This assignment is designed to assess learning outcomes

LO2 and LO4. It accounts for 50% of the overall module

mark.
LO1.
Identify and employ appropriate strategic frameworks
to evaluate the structures of global trade and
international business.
LO2.
Critically evaluate the impact of socio-economic,
political and legal environments on international
business.
LO3.
Explain and assess the operational strategies used in
international business and the importance of these
strategies in global business development.
LO4.
Analyse the differences between domestic and global
business operations.
This assignment requires that you prepare a 15 minutes
long original presentation answering the following task:
Choose an existing Brazilian, Chinese, Egyptian, Indian,
Indonesian, South Korean, Mexican, Russian,
Taiwanese, or Turkish company that is NOT yet present
outside of its domestic market. The company is
currently evaluating the opportunity for expanding into
a different country. You are expected to conduct
research into potential markets for the company’s
products/services and develop an entry strategy into
one new market. Your presentation should include the
following:

A. Company analyses

1. A summary of the company’s products / services

and brands;
2. A SWOT analysis of the company within the
domestic market;
3. A profile of the company’s consumers.

B. Global analyses
1. A brief presentation of at least two country markets
with high potential for your company of choice. This
section should include details concerning the impact of
social, economic, cultural, political and legal
environments on international business;
2. A justification for choosing one of these country
markets.

C. Entry strategy and marketing plan for your

country of choice:
4. A discussion about the market entry strategy that
you recommend for adoption by the company;
5. A marketing plan explaining how the company will
achieve the desired positioning on the new market.
This section should also include a discussion justifying
which elements of the marketing mix should be
adapted or standardised for the new market. This
section should detail and justify how the service /
product should be promoted in the new market.
The time limit for the presentation is 15 (fifteen)
minutes. The specified time limit must be observed
otherwise a penalty of -10% of the overall mark will
be applied.
You are required to submit your presentation via
Turnitin. You will be evaluated based on the content
and the delivery of the presentation.
Include a list of References and Bibliography
You must include a range of research in your
presentation; this may include relevant concepts and
theories from text books, journal articles, websites, and
market research databases such as Mintel, Euromonitor
Passport, company or industry sources. Research
should be referenced using CU Harvard Referencing
style.

Criteria for Assessment

This table details the Proportion of overall
weightings of the five module mark
criteria by which your
work will be assessed.
Criteria
25%
1. Content (and
Learning Outcomes)

35%
2. Knowledge and
understanding /
application of theory

15%
3. Evidence of
reading, use of
resources and
research

5%
4. Accurate citations
and referencing
 20%
5. Presentation and
delivery

Total 100%