Google Business Map

Google Business Map
21 Countries – 21 Opportunities
Dear Partners,
There is something about emerging markets setting them aside from mature ones: it is the raw
entrepreneurial spirit permeating and driving the whole business sphere. Definitely, something
new and exciting is happening here. One can almost feel it in one’s fingertips. We at Google get
that same feeling everyday – through the millions of searches that we compute. What people ask
Google is what people need to know to go about their particular business or their lives in general.
With this extensive booklet we are pleased to give you all the information you need for getting a
first grip on 21 countries each offering a wide range of business opportunities. This selection of
basic facts, the advertising market, Google search data and nice to know info bites represents a
Lars Lehne
unique panorama of emerging markets around the globe, spanning from the Atlantic Coast through Country Director,
Central and Eastern Europe around the Mediterranean Sea down to South Africa and, naturally, to Agency DACH
China as one of the fastest growing economies worldwide. All of these countries have in common
fast growing markets, rising middle classes, young people who want to get somewhere in life, a high
level of literacy and technology penetration and, last but not least, a “can do spirit” that characteri-
ses every striving business person all over the world.
On the following pages Google offers you a collection of data, some never before published. So,
for instance, the dynamics of the markets here presented show an above average search growth,
in some markets surpassing the 2000 percent mark by far. Also, we give you unique contacts with
local people who are pleased to help you explore and encounter these new and exciting places.
Emerging markets are driven markets. Driven by entrepreneurs, by men and women who “go for it.”
Mohammad Gawdat
Now it is up to you to use these fantastic opportunities. Expand your business. We will be at your Head of Emerging
side to help and to search. Markets Council
Kind regards
Lars Lehne Mohammad Gawdat
© Google Confidential and Proprietary 3

Content
3 Preface
6 Bulgaria
8 China
10 Croatia
12 Czech Republic
14 Egypt
16 Greece
18 Hungary
20 Israel
22 Italy
24 Latvia
26 Lithuania
28 Poland
30 Romania
32 Russia
34 Saudi Arabia
36 Slovenia
38 South Africa
40 Spain
42 Turkey
44 Ukraine
46 United Arab Emirates
48 Tools
49 Sources

Bulgaria
Google Business Map
An Economy Standing for

Stability and Growth
With the help of a stable macroeconomic policy, positive credit ratings, and the
integration into the EU, Bulgaria’s economy has on average expanded 5% p.a.
for the past decade. This growth is backed by tourism, foreign investments, and Anatoly Lebedev
strong exports, accounting for 53% of GDP. Operations Manager,
Adriatics & Bulgaria
Basic Facts Public Holidays in 2011
Name Republic of Bulgaria Jan 1

New Year’s Day
Capital Sofia Mar 3
Liberation Day
Area 110,879 sq km Apr 22
Good Friday
Population 7,148,785 24
Easter
Top level domain .bg 25
Easter Monday
Language Bulgarian May 1
Labor Day
Currency Leva (BGN) 6
St. George’s Day
GDP PPP $90.51 billion (2009 est.) 24
Bulgarian Education and Culture,
GDP per capita PPP $12,600 (2009 est.) and Slavonic Literature Day
Sep 6 Unification Day
22 Independence Day
Dec 25–26 Christmas
Source: CIA Factbook / IANA
Population Structure By the Way Contact
• There are approximately 4,000

mapped caves in Bulgaria.1
47.9% 52.1% • The bacterium Lactobacillus
Bulgaricus can only be found in
mil. % Bulgaria, giving Bulgarian yoghurt For more information please get in
0–14 years 1.0 14 its unique flavor and consistency.2 touch with our local agency contact.
15–64 years 4.9 68 • The Bulgarian born Petar Petrov
65 years and older 1.3 18 developed the first digital wrist- agency-BG@google.com
total 7.2 100 watch in the world.3
Rounded figures Source: CIA Factbook
6 © Google Confidential and Proprietary

Advertising in Bulgaria
Total Ad Spending (mil. USD) Online Ad Spending (mil. USD)

