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Using a Corporate Code of Ethics to

Assess Students’ Ethicality: Implications for


Business Education
OBEUA PERSONS
RIDER UNIVERSITY
LAWRENCEVILLE, NEW JERSEY

ABSTRACT. The author used a corporate


code of ethics as a roadmap to create 18 A ccounting debacles due to highly
unethical conduct by top execu-
tives of well-known corporations such
certain ethical or unethical manner. I
used a dichotomous variable in the pres-
ent article because, from a corporation
scenarios for assessing business students’
as Enron, WorldCom, and Tyco have led viewpoint, an employee’s conduct is in
ethicality as measured by their behavioral to the public outcry for better business compliance with the code (being ethical)
intention. Using a logistic regression analy- ethics. In response to this outcry, the or in violation of the code (being unethi-
sis, the author also examined 8 factors that U.S. Congress and President George cal). I focused on behavioral intention,
W. Bush enacted into law the Sarbanes- as opposed to ethical perception or judg-
could potentially influence students’ ethi-
Oxley Act of 2002 (2002), Section 406, ment (a personal conclusion about the
cality. Results indicate 6 scenarios related that requires publicly traded companies ethicality of an act), because intention
to 5 areas of the code that deserve special to disclose whether they have adopted is more directly linked to an action that
attention and increasing course coverage. a code of ethics that applies to front- students would likely take when facing
line employees and senior executives. an ethical dilemma. In other words, the
These 5 areas of concern are (a) failure to
In compliance with the Sarbanes-Oxley capability of ethical perception does not
report unethical behavior, (b) improper use Act of 2002, in 2003 the NYSE (2009) guarantee an ethical action.
of company assets, (c) conflict of interest, and the NASDAQ (2009) issued new In addition, the present study inves-
(d) inaccurate accounting records by way of corporate governance rules that require tigated eight factors that can potentially
their listed companies to adopt and dis- affect such intention. These factors are
channel stuffing (offering a deep discount
close a code of business conduct and gender, accounting major, culture, full-
to customers to overbuy), and (e) trading ethics. These regulations also require time work experience, part-time work
on inside information. Regression analysis public companies to have enforcement experience, accounting work experience,
results suggest that female gender, account- mechanisms for the code in place and the number of ethics courses taken, and
are updated annually. the number of workplace ethics train-
ing major, full-time work experience, and
Therefore, it is important that business ings. Many prior studies have examined
the number of workplace ethics trainings students are familiar with a corporate the effects of gender, major, and cul-
have a positive influence on students’ ethi- code of ethics, because they will soon ture on ethical judgment and behavior-
cality. These results should help educators enter the business world and become al intention. Only a handful of studies
our future business leaders. For business have investigated the effects of work
and corporate ethics trainers direct more
schools to effectively expose students experience, the number of ethics courses
attention to students or entry-level person- to a corporate code of ethics, educators taken, and the number of workplace eth-
nel with these characteristics. need to be aware of business students’ ics trainings. In particular, Su (2006)
behavioral intentions, which may be called for future studies to examine the
in violation of such code. The present effects of work experience and education
Keywords: corporate code of ethics, ethics
study aimed to assess such students’ on ethical decision-making. Prior studies
courses, ethics training, students’ ethicality, behavioral intention using a number of also examined each individual ethics-
work experience scenarios directly linked to a corporate influencing factor separately, whereas
code of ethics. In the present study, the present study is the first to investi-
the term behavioral intention refers to gate these factors simultaneously using a
Copyright © 2009 Heldref Publications whether the person would behave in a logistic regression analysis.

