Reg. No.

Question Paper Cod e | 40108

M.B.A. DEGREE EXAMINATION, NO\'EMBER/DECEMBER 2018.

Elective

M.B.A.

BA 5OO4 INTEGRATED MARKBTING COMMUNICATiON

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALt questions.

PARTA-(10 x2=20 marks)

1. Define advertising
2. How does the fee based system of remunerating advertising agencies operate?
3, Explain what is layout in print advertising creation.
4. \[hat is'slice-of-Iife' execution in advertising? Give an example.
b. Give examples of trad.e oriented. promotions. What is the objective of using
them?

6. What are conditions under which sampling can be used as form of promotion?

7. What is personal selling? What are its advantages?

8. What are the ways of rewarding sales people commissions? How is it useful?

9. Why should Public relations effort be evaluated?

10. How is publicity different from public relations?

PARTB-(5x13=65marks)

11. (a) What are the criticisms levelled against advertising regarding irnpact on
society?

Or

(b) Briefly explain the DAGMAR approach to setting advertising objectives.

L

12. (a) Compare rational and emotional appeals in advertising with suitable
examples.
Or
(b) What are the advantages of radio over other television?
13. (a) What are the objectives of consumer oriented saies promotions?
Or
(b) What are the factors marketers must consider in designing international
sales promotion strate gies?
14. (a) Briefly explain the personal selling process.
Or
(b) What are the ways of compensating salespeople?
15. (a) Discuss ways in which Marketing Public Relations can help marketing
programs.
Or
(b) Why is publicity powerful? What are its disadvantages?

PARTC-(1 x15=15marks)
16. (a) Advertising to Children :

Marketers feel that the benefits of reaching children are great. If won
over now, they tend to be loyal customers into adulthood. Besides seiling
to children, advertisers also sell through children. Some companies
believe they can sell more by appealing to children's references than to
adults'. While cartoon channels are used to advertise cereals, chocolates,
ice-creams and toys, marketers are also advertising cars, televisions,
washing machines and smart phones to them. A number of children are
increasingly asking their parents to buy a particular brand because they
saw it on television. Marketers rely on kid's 'pester power' to get their
products sold.
The dangers of marketing to kids from an ethical perspective are fairLy
clear ; Chiidren are the 'vulnerable' market. They are less experienced"
Their concepts of seif, time and money are immature. As a result they
know very }ittle about their own desires, needs, and preferences - or how
to use ecbnomic resources to satisfu them. The nature of children's
conceptual ability makes it likely that child oriented advertising can lead
to false beliefs or highly improbable product expectations. Telling
children about a product and accurately describing that product is
probably ethical. Convincing them that they must have the toy to be
popular and successful with their friends, or encouraging them to make a
ni.risance of themselves to parents and start begging for the toy is not.
Such methods are likely to make parents angry since they view
marketers as engaged in manipuiating their children to sell products.

2 40108
 The mood in several European countries is to tighten up advertising to
children guidelines. Sweden has some of the strictest controls in Europe
on advertising to children. The ban includes advertisements on toys,
foods, sweets, drinks, and any products that might appeal to children
below the age of twelve. Other European Union members however, have
not adopted the ban.
Should advertising to children be banned? Justifu your answer. How can
marketers ensure that children are not misled bv advertising?

Or
(b) The advertising campaigns by the sugar substitute brands like Zero,
Sugar free, Equal and Relish highlighting the harmful effects of
consuming sugar and calling for using sugar substitutes by consumers as
a healthy alternative, is being viewed with concern by Sugar marketers.
You have been asked to develop an advertising campaign to create a
positive attitude in the minds of people towards sugar. You are asked to
come up with 3 different appeals/executions that you will show to the
client for his consideration.

3 40108
 /-:

Reg. No. :

Question Paper Code t 40109

M. B.A. DEGREE EXAMINATION, NO\'EMBERIDE CEMBER 20 1 8.

Elective

M.B.A.

BA 5OO5 RETAIL MARKETING

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. What is Retailing?
2. List the advantages of modern retailing over traditional retailing.
3. What is organized retail format?

4. What are convenience stores?

5. What is retail store image

6. Write a short note on store atmospherics.

7. Define merchandising?

8. What is retail inventory?

9. What are the qualities of retail sales force?

10. Write a short note on shopper profile analysis.

PARTB-(5x 13=65marks)

11. (a) Discuss the challenges and opportunities of retailing in India.

Or

(b) Describe the socio-economic and technological influences on retail

management.
12. (a) ' Write in detail about online marketing. State the advantages of online
marketing.

Or

(b) Discuss in emerging trends in retail formats.

13. (a) Explain the retaii supply chain in detail.

Or
(b) What are the factors to be considered to have an effective Retaii pricing
decision?

14. (a) Elaborate the concept of retail space utilization and traffic management.

Or

(b) Expiain in detail about Retail Management Information Systems.

