Beruflich Dokumente
Kultur Dokumente
User Personas
Persona 1
Business User
“I need unlimited space and seamless integration of files with my team along with total control.”
Name: Talvinder
Channels
Age: 30 years
Gender: Male • Devices that he uses: Desktop,
Job profile: Entrepreneur Laptop, Smartphone, Tablets
Industry: Ed-Tech • Websites he visits: LinkedIn,
Location: India/USA Facebook, Twitter, Flock, Slack,
Martial Status: Married Medium
Behaviour Needs/Goals
• Needs to share MS office files
Lifestyle: Highly social,
with multiple groups of 30-50
attends conferences frequently
people simultaneously
Hobbies: Travelling, Networking
• Needs role based edit/view
Attitudes: Risk taker, Innovator,
control on files
Challenges Status-quo, Extrovert, • Audit trails on files and folders
seeks new opportunities
Name: Deb
Channels
Age: 34 years •Devices that he uses: DSLR,
Gender: Male Laptop, Portable wifi,
Job profile: Photographer Smartphone, Tablet
Industry: Freelance • Websites he visits: Flickr, iPhoto,
Location: India/USA Adobe Lightroom, blogs (Travel &
Martial Status: Married Photography)
Behaviour Needs/Goals
•Needs instant backup of photos/
Lifestyle: Travels 8 months in a
videos
year, lives out of a suitcase
• Wants to never lose his photos/
Hobbies: Travelling, Photography
videos
Attitudes: Risk taker, Free • Can access photos/videos from
spirited, Seeks adventure, creative multiple devices
Name: Manish
Channels
Age: 44 years
Gender: Male • Devices that he uses:
Job profile: CEO Smartphone, Laptop
Industry: E-commerce • Websites he visits: LinkedIn,
Location: India Forbes, CEO.com, Economist,
Martial Status: Married blogs
Behaviour Needs/Goals
Lifestyle: Loaded with work, •Needs instant backup of photos/
Chills on Sundays, works round- videos
the-clock • Wants to never lose his photos/
Hobbies: Travelling, Photography videos
Attitudes: Do-er, Believer, works • Can access photos/videos from
hard multiple devices
Do you think it is difficult for multiple people to work collaboratively on a single document and keep track of comments, reviews
and work progress?