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BRAND NAME- PARK AVENUE
JAYTTI (1720991067)
RAGHAV (1720991119)
KARAN (1720991069)
AYUSH (1720991189)
STP
STRENGTHS
1. Park Avenue boosts of a wide distribution network with presence in more than
580 'The Raymond Shops'
2.35 Exclusive Brand Stores of Park Avenue
3. Exclusive Woman brand stores and more than 400 Multi-Brand Outlets makes
easy availability
4. Park Avenue is the one of the leading brands in the men’s wear segment
5. The brand uses Aggressive advertisements and boasts of superior quality and
design
SERVQUAL DIMENSIONS
Servqual is a multi dimensional research instrument, designed to
capture consumer expectation and perception of a service along the
five dimensions that are valued to service quality.
ASSURANCE- When our team members were looking for apparels, there
salesman was describing us about all the stuff and trying to manipulate
us and giving us trust about product.
EMPATHY- Our team found some gap in giving attention to the individual
customer.
RESPONSIVENESS – They were not taking action quickly, there was gap
in giving prompt service.
SERVICE QUALITY
The brand has a great image in our country and there service is
also according to that image but there are some gaps in there
service like as we entered there we noticed there was some
disarrangement of products. They were unable to give us
individual attention.
Conclusion