15. (a) Explain the factors influencing retailer shopper behavior.

Or

(b) Discuss in detaii the Complaint Management in Retailing.

PARTC-(1 x15=15marks)

16. (a) How do customers assess the quality of service in a retail organization?
Highlight the characteristics of retail organizations offering good service
ctuality.

Or

(b) What are the key skills and knowledge requirements of retail marketing
managers in the next decade?

2 40109
 Reg. No. :

Question Paper Code : 44110

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBtrR 2018.

Electiue

BA 5006 SERVICES N{ARKETING

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Define services marketing.

2. What is service economy?

3. What do you mean by trends in services?

4. What is positioning of service?

5. What is service blue print?

6. List the steps in New- product development.

7. What is service marketing triangle?

8. What is meant by integrated service marketing communication?

9. Define service strategies.

10. Write a short note on customer relations in services marketing.

PARTB-(5x 13=65marks)

11. (a) Explain the characteristics of services.

Or

G) Discuss the nature and scope of service marketing.

 r'--
t

12. (a) Explain the classification of services with suitable examples.

Or

(b) What do you mean by marketing segmentation. How do we segment for

services?

13. (a) Explain the various steps in the service life cycle rvith an example.

Or

(b) Explain in detail the Gaps in service quality model.

14. (a) Discuss the role of pricing in the marketing of services and identifu the
factors that impact pricing decision.

Or

(b) What is muitichannel distribution? Explain the pros and cons of using a
multichannel distribution strategy in service marketing.

15. (a) Critically evaluate the impact of privatization and globalization in

educational Services in India.

Or

(b) Discuss Service marketing opportunities in the hospitality and tourism

sector.

PARTC-(1 x15=15marks)
16. (a) Discuss the major issues and challenges facing service firms in India.

Or
(b) Choose a service company with which you are familiar and show how
each of the seven elements (7Ps) of integrated service marketing applies.

2 40110
 Reg. No. :

Question Paper Code : 40115

M.B.A. DtrGREE E}LAMINATtrON, NO\IEMBtrR/DECEMBER 2018.

Elective

M.B.A.

BA 5011 MERCAANT BANKING,AND FINANCIAL SERVICES

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Define Merchant Banking.

2. What do you mean by tr'EMA?

3. Who is an Underwriter?

4. What is green shoe option?

5. Define E-IPO.

6. What do you understand by Credit Syndication?

7. Define Leasing.

8. What is Bulk-factoring?

9. Who are the parties involved in hire purchase agreement?

10. ,What is loan consortium?

PARTB-(5x 13=65marks)
11. (a) Briefly explain about the recent developments and challenges in
merchant banking in India.

Or
(b) Discuss the advantages of OTCEI to investors and the companies.
 /-

12. (a) Elaborate the pre issue management activities of a merchant banker.

Or
(b) Briefly explain about the roles of a merchant banker in project appraisal
and designing the capital structure.

13. (a) Explain the needs and functions of credit rating agency.

Or
(b) Expiain the term mutual finds and briefly explain the factors to be
considered before selecting a mutual fund.

14. (a) Discuss about the recent developments in factoring and forfeiting.

Or
(b) Discuss the role of commercial banks in providing financial support
through factoring.

15. (a) Enumerate the differences between leasing and hire purchasing.

Or
(b) Analyse the major reasons for the emerging popularity of consumer credit
in India.
PARTC-(1 x15=15marks)
16. (a) Explain the various motives of mergers and acquisitions with examples.

Or
(b) Discuss the different methods of venture capital financing in India.
Explain the importance of venture capital for the development of a
country.

2 40115
 Reg. No. :

Question Paper Cod e 2 44116

M. B.A. DE GREE EXAMINATION, NOVEMBER/DE CEMBER 20 78.

Elective

M.B.A.

BA 5012 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. What is meant by Financial Investment?

2. What is risk?

3. What is primary;narket?

4. What is NSE?

5. What is meant by fundamental analysis?

6. What is SWOT analysis?

7. What is Technical analysis?

8. What are oscillators?

9. Srhat is passive management?

10. What are mutual funds?

PARTB-(5x13= 65 marks)

11. (a) What are the investor's objectives in investing his funds in the stock
market?

Or
(b) The investment process involves a series of activities starting from the
policy formulation. Discuss
T
L2. (a) Explain the investors protector measures taken by the regulatory
authorities in the primary market.

Or
(b) Explain the functions of stock Exchange' "' '

13. (a) Discuss the factors considered to be most important in appraising

companies in different industries.

(b) How do various ind.icators predict the prospect for investment in stocks?

14. (a) How do volume and breadth of the market indicate the trend of the
market?

Or
(b) Explain in detail the Dow Theory and how is it used to determine the
direction of the stock market.

15. (a) What are the basic assumption of CAPM? What are the advantages of
adopting CAPM modei in the portfolio management?

