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A REPORT ON
ACKNOWLEDGEMENT
This project bears the imprint of many people who have assisted me in the successful completion of this report. I
gratefully acknowledge the contribution of all the people who took active part and provided valuable support to
me during the course of this project.
To begin with, I would like to offer my sincere thanks to “M-swipe Technologies Limited” for giving me an
opportunity to do my summer internship with the esteemed organization.
With due reverence, I acknowledge the valuable support of “ManishaMahapatra, Business Development
Manager” for giving me the opportunity to do my summer internship under her guidance. Without her guidance,
support and valuable suggestions during the research, the project would not have been accomplished.
My heartfelt gratitude also goes to the entire“Marketing department”for their co-operation and willingness to
answer all my queries, and provide valuable assistance.
I also sincerely thank “Dr.Manas Ku.Pal”, my faculty mentor at BGU, who provided valuable suggestions, shared
his/her rich corporate experience, and helped me script the exact requisites.
Last, but not least, I would like to thank all companies for sharing their experience and giving their valuable time to
me during the course of my project.
DECLARATION
I,
Rahul Kumar Mishra a student of Birla Global University(BGU),hereby declare that I have worked on a
project titled “A Study on Branding and promotion of M-swipe Technologies Limited in Bhubaneswar.”
During my summer internship at “M-swipe Technologies Limited”, in partial fulfilment of the requirement
for the Post Graduate Diploma in Management program.
I guarantee/underwrite my research work to be authentic and original to the best of my knowledge in all
respects of the process carried out during the project tenure.
Date: 20/6/19
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LETTER OF TRANSMITTAL
Date: 20/6/19
Ms ManishaMahapatra,
Bhubaneswar, - 751003
Dear Maam,
Thank you very much for giving me this opportunity to associate with your company as an Internee.
I take this opportunity to mention that the overall experience with the organization was very good, and
helped me to know how work is carried out in real practice with the help of your esteemed organization. I
feel 4onoured that I got an opportunity to work with M-swipe Technologies Limited., a company of great
repute.
I hope I did justice to the project and added some value to the organization. Suggestions/comments would be
appreciated.
Yours truly,
Rahul Kumar Mishra
MBA(18-20)
Roll No.011801054
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TABLE OF CONTENT
SL NO PIRTICULARS PAGE NO.
1
ACKNOWLEDGEMENT
2 DECLARATION
3 LETTER OF TRANSMITTAL
4 INTRODUCTION
6 OBJECTIVE OF STUDY
7 RESEARCH METHODOLOGY
8 SAMPLING DESIGN
9 SAMPLE SIZE
10 LIMITATIONS
12 FUTURE SCOPE
13 CONCLUSION
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INTRODUCTION
• Mswipe's terminal, Wisepad acknowledge every real kind of cards (VISA/MasterCard/AMEX and
Rupay cards) and works with traditional telephone, PDAs, tablets and PC's
• Some of the highlights that set Mswipe's answer apart from customary arrangements are :
• The Wisepad is a minimized, remote gadget and enables shippers to acknowledge card
installments anyplace o Does not require opening another record with a particular bank. Your
Mswipe record can interface with any financial balance of your decision Freedom from paper charge
slips. You don't need to store charge-slips as these are advanced and all charge-slips can be gotten to
on the web
• Mswipe gives application to every single significant stage - Android, iOS, Windows Mobile,
Windows PC, Java and Linux
• Mswipe has presented some new potential outcomes in installment industry, for example,
"Card on conveyance" for internet business administrators; SME's and experts, for example,
specialists, physio-advisors, inside decorators tolerating card installment
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Acknowledge EMV or NFC cards on this smaller and versatile MPOS terminal with quick exchange
velocities empowered by a quick locally available secure CPU. Independent activity by means of WiFi,
SIM/GPRS makes it helpful to utilize, no telephone required! Perform up to 400 exchanges on a solitary
accuse of its enduring battery.
Smart payments with your smart phone Connects wirelessly with Bluetooth and this pocket-size
terminal is capable of accepting both chip &magstripe cards.
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All that you need in one gadget, from chip, magstripe or NFC card acknowledgment, remote network
utilizing WiFi or SIM/GPRS, an incorporated receipt printer, exchange reports and record articulations
progressively on your cell phone - this terminal has everything!
MswipeQR
MswipeQR , as the name suggests is a QR based solution that enables digital payments and can be
used anywhere. It is the newest payment method acquired by m-swipe to make transaction easy and
channel money directly from account to account
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OBJECTIVE OF STUDY
Primary objective:
- To understand the level of Brand Awareness of Mswipe Technologies Limited through one of its
products, i.e. Mswipe QR codes across Bhubaneswar.
- To understand the level of Customer Expectation about Mswipe Technologies Limited through QR
codes
- To suggest the company other alternatives for better market penetration
- To interact with the clients in the market so as to have a better understanding about the market.
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RESEARCH METHODOLOGY
The data has been collected majorly from primary sources for the qualitative and quantitative research in
order to study the primary objectives of the project.
Primary Sources:
- Direct interaction with the clients from the Retail Sector as well as the Service Sector.
- In depth interviews with business organization of both the sectors.
