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LESSON 2

The
EVOLUTION
of TRADITIONAL
MEDIA to
NEW MEDIA
FOUR STAGES OF MEDIA
EVOLUTION

 Pre-Industrial Age
 Industrial Age
 Electronic Age
 Information Age
PRE-INDUSTRIAL AGE
(Before 1700’s)

People discovered fire, developed


paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
CAVE PAINTINGS
35,000 BC
PAPYRUS
2,500 BC
CLAY TABLETS
2,400 BC
ACTA DIURNA
130 BC
DIBAO
2nd Century
CODEX
5th Century
WOOD BLOCKS
220 AD
INDUSTRIAL AGE
(1700’s – 1930’s)

People used the power of steam,


developed machine tools, established
iron production, and the manufacturing
of various products (including books
through the printing press).
PRINTING PRESS
19th Century
NEWSPAPER
1640
TYPEWRITER
1800
TELEPHONE
1876
MOTION PICTURE
1890
MOTION PICTURE WITH SOUND
1926
TELEGRAPH
PUNCH CARDS
ELECTRONIC AGE
(1930’s – 1980’s)

The invention of the transistor ushered in the


electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In
this age, long distance communication became
more efficient.
TRANSISTOR RADIO
TELEVISION
1941
EDSAC
1949
UNIVAC 1
1951
APPLE 1
1976
OVERHEAD
PROJECTOR
INFORMATION AGE
(1900’s – 2000’s)
The Internet paved the way for faster communication
and the creation of the social network. People
advanced the use of microelectronics with the
invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound
and data are digitalized. We are now living in the
information age.
LAPTOP
SMART
PHONES
INTERNET EXPLORER
1995
WORDPRESS
2003
2004
TWITTER
2006
2005
GOOGLE
1996
VIRTUAL
REALITY
ACTIVITY
TIME!
COMPLETE THE TABLE
TAKE HOME GROUP
ASSIGNMENT
Make a Timeline about the
Evolution of Media
Deadline: July 5, 2019
TAKE HOME INDIVIDUAL
ASSIGNMENT
Make your own version of
Filipino Style Pre-Industrial
Media
Deadline: July 1 or 2, 2019