Or
(b) Explain the scope and objectives of investment portfoiio management.

PARTC-(1 x15=15marks)

16. (a) what are the main objectives of NSE? Explain the trends in NSE.
Or
(b) Srhat are the statistical tools used to measure the risk of the securities
return? Explain.

2 40116
 Reg. No. :

Question Paper Cod e z 40118

M.B.A. DEGREE EXAMINATION, NO\'EMBER/DECEMBER 2018.

Elective

BA 5014 ENTREPRENEURSHIP DEVtrLOPMENT

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=2Omarks)
1. Define entrepreneurship.
2. What is entrepreneurial personality?
3. State the role of family in entrepreneurial development.
4. What is international business?
5. List the sources ofproduct for business.
6. What is prefeasibility study?
7. Write short notes on technology incubation parks in academic set-ups.
8. What is venture capital?
9. Defi.ne sickness rvith reference to small business.
10. State the two vital measures to prevent sickness in small business.
PARTB-(5x13=65marks)
11. (a) Discuss the characteristics ofthe successful entrepreneur.

Or

(b) Explain state government policies to promote entrepreneurship.

L2. (a) Discuss entrepreneurship development training.

Or

(b) Explain how central government industrial policies and regulations

enable entrepreneurship.
13. (a) Explain different types of ownership of business.

Or
(b) Discuss feasibility report preparation and evaluation.

14. (a) Explain how to mobilize financial resources for an enterprise.

Or
1}) (r) Discuss the process of business incubation and dividents given by
Government of India for the same.
(ii) Explain LLP based models of business incubation.

15. (a) Describe the criteria for selection of products.

Or
O) Explain rehabilitation of siek business units.

PARTC-(1 x15=15marks)
16. (a) Explaininternationalbusiness.
pr
(b) Discuss project proflle preparation.

2 40118
0T,
\r* Reg. No. :

Question Pap", Cod" t ffi

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2018.

Elective

M.B.A.

BA 5015 INDUSTRIAL REIATIONS AND LABOUR WELF'ARE

-
(Regulations 2017)

Time : Three hours Maximum : 100 marks

Answer ALL questions-

PARTA-(10 x2=2A marks)

1. State the purpose of Industrial relations as per Industrial disputes act 1947.

2. State the importance of employee's code of cond'uct'

3. Defi.ne the term Industrial dispute.

4. What is lockout? State its consequences.

5. Define labour welfare.

6. What is meant by iabour welfare fund?

7. What are the accid.ent prevention techniques commonly used in industries?

8. State the importance of industrial hygiene'

9. Define the term "Chi1d Labour".

10. Define social assistance-

PARTB-(5x 13=65marks)

11. (a) Explain the issues of Industrial relations faced currently faced by public
sector.

Or

(b) Explain the current status of trade unions in India'

L2. (a) Explain the causes for Industrial disputes and examine its impact on
industrial relations.

Or

(b) What is adjudication process? Explain three-tier adjudication machinery.

13. (a) Explain the need and scope of Labour welfare measures.

Or

(b) Eiaborate both statutory and voluntary labour welfare measures.

L4. (a) Explain various types of industrial accidents and their cause.

Or

(b) Explain various types of occupational Hazards.

15. (a) Define social security. Discuss its aim and essential eiements.

Or

(b) Explain the welfare measures provided for physically disabied.

PARTC-(1 x15=15marks)
(Case study)

16. (a) When computerization was contemplated at Life fnsurance corporation of

India - Mount Roacl madras office few years before all the workers and
staff came out to the streets saying we will not allow computer to enter
out office - It will enter on our dead body only - Such fierce resistance
was there in the L.I.C against technology advancement of course today -
even the lowest paid may be having a computer in their house. When this
is the problem of technology explain the ways in which IR can approach
in a humanitarian reassuring way.

Or
(b) Explain the welfare measures available for women employees and
contract labourers.

2 40119
 Reg. No. :

Question Paper Cod e : 40L22

M.B.A. DEGREE EXAMINATION, NOVEMBERiDECEMBER 2018.

Electiue

M.B.A.

BA 5018 _ ORGANIZATIONAL THEORY, DESIGN AND DEVELOPMENT

(Regulations 2017)

Time : Three hours Maximum: 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Define organisation.

2. Describe briefly about organisational effectivenes.

3. List the types oforganizational design.

4. State the differences between centralization and decentralization.

5. What is meant by organizationai culture?

6. Mention different types of cultures.

7. Give reasons for resistance to organisational change.

8. State the importance of organisational development.

9. Draw and label the stages of organizational life cycle.

10. Srhat is creativity?

PARTB-(5x 13=65marks)

11. (a) Investigate the need of existence of an organisation.

Or

(b) Explain the various approaches to measuring organisational

effectiveness.
L2. (a) State and explain the determinants and components of organizational
design.

Or

(b) Discuss about success and failures in organisational design.

13. (a) Elucidate the importance of organisational culture.