July/August 2009 357


The findings of the present study Scenario 2: Will you honor your boss’s for all deliveries to his customers. Will
should provide insight to educators request to sign and submit a company pur- you provide your sister with the name and
chase order for a computer (cost, $1,995) address of customers of her competitor?
regarding specific areas of a corporate
that he wants to give to his son?
code of ethics that deserve special atten-
tion and higher course coverage. The Scenario 3: You are the CEO of a firm that Proper Use of Company Assets
findings should also help educators to uses free on-board shipping-point term for
direct their attention to students with all sales contracts. This means sales can Protecting company assets against
specific traits or characteristics to effec- be properly recorded when products are loss, theft, and misuse is every employ-
tively improve students’ ethicality. In loaded onto delivery trucks. Total sales just ee’s responsibility.
one day before the December 31 year-end Company’s equipment, vehicles,
line with educators, corporations could are 3% below the target sales. There are
use these findings to improve their eth- tools, and supplies are to be used for
two large customer orders which amount
ics-training program by placing more to 5% of the target sales. These orders are conducting company business. They
emphasis on issues with a high percent- scheduled for shipment on January 2 next may not be used for personal benefit.
age of students’ unethical responses. year. Will you try to record sales of these The following are scenarios:
orders in the current year by asking the
warehouse manager to fulfill these orders Scenario 1: After work hours or during
Corporate Code of Ethics and by December 31 (i.e., loading products per lunch break, will you use your employ-
Questionnaire Development these orders onto deliver trucks by mid- er’s computer for personal purposes (e.g.,
night of December 31)? sending personal e-mail or searching for
No study has investigated students’ the best deal for your family vacation)?
behavioral intention using a real-world Scenario 4: As the CEO of a company, you
corporate code of ethics as a road map are concerned that sales this year may be Scenario 2: During work hours, will you
for developing questions or scenarios. much below the target sales. Will you offer use your employer’s computer for per-
your wholesale customers an unusually sonal purposes?
Given the strong emphasis of the Sar-
banes-Oxley Act of 2002 (2002) on big discount to induce them to buy more
products than they can promptly resell? Scenario 3: Will you use your employer’s
improving corporate ethics disclosure copy machine to copy your personal items?
and enforcement, it is crucial to expose
business students to a corporate code of Conflict of Interest Scenario 4: Your company gave you a
ethic, and to use the code to help create corporate credit card to pay for business
Employees must make business deci- lunch or dinner with the company’s cli-
scenarios for assessing students’ ethi-
sions and actions on the basis of the ents. Will you use your company’s credit
cality. A corporate code of ethics typi- card to pay for your family dinner?
best interests of the company and its
cally covers nine areas.1 These areas are
stakeholders and must not be motivated
in accordance with the Sarbanes-Oxley
by personal considerations or relation-
Act of 2002 and the NYSE (2009) and Compliance With Laws
ships. For example, relationships with
the NASDAQ (2009) ethics require-
prospective or existing suppliers, con- Employees must comply with laws
ments.2 I present short ethics scenarios
tractors, customers, competitors, or and regulations wherever a company
that I created, each with a question
regulators must not affect employees’ does business.
requiring a yes or no answer, for each
independent and sound judgment. The Foreign Corrupt Practices Act (1977)
area of the code. These scenarios are
following is a scenario: prohibits U.S. firms and their workers
based on accounting issues presented
or agents from bribing foreign officials.
in textbooks, suggested by accounting Scenario 1: You are the purchasing depart-
ment director who is supposed to get the The following are scenarios:
alumni who are CPAs or certified inter-
best deal for your company from different
nal auditors, or adapted from real-world suppliers. One of the suppliers would like Scenario 1: Your company relocated you
articles published in business periodi- to take you out for a nice lunch. Will you to a country where it is common to bribe a
cals (all of which are based on the Gen- accept this supplier’s invitation? policeman for just $10 to avoid the ticket
erally Accepted Accounting Principles). for a minor traffic law violation such as
There are a total of 18 scenarios for the speeding or running the light. The ticket
Confidential Information must be paid in person at a local police
following 9 areas.
station and the whole process can take
Except in connection with the per- more than 1 hr. You are in a hurry to go
Accurate Accounting Records
formance of their duties, employees to a business meeting when a policeman
All business records must be clear, are prohibited from disclosing or using stops you for speeding. Will you make a
truthful, and accurate. This includes such confidential or proprietary information $10 bribery to the policeman?
data as quality, safety, personnel, and all outside the company, during or after
financial records. Misrepresenting facts employment, without company authori- Scenario 2: You are a partner to a joint
or falsifying company records is a serious zation. The following is a scenario: venture with a Chinese businessman. The
offense. The following are scenarios: joint venture is about to be audited by the
Scenario 1: You are the manager of a local Chinese tax authority and may have to
Scenario 1: Will you honor your boss’s UPS delivery office. Your sister just started pay a few million dollar in tax underpay-
request to sign and submit a company her whole-selling business in the local mar- ment and penalty. Your Chinese business
purchase order for a computer game (cost, ket in which there is only one other com- partner suggests $1,000 bribery to the tax
$19.95) that he wants to give to his son? petitor. This competitor uses UPS services auditor to avoid being audited. He states

