1.

) Research and its importance

Research is defined as a careful consideration of study regarding a particular
concern or a problem using scientific methods.
“Research is a systematic inquiry to describe, explain, predict and control the observed
phenomenon. Research involves inductive and deductive methods.” - Earl Robert Babbie
(American sociologist)
• Inductive research methods - used to analyze the observed phenomenon (qualitative
research)
• Deductive methods - used to verify the observed phenomenon (quantitative
research)

One of the most important aspects of research is the statistics associated with it,
conclusion or result. It is about the “thought” that goes behind the research. Research is
conducted with a purpose to understand:
• What do organizations or businesses really want to find out?
• What are the processes that need to be followed to chase the idea?
• What are the arguments that need to be built around a concept?
• What is the evidence that will be required that people believe in the idea or concept?’

Research is the process of asking questions about a subject or topic, using resources to
find the answer, and communicating the findings of your research to others.

2.) Management Research and its importance

Management Research is defined "as a form of systematic inquiry that contributes to
knowledge in the field of management". It is also about searching systematically for solutions
to management problems .
Managers often need information of high quality to help them to make the right decision.
Importance of Management Research

 equip students with an understanding of the research process, tools and

techniques in order to facilitate managerial decision making.
 It aids a business plan for the future, based on what may have occurred in earlier
times. If performed effectively it can help an organization to make plans on how
to become more viable in its field.

2. Why do work organization need to conduct research?

  Is able to identify successes and opportunities for improvement.
 Knows how to initiate changes or energize current initiatives.
 Learns how to energize the workforce focus on common goals.
 Efficiently utilizes benchmarking strategy.
 Aligns the resources with the strategic objectives
 Delivers world-class results
 Customers and/or competitors are driving a need to change. 
 The industry or environment is changing. 
 The organization is among the best; therefore it is important to make sure it stays that
way. 
 Performance is efficient, and it is crucial to keep it that way. 
 The drive to enhance organizational learning.
3. How can research improve efficiency and effectiveness in the organization?
4. why is there a need for managers to be knowledgeable in planning, conducting and
evaluating research?
necessary for managers to properly align their business plans with the right customers.

Companies do research surveys to measure satisfaction among customers, to ensure that the customer's
needs are being met with current products and to identify consumers that are most likely to use their
products.

Marketing managers and other business professionals analyze data so they fully understand where they
stand versus competitors in sales volume and market share.

A company may also learn more about its key strengths and weaknesses versus competitors.

After fully analyzing all available data, business managers usually will list possible alternatives for

harnessing strengths and overcoming weaknesses. These alternatives eventually will need to be

winnowed down to one viable solution or alternative. The goal of this solution will be to better satisfy key

customers, increase distribution or whatever it takes to improve the company's sales and profits.

Decision Making