Or

(b) "Culture can be created and sustained". Support.

14" (a) Identify and elaborate different forms of organisational change.

Or

(b) Compare evolutionary and revolutj.onary change rvith suitable examples.

A1so, discuss the advantages and disadvantages of both.

15. (a) Discuss about Organisational Learning in detail.

Or
(b) Innovation, Intrapreneurship and Creativity are important in an
organisation. Justifi,.

PARTC-(1 x15=15marks)
16. Case Study :

The roots of WaIl Mart's culture date back to Sameer, who instilled the'now
famous "Saturday Morning Meeting". During these meetings, he encouraged
his employees to offer suggestions for improvement and empowered them to
follow through on those suggestions that he thought were worth pursuing. The
Saturday Morning Meeting has continued at Wall-Mart's despite its growth
into one of the largest corporations in the world. Discussion could focus on how
Wall-Mart's culture has been maintained over the years with special emphasis
on the importance of the Saturday Morning Meeting. In addition to the
Saturday Morning serving as a company ritual discussion could also focus on
how the company chant serves as a cultural maintenance tool. A discussion of
the strength of Wall-Mart's culture relates to the notion of core values, which
have been instrumental in sustaining its culture over the years. Perhaps as a
partial result of this sharing of core values. Wall-Mart's is able to respond
quickly to changes in the market place, as evidenced by the anecdote about the
poker sets. In addition, the attraction-selection-attrition model could be
applied to Wall-Mart's, as it may explain some of the similarities among
Wall-Mart's managers thus leading to a tight-knit culture.

2 40t22
 -1

Finally, although wal1-Mart's culture undoubtedly has been strength,

discussion could also focus on how it could be a weakness. The
original
practices and ideas of Sameer may not fit in today's business
environm"rl,
rnaintaining Wall-Mart's culture may be detrimental to its growth. Moreover,
"o
increased pubtric scrutiny may be pressuring wall-Mart to change its
old
practices.
Discussion Questions :

(a) How would you describe wall-Mart's culture characteristics?

&) As an upper manager of Wall-Mart, what steps could you take to either
maintain or enhance the culture of Wall_Mart?
(c) How might wall-Mart's negative press affect employee morale, job
satisfaction and organizational commitment? As a manager, what steps
would you take to improve employee attitudes?

rJ
40t22
 Reg. No" :

Question Paper Cod e | 4L269

M" B.A. DE GREE E}LA]\{INATION, NOVEMBER/Dtr CEMBER 20 1 B.

Elective

BA 5031_ INTERNATIONAL TRADE FINANCE

(Regulations 2017)

Time : Three hours Maximum : 100 marks

Anslver ALL questions.

PARTA*_(10 x2=20 marks)

L. What is International trade and mention its significance.

2. Explain the term'Balance of Trade' and its role in economic growth of country.

3" \I&at is meant by pre shipment finance?

4. W'hat is duty drawback and give its role in foreign trade?

5. Whai do you mean by hedging?

6. Explain spot prices and forward prices.

7. Give the significance of GSP (Generaiized scherne of preferences).

8. Mention the significance of certificate of Inspection in foreign trade.

9. What is meant by Advance license?

10. What is SEZ?

PART B: (5 x 13 = 65 rnarks)

11" (a) Give an elaborate account of the barriers to international trade in terms
of financial management.

Or
(b) Discuss the objectives and functions of WTO.
12' (a) What is meant by post shipment finance? Explain the different iypes of
post shipment finance?

Or
(b) What is a Letter of Credit? Explain the significance of 1,arious iypes of
letter of credits"

13. (a) Discuss the various functions o,f foreign exchange market with emphasis
on Indian scenario.

Or
(b) Explain forward contracts and futures contracts. Differentiate between
the two.

14. (a) Give a detailed account of the documents that are essential in the
international trade.

Or
(b) Write a detailed note on the Uniforrn Customs and Practices for
Documentary Credits Norms.

15. (a) Explain the scope and funetions of F.PZ, SF,Z and Export House in export
promotions.

Or
(b) Describe the organizational support extended by the Governrnent of India
to promote export.

PARTC-(1 x15=15marks)
(Application I Design / Analysis i Evaluation / Creativity / Case stud5, questions)

16. (a) Elaborate on India's proposal on Trade facilitation for services (TFS) at
wTo.

Or
(b) How international trades contributes to economic growth? Explain with
suitable examples.

2 41269
 Reg. No.:

Question Paper Cod e z 42091

M.B.A. DEGREE EXAMINATION, NO\IEMBER/DECEMBER 2018.

Elective

BA 7011 _ BRAND MANAGEMENT

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Define brand.

2. What is Co-brandi.ng?

3. What is brand vision?

4. State the characteristics of a strong brand?

5. What is brand communication?

6. What is the role of brand ambassador?

7. Why brand extension?

8. What is re-branding?

9. What is brand audit?

10. Define Brand Equity.

PARTB-(5x13=65marks)

11. (a) Explain various functions of brand from customer's and company's
perspective? Highlight its significance?