871 25 25* 26*
24 24
711 681* 684*
657
+4%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
*estimated Source: ZenithOptimedia, Mar 2010 *estimated Source: ZenithOptimedia, Mar 2010
Media Split 2010 (mil. USD)

4%
TV Outdoor Newspapers Magazines Radio Online

430 61 61 54 27 24
Source: ZenithOptimedia, Mar 2010
Top Websites Search Query Growth

Sep 2010 2005–2010
Website Category Reach UV %

1199%
facebook.com Social networks 61% 2.1 mil.
abv.bg Email & messaging 51% 1.8 mil.
vbox7.com Online video 46% 1.6 mil.
zamunda.net File sharing & hosting 32% 1.1 mil.
100
dir.bg Software 29% 1.0 mil.
2005 Jun 2010
UV = Unique Visitors Source: DoubleClick Ad Planner* Aggregated Google Search queries Source: Google
Rising Categories Rising Searches

Jan 2009 vs. Jul 2010* last 12 months*
Category Growth Keyword Growth Category
Online communities 176% фейсбук 1000% Facebook – social networks

Travel 82% btv.bg 100% TV channel
Sports 42% mtel.bg 90% Mobile operator
Local 32% vremeto 90% Weather information
Society 30% toto 70% Lottery
*Search query growth per category

Source: Google *Selected queries, Aug 2010 Source: Google Insights for Search

China
Google Business Map
Dynamic China:
the World’s Largest and Fastest
Growing Internet Market
With 420 million internet users, 740 million mobile phone users, a GDP Dr. John Liu
Vice President,
growing 10% annually, and a multibillion online advertising market, China Sales and Operations,
represents the world’s digital land of opportunities. Greater China
Name People’s Republic of China Jan 1 New Year

Capital Beijing Feb 2–8 Chinese New Year
Area 9,596,961 sq km Apr 5 Qing Ming Festival
Population 1,330,141,295 Apr 30–May 2 Labor Day
Top level domain .cn Jun 6 Dragon Boat Festival
Language Standard Chinese or Mandarin Sep 12 Mid-Autumn Festival
Currency Renminbi yuan (RMB) Oct 1–3 National Day
GDP PPP $8.789 trillion (2009 est.)
GDP per capita PPP $6,600 (2009 est.)
• When you write your name in China

you put your family name first
51.5% 48.5% then your first name. There are no
middle names.1
mil. % • The Great Wall of China stretches For more information please get in
0–14 years 238 18 for 8,851.8 km and can actually be touch with our local agency contact.
15–64 years 977 73 seen from outer space.2
65 years and older 115 9 • China is the homeland of tea. Tea agency-CN@google.com
total 1,330 100 has been cultivated in China for
2,000 years.3

Advertising in China
Total Ad Spending (bn USD) Online Ad Spending (bn USD)

30.7* 9.5*
26.1*
22.8
20.3 6.3*
18.9
4.3
3.3
2.7
+252%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
19%
TV Newspapers Online Outdoor Radio 1,136

9,209 4,688 4,252 2,982 Magazines 446
Cinema 42

Sep 2010 2005–2010
baidu.com Search engines 76% 170 mil. 350%

qq.com Email & messaging 62% 140 mil.
sina.com.cn Web portals 47% 110 mil.
taobao.com Classifieds 38% 87 mil.
100
163.com Web portals 35% 81 mil.
2005 Jun 2010

Sports 59% xixi >5000% XiXi – gaming site

Real estate 44% >5000% Seer – web game for children
Home & garden 40% 7k7k 300% Qi K Qi K – flash games
Local 36% 4399 150% 4399 games – flash games
Science 33% dnf 140% DNF game – online game


Croatia
Google Business Map
A Country of Mediterranean &

Central European Tradition on
its Road into the EU
An average GDP growth rate of 4.4% p.a. over the last decade underlines Anatoly Lebedev
Operations Manager,
Croatia’s highly dynamic development. With social and economic reforms, Adriatics & Bulgaria
the country is ready to shape its future and deal with the impact of the
financial crisis.
Name Republic of Croatia Jan 1 New Year’s Day