358 Journal of Education for Business


that it is not uncommon in China to bribe The other candidate has 10 years of inter- the eight factors potentially affecting
a tax authority and that he used to do it in nal auditing experience and the same edu- students’ behavioral intention toward
his previous joint venture. Will you agree cation background as your niece. As the
ethics issues covered by a corporate
to make the $1,000 bribery? director of the internal auditing depart-
ment, will you hire your niece instead of code of ethics. The ninth hypothesis is
the other candidate? for testing a moral-intensity effect.
Competition and Fair Dealing
Gender
Employees must not use any illegal Reporting Illegal and Unethical
or unethical methods to gather competi- Behavior The gender socialization approach
tive information. (Kohlberg, 1984) assumed that men
The Federal Trade Commission Act Employees have a duty to promptly and women have distinctively different
(1914) prohibits misrepresentations of report violations of a corporate code of values and traits, thereby creating dif-
all sorts that are made in connection with ethics by way of an anonymous phone ferent moral orientations that result in
sales including false or misleading adver- hotline or to an appropriate company different decisions and practices. Gil-
tisement. The following is a scenario: representative (e.g., chief compliance ligan (1982) posited that women frame
officer or chairperson of an audit com- moral questions as problems of care,
Scenario 1: You are the CEO of a firm that mittee). In addition, a company usually
makes and sells dinnerware. The dinner- involving empathy and compassion,
ware is advertised as 100% lead free, and requires employees to certify that they whereas men frame moral questions as
this is the main selling feature of the prod- have complied with all areas of the problems of justice, rights, and fairness.
uct. It recently came to your attention that code. The following are scenarios: Betz, O’Connell, and Shepherd (1989)
the most popular line of the dinnerware has
a small trace of lead (within the required Scenario 1: Your close friend and cowork- posited that men are more concerned
safety level). Will you recall the product? er confided with you that it is the first with money and advancement, and
time that he used the company credit card women are more interested in relation-
to pay for his family dinner because he
forgot his personal credit card. You are ships and helping people. The gender
Trading on Inside Information the only one who knows this. Will you socialization approach suggested that
report your friend to the company by way men and women respond differently
Using inside material information,
of the anonymous phone hotline? to the same set of conditions (Kohl-
which is not available to the public
berg). Men tend to seek competitive
for trading or tipping others to trade is Scenario 2: Your close friend and cowork- success and are more likely to break
unethical and illegal. The following are er confided with you that he has been
using the company credit card to pay for rules. Women are more likely to adhere
scenarios:
his family dinner whenever they eat out. to rules, because they are concerned
Scenario 1: You overhear your boss’s You are the only one who knows this. Will about doing tasks well and having har-
phone conversation that your com- you report your friend to the company by monious relationships. There have been
pany will soon have to restate down- way of the anonymous phone hotline?
ward earnings in the past 3 years. This many studies on gender differences
restatement will likely lead to a big regarding college students’ ethicality.
decline in the company’s stock price. Interpretation of a Response Although some studies have not detect-
Will you immediately sell the company ed any gender differences among stu-
stock that you own before a release of to Scenarios
dents (e.g., McCuddy & Peery, 1996;
this news to the public? According to a corporate code of Sikula & Costa, 1994; Stanga & Tur-
ethics, a no answer would be ethical pen, 1991), the majority of studies have
Scenario 2: Same situation as the afore-
mentioned except that you do not own for all scenarios except for the com- shown that female students are more
the company stock. Will you try to profit petition and fair dealing scenario, and ethical than are male students (e.g.,
from the imminent decline in stock price the reporting-illegal-and-unethical- Albaum & Peterson, 2006; Ameen,
by buying a put option on the stock before behavior scenarios, where a yes answer Guffey, & McMillan, 1996; Betz et al.;
a release of this news to the public? would be ethical. A questionnaire also Cohen, Pant, & Sharp, 1998; Libby &
included nine demographic questions Agnello, 2000; Malinowski & Berger,
Antinepotism Policy and one cultural-screening question. 1996; Ruegger & King, 1992). This
The accounting department’s advisory gender difference is also documented
To reduce favoritism or the appear- board members, who were corporate among students in foreign countries
ance of favoritism and to prevent fam- executives or partners of public account- such as Ukraine (Roxas & Stoneback,
ily conflict from affecting the work- ing firms, reviewed the questionnaire. I 2004), New Zealand (Okleshen &
place, an employee’s relative is not have incorporated their comments into Hoyt, 1996), and England (Whipple
permitted to work as a supervisor or a the questionnaire. & Swords, 1992). Therefore, I propose
subordinate of the employee. The fol- the following hypothesis, which rep-
lowing is a scenario: Literature Review and resents my review of the literature on
Scenario 1: Your niece (with a different Hypothesis Development gender socialization:
last name from yours) applied for an
internal auditor position. She has 5 years The present study has nine hypoth- Hypothesis 1 (H1): Female students are
of work experience in internal auditing. eses. The first eight hypotheses are for more ethical than male students.