Or

(b) List and compare different types of brands.

t-

L2. (a) Elaborate the strategic brand management process using examples-

Or

(b) Discuss various issues that crops up while building a brand for global
markets.

13. (a) Explain various brand loyalty programmes adopted by FMCG majors.

Or
(b) Illustrate the variety of online brand promotion techniques used by
organisations and compare thern.

t4. (a) Compare and contrast different types of brand. extension programmes
adopted in India.

Or

(b) Explain various factors influencing the brand extension decision- Give
examples.

1b. (a) Describe the process of brand equity measurement using an example.

Or

(b) Discuss the role of brand managers in the changing times of today.

PARTC-(1 x15=15marks)

16. (a) Discuss, using examples, the impediments in levering a global brand in
India. Suggest strategies for effective implementation'
Or

(b) Describe the role of brand ambassadors and celebrities in reaching out to
the customers at large. How the process of brand communication aids the
show?

2 4209L
 Reg. No. :

Question Paper Cod e : 42092

M.B.A. DEGREE EXAMINATION, NOVEMBERIDECEMBER 2018.

Elective

BA 7012 RETAIL 1\{.{NAGEMENT

-
(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. What d.o you mean by organized retail outlet?

2. What is global retailing?

3" What is meant by the term peddlers?

4. Explain about the term unorganised format.

5" Define retail location.

6. What do you mean by category management in retaiting?

7. Compare retail accounting and retai-1 auditing.

B. What is online retailing?

9. What is complaints management in retailing?

10. List down few challenges in Indian Retail Industry.

PARTB-(5x 13=65marks)

11. (a) What are the challenges and opportunities in global retailing?

Or

(b) Give an overview of Government role on retail marketing.

L2. (a) Explain the role of MNC's in organized retail formats.
Or

(b) compare hyper markets and super markets with required examples.

13. (a) How do you position retail shops? Explain in detail.

Or

(b) Give a brief account on retail pricing decisions'

t4. (a) Discuss in detail about store brand concepts in retail industry.
I

Or

(b) Explain the trend of online retailing concept in India.

15" (a) Explain in detail about the retail shopper behaviour.

Or

(b) Sales force management is a tough job in Retail Industry. Discuss.

PARTC-(1 x15=15marks)
16. (a) Write a critical review on the current trends in retail industry with
suitable illustrations from Indian players.

Or
(b) Discuss about the evolution of retailing in India in detaii with needed
instances.

2 42092
 Reg. No. :

Question Paper Cod e z 42093

M.B.A. DEGREE EXAMINATION, NOVEMBERIDECEMBER 2018.

Electiue

BA 7013 SER\TCES NARKETING

-
(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. List few tangibles in tourism industry.

2. What is lack of ownership in services?

3. Define service marketing potential.

4. What are low contact services?

5. List any three dimensions of SERVQUAL scale.

6. Give any two examples for new services launched in the recent past.

7. What is interactive marketing?

8. What is franchising?

9. List any two examples for public utility services.

10. List any two prominent players in Logistics services.

PARTB-(5x 13=65marks)

11. (a) In briefdiscuss the unique characteristics ofservices.

Or

(b) Trace the evolution and growth of service sector in India.

12. (a) Explain the expanded marketing mix of services with illustrations from
Indian context.

Or

(b) Discuss the factors to be considered in service marketing segmentation

and targeting for a service ofyour choice.

13. (a) With examples explain the concept of service life cycle.

Or

(b) With a neat sketch, explain the service blue printing for a 5 star hotel's
dining restaurant.

14. (a) Discuss the intricacies involved in pricing of services. A-1so list the
commonly adopted pricing methods used in services.

Or

(b) Explain the components of Integrated Marketing Communication of

services.

15. (a) How will you formulate service marketing strategy for hospitality
industry?

Or

(b) Bring out the significance of entertainment services industry in the

present day context. AIso highiight the strategies adopted by a prominent
player.

PART C (1 x 15 =15 marks)

-
16. (a) Assume you were the marketing manager for a bank and you are
pianning a major new product launch, with a substantial advertising and
direct mail budget. As you need to rely upon the bank's branch and call
center staff to complete the sales, you will need to develop an
internal marketing program.

(i) How would you structure your internal marketing program. (5)

(ii) How much impact would you expect this program have on the
campaign's overall results? (5)

(iir) Given your response in Q2, do you think that the effort in
implementing your internal marketing program will be worthwhile?
Why/why not'? (5)

Or

2 42A93
(b) A growing law firm originaliy segmented their market on demographics
and attitudes. As a result, they decided that their target market would be
lower social class consumers who believe "life is tough". The firm was
built around a general positioning of: "we're working for you, we'I1 fight
your battles, get you what you deserve", and so on.

