On page SEO

1. Content Opti.
A. Keyword
B. Quality
C. Length
2. THML Tags
3. Url Tags
4. Speed
5. Response Time
6. Strecture
Off Page

DA: Domain Authority

PA: Page Authority

For back link check DA, it should be min 40

Do Follow
No Follow

Seach free backlink directory websites

Medium.com for content writing

Viesearch

Google search console: Show result related to all organic search, previously it was
known as Web Master tool but now a days its called Search console.
1st we need to verify ownership of website, if Analytics code is installed then it ll take
automatically other wise we need to install or add code.

AMP: Accelerated Mobile pages

Plugin avail in WP or can install

Yoast Tool use to do site map automatically in WP.

Canonical : use for remove duplicacy

Prlog.org use for press release

On Page SEO:

1. Updated Content
2. Keywords
A. COntet
B. url
C. Meta
 D. Desc
3. Url optimization
4. Performance
5. Seccurity
Content quality:
1. Keywords
A. Density
B. Palcement
C. Proximity
2. Length
3. Scnable
4. Internal Links
5. Anchor Text Opt.

Off Page SEO:

1. Back links
A. Atricle.
B. Social media
C. Directories
D. Article
E. Guest blogging
F. PR
2. Social media
3. Local listing

Site audit:
SEo ottimizer
Gtmatrix
Moz.com

Paid Ad:
Advertiser: for ad
Ad sense: become an publisher

1 Camp, 2 ad group and per ad gp 3 ads

ROAS: return on Ads standerd

Keyword Type:
Broad Keyword: related keyword like DM
Phrase Match: exact keyword like “DM” words cant jumble
Exact: [DM]
Broad match modified:+D+M
Keyword search modifier: http://keywordstoaster.worldofsolomon.com/

Go to tools and click keyword planner

Final url: Where we want redirect our audience.

In Ads: Don’t use over capatilisation, don’t make over link like Click Now

Use corly braces to ise adv option in Headline

Keyword Insertan: use for similer keyword search

Count down ads : use for offers count down.
If Function ads: can change audience and device according to advertisement.

RLSC: Remarketing list for search ads

Call out: Give extra info

Structured Snipad: Define special thing in particular headings

Dynamic search Ads: get indexing from page or ll get keywords form page.

Video Ads:

1. Skiplable- Run in CPM model

2. 2. Un Skip also called bumper ads- CPV (Cost per view model)
3. Video Discovery
4. Companion Banner
5. Master Head
You cant upload video from outside you should be video in your channel in Youtube.

TCPA: Target Click per action

For shopping ads we need to register in google merchant center first.

Google product category is the impt part which gives google for merchant ads.
It can find on google taxonomy file.

Dialog flow- from google for cat

Manychat- Guided chat flow or robotics chat flow

Linkdin profile reach.

https://www.linkedin.com/sales/ssi