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Assessment Brief – Newcastle Business School

Module Code: NX0473/LD0473

Module Title: Developing Global Management Competencies II (Emotional and Cultural Intelligence

Distributed on: Week 1

Submission Time
Published by the faculty office (hand in before 12 noon on date published)
and Date:

Word Limit: 2000 words (+/-10%)

Weighting This coursework accounts for 50% of the total mark for this module
Your assignment must be submitted electronically via Turnitin by the given deadline.
Submission of
You will find a Turnitin link on the module’s eLP site under ‘Assessment’.
It is your responsibility to ensure that your assignment arrives before the
submission deadline stated above. See the University policy on late submission
of work (the relevant extract is set out below).
Students are also responsible for ensuring that they submit their assignment to
the correct Turnitin submission portal before the deadline passes.

General Information
Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be
found on the e-Learning Portal (Blackboard) site for the module. Students are advised to read and follow this
The assessment for this strand of the module (Emotional & Cultural Intelligence- E&CI) will consist of an
academic essay and video clip, further details are below. This assessment accounts for 50% of your overall
NX0473 module mark.

Module Learning Outcomes (MLOs)

At the end of the module you will:
1. Have identified your strengths, weaknesses and subsequent areas of development in relation to what
employers seek in postgraduate students (E&CI Strand- assessed in this assignment)
2. Critically review and develop their inter-personal and intra-personal skills (E&CI Strand- assessed in this
3. Critically analyse and communicate complex issues effectively (BI Strand)
4. Demonstrate decision making, problem solving and project management skills (BI Strand)

Instructions on Assessment
In no more than 2.000 words, you are required to develop an academic essay consolidating your knowledge
and understanding of issues and challenges facing your target profession/industry/sector. This will be
achieved through the completion of the following tasks:

1. Using a range of relevant literature (both academic and professional sources), identify and critically
evaluate contemporary issues and challenges facing your target profession/industry/sector. This is
worth 40% of the overall marks- approx. 1,500 words.
Please note you must:

 Provide a clear introduction to your target profession/industry/sector (e.g., a graduate

development scheme, self-employment, working for your family’s business, a promotion with

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Assessment Brief – Newcastle Business School

your current employer, etc). You should highlight if this will be in the UK, your home country
or elsewhere.

 Identify key challenges and issues relating to your chosen profession/industry/sector. This
may include professional body viewpoints, recent organisation case studies and published
academic studies. You may also include a combination of challenges and issues facing the
wider profession/industry/sector as well as those facing postgraduates.

 You are not required to identify a specific number of issues and challenges, these will differ
depending on the profession/industry/sector in question. We are looking for evidence of
critical evaluation of these issues and challenges, supported with credible academic and
professional sources.

 Provide a succinct conclusion, indicating the impact of these challenges and difficulties for
your target profession/industry/sector moving forward.

 You must identify a specific role/industry/sector. ‘I would like to work in marketing’ is too

2. Through a short reflective statement, consider the implications of these challenges and issues for
you and your subsequent career in this industry/sector. This is worth 20% of the overall marks-
approx. 500 words

 In light of the challenges and difficulties you have identified, what personal implications can
you discern which will need to be addressed moving forward?

 We are looking for evidence of your awareness and understanding of the

theory/cases/literature you have discussed in your essay.

 You may wish to focus your reflections on challenges and issues you have discussed in your
essay which you feel will have significant implications for your career in this industry/sector
(in comparison with others). You should explain why these particular challenges/issues are
of key concern for you, supported with evidence.

Full guidance on how to submit your essay via Turnitin will be made available on Blackboard and in class.

Alongside your essay, you are required to submit a short video clip outlining how you will address these
issues and challenges in your post-graduation role. This is worth 40% of the overall marks [MLO1 & 2]

 Your 500 word reflective statement demonstrated your understanding and awareness
of these challenges and difficulties for you and your career in this
profession/industry/sector. Your video clip should build on this, explaining how you
will practically address these concerns moving forward.