July/August 2009 359


Major H3: American students and international such a relation, I propose the following
students respond differently to the hypothesis, which is similar to H4:
Students may self-select into an aca- same business ethics scenarios.
demic major on the basis of their per- H6: Students with more part-time work
sonality types. Accounting majors seem experience are more ethical than those
Full-Time Work Experience
to be more willing to adhere to rules and with less part-time work experience.
have stronger desires to be accurate than Studies concerning a relation between
do other business majors. Manley, Rus- years of work experience and ethical College-Level Ethics Courses
sell, and Buckley (2001) suggested that behavior reported mixed results. Callan
Many critics have suggested that a
accounting majors may be more ethical (1992), Dubinsky and Ingram (1984),
lack of ethical education in business cur-
than other business majors because the Reiss and Mitra (1998), and Serwinek
ricula may be responsible for turning
public and the regulators such as the SEC (1992) have found no significant rela-
out managers with little ethics values
demand that the accounting profession tion between length of employment
and that education can be a powerful
abide by rules and standards, particular- and ethical behavior in an organiza-
tool in shaping students’ judgment about
ly the Generally Accepted Accounting tion. Alternatively, Kidwell, Stevens,
what is right or wrong (Kohlberg, 1984;
Principles, which are the backbone of and Bethke (1987) reported a positive
Rest, 1988). In response, the American
an accounting curriculum. Fulmer and relation between years of employment
Assembly of Collegiate Schools of Busi-
Cargile (1987) reported that accounting and ethical beliefs. Ruegger and King
ness (AACSB) has suggested that ethics
majors had higher ethical perception (1992) found through class discussion
be taught in business schools. Others
than did other business majors. Cohen et that students who had worked for long
have argued that by the time an indi-
al. (1998) found that accounting majors periods of time appeared to be more eth-
vidual reaches adolescence, his or her
were less likely to perform question- ical than those with limited work expe-
ethicality has been formed and cannot be
able actions than were other majors. rience. Weeks, Moore, and Longnecker
changed by education (Rohatyn, 1988).
Arlow and Ulrich (1983) attributed the (1999) found that practitioners in later
Arlow (1991), Borkowski and Ugras
higher ethicality of accounting majors career stages displayed higher ethical
(1992), Davis and Welton (1991), and
to accounting majors receiving addi- judgments than those in earlier careers
Martin (1981, 1982) have supported this
tional trainings in accounting ethics in stages, which supports the positive rela-
viewpoint that ethics education does
the accounting curriculum. Therefore, I tion between years of full-time work
not significantly affect students’ abil-
propose the following hypothesis: experience and the individual’s ethical-
ity to correctly assess ethical scenarios.
ity. In an absence of a negative relation,
H2: Accounting majors are more ethical Alternatively, Luthar, DiBattista, and
I propose the following hypothesis:
than other business majors. Gautschi (1997), Rest (1988), Salmans
H4: Students with more full-time work (1987), and Steven, Harris, and William-
Culture experience are more ethical than those son (1993) have documented a positive
with less full-time work experience. influence of ethics education on students’
Carroll (1996) stated that “ethics is ethicality. In addition, Weber’s (1990)
the set of moral principles that drive Accounting Work Experience literature review concluded that there
behavior. . . . Values are the individu- was an improvement in students’ ethi-
al’s concepts of the relative worth, util- In addition to a corporate code of cal awareness and reasoning skills right
ity or importance of certain ideas. . . . ethics, an accounting profession is gov- after taking an ethics course (Arlow &
One’s values, therefore, shape one’s eth- erned by its own code of professional Ulrich, 1983; Boyd, 1981, 1982; Stead
ics” (pp. 133–134). To the extent that ethics. The ethicality of the profession & Miller, 1988), but this improvement
culture affects the individual’s values, has received more attention from the disappeared when measured 4 years later
researchers might expect that differences public and regulators because of the (Arlow & Ulrich, 1985). In an absence
in actions and motivations in identical accounting failures at Enron and World- of a finding that ethics education lowers
settings would vary by the cultural back- Com. Therefore, I propose a hypothesis students’ ethicality, I propose the follow-
ground of the individual. Ahmed, Chung, similar to H4: ing hypothesis:
and Eichenseher (2003), Goodwin and H5: Students with more accounting work H7: Students who took more college-level
Goodwin (1999), Phau and Kea (2007), experience are more ethical than those ethics courses are more ethical than stu-
and Su (2006) reported significant dif- with less accounting experience. dents who took fewer ethics courses.
ferences in ethical beliefs and tolerances
for unethical behavior among their col- Workplace Ethics Training
Part-Time Work Experience
lege-student participants with different
cultural backgrounds. However, there Virtually all college students now Beu, Buckley, and Harvey (2003)
is no conclusive evidence on whether have or once had part-time employment. stated that training could be used to
American students are always more or Therefore, it is worthwhile to exam- increase cognitive moral development
less ethical than those from other cul- ine a relation between part-time work and decrease inappropriate competitive
tures. This discussion leads to the follow- experience and students’ ethicality. In desire to win at any cost as a means
ing hypothesis: an absence of a study that examines of enhancing self-worth feelings, with

