"Happiness isn't around the corner. Happiness IS the corner.

"

"Happiness isn't around the corner. Happiness IS the corner." So said an ad for BMW
created for the Z3. In the TV version, a heavy-metal music track underlined the idea, which was
carried over to magazines and billboards. This is a handsome two-seat roadster that sells quickly,
even at high prices. The upmarket image is everything you'd expect of a BMW. The campaign
was literally meant to attract more people who were not necessarily driving enthusiasts to the
brand.

BMW has long been particular about its brand equity and managing it. It has been the
most hyper-focused brand in the auto industry. "The Ultimate Driving Machine" positioning
dates back to when Nixon was still president. While other companies and brands waffled,
wobbled and changed brand positioning as often as I change the oil in my lawnmower, there was
BMW going steadily and reliably year after year. It was the envy of other companies.

BMW has grappled with an expanding brand portfolio and its own ambitions of growth
for a decade and a half. It is the first modern mass-market roadster produced by BMW, as well as
the first new BMW model assembled in the United States.

Being an aficionado, firstly, this ad brings chill to your spores. The quote is a good
statement to think about, “This could be fun.” Aspiration and admiration, to feel the joy turning
in corners, come to the next picture.

Passion drives me to ride this car through turns of the highway. The intensity is at peak
whenever I imagine myself on the driver seat. And the pleasure when the roaring engine starts
and hear the wheels touches the asphalt with a crunch is just immeasurable. These strive me to
pronounce I do to the courting the commercial offers.

Obviously, it is trigger a spark to check- out something such brand when you are a car
fanatic. “Amazation” is it to really experience such happiness in the road’s corners of mountain
sides. Especially with someone this Season of Heart, it’s the right thing to do.
 First hand driving with BMW, turning the steering left and right, is a great ecstasy for a
freaking lover of cars. It is a dream come true and a lifetime event riding this extraordinary car.
Just imagine the heavenly feeling it can bring to the one driving.

For while the four-cylinder BMW Z3 is thoroughly modern in its dual air bags, anti-lock
brakes, and optional traction control, it's a throwback to the days when high speeds didn't come
so easily, when one could exercise a sports car to its full potential without risking limb or
license. That's rewarding by any measure.

This is one thing to be talking. The glamorous figure the BMW Z3 puts it at the top. Its
electric soft-top convertible roof and huge rear wheels are just one of a kind. And with a 193
horsepower, this machine is “The Flash” in the open road. I can say, “its superbulous.”

As a piece of art, this marvelous machine is a beauty to the one who desires it. This is the
one the manufacturer/s should be proud of. A genuine invention this is. It captures your taste as
an obsessed car consumer.

The core brand equity- driving excitement is something someone finds when we talk
about BMW Z3. Because happiness is not only around the corner but the corner itself, BMW is
the right one for a car enthusiast as myself; and with passion, I cannot be miss leading in
choosing the perfect one.