Capital Zagreb 6 Epiphany
Area 56,594 sq km Apr 24–25 Easter
Population 4,486,881 May 1 International Workers’ Day
Top level domain .hr Jun 22 Anti-Fascist Resistance Day
Language Croatian 23 Corpus Christi
Currency Kuna (HRK) 25 Statehood Day
GDP PPP $79.21 billion (2009 est.) Aug 5 Homeland Thanksgiving Day
GDP per capita PPP $17,600 (2009 est.) 15 Assumption of Mary
Oct 8 Independence Day
Nov 1 All Saints Day
• Croatia’s Adriatic coast is home to

over 1,200 islands and countless
48.1% 51.9% coastal towns.1
• Croatia was founded in the first
mil. % half of 7th century on the ruins of For more information please get in
0–14 years 0.7 15 the Roman Empire.2 touch with our local agency contact.
15–64 years 3.0 68 • The Dalmatian dog, also known
65 years and older 0.8 17 as the Dubrovnik hunter, is said to agency-HR@google.com
total 4.5 100 originate from Dalmatia, Croatia.3

Advertising in Croatia
Total Ad Spending (bn USD) Online Ad Spending (mil. USD)

1.4* 20*
1.3* 18*
1.2 1.2
1.1 15
14
13
+54%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
* estimated Source: ZenithOptimedia, Mar 2010 *estimated Source: ZenithOptimedia, Mar 2010

1%
TV Newspapers Magazines Outdoor

846 184 125 52
Online 15

Sep 2010 2005–2010
906%
net.hr News 32% 0.8 mil.
tportal.hr Astrology & divination 29% 0.7 mil.
jutarnji.hr News 24% 0.6 mil.
100
24sata.hr News 24% 0.6 mil.
2005 Jun 2010

Online communities 82% oib 550% Personal identification number

Travel 64% youtube 250% YouTube – online video
Beauty & personal care 48% facebook hr 80% Social networks
Recreation 44% njuškalo 80% Classified ads site
News & current events 43% dnevnik.hr 70% News website


Czech Republic
Google Business Map
Export Driven Economy

with Engineering Tradition
in the Heart of Europe
A stable economy, a qualified labor force, and superb business locations Tania le Moigne
Country Director,
attract foreign investments and R&D hubs. A developed online ecosystem Czech Republic
combined with an extensive mobile penetration creates one of the most
favorable business environments for e-commerce in Europe.
Name Czech Republic Jan 1 Restoration Day of the Independent

Capital Prague Czech State; New Year’s Day
Area 78,867 sq km Apr 24 Easter Sunday
Population 10,201,707 25 Easter Monday
Top level domain .cz May 1 Labor Day
Language Czech 8 Liberation Day
Currency Koruny (CZK) Jul 5 Saints Cyril and Methodius Day
GDP PPP $256.6 billion (2009 est.) 6 Jan Hus Day
GDP per capita PPP $25,100 (2009 est.) Sep 28 St. Wenceslas Day (Czech Statehood Day)
Oct 28 Independent Czechoslovak State Day
Nov 17 Struggle for Freedom and Democracy Day
Dec 25 Christmas Day
Source: CIA Factbook / IANA 26 St. Stephen’s Day
• Sigmund Freud was born and

spent the first years of his life in
48.8% 51.2% what is now the Czech Republic.1
• Czech scientists invented among
mil. % other things the modern contact For more information please get in
0–14 years 1.4 13 lens and the screw propeller.2 touch with our local agency contact.
15–64 years 7.2 71 • The country has more castles
65 years and older 1.6 16 per square mile than any other agency-CZ@google.com
total 10.2 100 country in the world.3

Advertising in the Czech Republic

3.9* 534*
3.5 3.5 3.6* 481*
3.4
429
371
296
+80%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
12%
TV Magazines Newspapers Online Outdoor Radio