360 Journal of Education for Business


attendant orientations of manipulation, trading on inside information (Scenario Procedures
aggressiveness, and deceit of others. 2), and reporting illegal and unethical
An ethical response was coded as 1, and
Because of the enactment of the Sar- behavior (Scenario 2) reflect high moral
an unethical response was coded as 0. For
banes-Oxley Act of 2002 (2002), most intensity. The following hypothesis is
each student, I added coded responses to
corporations have provided ethics train- useful for testing moral intensity:
the 18 questionnaire scenarios to determine
ing to their employees. For example,
H9: Students respond more ethically to the students’ overall ethicality. Logistic
Raytheon (Waltham, MA) makes eth-
the high-moral-intensity questions regression is appropriate when the depen-
ics training a requirement for every
scenarios than to the low-moral- dent variable is a dichotomous or ordinal
employee, even the CEO. Regardless
intensity scenarios. variable (as in the present study). I tested
of the rapidly increasing popularity of
H1 thru H8 simultaneously using the fol-
workplace ethics training, an assess-
METHOD lowing ordered-logistic regression model
ment of the effectiveness of workplace
with the eight explanatory variables:
ethics training has received only lim- Participants
ited research attention, most of which ETHIC = a + b1GENDER + b2MAJOR
is descriptive and focuses on specific Participants were business students + b3CULTURE + b4FTWORK
case studies or anecdotes. Delaney and at a private mid-Atlantic university. + b5ACCWRK + b6PTWORK +
Sockell’s (1992) exceptional large- Business students were the focus b7ETHICEDU + b8ETHICTRAIN.
scale survey suggested that workplace because they would soon enter the
ETHIC refers to student’s overall
ethics training has a positive effect on business world and collectively com-
ethicality (the total number of ethical
managers because the training edu- prise the future corporate leaders who
responses to the 18 scenarios). GEN-
cates managers on how to react when regularly face a number of ethical
DER refers to 1 for female student and
confronted with workplace dilemmas. dilemmas. Participants included day-
0 for male student. MAJOR refers to 1
Myers (2003) suggested that companies time and evening students. Participants
for an accounting major and 0 other-
schedule regular refresher ethics train- completed scenario questionnaires
wise. CULTURE refers to 0 if student
ing courses for all employees, imply- during regular class periods with a
was born in the United States or came
ing that ethics training is perishable business professor in the classroom
to the United States before 10 years of
because people tend to forget and that to provide instructions regarding their
age, and 0 otherwise. FTWORK refers
the positive effect is more evident when rights, which included completely
to years of full-time work experience.
a person has more frequent ethics train- voluntary participation and complete
ACCWRK refers to years of account-
ing. This discussion leads to the follow- anonymity. There were 244 student
ing work experience. PTWORK refers
ing hypothesis: participants who provided completed
to years of part-time work experience.
and usable questionnaires.
H8: Students with more workplace eth- ETHICEDU refers to the number of
Of these 244 participants, 103 (42.2%)
ics training are more ethical than college-level ethics courses taken. ETH-
were female students, and 141 (57.8%)
those with less training. ICTRAIN refers to the number of work-
were male students. In all, 98 students
place ethics trainings.
(40.2%) were accounting majors, and
Moral Intensity I expected all variables to have a
146 students (59.8%) were other busi-
positive coefficient except for CUL-
Jones (1991) suggested that charac- ness majors. An overwhelming majority
TURE, for which the present study had
teristics of the moral issue itself (moral of 214 students (87.7%) had an Ameri-
no expectation regarding the sign of its
intensity) are important determinants of can cultural background. Full-time work
coefficient. I also used a similar logistic
ethical decision-making and behavior. experience ranged from 0 to 30 years with
regression model to examine students’
Moral intensity is increased if the con- a median of 0 years and a mean of 1.72
responses to each of the 18 scenarios. I
sequences of an action create greater years. Part-time work experience ranged
tested H9 (moral intensity) by compar-
harm or greater benefit. Beu et al. (2003), from 0 to 13 years with a median of 5
ing the percentage of ethical responses
Singer and Singer (1997), and Morris years and a mean of 4.23 years. In all, 102
of a high-moral-intensity scenario with
and McDonald (1995) found that moral students (41.8%) then or previously held
that of a low-moral-intensity scenario
intensity of an ethics issue affects stu- full-time employment positions, and 225
for each of the five pairs of scenarios.
dents’ ethical perception. Scenarios such students (92.62%) then or previously held
as those about accurate accounting (Sce- part-time employment positions. Only 39
nario 1), proper use of company assets students (15.98%) then or previously had RESULTS
(Scenario 1), compliance with laws (Sce- accounting work experience with a mean
nario 1), trading on inside information of 0.32 year and a maximum of 16 years. Table 1 presents students’ responses
(scenario 1), and reporting illegal and In all, 107 students (43.85%) took ethics to the 18 scenarios grouped by the
unethical behavior (Scenario 1) reflect courses, with a mean of 0.74 course and a nine areas of corporate code of eth-
low moral intensity, whereas scenarios maximum of 6 courses. In all, 97 students ics. For accurate accounting records,
such as accurate accounting (Scenario 2), (39.75%) had workplace ethics trainings, an overwhelming majority of students
proper use of company assets (Scenario with a mean of 0.79 training and a maxi- (93.4%) would not honor a boss’s
2), compliance with laws (Scenario 2), mum of 10 trainings. request to sign and submit a purchase

