Ralph Fernandez

8+ years Marketing Experience across Print Media, Radio, Digital, Healthcare & Exhibitions domain
CCTC – 8.9 LPA
ECTC – Negotiable
Notice – Can join at the earliest
Email – ralph0304@gmail.com | Phone - 98807 71438
Social Profile https://www.linkedin.com/in/ralphfernandez | https://www.facebook.com/ralph.fernandez

Summary

Marketing professional with experience in all aspects of campaign management from inception to execution event
management, account based marketing, online marketing and branding. Experience in creating innovative marketing
collateral, information organization and teamwork. Key strengths lie in the ability to build strong prolific relationships,
communication & interpersonal skills with the ability to analyze, present solutions and manage projects through
completion.

Key Skills

Campaign Management, Social Media Marketing, Distribution Support, Alliances, Online Reputation Management, Brand
Property building, Activations [Brand & Client], Creation of Marketing material & collaterals, Event Co-ordination,
Interviewing Vendors, Data Planning, Research, Vendor Selection & Management, Online Space solutions, Exhibitions
selling, Business Development, Clinical Intelligence, Preventive Cure Awareness, Health Camps.

Professional Experience

Vidal Health, Bangalore [Jun ’13 – Oct ‘14] as Marketing Manager-Special Initiatives & Promotions

About Vidal Healthcare Services P. Ltd: Vidal Health is a preferred provider of Integrated Health & Wellness Solutions to the
Corporate & Retail sector in India in less than 2 years, with a client list that includes market leaders, global corporations and
start-ups across sectors like financial services, information technology, consumer products, pharmaceuticals, & manufacturing
setups

Job Profile includes:

Corporate Activations & Events:

 Currently driving engagement drives for existing corporate clients

 Create surround sound for Fidelity, J&J, Philips, HSBC, Make My Trip, Air France, Alti Source, Span Systems,
Bharti AXA & CA Technologies, Hyderabad campaigns.
 Driving products like HealthEx, Zindagi Plus, etc with added support services like Nutrition Counseling and
extensive back end services.
 Mirror all occurrences across our Facebook & Linked In pages. Interaction with my Digital Team was constant and
live.

NPD:

 Roll out of new products like -

o The all new Zindagi Plus [an employee productivity boost program]
o Health 4 Sure [a bundled product passed by the IRDA & in association with The Ratnakar Bank Ltd aimed
at giving Health Deposits free with every FD opened above Rs. 1 Lac.
o GetActiv – a fitness monitoring program for existing signed up clients
o End to end design, customization, & roll out to client locations and participating partners

Affiliate Marketing:

 Drive in an alliance with Netcore India, Jet Airways Privilege Miles & CouponDunia.com on marketing our Health
Check plans for Retail Customers.
 Assisting Retail in promoting Healthex via a model of simple health checks across Bangalore city.
 Alliances:

 Propagated an online campaign with Groupon in selling Health Checks at a steal deal rate thus selling 50 coupons
in 3 weeks time to the Bangalore market.
 Spearhead a pilot project across 20 TTK Prestige Cookware stores across Bangalore during the festive season of
Diwali 2013, thus moving health checks to a difficult category which is not receptive to health checks.
 Liaise with Bimal Maruti & Hyundai showrooms on a lucky hamper campaign for all fresh sale and existing
customers.
 Managed a cash back coupon drive with Shoppers Stop & Bangalore Central [11 locations].

Alliances & Health Camps for Retail Assist:

 Manage RWA Activities for localized marketing initiatives

 Drive health camps at the Club category level and for an alliance with The Ratnakar Bank Ltd to penetrate our
latest addition on our health platter – the Health Deposit | Cities covered – [1st Phase]Bangalore & Pune. [2nd
Phase] Kolkata, Delhi & Chennai.

Vendor Consulting & Agencies:

 Utilize a unique vendor for each product/event rollout so that quality would not be compromised especially
upcountry.
 Vendors / Agencies handled – Spektrum, Eventures, Purple Hat, Leo Burnett [Orchards Advertising], Bunker
Productions, ID Smart Cards Creations Pvt Ltd & WATConsult [Digital Marketing negotiations], Netcore &
Infinity SMS

TALK Magazine (Shakthi Media Group), Bangalore [Apr ’12 – Mar ‘13] as Marketing Manager

About Shakthi Media Ventures (I) Pvt Ltd: The group launched The Students Magazine in 2009 successfully circulating
around 10000 copies across Bangalore. The group also has brought about a new weekly magazine called TALK in the month
of Aug ‘12. Their main intent is to be a media conglomerate in another 40 months time.

