PARTNER STYLEGUIDE

2 0 1 8

V1.5
THIS STYLEGUIDE HAS BEEN CREATED TO PROVIDE DIRECTION ON HOW TO USE
ASTON MARTIN RED BULL RACING’S INTELLECTUAL PROPERTY (IP) AND GIVE
INFORMATION ON THE TEAM AND THE BRAND TO ENSURE THAT QUALITY AND
CONSISTENCY IS DELIVERED ACROSS ALL PARTNER COMMUNICATIONS.

O U R A I M I S T O H E L P PA R T N E R S T O P R O D U C E C R E AT I V E A N D E F F E C T I V E
M A R K E T I N G C A M PA I G N S W H I C H S TA N D O U T F R O M T H E C R O W D .
CONTENTS

02 Introduction IMAGERY

20 Car
 HE TEAM
T 21 Car Cut-outs
04 The Team 22 Car – Cropping and blurring
05 Mission 23 Drivers
06 Personality 24 Driver – Cut-outs
25 Driver – Creative
 ARTNERSHIP LOGO
P 26 Driver – Cropping
08 Formats – Landscape and blurring
09 Formats – Portrait 27 The Team Spirit
10 Formats – Alternative 28 Team
11 Clear space 29 Live
12 Scaling
13 Clear space  OLOUR
C
14 Clear space application 31 Breakdown
15 Relative scaling
L ANGUAGE
16 Relative positioning
33-34 Wordmarks
17 Third-party associations
18 Context  PPENDICES
A
36 Links
37 Partner Websites
 THE TEAM
A S T O N M A R T I N R E D B U L L R A C I N G
TEAM MISSION

“ THIS IS MORE
THAN JUST A
JOB FOR US,
IT’S A WAY
OF LIFE
CHRISTIAN HORNER ”
To be seen as the most professional, friendly,
accommodating and unique Team in Formula One™.
To win as many races and Championships as
possible. We are a racing Team that is here to
race and win.
TEAM PERSONALITY

INDIVIDUAL
AUTHENTIC
CREATIVE
DETERMINED
NON-CONFORMIST
WE LOVE WHAT
WE DO
PARTNERSHIP LOGO
T H E E S S E N T I A L S
PARTNERSHIP LOGOS LANDSCAPE

T he Partnership logo is available in both portrait

and landscape versions. The space available should
determine which version should be applied. The
logo is available in a number of formats for different
applications:

CMYK Positive – The primary version of the logo


CMYK Negative – The same logo can also be used on
dark backgrounds

Mono Positive – For single colour or special print effects

T I T L E P A R T N E R T I T L E P A R T N E R


Mono Negative – For single colour printing on dark
backgrounds CMYK Positive CMYK Negative (background not part of design)

T I T L E P A R T N E R T I T L E P A R T N E R

Mono Positive Mono Negative (background not part of design)

PARTNERSHIP LOGOS PORTRAIT

T he Partnership logo is also available as a portrait

version.

CMYK Positive – The primary version of the logo


CMYK Negative – The same logo can also be used on
dark backgrounds

Mono Positive – For single colour or special print effects


Mono Negative – For single colour printing on dark
backgrounds

T E A M P A R T N E R T E A M P A R T N E R T E A M P A R T N E R T E A M P A R T N E R

CMYK Positive CMYK Negative Mono Positive Mono Negative

(background not part (background not part
of design) of design)
PARTNERSHIP LOGOS ALTERNATIVE


Following partner feedback it’s clear that the filled
background logo in a box doesn’t always work on
all applications. As a result, we have designed some
alternative solutions this season to offer some flexibility.
Please speak with your Partnership Manager who can
advise on the most effective solution whilst ensuring
consistency throughout. To retain visual simplicity, this
logo does not include an integrated designation, please
ensure that the relevant designation (e.g. Team Partner)
is referenced elsewhere in the creative.

CMYK Positive CMYK Negative (background not part of design)

Mono Positive Mono Negative (background not part of design)

PARTNERSHIP LOGOS CLEAR SPACE

PRINT WEB
Partnership logo portrait Partnership logo portrait

MINIMUM SIZE = 22mm wide MINIMUM SIZE = 62 pixels wide

Partnership logo landscape Partnership logo landscape

MINIMUM SIZE = 40mm wide MINIMUM SIZE = 113 pixels wide

NB These are at 1:1 scale NB These are at 1:1 scale

PRINT WEB

113
40mm pixels

T E A M P A R T N E R I N N O V A T I O N P A R T N E R
I N N O VAT I O N PA R T N E R T E A M P A R T N E R

22mm 40mm 62 113

pixels pixels

The landscape logo should not be reduced to smaller than

11mm in height and the portrait logo no smaller than 22mm.
PARTNERSHIP LOGOS SCALING

To maintain brand recognition whilst satisfying layout Logo Height

aesthetics, please adhere to the scaling guide illustrated
here when sizing the Partnership logo.