July/August 2009 361


TABLE 1. Students’ Responses to Ethics Scenarios From Areas of Corporate Codes of Ethics and Significant
Explanatory Variables for Each Scenario

Ethical Unethical
Area of corporate code of ethics
Response item n % n % Significant variables

Accurate accounting records


Will you honor your boss’s request of you to sign and 202 82.8 42.0 17.2 FTWORK*, GENDER†
submit a purchase order for his son’s $19.95 gift?
Will you honor your boss’s request of you to sign and 228 93.4 16.0 6.6 GENDER†, CULTURE†
submit a purchase order for his son’s $1,995 gift?
Will you try to record sales in the current year by 184 75.4 60.0 24.6 (PTWORK*), ETHICTRAIN*
asking the warehouse manager to promptly fulfill FTWORK†, ACCWRK†
next-year orders in order to meet this year’s target sales?
Will you offer your wholesale customers an unusually big 128 52.5 116.0 47.5 MAJOR*, FTWORK†
discount to induce them to buy more products than they
can promptly resell?
Conflict of interest
As a purchasing department director, will 96 39.3 148.0 60.7 MAJOR**, GENDER**
you accept a supplier’s lunch invitation? (PTWORK*), FTWORK†,
ETHICEDU†
Confidential information
Will you provide your sister with the name and 198 81.1 46.0 18.9 MAJOR**, (ETHICEDU*)
address of customers of her competitor? ETHICTRAIN*
Proper use of company assets
After work hours or during lunch break, will you use 77 31.6 167.0 68.4 FTWORK*, (ETHICEDU**)
your employer’s computer for personal purposes?
During work hours, will you use your employer’s 145 59.4 99.0 40.6 GENDER*, (ETHICEDU†)
computer for personal purposes?
Will you use your employer’s copy machine to copy 124 50.8 120.0 49.2 GENDER**
your personal items?
Will you use your company’s credit card to pay for 238 97.5 6.0 2.5 (PTWORK†)
your family dinner?
Compliance with laws
Will you make $10 bribery to the policeman in a foreign 140 57.4 104.0 42.6 PTWORK†
country where bribing a policeman is very common?
Will you agree to make the $1,000 bribery to the Chinese tax 204 83.6 40.0 16.4 GENDER†
authority to avoid being audited per your business partner’s advice?
Competition and fair dealing
Will you recall the most popular product, which was 195 79.9 49.0 20.1 CULTURE**, (PTWORK*)
advertised as 100% lead free, but has a small trace MAJOR*, GENDER*
of lead within the required safety level?
Trading on inside information
Will you sell your company’s stock that you own before a 134 54.9 110.0 45.1 ACCWRK†
release to the public of the negative news about the company?
Will you try to profit from the imminent decline in stock 197 80.7 47.0 19.3 ACCWRK**,
price by buying a put option on the stock before a public GENDER*, CULTURE†
release of this news?
Antinepotism policy
Will you hire your niece instead of the other candidate? 155 63.5 89.0 36.5 MAJOR**, GENDER*,
ETHICTRAIN*, FTWORK†
Reporting illegal and unethical behavior
Will you report to the company your close friend who used 34 13.9 210.0 86.1 ETHICTRAIN*
the company credit card to pay for his family dinner for (ETHICEDU†)
the first time?
Will you report to the company your close friend who has 159 65.2 85.0 34.8 GENDER**,
been using the company credit card to pay for his family MAJOR†
dinner whenever he eats out?

Note. Significant variables are presented in the order of their significance levels. Logistical regression analysis was used. Variables in parentheses
have a negative estimated coefficient. GENDER = 1 for female, 0 for male; MAJOR = 1 for an accounting major, 0 otherwise; CULTURE = 1
if student was born in United States or came to United States before 10 years of age, 0 otherwise; FTWORK = the number of years of full-time
work experience; ACCWRK = the number of years of accounting work experience; PTWORK = the number of years of part-time work experi-
ence; ETHICEDU = the number of college-level ethics courses taken; ETHICTRAIN = the number of work-place ethics trainings.

p < .10. *p < .05. **p < .01.