The firm has now decided to grow the business by targeting medium-
sized business owners and offering advice for business expansion,
patents, exporting, franchising, and so on. Given this new target market,
which of their existing marketing mix elements are still appropriate and
which will need to be modified?

(r. Outline how you would structure the firm's new marketing mix,
across the 7Ps, in order for the firm to successfully pursue its new
target market. (b)

(i1) In what ways does the new marketing mix differ from their original
mix offering? (b)

(iir) What do you think would happen if the firm did not modify its
marketing mix for this new target market? (b)

D 42093
 Reg. No.:

Question Paper Cod e | 42097

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2018.

Elective

BA7O2I SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

-
(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Distinguish between investment and speculation. -

2. Define systematic risk and unsystematic risk.

3. Name any Four market indices in Indian stock market'

4. What is insider trading?

5. What is Industry analYsis?

6- Write Graham and Dodds Investor ratios-

7. What do you mean by security market line?

8. What is exponential moving average.

9. What is portfolio management?

10. What is gilt edged fund?

PARTB-(5x13=65marks)

11. (a) Discuss the different kinds of long term investment opportunities
available for corporate investors with their advantages and
disadvantages.

Or

&) As an investment advisor what features would you suggest to be included

in the.investment bunch of a client. Explain the features briefly.
L2. (a) Expiain the various ways in which an initial public offer can be made"

Or
(b) Briefly explain about the role of SEBI in regulating stock exchanges in
India.

13. (a) Discuss Graham and Dodd's applied valuation techniques.

Or
(b) Explain fundamental analysis for any stock of your choice.

14. (a) Distinguish between technical and fundamental analysis. Explain

Efficient market theory.

Or
(b) Describe the two major market indicators considered as a barorneter of
Indian capital market.

15. (a) From the given data, calculate the portfolios using Sharpe, Treynor and
Jensen's model.
Portfolio A B
Portfolio Portfolio C
Return 20% 25% 18%
Beta 1.5 1.6 7.4
Std. Deviation 5% 6% 4%
Market return 12%

Risk free rate 7%

Or
(b) Enumerate the various measures used for portfoiio evaluation and
expiain how it is interpreted?

PARTC-(1 x15=15marks)
16. (a) Distinguish between CAPNI and Arbitrage pricing theory.

Or
(b) (i) Chart patterns are helpful in predicting the stock price movement
comment. (8)
(ii) Critically examine the Elliot wave Principle of stock rnarket
prediction. (7)

2 42497
 Reg. No. :

Question Paper Cod e : 42098

M.B.A. DEGREE EXAMINATION, NO\IEMBER/DECEMBER 2018.

Elective

BA7O22 MERCILTNT BANKING AND FINANCIAL SER\,'ICES

-
(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. How do you define Merchant Banking?

2. What is OTCEI?

D. Define: Green Shoe option.

4. What is issue pricing?

5. Is acquisition is different from merger?

6. Define : Credit Syndication.

7. List out the fund based financial services.

8. Who are the parties involved in leasing?

9. Define Credit Card.

10. S'hat is bili discounting?

PART B -- (5 x 13 = 65 marks)

11. (a) Explain the functions of merchant banking and explain its legal and
regulatory frameworks with suitable examples.

Or
(b) Define Indian Financial System. Briefly explain the recent developments
and challenges ahead for developing economy like India.
 1"2. (a) Write brief short note on the following:
(i) Post issue activities (6)
(ii) Book building process. (7)

Or
(b) Elaborate the role of merchant banker in appraisal of projects and.
designing capital structure with suitable examples.

13. (a) Explain the different types of mutual funds and list out its merits and
demerits with suitable examples.

Or
(b) Elaborate the benefits of credit rating and explain the functions of credit
rating.

14. (a) Enumerate the different ways of determining the rate of interest under
the hire purchase agreement. Explain with suitable examples.

Or
(b) Expiain the different between hire purchase and leasing. List out and
explain the factors to be considered for doing financial evaluation of
Ieasing with suitable examples.

15. (a) What are the reasons for emerging popularity of consumer credit in
emerging country like India? Explain the various sources of consumer
credit in India with suitable examples.

Or
(b) Who is venture capitalist? What is the structure of a generic venture
capital fund? Briefly explain the types, roles and need for venture capital
firms and finds with suitable examples.

PARTC-(1 x15=15marks)
16. (a) Brief note on:
(r) Book Building
(i1) FEMA
(iii) E-rPo
(iv) Forfeiting
(v) Factoring and Forfeiting.
Or

42098
(b) SDS Company
SDS Company decided to acquire a INR5,00,000 pulp control device that
has a useful life of 10 years. A subsidy of INR50,000 is available at the
time of the dive is acquired and placed into service. The device would be
depreciated on straight line basis and no salvage is expected. The
eompany is in the 5O%o tax bracket. If the acquisition is financed with a
lease, lease payments of INR.55,000 would be required at the beginning
of each year. The company can also borrow at 1O% and debt payments
would be done the very beginning ofeach of 10 years.
(, What is the PV of cost outflow for each of these financing
alternatives, using the after tax cost of debt?
(ii) Suggest some alternative strategies for SDS Company.

