IDNUSA

Designed in 2017 and launched in late 2018,

IDNusa batch 1 is a project that is designed to
promote the development of local economy
through the rapid adoption and scale up of
digital technologies in the field of sustainable
tourism.

Starting from early 2018, Alpha-I member and

a team of professionals works and collaborate
with Local Partners in the remote region to
accomplish the goal of “training and advancing
the use of enabling information and
communication technologies and data-driven
approaches to empower local economy and
promote sustainable tourism.” (“IDNusa / the
Project”).
FOTO COLLAGE
 IDNusa focus on 2 key activities detailed below

KEY ACTIVITIES
01 IDNusa Training: Improved Local
Skills with Training, Mentorship, and
Community Building

IDNusa Training prepare the participants for

conducting income generating local tourism
activities, which eventually will serve as a
catalyst to the local tourism and local economy.
IDNusa Training is conducted within three-day
on site learning divided into three main
fundamentals skillset, which are:
Entrepreneurship Skill, Hospitality &
Sustainable Tourism, and Digital Literacy (the
“Training”).

For IDNusa Training, Project team activities are

as follows:

PRE-TRAINING
1. Developing curriculum and learning
modules
2. Establishing strategic partnerships with
local institutions
3. Prepare logistics and communicate with
stakeholders for off-site training and
development

TRAINING
1. Training of local individuals
2. Meeting supporting local stakeholders and
build communities of stakeholders and
participant

POST TRAINING
1. Post training Mentorship of participant.
2. Digitalization of learning materials (for easy
access).
3. Create network and community among the
participant, trainers, consultants and
stakeholders.

02 Create Digital Ecosystem That Is

Needed For The Local To Scale

Post Activity 1, Project team provide

professional assistance and onboard
participants to digital platform and necessary
digital tools(social media, marketplace app)
that could help them achieve the following key
objectives:

1. Connect local provider directly to

customer, cutting the cost of middlemen
and marketing for local provider (Nusa App).
2. Continuous digital platform assistance
(IDNusa 1.0) that will help locals to easily
manage their businesses with the necessary
digital know-how and tools.
3. Create digital marketing and promotion
materials that will help to promote local
providers, gain trust from customers and
boost their reputation
4. Provides data that is necessary for the
continuous training and development of
local entrepreneurs and SME.

After almost 6 months preparation from mid

2018, the team held a training of IDNusa Batch
1 in November 2018 with 125 local participants
in 5 selected local tourist destination.

Due to time and funding constraints, the

execution of IDNusa 1 is only completed up to
Activity 1 with detail report are as follows.
 PROJECT EXECUTION TIMELINE

TRAINING PARTICIPANTS

Following the successful completion of training of Batch 1 in

November 2018, the participants will be further equipped with:

1. knowledge and know-how necessary for the local individuals to be

successful in entering and conducting sustainable tourism business and
make the most use of the technology, in particular using social media and
mobile apps.
2. communities of participants and mentors that will provide support and
coaching for the day to day interactions through group chat and direct
mentorship
3. access to database and digital platform that will increase local access to
network and resources that they need to run their businesses.

Further, IDNusa has established a social media account as follows,

Instagram: idnusa.id
Youtube: Inklusi Digital Nusa

TRAINING METHODS AND CONTENT

Training Location

The selection of 5 training location were based

on the consideration of the following factors:
(i) the economic potential of local tourism
industry;
(ii) the uniqueness of local sites and culture;
(iii) the availability and readiness of the local
network and partners in the region.

Method

The training covered duration of three days in-

class training at each selected vocational
schools located in each local destinations.
 With respect to training in Papua Barat, before
the reguler training of students IDNusa held a
3 days training of trainers (“ToT”) with a
different modul for trainers that is
systematically similar but more detail and
comprehensive. ToT is held before the reguler
training in the hope that the training
participants could be the mentors and
facilitator for the local training participants.

Participants Selection
In 4 training locations (exclude Papua) the
selection of participants is solely conducted by
the School teacher/principal where the
training is held.
With respect to Papua Barat IDNusa team
collaborate with a local education NGO,
Kitongbisa, that is already have an
establishment of learning center. The selection
of participant in Papua Barat is held by the local
partners with several core criteria between
IDNusa team and Kitongbisa. Basic criteria for
ToT participants are:
1) Local that is domicile in the selected tourist
destination (for Papua Barat as an example
he/she should be a local born Papua or
permanently domicile in Papua)
2) Productive age
3) Have worked as local tour guide or will be
working full time as a local guide
4) Reference from local NGO

Modul and Curriculum

The training curriculum focus on 3 subjects for
achieving the necessary skillset to jumpstart
local participant career in tourism:
1. Entrepreneurship
 How to think as an entrepreneur, seeing
opportunities and have the mindset of
being resourceful
 How to create a simple business and
financial plan
 How to calculate cost of production of a
tour package/ business execution
2. Hospitality and Tourism for Local Guide
 How to create unique and distinctive local
activities/tour
 How to achieve hospitality standard of
Safety, Health and Environment for local
tour/activities
 Communication and Presentation Skills

3. Digital Literacy
 How to utilize email, social media and
marketplace app for offering and promoting
local services
 The rules of Social Media (ethics)
 How to manage order and accept payment
online

LESSON LEARNED & FUTURE DEVELOPMENT

Following the successful completion of IDNusa
Training batch 1, below are the following
improvement that is necessary for the better
implementation of the Project:
1. There is a need to create a detail criteria
for participant and to review selection
together with the local facilitator.s In location
where the selection is left to the
school/teacher without much guidance, the
outcome of participants job readiness varies.
Most of the participants from SMK however
appears to be uninterested or is not ready to
receive the training or to jumpstart to work in
tourism. In Papua location where the team has
communicate and discussed the selection
process the participant readiness and results
are much higher than the other 4 locations.
Based on the training feedback, an ideal
Participants should be local that have at least a
track record of tourism, or, at least ready
within 6 months to jumpstart their career as an
entrepreneur in the field.
2. It is beneficial to have a strong local
partner. The training in Papua Barat could be
more effective and cost efficient due to the
partnership of the training with strong local
NGO in education who knows the correct
approach and method to outreach and
empower local and stakeholders. In addition
to this, the local partners could help in
facilitating post training mentorship and
assistance.
3. In some region Training of Trainers is
needed. Depends on the regional and cultural
analysis, some if not most of the remote areas
will be in scarcity of mentors and facilitators,
which are an important element in the
training.
4. Modul and curriculum improvement is
needed. Adding subject like English for
hospitality and environmental and cultural
knowledge will boost the participants
knowledge and confidence in providing their
services, particularly to foreign tourists.