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Contents
Introduction: .................................................................................................. Error! Bookmark not defined.
Strategy and forward planning: .................................................................................................................... 6
Ratio Analysis ................................................................................................................................................ 7
Cash Flow ....................................................................................................... Error! Bookmark not defined.
Non financial performance indicators: .......................................................... Error! Bookmark not defined.
Operating costs structure .............................................................................. Error! Bookmark not defined.
Conclusion ...................................................................................................... Error! Bookmark not defined.
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Abbreviation lists
ROC E - Return of Capital Employed

ROSF- Return on Shareholder Fund

GAAP - Generally Accepted Accounting Principle

EPS - Earning Per share

ISO - International Standards Organization

GSB - Graduate school of business

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List of Tables & Graphs

List of tables Page

1.1 Revenue calculations from 2014 to 2018 fiscal year 1

1.2 Net Profit earning calculation from 2014 to 2018 2

1.3 Profitability ratios from 2014 to 2018 2

1.4 Operating ratios from 2014 to 2018 3

3.1 Ratio analysis between 2018 and 2006 5

3.2 Competitors analysis 8

3.3 Share or equity evaluation 2006 & 2018 9

4.1 Cash flow statement of fiscal 2018 9

5.1 Last five years figure of production capacity and actual production 11

6.1 Operating Cost structure 13

List of graphs

1.1 Graphical representation of Revenue growth from 2014 to 2018 1

1.2 Graphical represent Net Profit from 2014 to 2018 2

1.3 Graphical representation of ROCE during 2014 to 2018 2

1.4 Gearing ratio during 2014 to 2018 3

5.1 Graphical representations Growth of Passengers 11

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Introduction:
BSRM is the leading steel manufacturing company and one of the prominent corporate houses
in Bangladesh. Over the years, BSRM steel products have been chosen solely for building major
National landmarks and infrastructures. To name a few, the Padma Bridge, Rooppur Neuclear
Power Plant, Hatirjheel Project, Zillur Rahman Flyover, Mayor Hanif Flyover and Shah Amanat
Bridge were built with BSRM.
BSRM Xtreme is a product that was introduced when there was no graded steel in Bangladesh.
It was a major change in the steel industry of Bangladesh. The core driver was the belief in
evolution in steel products, which resulted in bringing the first EMF tested rod, the first steel
brand that passed 5 million cyclic loading Fatigue testing in the U.K. and conformed to 10 global
standards.
With the largest steel producing factory in the country and employing the best technology from
Europe, the company maintains volume with uncompromising quality. BSRM is dedicated to
providing the best solution for the construction industry. The first ever 50 mm rod was specially
designed and rolled for the deep pilling requirements of Padma Bridge. Various specialized
products of BSRM are also designed to meet special needs for the construction industry.

the nation.
Throughout last five years’ period CCL generates significant cash flows and remained in a strong
financial position which is a high priority for them and push them to competitive advantage in
the capital intensive curies industry. Now financial key performance indicators are analyzing
below:

Table 1.1 Revenue growths in 2014 to 2018 fiscal year

Year of 2013 2014 2015 2016-2017 2017-2018

operation
Revenue
Revenue 36,229 38,536 32,316 49,949 48,289
(million)
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Revenue calculation form 2013 to 2018

60,000

50,000

40,000

30,000

20,000

10,000

0
TK(million)

2013 2014 2015 2016-2017 2017-2018

Graph 1.1 Graphical representation of Revenue growth from 2013 to 2018

Carnival has recorded robust revenue growth in recent five years. The company’s revenue is
increased by 12,060 million (33.28%) during that time of period.

Table 1.2 Net profits earning in 2013 to 2018

Year of 2013 2014 2015 2016-2017 2017-2018

operation
Net Profit 11,96 10,86 20,82 29,61 18,00
(million)
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Net profit calculation after tax and interest

from 2013 to 2018
3500

3000

2500

2000

1500

1000

500

0
TK(million)

2013 2014 2015 2016-2017 2017-2018

Graph 1.2 graphical representation of Net profit from 2014 to 2018

Net profit is grown by BDT 604 million (66.44%) over last five years period.

Table 1.3 Profitability ratios during 2013 to 2018

Year of 2013 2014 2015 2016-2017 2017-2018

operation
(Return on 21.05% 12.49% 19.80% 12.13% 11.34%
capital
employed)
ROCE
Return on 24.49% 14.49% 22.93% 14.66% 14.06%
equity
Return on 5.6% 0.9% 16% 24.05% 19.19%
Assets
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Percentage
25

20

15

10

0
2013 2014 2015 2016-2017 2017-2018

Percentage

Graph 1.3 graphical representation of ROCE during 2014 to 2018

ROCE is not steady during 2013 to 2018. Return on equity is not steady over the five years’
time period. Return on assets changes between .90% to 19% last five years.

Strategy and forward planning:

Strategies for creating competitive advantage:

Basically BSRM maintains both product differentiation strategy and cost leadership:

BSRM considers quality and brand image

BSRM considers competitors’ prices.

BSRM consider cost-based pricing approach.

BSRM is equipped with the latest Japanese and German technologies.

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Forward planning:

 Maintain their leadership position in the steel industry by producing best quality steel
products, continuously enhancing customer satisfaction and becoming a reliable
business partner of their customer and suppliers.
 Be an employee of choice, with focus on nurturing talent and developing future leaders
of the organization
 Protect the interest of their shareholders through sustainable growth and value
creation.
 Preserve the trust off all their stakeholders by adopting ethical business practices.
 Support the society through corporate social responsibility initiatives.

Maintain our leadership position in the steel industry by-producing the best quality steel prod

Evolution: the major strength of BSRM is successfully growing in the markets and paying tribute
to its founders dream every step of the way – “to serve the nation with world class products
and to bring fame and respect. Be a role model, setting benchmarks through their products,
processes and people; constantly moving ahead of competition by differentiating their
products, innovating their processes, increasing their market share and nurturing talent to
develop leaders within the organization.

Ratio Analysis
Year 2017 2018
Short-term
Solvency Ratios
Current ratio 1.107 1.062
Quick Asset 21,149,064,270 17,213,644,072
Quick ratio 0.918155939 0.577651176
Cash Ratio 0.003379969 0.01760744
Activity Ratios
Total Asset
Turnover 1.010333911 0.5644409
Receivable
Turnover 3.938039879 7.474731088
Average collection
period 92.68570435 48.83118814
Inventory
Turnover -7.67903247 -3.003809596
Days in Inventory -47.53202977 -121.5123623

Profitability
Ratio
Net Profit Margin 0.044883573 0.037221086
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Return On Income 0.040371844 0.021009103

Return on Equity 0.453474243 0.039347234

Financial
Leverage
Debt ratio 0.690747495 0.38422313
Equity Multiplier 3.233603556 6.679227083
Long term
borrowing to
Equity ratio 0.096119713 0.138775039