (70%)

Class Participation 15% Quizzes/Long test 30%


Outputs 9% Major exams (Midterm/Final) 40%
Attendance 3%
Character 3%

Final Grade= 50% Midterm Grade + 50% Tentative Final Grade

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