SRI VENKATESWARA UNIVERSITY

EXECUTIVE SUMMARY
CUSTOMER SATISFACTION LEVEL TOWARDS THE BIG BAZAA
UNDER THE GUIDENCE OF PRESENTED BY
PROF.S.DURGA RAO D.LAKSHMI NARASIMHULU
INTRODUCTION:
Retailing  encompasses  the  business  activities  involved  in  selling  goods  and  services  to
consumers  for  their  personal,  family,  or  household  use.  It includes every sale to the final
consumer.
OBJECTIVES:
 To determine the customer perception towards the facilities provided in Big Bazaar.
 To determine customer perception towards the various types of products available and
services offered in Big Bazaar.
 To determine the perception of consumer towards the prices in Big Bazaar.
 To determine the consumer satisfaction level towards Big Bazaar.

METHODOLOGY:
Research Methodology -- Descriptive method
DATA COLLECTION:

 Primary data: Researcher used Questionnaire, internal sources and interview from
customers.
 Secondary data: Secondary data is collected by means of web based published sources;
books and articles related to the topic were thoroughly examined.

SAMPLE SIZE -- 150

SURVEY FINDINGS:
Customer survey findings towards the customer satisfaction level through the Big Bazaar.
1. Which time does you visiting the shopping mall?

Q1.  How often do you shop in Big Bazaar?                                      No of respondence out of 150 

(1) twice a  week             96

(2)weekly once             51
(3)twice in a month             2
(4)monthly once             1

64% of the customers are shop twice a week.

2. Why you choose Big Bazaar:              

Q4. Why do you choose Big Bazaar for shopping?                           No of respondence out of 150     
(a)  time saving            15  
 SRI VENKATESWARA UNIVERSITY

(b)   Economical             10  
©   brand               30  
(d)  quality             10  
(e)  all under one convenient           85  

56% of the customers choosing for all under one convenient roof.

SUMMARY AND FINDINGS:

 50% of the respondents come to know about Big Bazaar through Newspaper.
 35% of the respondents visit Big Bazaar only once in a week.
 45% of the customers would like to shop with family.
 45% of the customers are located 1-3km.
 50% of the customers have perceived that Big Bazaar prices are affordable.
 48% of the customers are going to Big Bazaar only for the save the time.
 70% of the customers feel that the products are of above average quality.

SUGGESTIONS:
 Most of the people purchase the goods in different areas, we can purchase in shopping
mall save our time because all under one convenient roof.
 The customer purchase quality brand price level products with in that Big Bazaar is very
affordable.
APPENDICES:
STATISTICAL TOOL: CHI – SQUARE TEST

BIBILIOGRAPHY:
Philip kotlar – marketing management (13th edition) Publish Date: 13th edition (March 6, 2008)
Update Time: 2010-09-27.
Websites

a. www.pantloons.com
b. www.bigbazaar.com
c. www.gmail.com
d. www.marketing books.com