MARKET FEASIBILITY STUDY OF READY- TO- EAT

FOOD ITEMS

A PROJECT REPORT

Under the guidance of

PKM FINE FOODS

Submitted by

SANTHOSH.M.ALIAS
(Reg No: 520964449)

in partial fulfillment o f the requirement

for the award of the degree

Of

MASTERS OF BUSINESS ADMINISTRATION

IN
MARKETING
ISSAC’S INFO SCHOOL, ALUVA

January 2011
 CERTIFICATES

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 BONAFIDE CERTIFICATE

Certified that this project report titled MARKET FEASIBILITY

STUDY OF READY-TO-EAT FOOD ITEMS submitted by
SANTHOSH.M.ALIAS (Reg No: 520964449), in partial fulfillment of the
requirement of Master of Business Administration (MBA) in Marketing
by SIKKIM MANIPAL UNIVERSITY during 2009-2011,is a bonafide
work carried under my supervision and guidance.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY IN CHARGE

ISSAC’S INFO SCHOOL ISSAC’S INFO SCHOOL

ALUVA ALUVA

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ACKNOWLEDGEMENT

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 ACKNOWLEDGEMENT

First and foremost, I wish to express my deep unfathomable

feelings, and greetings to our institution ”ISSAC’S INFO SCHOOL” for
providing a chance for the fulfillment of a long cherished desire to
complete my MASTERS OF BUSINESS ADMINISTRATION degree.

I would like to extend my sincere gratitude and appreciation to my

project guide ---------------------------- , for extending valuable guidance
and encouragement from time to time, without which it would not have
been possible to undertake and complete this project. The Project was an
enriching experience and taught me various critical factors that influence
Ready-To-Eat Industry. Additionally, this project helped me
understanding how actual research is conducted and the various
challenges that researches face while doing a research.

My heart felt gratitude to PKM FINE FOODS Industries and to the

CEO Mr. Paul kurian, for giving an opportunity to know more about the
company and about Ready-To-Eat food industry.

Above all, I would like to thank different people who supported

me, whose names if not mentioned would be inconsiderate on my part.

SANTHOSH.M.ALIAS

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 DECLACRATION

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 DECLERATION

I SANTHOSH.M.ALIAS hereby declare that the project report

entitled MARKET FEASIBILITY STUDY OF READY-TO-EAT
FOOD ITEMS submitted in partial fulfillment of the requirements of
the degree of MASTERS OF BUSINESS ADMINISTRATION to
SIKKIM –MANIPAL UNIVERSITY,INDIA, is my original work and
not submitted for the award of any other degree, diploma, fellowship, or
any other similar title or prices.

Place: Vengola SANTHOSH.M.ALIAS

Date: Reg No: 520964449

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