Document Size A6 A5 A4 A3 A2 A1
Landscape Logo Height 11mm 13mm 20mm 29mm 43mm 64mm
Portrait Logo Height 22mm 25mm 30mm 50mm 75mm 112mm
PARTNERSHIP LOGOS CLEAR SPACING

T he Partnership logo should always be surrounded by at

least the minimum area of space shown above. This safe
area of isolation ensures that headlines, text or other
visual elements do not encroach on the logo.


The safe area is defined by the ‘x’ measurement shown
below. A margin of clear space equivalent to ‘x’ is
drawn around the logo to create the invisible boundary
of the area of isolation.

x x

x x

x x x

x
x

x x
T E A M P A R T N E R

I N N O VAT I O N PA R T N E R x x

x x
PARTNERSHIP LOGOS CLEAR SPACE APPLICATION


When applying the Partnership logo it is important to
look for negative space where there is little detail and a
solid dark or light surface.


The safe area should be clear of any background image
contrasts, other logos, text or graphic devices.

T E A M P A R T N E R

T E A M P A R T N E R
PARTNERSHIP LOGOS RELATIVE SCALING

 best practice, we suggest applying a relative

For
size ratio of 40/60 to the Partnership and Partner
logos respectively.

T E A M P A R T N E R

T E A M P A R T N E R
PARTNERSHIP LOGOS RELATIVE POSITIONING


The Partnership logo should always be placed in one
of the four corners of the page. Where space permits,
it is preferred to put the Partnership and Partner logo in
opposite corners. T E A M P A R T N E R

T E A M P A R T N E R
PARTNERSHIP LOGOS THIRD PARTY ASSOCIATION


Please do NOT include the logos of third-party
organisations in marketing material that features
Aston Martin Red Bull Racing IP. Any applications
of team IP beyond Partners’ core brand should be
discussed with your Partnership Manager.

Available at
Third‑party
third‑party company
company
T E A M P A R T N E R
PARTNERSHIP LOGOS CONTEXT


The Partnership logo should always accompany
Aston Martin Red Bull Racing visual assets, it should
not appear in isolation without any other reference
or link to the Team.
 IMAGERY
A S T O N M A R T I N R E D B U L L R A C I N G
THE CAR
ASTON MARTIN RED BULL RACING TAG HEUER RB14

 ston Martin Red Bull Racing’s 2018 challenger, the Aston Martin Red Bull
A
Racing-TAG Heuer RB14, is a powerful asset and the following guidelines should
assist in positioning the car in an effective way. The permanent livery is pictured
below. Where possible, please avoid using imagery from races in which the car is
carrying temporary branding, this will enable longevity and consistency across all
marketing communications throughout the season. No imagery of previous Red Bull
Racing cars should be used, unless positioned in a historical context and agreed with
your Partnership Manager.

 lease ensure that images of the RB14 are not blurred,

P
Partners’ logos are not altered or obscured and that key
colours of the Car and Partners’ logos are not changed
in any way.
PHOTOGRAPHY CAR CUT OUTS

 onsider using studio shots wherever possible.

C
Please use the RB14, with current livery
(older cars may be used in a historical context).

In total there are five angled shots per driver

which can all be found on Content Pool.
https://www.redbullcontentpool.com
PHOTOGRAPHY CAR CROPPING & BLURRING

 lease ensure that images of the RB14 are

P
not blurred, Partner logos are not altered or
obscured and that key colours of the Car and
Partner logos are not changed in any way.
Ideally a minimum of three quarters of the car
should be shown.

Cropping

Blurring
THE DRIVERS

Daniel Ricciardo and Max Verstappen are this season’s
Aston Martin Red Bull Racing Drivers. It is important that
the drivers are used in equal prominence across your
marketing material and that the use of the images in any
communication is fair and representative.

When using images of the drivers, either individually or
together, the Aston Martin Red Bull Racing Partnership logo
should be included in the creative. Guidelines are the same
as when using imagery of the car or team members.

 ebastien Buemi is our Test and Reserve Driver, and David

S
Coulthard is an Ambassador for Red Bull. Should you need
to feature these Drivers in promotional activity please contact
your Partnership Manager, who will be able to assist in
sourcing suitable imagery.
PHOTOGRAPHY DRIVER CUT OUTS

T hese Driver full-body portraits are on clean

backgrounds. NB These should be used in an
official capacity and for advertising. Permission
to use the 2018 studio shots should be
sought from the Aston Martin Red Bull Racing
Marketing Team.

In total there are three shots per driver which

can all be found on Content Pool via the link
below.
https://www.redbullcontentpool.com
PHOTOGRAPHY DRIVER CREATIVE

T he creative images for the 2018 season are available now.

