Everyone Can Advertise

HYGH is the digital platform that redefines the way we advertise in the future. Through our platform, we can easily transform any
screen into an advertising spacewhether it is a tablet located at a convenience store checkout, a TV in a shop window of a small
business owner or a professionally mounted outdoor billboard on the New York Times Square.
Everyone Can Advertise

HYGH is the digital platform that redefines the way we advertise in the future. Through our platform,
we can easily transform any screen into an advertising space whether it is a tablet located at a
convenience store checkout, a TV in a shop window of a small business owner or a professionally
mounted outdoor billboard on the New York Times Square.
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Advertise anywhere or provide a

screen and get paid.

PRICE STRUCTURE TIME

We have less capital costs We don’t have to manage our Our platform allows users to book
as most of the screens are screens because each user campaigns immediately in real time
of users’, thus we are able to is responsible, our structure and make changes on the go.
offer lower costs. allows much faster and larger scaling.
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ADVERTISING
CAMPAIGNS
8000 Billion
1000 Billion OUT-OF-HOME
USA
UK ADVERTISEMENT
2000 Billion 8000 Billion
FRANCE Worldwide Digital Out-of-Home
CHINA
Advertising is becoming a trend,
due to its impactful outcome a
wide range of brands and
categories want to run their
campaigns on the screens that
5000 Billion come live within no seconds.
JAPAN

PROBLEMS FACED BY THE ADVERTISER
Even after the impactful market and platform of Digital
out-of-home, there are problems faced by the advertisers.
Non-availability of screens at a reasonable cost. Most
screens are being handled by the big players which gives
them the oligopoly and the possibility to charge high fees.
This results in an expensive Digital Out-of-Home
advertisement which can cost an advertiser a minimum of
$50k. There are still common advertisers who want to take
their product on such platform but are unable to do so due
to a high cost of Out-of-Home advertisement.
6
SOLUTIONS TO THE PROBLEMS OF ADVERTISERS
HYGH has no screens in assets which enable them to
have fewer capital costs and therefore they can
offer lower prices to the advertisers willing to display
their campaign. Unlike other companies, that have
limited number of screens to manage and maintain,
HYGH doesn’t need to manage their screens because
each user is responsible resulting in a structure that
allows much faster and larger scaling.
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Screen Provider
Leverage your unused space by becoming a screen provider.
The HYGH platform empowers you to monetize any screen.
You can stream your own content on your own screen for free
on our platform.

Token Holder
HYGH shares 9% of every transaction made in the system with
token holders every quarter.

Advertiser
Customers can tailor their campaign strategy to their needs.
Establish a customized balance between coverage,
frequencies, screen types and costs. The HYGH platform and
AD markets make screen providers competitive to
offer you flexible options at the best price with bookings in
real time.
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HYGH Player

To control the decentralized display-fleet, we will write

individual display clients for the most popular
display operating systems. Uniformly HYGH will call
them “HYGH Player.” The prototype started with an
Android-Client, which allows it to run it on Android
Phones and Tablets, Android Sticks and
Mini-Computers as well as on Android-based
SmartTV’s. An iPhone/iPad and Apple TV is next,
followed by Microsoft Windows and Samsung
Software-based clients.

55 45
Conveniently architect Conveniently architect
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Concept
HYGH serves a platform where advancement is not about
bringing enormous changes but bringing slight changes that
make huge differences. When we talk about the concept
HYGH is built on, Advertisers can plan their campaign and set
their budget knowing their campaign will be displayed
within no time on their desirable displays. About cost sharing,
83.5% is shared with the screen holders and providers, 5% is
for HYGH, 2.5% for the trusted validator. Apart from this,
HYGH shares 9% of every transaction with the token holders.
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HYGH Display Dashboard

Any user can register his own displays in a few
simple steps. When done, there is no more
activity necessary,
it’s a true “set and forget” concept and
displays will start earning money based on
their popularity
with advertisers.
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Future Market Projections

1.App-store

The focus of the HYGH Platform is to deliver advertisements to displays.

Advertisement campaigns are mostly videos or still images, but new markets
might expect also new media to be shown on displays. For this, the HYGH
Platform already supports Youtube videos additionally to videos and images and
will enhance the system to other digital media with an Appstore offering. New
apps will provide an interface to add any digital media to be used for
advertisement campaigns, be it another form of video, live-broadcasts, Twitch

2.Campaign Text/Image/Video Editor

It would be silly to ignore the already existing advertisement networks and

products and so the HYGH team plans to connect to already existing products
with an open API. The HYGH Advertisement Platform can be used as an additional
distribution network, or screen networks can be integrated as additional displays.
The possibilities are endless.
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Future Market Projections

3.API to external Advertisement Networks and Products

The current prototype and final product assume that an advertiser wants to
selects displays within a certain region, for example, a city, a country or especially
selected local displays. However, the more display data HYGH collects and the
integration with external data sources would also allow to use parameter and
natural language processing based display selection, for example, “use all displays
near sports arenas, but only if the temperature is higher than 25 degrees Celsius”
for fully dynamic, context-aware advertisement campaigns. ve-plays, etc.