Job Profile includes:

 Successful brand launch, visibility & teaser campaign building up to a culmination event in the month of August for
TALK – a weekly magazine for the intelligently curious Bangalorean.
 Also working closely with Readership & Market Devt team in order to structurize a distribution template for their
Bangalore market.
 Managed alliances for continuous movie premieres, store launches, etc thus forming an integrated offering to
other brands in terms of promotion.
 Handling briefs from agencies in terms on innovations and jacket covers for clients who would like a short burst on
print advertising.
 Manage vendors for the organization in terms of allocating manpower for the circulation team on a continuous
basis targeting technology parks, malls, shopping arcades & apartments.
 Strike a pilot test alliance with MERU cabs for paper placement in 45 odd cabs around Bangalore city.

Worked with MiD DAY Infomedia Limited, Bangalore [Nov ‘09 – Dec ‘12] as Asst. Marketing Manager

About MiD DAY Infomedia Limited: MiD DAY is a welcome diversion for Bangaloreans who are on the move always and like
a quick pick-me-up to perk up their day. This light-hearted, easy-read, entertaining and mischievous paper now reaches
the breakfast table.

Job Profile included:

Branding & B2B and Consumer Connect:

 To scale up MiD DAY’s brand image to a level where it identifies itself to how it is for the Mumbai market.
 Helped promote ‘Desi Grooves’ alongwith Radio One – another Bollywood property in Bangalore & thus breaking
the myth that Bollywood music meant down-market crowd for the lounge category.
 Help bring about an engaging format in the paper called Bangalore Experiences which enfolds exciting free offers
up for grabs within Bangalore City.
  Initiated MiD DAY Bangalore’s first ever certification programme to gratify the newest yet hard-to-find
pub/nightlife lounges & restaurants that offer cutting edge cuisine & service in the city.

Campaign Management & Brand Property Building:

 Responsible for reviving back an old lounge activation property – MiD DAY Media Nites (a community for Marketing,
Media & PR Professionals) successfully tried & tested at three venues in Bangalore from 2010 to 2011.
 Worked closely with Warner Brothers, Sony Pictures, Viacom18, Paramount & Ajay Films in rolling out a
monetized property called MiD DAY Premiere Nites for the average movie-buff reader.

Corporate Activations & Events:

 Target corporate & technology parks with a format called Crazy Days & Happy Hours wherein we create buzz,
visibility & a much needed break from work along with product samplings, hard & soft beverages, games, etc.
 Help inculcate corporate level championships, movie screenings, reader connect programmes, mall activities, etc
in order to help MiD DAY to be recognized as the most engaging ‘morningner’ tabloid in its category.

Vendor Management & Collaterals:

 Work closely with well renowned vendors & roll out production within stipulated timeframes.
 Screening & selecting new vendors depending on magnitude of activation.

Worked with The Times of India Group, Bangalore | Magicbricks Division | June ‘06 – November ’09 as Account Manager

About Magicbricks.com - Magicbricks.com is a high-end property portal that caters to a global market with its unique
services and novel online features. Having been launched in the year 2006 by The Times Group, Magicbricks.com has quickly
risen to being the No. 1 premium property portal in India.

Job Profile included:

Online Solutions portfolio:

 Development of specialized branding solutions for key accounts from Category A & B clients, handling their Online
Media Planning & timely execution of their online media campaigns & also have been catering to their design &
development, lead search needs & requirements.
 Help select different kinds of visibility options for client right from search feeds, banners, blinkers, shoskeles to
scrollers & exit page forms.
 Active interaction with the print division of The Times Group and involved in cross promoting media content
through The Times of India paper (Main & Property edition).

Brand Building & Exhibitions Management:

 Brand building initiatives for the company to build up the recall value again in the market via Property Exhibits.
 Help develop media pull campaigns for Property Exhibits which we host both on the local markets & on the
international front.

Service Delivery & Client Servicing:

 Handling design of micro site mock ups & banner creatives for client right from soft construction up to final roll
out on the web.
 Given leverage to develop in-house revenue models to promote delivery options for select clientele.
 Plan, Scheduling & Design of artwork for ads in Print, E-Mailers, Radio Spots, & SMS related content.

Academic Qualifications

1. PGDBM from Indian Business Academy, Bangalore with specializations in Marketing and International Business, 2004-
2006.
2. Bachelors in Business Administration from St. Anthony’s College, Shillong with specialization in Marketing
Management, 2001-2004.
 Additional qualifications

 Attended a basic course in Six Sigma implementation.

 Attended a basic course on Change Management and its implications with respect to organizations.
 Certificate course in E-Commerce.

Personal Dossier

Pluses: Team-player, co-ordination skills, presentable, expressive, calculative & decisive, positive mindset,
eagerness to dig deep & attempt to resolve issues and conflicts in teams.
Interests: Photography, adventure trips on weekends, music & group acapella, gathering information via the Net,
traveling & gardening.
Languages: English & Hindi
DOB: April 3 1982
Gender: Male
Marital Status: Unmarried