 Your video clip should summarise your strengths, weaknesses and subsequent areas for
development; this should be supported with evidence (e.g., practical examples from
work/study/hobbies/travel, your experience and feedback from the E&CI development
workshop, and your psychometric test results/other diagnostics).

 You need to explicitly refer back to the implications you have identified in your 500 word
reflective statement. In light of your strengths, weaknesses and areas for development, how
may you respond to these challenges? You must identify specific ‘next steps’/action points.

 Ensure that you are dressed professionally (for example, in clothes you would wear to a job
interview) and that you are in an appropriate setting.

 The video should be no longer than three minutes in duration.

 You are responsible for ensuring that the quality and sound are clear before you upload.
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Assessment Brief – Newcastle Business School

N.B. We encourage students to create and submit their video clip via Panopto. You can record directly within
Panopto on a university computer, or you may use your own technology (phone/tablet/laptop) and upload
this to Panopto separately. You will need to copy and paste the link to your video clip into your assignment,
without this the marker will not have access to your video.

Full guidance on using Panopto will be provided in the E&CI assignment briefing lecture, detailed instructions
have also been made available on the module Blackboard site under ‘Assessment’. Video recording
equipment will also be made available to you during your assignment surgery in Week 12.

Submission of Assessment & Feedback:

A Turnitin submission portal will be set up for you to submit an electronic copy of your E&CI assignment via
the eLP (Blackboard). The submission date will be communicated to you by the faculty office and E&CI tutor,
and full guidance on using Turnitin will be provided during your lectures and seminars. You are not required
to submit a hard copy of your E&CI assignment.

Summative Feedback- you will be provided with a mark and feedback on your assignment, which will include
any actions to be taken to improve performance. This will be returned to you electronically, the Postgraduate
Programme Office will inform you of the date this will be made available to you.

Note: For those assessments or partial assessments based on calculation, multiple choice etc., marks will
be gained on an accumulative basis. In these cases, marks allocated to each section will be made clear.

Formative Feedback- all students should take note of the formative feedback provided during the
workshops/seminars throughout the semester in order to feed this forward into their final summative

Late submission of work

Where coursework is submitted without approval, after the published hand-in deadline, the following
penalties will apply:

For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without
approval, 10% of the total marks available for the assessment (i.e.100%) shall be deducted from the
assessment mark.

For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will
be awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted.

The Penalty does not apply to Pass/Fail Modules, i.e. there will be no penalty for late submission if
assessments on Pass/Fail are submitted up to 1 working day (24 hours) after the published hand-in deadline.

Coursework submitted more than 1 working day (24 hours) after the published hand-in deadline without
approval will be regarded as not having been completed. A mark of zero will be awarded for the
assessment and the module will be failed, irrespective of the overall module mark.
For clarity: if the original hand-in time on working day A is 12noon the 24 hour late submission allowance will
end at 12noon on working day B.
These provisions apply to all assessments, including those assessed on a Pass/Fail basis.

Students must retain an electronic copy of this assignment and it must be made available within
24hours of them requesting it be submitted.

Academic Misconduct
The Assessment Regulations for Taught Awards (ARTA) contain the Regulations and procedures
applying to cheating, plagiarism and other forms of academic misconduct.

The full policy is available at:

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Assessment Brief – Newcastle Business School

You are reminded that plagiarism, collusion and other forms of academic misconduct as referred to in the
Academic Misconduct procedure of the assessment regulations are taken very seriously by Newcastle
Business School. Assignments in which evidence of plagiarism or other forms of academic misconduct is
found may receive a mark of zero.

Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following Postgraduate programme goals and

Goal One: To develop the skills necessary for employment and career progression

Demonstrate awareness of personal strengths and weaknesses and the ability to engage in
continuing self-development
Demonstrate the development of inter-personal and intra-personal skills (MLO1 & 2, E&CI
X 2
3 Competence in contemporary analytical and ICT applications.