Each year the Team produces a new creative look and feel featuring
the Drivers and Car, this design is applied across multiple platforms
throughout the season. These shots are also available for Partner use
and can be downloaded from the Red Bull Content Pool.
PHOTOGRAPHY DRIVER CROPPING & BLURRING

 lease ensure that images of the Drivers are

P
not blurred, Partner logos are not altered or
obscured and that key colours of the overall
and Partner logos are not changed in any way.

Cropping

Blurring
THE TEAM SPIRIT

The Team is made up of more than 850 people, working either at the
track or based at the factory in Milton Keynes. Everything we do is a
team effort requiring each and every member of the Team to perform.
Although the Drivers often take the plaudits, we race and celebrate as one.
PHOTOGRAPHY TEAM

 hen using images of

W
the Aston Martin Red Bull
Racing Team, a minimum of
three Team members must be
present in the shot.
PHOTOGRAPHY LIVE

 ace shots from every race weekend are

R
always available. Some are action, some
are artistic and some are for specific
requirements, such as Partner requests.
Other shots, such as factory-based, product
or promotional images should all have the
same qualities and promote the brand as a
unique, focussed, professional Team.
COLOUR
A N D U S A G E
 1 1 2 8 0 6
5 0 3 0 1 23 9 0
R AL R AL R AL R AL

PA PA PA PA
N N N N
C1 TO TO TO TO
00 N C1 N C2 N N
M E M E M E R1 C0 E
80 2 R2 10 1 R2 12 0 67 M 8
R0 Y5 9 37 0 85 52 Y 1 G 0 Y 77
G 0 6c Y
c G 00 2 c
1 16 0
K4 c
G 92
26 K6 24 K 21 9
B4 5 B7 0 5 K0 B1 0
8 1 B0 72

0 d c
1 a 3 d 2
7 00 9 a
0 a 1 d 8 a
0 e c a
# # #f #
LANGUAGE
A N D U S A G E
LANGUAGE WORDMARKS

IT IS IMPORTANT THAT ALL REFERENCES

TO THE TEAM USE CORRECT AND
CONSISTENT TERMINOLOGY.
THE TEAM NAME FOR THE PURPOSE OF
ALL PROMOTION AND COMMUNICATION
IS ‘ASTON MARTIN RED BULL RACING’

Red Bull Racing-TAG Heuer

The official Team entry for FIA/FOM purposes
will be ‘Red Bull Racing-TAG Heuer’, this will
be included in official timesheets and FOM
coverage but should not be referenced in any
other context.

Aston Martin Red Bull Racing

-TAG Heuer RB14
The full name of the 2018 car is the ‘Aston
Martin Red Bull Racing-TAG Heuer RB14’.
Where practicable, the full name of the car
should be referenced before the shorter form
‘RB14’ is used.

TAG Heuer Power Unit

The name of the 2018 engine is the ‘TAG
Heuer Power Unit’. Where practicable,
the full name of the engine should be
referenced before the shorter form
‘the power unit’ is used.
LANGUAGE WORDMARKS

 Red Bull Racing

Please do not shorten the Teams’ name

Correct terminology: Aston Martin Red Bull Racing.

Use of Formula One™ terminology

Formula One™, Formula 1™ and F1™ are all trade
marks belonging to the Formula One™ group of
companies and the use of such trade marks cannot
be approved by the Team.

Further guidelines can be found on

www.formula1.com/en/toolbar/guidelines.html
APPENDICES
A N D U S A G E
LINKS
 EDBULLCONTENTPOOL.COM/CONTENT/RED-
R
BULLRACING
Gain access to studio shots, race by race
photography and Show Car imagery. Download
video files that feature interviews, rights-free on-track
and Driver footage, Show Car events and much
more. All videos are copyright of Aston Martin Red
Bull Racing.
All studio shots are copyright of Aston Martin
Red Bull Racing. Race shots are copyright of
Getty Images.
USE OF IMAGERY & VIDEO REQUIRES
APPROVAL FROM ASTON MARTIN
RED BULL RACING

Website
REDBULLRACING.COM

Instagram
@REDBULLRACING

Twitter
@REDBULLRACING
@REDBULLF1SPY

Facebook
FACEBOOK.COM/
REDBULLRACING

YouTube
YOUTUBE.COM/REDBULLRACING
APPROVALS PARTNER WEBSITE

 ll material should be uploaded via the

A
Partner Box site for approval. Your Partnership
Manager could be travelling to or from a race
and it may not always be possible to respond
within 24 hours, but best endeavours will
always be made to provide swift feedback.

T he Partner Box site also provides information

on hospitality, showruns and relevant Team
updates. You will be notified via the Partner
Box site if there are any updates to the
Partner Styleguide.
THANK YOU
A S T O N M A R T I N R E D B U L L R A C I N G

Please contact your Partnership Manager with any questions.