4.Smart Parameter based Advertisements

While most people in the advertisement industry already prepared their

campaigns either as stills, slideshows or videos, the HYGH platform also wants to
support advertisement newcomers and allow to put your own campaign together
with an integrated editor. This editor allows to select templates, stock images,
and videos and text integration for a full interactive experience and allows to
create an advertisement from scratch within the platform itself.
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token Distribution

STO & Pre-Sale Bounties Advisor Team HYGH AG

60% 2.5% 2.5% 15% 20%

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1st Year

40%
35%
10%

5% 5% 5%
01 02 03 04 05 06

Maintainance Platform Marketing PR Exhibitions Legal

Development
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OCTOBER AUGUST DECEMBER

Pre-STO Start.
Launch of Project Hygh with Private sale start and
office in Berlin,Germany regulatory Framework

2017 2018 2018 2018 2018

JUNE OCTOBER
Promotional video finished Team expansions and
and MVP ready to Showcase strategic partnerships.
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FEBRUARY JUNE
Launch of the STO
Launch APP and enable
LIVE STREAMING

2019 2019 2019

MARCH
Final product launch and full
support with all major devices.
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Goals
2019
Full support for all operating
systems (IOS, Android, TV
operating systems,
Enterprise systems) and exchange listings

2020
Major Exchange listings and
Strategic partnerships
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2021
100,000 Displays in our system
EVERYONE CAN ADVERTISE

2025
Leading online platform for
Out of Home Media and Advertisement

Vincent Müller
Co-Founder & CEO
Vincent an organizational talent and
perfectionist. He is an entrepreneur
who has founded several businesses
in different industries before. In the
last few years he has become more
and more attracted to cryptocurrency
and is now an established investor.
He played a key role in starting this
company by providing important
contacts.
OUR TEAM
Fritz Frey
Co-Founder & COO
Fritz launched his first
profitable business at the age of
12. He is a realist and an early
cryptocurrency investor. Fritz
made the first step in taking
HYGH from an idea to a working
product by onboarding the first
large investor.
20
Antonius Link
Co-Founder & CPO
Antonius led the development of
our MVP platform and is HYGH’s
primary ideologist who wants to
bring the advantages of
Blockchain technology into our
everyday lives. He was an
industrial engineering student at
TU Berlin before he decided to
drop out and start this company.
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OUR CTO

Jürgen Specht
CTO

His products are used by 70 Million+

customers. He successfully founded
and sold 3 StartUps, created entire
new business segments from scratch
as CTO of Rakuten Shashinkan in
Japan and mentored and built
Tech-Teams for StartUps in
Germany, USA, Singapore and
Japan. His clients span a wide range
from StartUps to Fortune 500
companies.

  

5,240
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OUR SENIOR iOS DEVELOPER

Stefan Herkt
Sr iOS & Payment Processing
Developer

Stefan is a real expert for payment

processing projects. Before joining
HYGH, he created and maintained a
variety of payment systems and
worked on the iOS team at Ebay.
His responsibilities are the
iOS/MacOs/TVOS development and
the implementation of our own
payment system.
  

1,850
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Dmitriy Sharanutsa
Sr/ Android Developer
Dmitriy is WDevs’ lead developer
and our Android Engineer and
created the HYGH Player, our
first client software to be
installed on Displays.
OUR TEAM
Daniel Biesuz
Head of Legal
Daniel is in charge of Advice &
Business Development at
International Law Firm Partners LLC.
We benefit enormously from his
regulatory compliance
experience.
Vyacheslav Bydikov
Sr. Frontend Developer
Vyacheslav is one of our core
developers. He has a
phenomenal understanding of
technical architecture, systems
and agile methods.
23
Slava Semykrasov
Sr. Backend Developer
Our second core developer,
Slava makes sure that our
backend is performing and he is
responsible for inventing
complex algorithms which power
our platform.

Evan Luthra
Advisor
Well-known Serial
Entrepreneur and Angel
Investor. Evan is not only a
partner of our company he
is also our first investor
who has years of
experience and will be
responsible for strategic
partnerships.
our advisors 24
Christian-Schroeder Yusuf Berkan Altun Jens Ober-Blöbaum Tobias Masur
Advisor Advisor Advisor Advisor
Christian is Founder and Yusuf is an expert at Co-founder of Taures He is Innovation Manager
CEO at 10x Value Partners building best strategies (investment advisory at Wall AG which is a
(start-up incubator). for blockchain adoption service). Jens has many subsidiary company of
Former Director at Global governments/regions- years of experience in the JCDecaux. Wall AG is the
Founders Capital and basis. He is already sale of financial products second largest OOH
Director of Business implementing Blockchain and is known for excellent advertising company
Development at Rocket technology to more than 4 customer relations. in Germany.
Internet SE. governments.
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OUR PARTNERS
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ANY QUESTIONS
A wise man can learn more from a foolish question than a fool
can learn from a wise answer.

EVERYONE CAN ADVERTISE