Goal Two: Be culturally and ethically aware

Demonstrate their ability to work in culturally diverse groups and teams and make appropriate
and personal contribution to team effectiveness.
2 Reflect on their own ethical values.
Understand the wider impact of individual or organisational decision making on social and
environmental contexts.

Goal Three: Have developed leadership and management capability

1 Analyse and communicate complex issues effectively (MLO3, BI specific)

Demonstrate decision making, problem solving and project management skills (MLO4, BI

Goal Four: Have developed and applied knowledge of international business and management theory

Acquire, interpret and apply knowledge of international business, management and

organisational functions.
Demonstrate an understanding of the impact of innovative and contemporary research on the
business and management community.
Acquire, interpret and apply specialist functional knowledge in relation to their programme of
study (specialist programmes only).

Goal Five: Have developed a range of research skills and project capabilities

Plan and complete a major piece of research or project on a contemporary business, financial,
management or leadership topic.
Demonstrate skills of analysis and synthesis in the application of research methods to the
exploration of contemporary business and management issues.

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Assessment Brief – Newcastle Business School

Emotional & Cultural Intelligence Marking Criteria

Student ID: Marker: Programme of Study:

Performance Area
Does Not Meet Standards Meets Standards Exceeds Standards

0-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100%

(A)- 1,500 Completely Evidence of Adequate evidence Good evidence of Very good evidence Excellent evidence Outstanding
word academic Insufficient: knowledge and of knowledge and knowledge and of knowledge and of knowledge and evidence of
essay Essay not understanding of understanding of understanding of understanding of understanding of knowledge and
consolidating submitted issues and issues and issues and issues and issues and understanding of
your OR work challenges facing challenges facing challenges facing challenges facing challenges facing issues and
knowledge giving target target target target target challenges facing
and evidence of profession/industry/ profession/industry/ profession/industry/ profession/industry/ profession/industry/ target
understanding serious sector is sector. An sector. You have sector. Identification sector. Several profession/industry/
of issues and academic insufficient. Very introduction and provided a good of challenges and relevant challenges sector. A wide
challenges misconduct limited evidence of conclusion are overview of your issues is supported and issues have range of sources
facing your (subject to research (e.g., you provided, and target with relevant been identified, and have been utilised
target regulations provide few relevant challenges profession/industry/ academic and relevant future critically and
profession/ in ARNA references). Target and issues have sector and professional implications for creatively to identify
industry/sector Appendix 1) profession/industry/ been identified. references are used sources, and there target a range of relevant
OR work sector is unclear. However, large to good effect for is a very good profession/industry/ challenges and
showing no Large sections are sections of your identification of attempt to critically sector are offered. issues. Conclusion
40% evidence of irrelevant to the essay are relevant challenges evaluate this Critical appreciation highlights several
the essay topic. Essay descriptive, and and issues. Some literature. of academic and future implications
knowledge, structure requires additional indication of future professional of these challenges
understandin significant supporting sources implications of sources is and issues for
g and skills improvement. are required in these challenges excellent. profession/
appropriate parts. and issues for the sector/industry. An
to level 7. industry/sector. exemplary piece of
academic work
providing in-depth
discussion and

Outcome- A 0-15 16-19 20-23 24-27 28-31 32-35 36-40

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Assessment Brief – Newcastle Business School

Student ID: Marker: Programme of Study:

Does Not Meet Standards Meets Standards Exceeds Standards

0-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100%

(B)- 500 word Completely Reflective Adequate reflective Good reflective Very good Excellent reflective Outstanding
reflective Insufficient: statement is statement, however statement. There is reflective statement. Several reflective statement
statement Reflective insufficient. It is some parts tend to a good attempt to statement. You links between with strong
statement not lacking in detail be descriptive highlight personal have highlighted challenges and evidence of honest,
20% submitted OR and/or does not rather than implications of the some useful issues identified in in-depth reflection.
work giving refer to personal reflective. Links challenges/issues personal essay and Reflections are
evidence of implications of between identified in your implications of the implications for you consistently and
serious challenges and challenges and essay and there is challenges/issues and your career in explicitly related to
academic issues discussed in issues identified in good evidence of identified in your this industry/sector, the challenges and
misconduct essay. Large parts essay and reflection on these essay and there is supported with issues identified in
(subject to of reflective implications for you implications. a very good evidence. Overall, essay.
regulations in statement are and your career in Overall, you have attempt to support you have Demonstrates
ARNA unclear/irrelevant. this industry/sector demonstrated a these with demonstrated extensive
Appendix 1) could be stronger. good evidence. Little excellent understanding of
OR work understanding of description, some understanding of theory/cases
showing no the theory/cases/ very good evidence the theory/cases/ /literature discussed
evidence of literature discussed of honest reflection. literature discussed in essay, with
the in your essay. in your essay. several personal
knowledge, implications
understandin identified and
g and skills supported with
appropriate to contextual
level 7. evidence.

Outcome- B 0-8 9-10 11-12 13-14 15-16 17-18 19-20

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Assessment Brief – Newcastle Business School
Student ID: Marker: Programme of Study:
Does Not Meet Standards Meets Standards Exceeds Standards

0-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100%

(C)- Three Completely Insufficient: Video is Video is adequate Video is of good Video is of very good Video is excellent. Video is outstanding.
minute video Insufficient: of poor quality (e.g., however some areas quality. Some quality. Very good Several strengths, Engaging,
Video clip not difficult to view/issues are generic. For strengths, discussion of weaknesses and consistently focused
clip example, there is little
submitted OR with sound). Large weaknesses and strengths, areas for development on challenges and
work giving parts are irrelevant reference to the target areas for development weaknesses, areas for are offered and these issues highlighted in
40% evidence of and profession/industry/ have been identified development and are supported with a essay, and detailed
serious lack detail of specific sector, or strengths, and these are steps/action points range of evidence. discussion of
AoL Goal 1, weaknesses and areas
academic strengths, supported with within the allocated Several useful and strengths,
Objective 2 for development do not
misconduct weaknesses and relevant evidence. timeframe with realistic steps/action weaknesses and
(MLO1) - Have appear to be related to
identified your (subject to areas for target position. More Some useful attempts to relate this points have been areas for development
strengths, regulations in development. Little or evidence required to steps/action points to the challenges and identified and supported with
weaknesses and ARNA no steps/action points support discussion of have been identified. issues identified in explained in the evidence from both
subsequent areas Appendix 1) OR have been identified. strengths, weaknesses Video is within the essay. Relevant context of the target the module activities
of development in work showing The video is and areas for allocated timeframe. evidence is used to position and and a range of
relation to what no evidence of significantly development. The student is very good effect to challenges/issues previous experiences.
employers seek in the knowledge, over/under the Steps/action points dressed professionally support discussion. impacting on the The student also
understanding allocated time limit. may be and has recorded the The student is industry/sector. The provides several
and skills The student is not vague/unrealistic/not video in an dressed professionally student is dressed realistic and
Goal 1, Objective appropriate to dressed professionally related to target appropriate setting. and has recorded the professionally and has structured
2 (MLO2) - level 7. and/or has not position. Video is within video in an recorded the video in steps/action points
Critically review recorded the video in the allocated appropriate setting. an appropriate setting. which are clearly
and develop their an appropriate setting. timeframe. The student underpinned by self-
inter-personal and is dressed assessment. The
intra-personal professionally and has student is dressed
skills recorded the video in
professionally and has
an appropriate setting.
recorded the video in
an appropriate setting.

Outcome- C 0-15 16-19 20-23 24-27 28-31 32-35 36-40

Overall Mark [A+B+C]=

Additional Comments:

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