362 Journal of Education for Business


order for a $1,995 gift for his or her companies consider using computers not get caught. Alternatively, the high-
son. This is larger than the 82.8% for personal purposes as an improper moral-intensity scenario involves mak-
ethical responses to the request with use of company assets, which violates ing a profit from the inside information,
a lower gift value of $19.95. There- a corporate code of ethics. That more which is deemed to be more unethical.
fore, this pair of scenarios supports students provided ethical responses Therefore, 80.7% of students would not
the moral-intensity hypothesis. For to high intensity than to low intensity try to make the profit. This higher per-
the other two scenarios, which are supports the moral intensity hypoth- centage of ethical responses to the high-
about trying to meet target sales using esis. Proper use of an employer’s copy moral-intensity scenario supported the
questionable tactics, 75.4% of stu- machine resulted in a split vote (i.e., moral-intensity hypothesis.
dents provided an ethical response of 50.8% would not use vs. 49.2% would Although only 36.5% of students
not recording next-year orders as this- use an employer’s copy machine for responded unethically to the antinepo-
year sales, and 52.5% of students pro- personal purposes). Alternatively, good tism policy scenario (i.e., they would
vided an ethical response of not using news was that an overwhelming majori- hire their niece instead of the other
channel stuffing or providing a deep ty (97.5%) of students would not use the candidate), students should be aware
discount to customers to overbuy. company’s credit card to pay for a fam- that their actions could create unfair
The scenario about channel stuffing ily dinner. Perhaps students considered favoritism, which may result in morale
is based on the SEC’s investigation of such conduct as an outright stealing of a problems among employees who are
Bristol-Myers Squibb’s (BMS) chan- company’s fund. not the boss’s relatives.
nel stuffing in the 1990s. In the end, A $10 bribery to a policeman in a for- For reporting illegal and unethical
BMS restated its earnings downward eign country also resulted in a roughly behavior, it is not surprising that only
for several periods, resulting in a sub- split vote (i.e., 57.4% would not make 13.9% of students would report their close
stantial decline in its stock price and a vs. 42.6% would make a $10 bribery friend who uses the company credit card
large corporate downsizing. That only to a policeman in a foreign country). to pay for his family dinner for the first
52.5% of students responded ethical- Bribery to a foreign official, regardless time, whereas 65.2% of students would
ly to this channel-stuffing scenario of a dollar amount, is in violation of not report the friend who has been using
should concern educators and cor- only a corporate code of ethics but also the company credit card to pay for his
porate ethics trainers, because if the the Foreign Corrupt Practices Act of family dinner whenever he eats out. This
other 47.5% of students who respond- 1977. Alternatively, for the high-moral- higher percentage of ethical responses
ed unethically should become future intensity scenario, the $1,000 bribery to to the high-moral-intensity scenario
corporate leaders who condone chan- the Chinese tax authority received ethi- supports the moral-intensity hypothesis.
nel stuffing, they and their companies cal responses of 83.6%, which is much However, that a large percentage (86.1%)
will be in trouble with regulators and higher than the 57.4% of the ethical of students would not report the friend in
face many adverse consequences. responses for the low-moral-intensity the low-moral-intensity scenario should
Conflict of interest is an even big- scenario. This higher percentage of ethi- concern educators and corporate ethics
ger concern because the majority of cal responses to the high-moral-inten- trainers because this first-time stealing
students (60.7%) responded unethically sity scenario may be attributable to the of money from the company by a credit
to the scenario. These students seemed larger dollar amount and a perceived card may escalate into more frequent
to think that as a purchasing department more powerful tax authority compared stealing as in the high-moral-intensity
director, accepting a nice lunch from with a traffic policeman, thereby sup- scenario for which 34.8% of students
a supplier would not create any con- porting the moral-intensity hypothesis. would continue to not report the friend.
flict of interest (i.e., a bias in favor of Competition and fair dealing did not Educators and corporate ethics trainers
the supplier). They were not aware that seem to prompt much concern because should thoroughly discuss appropriate
most companies prohibit their purchas- approximately 80% of students would actions concerning any friendship-
ing personnel from accepting gifts of recall the product, which does not con- sensitive issues with students or entry-
any forms from any suppliers, including form to what was advertised. Selling level personnel.
a lunch invitation. company’s stock before a public release Table 1 also reports significant explan-
For confidential information, a of the negative news also resulted in a atory variables from logistic regression
majority of students (81.1%) responded roughly split vote with 54.9% of students analysis for each scenario.3 GENDER
ethically. Proper use of company assets answering no to the selling versus 45.1% is positively significant in 10 of 18 sce-
also posed some concern, especially answering yes. Such a split vote should narios and significant for all nine areas
for the first three scenarios. In par- greatly concern educators and corporate of a corporate code of ethics except
ticular, 68.4% of students would use an ethics trainers because it implies that for confidential information. MAJOR
employer’s computer for personal pur- students are not aware that trading on is positively significant in six scenarios
poses after work hours or during lunch inside information is not only unethi- and for all but three areas (proper use
break, and 40.6% of students would do cal but also illegal. Some students may of company assets, compliance with
that during work hours. Students were be aware of this fact but perceive that laws, trading on inside information).
not aware that many companies monitor they are entitled to protecting themselves FTWORK is also positively significant
their employees’ computer use because from the financial loss and that they will in six scenarios but significant for only