SAMPLING DESIGN
The sampling method undertaken here to meet the objective of the study is Judgemental & Purposive
The research has been done by collecting data from 57 new customers, from both the Retail Sector
and Service Sector in Bhubaneswar.
LIMITATIONS
Sample size is little because of time and spending imperatives of the task and absence of
accessibility of the prerequisite of different organizations.
- The result may vary from spot to put, time to time and individual to individual as it is
completely founded on the investigation and the discoveries of the specialist.
- Some of the inquiries were left unfilled or filled in rush with false answers by the
respondents, as a result of their bustling calendar, absence of education or reluctance of react.
- it was impractical to cover all the Service ventures in a range of two months.
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Apart from expanding its existing line of mPOS terminals, the company is driving forward on
two new initiatives - smart POS terminals and UPI QR codes.
As UPI QR codes is a new product recently launched into the market it was found that the
knowledge about this product is close to minimum in the market.
Mswipe Technologies Private Limited, a point-of-sale network provider, said that it has raised $30
million in a Series E funding round from existing investors Falcon Edge, B Capital, Epiq Capital and
DSG Growth Partners. The company aims to have 1.5 million merchants on its platform by the end of
FY 2020. Apart from expanding its existing line of mPOS terminals, the company is driving forward on
two new initiatives – smart POS terminals and UPI QR codes. It would use the funding to deepen these
initiatives, which are already underway. Currently, the company has over 400,000 merchants on its
platform.
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The best part of this solution is that all the transaction done through this will be credited immediately to the
User wallet and can be used in offering services to customers such as :-
1. Mobile Recharges
2. Bill Payments (Gas/ Electricity / Water etc)
3. Buses (Tour and Travel Buses)
4. Flights booking both domestic and international.
5. Railways Tickets can also be booked
6. Funds can be used for Money Remittance
7. AePS / Micro ATM can withdraw cash and earn commission
8. PAN card applications.
With the recent face to face interaction with different business organization in the current market it
was found the prospects are very acceptable towards the new product as it solves many major
problem of payment through many ways like phone pay , paytm , Tez ect into one account which
makes easy to handle as per new clients.
Strength:
Mswipe is India's biggest free versatile POS shipper acquirer and system supplier. We trust in
serving the littlest of dealers.
India as of now has 12-15 million SMEs and versatile POS is the main channel which can
productively interface these SMEs to standard budgetary administrations and advanced trade.
Today under 500,000 SMEs have any kind of POS.
Weakness:
- More emphasis is given to POS at Mswipe.
- Not a big sales force with 1170 employes
- Though the organization is into an enormous number of items and clients however it has needed to
encase the bit of leeway.
Opportunity:
- The market is yet to be investigated in Odisha. So Mswipe has an extraordinary chance to build up
itself all the more conspicuously over the state.
- With innovation developing every single day, there is opportunity from rising innovation and new
administrations.
- Opportunity for more profound infiltration into enormous records and business clients.
Threat:
- With so many new companies coming up each and every day, it possesses a real competition to
Mswipe
- With technology evolving each and every day, the company has to be on its toes to fulfill the
changing demand of the clients.
- Instability of political environment.
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- FUTURE SCOPE
Mswipe has presented some new conceivable outcomes in installment industry, for example,
o SME's and experts, for example, specialists, physio-advisors, inside decorators tolerating card
installments
o Mswipe's answer incorporates with the current applications of clients and can post installment
subtleties legitimately into the backend frameworks of clients to wipe out the undertaking of
accommodating installments against requests
To give some examples, Jabong and Myntra enable clients to pay via 'Card on conveyance', insurance
agencies – HDFC life coverage, Max Bupa are tolerating protection premiums at clients' homes, Orchid
lodging currently permits registration in the visitor's room, Inox and Satyam Cinemas enables clients to
purchase tickets at booths controlled by our answer.
-
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CONCLUSION
- It is extremely hard to anticipate the accurate client needs of various retailers as a large
portion of the chiefs need online installment proficiency. Brand building takes an entire
procedure of making, conveying and catching the worth.
- The above report depends on an exploration accomplished for a time of two months to
have a superior comprehension about the degree of marking and advancement of the
result of Mswipe-QR codes in Bhubaneswar .
- The study demonstrated us about different factors, for example, the commonality of
Mswipe brand in the market, learning.
- Mswipe is yet to achieve incredible statures to the extent the brand mindfulness is
concerned. The multi month review demonstrated to us that the greater part of the
organizations or the customers is uninformed about Mswipe Technologies Limited and its
items. In any case, the positive out of it was that in the wake of clarifying the customers
about the organization and the item QR codes they were more than content with the
innovation
- Mswip has clutched its place for the last 5years. In any case, this simply the start of an
adventure that guarantees a brilliant future ahead.
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- BIBLIOGRAPHY
https://www.linkedin.com/company/mswipe-technologies/about/
https://www.mswipe.com/
https://en.wikipedia.org/wiki/Payment_terminal
https://www.indeed.co.in/cmp/Mswipe-Technologies-Pvt.-Ltd/reviews
https://www.quora.com/Is-India-digital-payment-ready
https://www.business-standard.com/article/companies/mswipe-raises-30-million-in-series-e-round-from-existing-
investors-119040200901_1.html