3 42098
 ^

Reg. No. :

Question Paper Cod e | 42099

M.B.A. DEGREE EXAMINATION, NO\IEMBER/DECEMBER 2018.

Electiue

BA 7023 INTERNATIONAL TRADE FINANCE

-
(Regulations 2013)

Time : Three hours Maxi.mum: 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

Write short notes on the following :

1. What is International Trade?

2. WTO.

3. FOB.

4, CIF.

5. Foreign exchange.

6. Foreign exchange market.

7. Bill of exchange.

8. Facking list.

9. EPZ.

10. SEZ.
 PARTB-(5x13=65marks)

11. (a) Discuss Balance of Trade.

Or

(b) What are the benefits of International trade? Explain.

12. (a) What is Letter of Credit? Explain.

Or

(b) What is pre-shipment finance? What are its features?

13. (a) Discuss the foreign exchange market participants in India.

Or

(b) What is FENLA? State its merits and limitations.

14. (a) Differentiate Export trade documents with that of Financial docurnents.

Or

(b) List out important export documents for bank negotiation in avaiiing
finance for export.

15. (a) What are Export incentives? Explain.

Or

(b) Srhat is Export promotion? Explain.

PARTC-(1 x15=15marks)

16. (a) Discuss the effect of demonetisation on the foreign trade and economic
growth of India.

Or
(b) Explain the role played by WTO in the international trade areases.

2 42099
t

Reg" No.:

Question Paper Cod e | 42104

M.B.A. DEGREE EXAMiNATION, NO\IEMBER/DECEMBER 2018.

Elective

BA 7032 _ ENTREPRENEURSHIP DEVELOPMENT

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Define an entrepreneur.

2. List the main functions of an entrepreneur.

3. State the major objectives of entrepreneurial development.

4. What are the objectives of Governrnent in entrepreneurial development?

5. List the major internal sources of products.

6. State the types of analysis to be made in prefeasibility study.

7. What is venture capital?

8. State the merits of IT start ups.

9. Define industrial sickness.

10. List the steps in time managernent.

PARTB-(5x 13=65marks)
11. (a) Discuss the characteristics ofthe successful entrepreneur.

"Or
(b) Explain the skills of the successful entrepreneur.
12. (a) (i) Describe entreprener.rrship developrnent training. (4)

(iil Explain the features of internationai business. (e)

Or

(b) Discuss the roles of support organisations in entrepreneurship

d.evelopment.

13. (a) Explain the external sources ofideas for new products for business.

Or

(b) Describe the guidelines of planning cornmission for the preparation of

feasibility reports.

14. (a) (r) Explain any four external sources of finance. (7)

(iil Describe the seiection of distribution channels. (6)

Or

(b) Discuss the four major growth strategies with relevant examples.

15. (a) Explain the measures to prevent sickness.

Or

(b) Discuss the rehabilitation strategies in relation to finance and product-

market of a sick company.

PARTC-(1 x15=15marks)
16. (a) Discuss the opportunities and threats in mobiiization of finance and
human resources for IT startups in India.

Or
(b) Explain the sickness and rehabilitation measures in relation to Indian
textile industry.

2 42t04
 Reg. No. :

Question Paper Cod e | 4210?

M. B.A. DEGREE EXAMINATION, NOVEMBERIDECEMBER 20 18.

Elective

BA ?035 - I,AEOUR, LEGISLATiONS

(ReguLations 2013)

Time :Three hours Maximum . 100 marl<s

Answer AtL questions.

PARTA*(10 x2=2A marks)

1. Define Factory as defined in Factories Act 1947.

2. Define Manufacturing Frocess as d"efined in Factories Act 1947.

3. What is Arbitrati.on?

4. What is Conciliation?

5. Differentiate allocable Surplus from available Surplus.

6. Define Apprentice

7" What is Gratuity?

8. Who is an Apprentice?

9. Define Strike and Lock Out.

10. List any four unfair labor practices.

PARTE-_(5x13=65marks)
11, (a) What are the various safety, welfare and hygiene provisions guaranteed
to the employees statutorily under Factories Act 1947'
rr-

(b) Write the rnod.e of eiection of the office bearers, polvers, functions and
responsibilities of a trade union.
lZ. (a) Write the procedure to be followed to settle any industrial dispute as per
the Industrial DisPute Act'
Or

(h) write the important provisions of the Payment of Gratuity Act.

11. (a) Write the various benefits guaranteed to the women employees as per the
Maternity Benefit Act.

Or

(b) Write the various criteria prescribed by the Payn:.ent of Bonus Act far the
purpose of calculatirrg honus and various deductions.