July/August 2009 363


four of nine areas: accurate accounting
records, conflict of interest, proper use TABLE 2. Ordered-Logistical Regression Results of Explanatory
Variables on the Students’ Overall Ethicality (N = 244)
of company assets, and antinepotism
policy. Although PTWORK is signifi-
cant in five scenarios from five different Expected Estimated Probability
Variable sign coefficient SE Z >Z
areas, it has a negative coefficient in
four of five significant areas or sce-
GENDER + 0.6483 0.2989 2.17 0.015*
narios. This means that part-time work
experience does not seem to contribute MAJOR + 0.6268 0.3100 2.02 0.022*
positively to students’ ethicality. A plau-
sible explanation is that not all compa- CULTURE N/A –0.3993 0.4396 –0.91 0.364
nies provide ethics training to their part-
FTWORK + 0.0451 0.0308 1.46 0.072†
time employees. Similarly, ETHICEDU
is significant in five scenarios from four ACCWRK + 0.0144 0.1658 0.09 0.466
ethics areas, with a negative coefficient
in four of five significant scenarios. PTWORK + 0.0168 0.0698 0.24 0.405
These four scenarios, which deserve
ETHICEDU + –0.1152 0.1285 –0.90 0.185
more attention and coverage from edu-
cators and corporate ethics trainers, are ETHICTRAIN + 0.1961 0.1111 1.77 0.039*
whether to provide confidential infor-
mation on a customer list to a rela- Note. GENDER = 1 for female, 0 for male; MAJOR = 1 for an accounting major,
tive, to use an employer’s computer for 0 otherwise; CULTURE = 1 if student was born in United States or came to United
personal purposes during or after work States before 10 years old, 0 otherwise; FTWORK = the number of years of full-time
hours, and to report a friend who used a work experience; ACCWRK = the number of years of accounting work experience;
PTWORK = the number of years of part-time work experience; ETHICEDU = the num-
company credit card to pay for a family ber of college-level ethics courses taken; ETHICTRAIN = the number of work-place
dinner for the first time. Although ETH- ethics trainings. Wald χ2(235, N = 244) = 26.06, p < .001.
ICTRAIN was positively significant in †
p < .10. *p < .05.
only four scenarios from four differ-
ent areas, it is the only variable with
a significantly positive influence over the median values of 12, and the maxi- nificant result of college-level ethics
students’ ethical responses to reporting mum value of 18. It is good news that courses (ETHICEDU) was in line with
a friend who used a company credit 7 students (6 female students, 1 male Arlow and Ulrich’s (1985) findings
card to pay for a family dinner for the student) had a perfect ethicality score that college-level ethics courses had
first time, which had the lowest ethical (18 of 18). The mean and median val- no long-term positive influence on
response rate. This implies that work- ues of 12 of 18 also suggest that the students’ ethicality.
place ethics training likely emphasizes majority of students are more ethical
reporting illegal or unethical behavior. than not. Regression results in Table DISCUSSION
CULTURE was positively significant 2 are for testing H1 through H8. Four
in three scenarios from three differ- variables have a significantly positive The present study used a corporate
ent areas, with particularly high sig- coefficient, and are listed in the order code of ethics as a road map to cre-
nificance level in the whether-to-recall- of their statistical significance: GEN- ate 18 scenarios for assessing busi-
product scenario. This is consistent with DER, MAJOR, ETHICTRAIN, and ness students’ ethicality as measured
the U.S. culture of greater emphasis on FTWORK. These significant results by behavioral intention. The main
product safety and consumer protection support H1, H2, H4, and H8. In other motivation of the present study was
than many other cultures have, especial- words, female students, accounting to make educators become aware of
ly those of developing countries where majors, students with more workplace students’ behavioral intention, which
most international student participants ethics training, and students with more may violate the code. Such aware-
were from. ACCWRK was positively full-time work experience are more ness should help educators effectively
significant in only three scenarios from ethical than male students, other busi- expose students to the corporate code
two different areas: accurate accounting ness majors, students with less work- of ethics by placing special empha-
records and trading on inside informa- place ethics training, and those with sis on problem areas that the pres-
tion. In all, consistent with prior stud- less full-time work experience. The ent study documented. In addition to
ies, GENDER was the most frequently other four hypotheses are not support- tabulating students’ responses to these
significant variable. ed, suggesting that culture, account- scenarios, which corresponded to nine
Table 2 presents ordered-logisti- ing work experience, part-time work areas of a corporate code of ethics,
cal regression results on the students’ experience, and college-level ethics the study also used a logistic regres-
overall ethicality, ETHIC, which has courses do not significantly influence sion analysis to investigate an influ-
the minimum value of 4, the mean and students’ overall ethicality. The insig- ence of eight variables on students’

364 Journal of Education for Business


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