Impact of influencers on social and millennial children's lives

E S Soegoto1, A Desriansyah2*
1Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
2Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
*aggidesriansyah.21217002@mahasiswa.unikom.ac.id
Abstract-The purpose of this study is to see how important the role of
influencers in the social and life of millennial children, to support this research using
descriptive methods to social media users, the results show that influencers are very
influential in one's social and life, we get some data that what is done and used by
influencers shared in social media is very influential for followers on social media,
this is due to the more needs and lifestyles that must be fulfilled, of course here the
role of influencers is very large in educating millennial children's lifestyle this.
1. Introduction
Our results show that Millennial expectations and values vary by gender, visible
minority status, GPA, study and Lifestyle [1] Everyone has a different lifestyle,
then this lifestyle will affect the culture of consumption and also their usual items
consumption, this can be used by marketers to be able to increase the efficiency
and effectiveness of their marketing. Segmentsi based on lifestyle can be a good
tool for increasing sales of a product. [2] ] And here the Social Media Concept is
the main agenda for many business executives today companies can take
advantage of profitable applications such as Wikipedia, YouTube, Facebook,
Second Life and Twitter. [3] Experimental studies show that Instagram
influencers with a high number of followers are found more favored, in part
because they are considered more popular [4] Twitter is explicitly devoted to
disseminating information, where users subscribe to broadcasts from other users;
thus the "who listens to" network can be reconstructed by crawling the appropriate
"followergraph" [5] results showing that the disclosure language that displays
"Paid Advertisements" positively influences ad recognition [6] Influent marketing
is not the same as celebrity marketing. [7] here the role of Influencer marketing is
very important in a new approach to marketing, important because salespeople
understand and support it [8] and indicators of someone's consumptive behavior,
namely, buying products because the packaging is attractive, buying products to
maintain selfappearance and prestige, buying products is just keeping the status
symbol , the emergence of judgments that buying high-priced products will create
high self-esteem, and try more than two similar products (different brands) [9]
The number of social media users has experienced growth over the years with
around two billion internet users today use social networks. These figures are
expected to increase because the use of cellular devices and cellular social
networks is increasingly gaining traction[10].
2. Method
this study uses descriptive methods to social media users, the results show that
influencers are very influential in social and life, from these results we get some
data that what is done and used by influencers shared in social media is very
influential for followers on social media, this is due to the more needs and
lifestyles that must be fulfilled.

3. Result and Discusion

Among influencers of social media users it is very important in one's social and
life, influencers cause many positive and even negative examples, especially for
teenagers and students with all the technologies that we can easily access now, we
can know the news at the end of the world quickly.

Below is one influencer that influence’s teenagers (figure 1)

Figure 1 From Instagram. Instagram account, for one influencer’s.

The Influncer has given a positive example to its followers, in terms of

fashion, life and music, these influencers have also raised the name of Indonesia's
brand name to become even more popular after the brand collaborated with Brian
Notodiharjo, several brands collaborating with Bryant are WordDivison & Sepatu
COMPAS .
 Below is one of the Influencers, doctors & CEOs (figure 2)

Figure 2 From Instagram. Instagram account, for one influencer’s and CEO
@SHOESANDCARE

Dr.tirta is the first CEO of Shoes and Care laundry shoes in Indonesia, which
has many branch stores in Indonesia, Dr. Tirta is also a doctor graduate from
UGM, and also she is an influencer who has a positive influence on her followers,
Dr. Tirta often shares knowledge business, style, life on social media, especially
on Instagram.
 Below is one of the Influencer’s and Youtubers (figure 3)

Figure 3 From Instagram. Instagram account, one of the influencer’s and

youtubers.

This inflator is also very existent among his followers, he is a youtuber too,
this influncer inspires many people about his life and hobbies that produce, these
influencers are very happy to travel and make vlogs on youtube accounts.
 Below is one of the Influencer’s of women (figure 4)

Figure 4 From Instagram. One of the influencer’s female Instagram accounts.

Helmi nursifah, an influncer for women, has a lot of positive things given by Helmi on
her Instagram account, from fashion and lifestyle, helmi has received a lot of endorse from
several products.
 Below is one of the Influencer’s of women (figure 5)

Figure 5 From Instagram. Instagram account, for one influencer’s.

Rachel Ven is an influencer and has lots of business like delicious restaurants in Jakarta,
this mother of one child is very much liked by her followers because of her good attitude and
motivating her followers through her instagram.
 Below is one of the Influencer’s of women (figure 6)

Figure 7 From Instagram. Instagram account for one influencer’s.

Nisa cookie is an influencer for women, the mother of two children is very inspiring
and positive motivation for their followers, many influencers are endorsed by many products
from fashion and others.

4. Conclusion So the influence of influencer’s is very important in business, social, life, a lot
of positive and negative things that can be obtained from influncer’s, and for influencer’s
business activities are very good for modern business.
Reference
[1] Ng, E. S., Schweitzer, L., & Lyons, S. T. (2010). New generation, great expectations:
A field study of the millennial generation. Journal of Business and Psychology, 25(2),
281-292.
[2] Susanto, A. S., & Malang, A. U. M. C. (2013). Membuat segmentasi berdasarkan life
style (gaya hidup). Jurnal Jibeka, 7(2), 1-6
[3] Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and
opportunities of Social Media. Business horizons, 53(1), 59-68
[4] De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram
influencers: the impact of number of followers and product divergence on brand
attitude. International Journal of Advertising, 36(5), 798-828.
[5] Bakshy, E., Hofman, J. M., Mason, W. A., & Watts, D. J. (2011, February).
Everyone's an influencer: quantifying influence on twitter. In Proceedings of the
fourth ACM international conference on Web search and data mining (pp. 65-74).
ACM
[6] Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer
advertising: The effects of disclosure language on advertising recognition, attitudes,
and behavioral intent. Journal of Interactive Advertising, 17(2), 138-149
[7] Nazerali, O. S. (2017). How YouTube influencers are rewriting the marketing
rulebook. Huffington Post, 2.
[8] Brown, D., & Hayes, N. (2008). Influencer marketing. Routledge.
[9] Fitria, E. M. (2015). Dampak online shop di instagram dalam perubahan gaya hidup
konsumtif perempuan shopaholic di Samarinda. Ejournal Ilmu Komunikasi
Universitas Mulawarman, 3, 117-128.
[10] Woods, S. (2016). # Sponsored: The Emergence of Influencer Marketing.