L,L. (ai Write the importani provisions of the Employees Provident l-und and
Miscellaneous Act 1952.

Or

(b) W. rite the eiipbiiity criteria for getting contpetrsation under thc
Workman's Compensation Act. Also riifferentiate accident "tllit c,l" alld "in
the course of' emPloYment.

1.5" (a) $tate the various privileges, duties and responsibilities of Apprentices as
guaranteeri under Appi:entices Act"

Cr

(b) Write tl:e irnportant provisicns of Chiiil ]a'bour Prevention and

Ilegulation Act 1986'

PAETC-_(1 x15=15marks)

18. (a) tr{xpiain the artvantages and disarlvantages of Trade {.inions in an

organisation.

Cr

(b) Describe the voluntary and statutory welfare measures for iabour
weJfare.

2 42L07
 Reg. No. :

Question Paper Cod e | 42139

M.B.A. DtrGREtr EXAMINATION, NO\BMBER/DECEIVIBER 2018.

Fourth Semester

BA 7401 INTERNATIONAL BUSINESS MANAGEMENT

-
(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=20 marks)

1. Define international business.

2. What is poiitical risk?

3. Define WTO.

4. Write a note on strategic alliance.

5. What is Differentiation in strategic compulsions?

6. !tr'hat is G1obal Portfolio Management?

7. What do you mean by cuiture stock?

B. What is ethnocentric staffing policy?

9. What are different types of conflict?

10. What is Negotiation?

PARTB-(5x 13=65marks)

11. (a) Discuss the process of evolution of international business.

Or

(b) Broadly explain the environments of international business.

12. (a) Discuss the features or General Agreement on Trade in services'

Cr

(b) select any one theory that explains international trade' Horv does
that
theory the reasons for a nation,s economic success?
"*plui.,,
and
13. (a) Horv does the international strategy of a firm affect the structure
control sYstems? Discuss'
Or

(b) How d.oes a manager- in international business measure performance?

14. (a) Discuss export promotion in international trade'

Or

(b)Whatd.oyouund.erstandbyforeignexclrangerisk?Describethe
foreign
measures taken by global firms in protecting themselves against
exchange risks.

15. (a) Explain the strategies used to resolve conflict'

Or

(b) what are the factors of international business conflict? Explain with
ExamPles.

PARTC-(1 '15=15marks)
16. (a) Evaluate WTO and mention it's main features'
Or
(b) trxplain the various regional trade blocks'

2 42139
 Reg. No. :

QuestiCIn Paper Cod e | 42L40

Ni. B.A. DE GREE EXAMINATION, NOVEMBER/Dtr CEMBER 20 78.

Foul'th Semester

P,l: 74a2 - BIISINESS trTHICS, CORPORATE SOCIAL RTSPONSIBILITY AND

GO\ERNANCtr

(Reguiatrons 2013)

Time ; Three hours Maximum : 100 marks

Answer ALL questions.

PARTA-(10 x2=2A marks)

1
Define ethics.

2" 14lhat is ethical dilemma?

.)
r)- What ars common goods?

4" What are ecological ethics?

5. Srhat is retributive justice?

6. What is compensatory justice?

1. lVilat are gr:eenhouse gases?

8. What is social ecology view?

L \\/hat is insider trading?

10. What is iiberai model of corpcrate governance?

PART B (5 x 13 = 65 rnarks)
-
11. (a) Explain the characteristics ofethics.
Or

(b) Explain the approaches to ethical standards

12. (a) What are the problems in corporate governance?
- Explain.

Or

(b) What is holistic nature of corporate governance?

- Expiarn.

13. (a) Who are the stakeholders and beneficiaries of ethical decisions in
Business?-Explain.

Or

(b) Explain the effects of ethics in Internal and External Business

Environment.

14. (a) Explain the costs and benefits of pollution control with a neat diagram.

Or
(b) Explain the ethical balance of environment and pollution management

15. (a) Explain the purpose of corporate government codes rvith a neat diagram.
Or

(b) Explain the rnodels of corporate governance.

PARTC-(1 x15=15marks)
Case Stud5,
16. (a) (i) Explain horv character, ethics, values, trust and truth play a very
significant i:ole in the corporate governance. N{ention three
organisations that foilow the above in their corporate governance.
(ii) Sum up for four or five ways in which best codeibest practices have
been brought about in the corporate culture in India. As a company
secretary, list out a code for yourself for best board room practices.
Or
(b) (i) For most companies in India, the corporate governance starts and
ends rvith forming committees. Unlike the practices prevalent in
the western countries, the core issue is not a conflict betn'een the
interests of the management and owners but more tin terms of a
conflict between the dominant shareholders vis-d-vis minority
shareholders. Examine this statement with reference to the Indian
corporate.
(iil Explain corporate social responsibility practices prevailing at
domestic as well as international levels.

2 42L40