1,600 581 470 429 211 175
Cinema 6

Sep 2010 2005–2010
seznam.cz Search engines 68% 5.1 mil. 511%

szn.cz Search engines 46% 3.4 mil.
novinky.cz News 42% 3.2 mil.
100
idnes.cz News 42% 3.2 mil.
2005 Jun 2010

Online communities 56% avatar 800% Movie

Travel 49% superstar 500% Casting show
Recreation 42% facebook cz 450% Social networks
Local 32% windows 7 250% Operating system
Food & drink 26% překladač google 80% Google Translate


Egypt
Google Business Map
The Jewels of the Nile:

Prerequisites for Future
Growth Are all in Place
With 18 million internet users and 61 million mobile phone subscribers the Wael Fakharany
Regional Manager
Egyptian advertising market exceeds the necessary critical mass for growth. North Africa
Additionally, entrepreneurial drive from governmental and private sector
underlines the country’s enormous potential.
Name Arab Republic of Egypt Jan 7 Coptic Christmas Day

Capital Cairo Apr 25 Sinai Liberation Day
Area 1,001,450 sq km Jul 23 Revolution Day
Population 80,471,869 Oct 6 Armed Forces Day
Top level domain .eg
Language Arabic (official)
Currency Egyptian pounds (EGP)
GDP PPP $471.2 billion (2009 est.)
• A coherent system of writing was

first developed in Egypt. 1
50.7% 49.3% • The 365 calendar year and 24 hrs
in a day are Egyptian inventions. 2
mil. % • Egyptian architect and physician For more information please get in
0–14 years 26.4 33 Imhotep, who lived almost 4,700 touch with our local agency contact.
15–64 years 50.6 63 years ago, is the earliest scientist
65 years and older 3.5 4 known by name today. 3 agency-EG@google.com
total 80.5 100

Advertising in Egypt

1.4* 31*
1.3*
1.2 1.2
22*
0.6 13
5 +1450%
2
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
* estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010 *estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010

1%
TV Newspapers Radio 64
629 519 Magazines 32
Online 13
Source: ZenithOptimedia, Mar 2010; Value Partners, 2010

Sep 2010 2005–2010

3020%
yahoo.com Web portals 51% 5.6 mil.
maktoob.com Web portals 29% 3.2 mil.
blogspot.com Blogging services 26% 2.8 mil.
100
myegy.com Movies 22% 2.4 mil.
2005 Jun 2010

Society 219% 400% youm7.com – news site

Sports 183% mazika2day 350% Entertainment portal
Beauty & personal care 161% facebook 250% Social networks
Animals 160% 200% YouTube – online video
Online communities 147% 100% myegy.com – entertainment portal


Greece
Google Business Map
As Odysseus Already Knew:

the Hub for the South of Europe
and the Middle East
With a booming online ad market and broadband penetration exceeding Stefanos Loukakos
Country Manager,
25% of the population, Greece provides strong opportunities for growth. Greece
Nowadays, the country is as attracting to foreign advertisers as it was for
travellers since ancient times.
Name Hellenic Republic Jan 1 New Year’s Day

Capital Athens 6 Epiphany
Area 131,957 sq km Mar 7 Monday of Lent
Population 10,749,943 25 Indepedence Day
Top level domain .gr Apr 22 Good Friday
Language Greek (official) 24 Easter Sunday
Currency Euros (EUR) 25 Easter Monday
GDP PPP $341 billion (2009 est.) May 1 Labor Day
GDP per capita PPP $32,100 (2009 est.) 13 Holy Spirit Monday
Aug 15 Assumption or The Dormition of the Holy Virgin
Oct 28 The “Ochi Day”
• The Greeks were the first to have

a democratic government.1
49% 51% • The first Olympic games were held
in Greece almost 3,000 years ago
mil. % (776 BC).2 For more information please get in
0–14 years 1.5 14 • The first alphabet that notes touch with our local agency contact.
15–64 years 7.1 67 vowels and consonants with a
65 years and older 2.1 19 different symbol was developed agency-GR@google.com
total 10.7 100 by the Greeks.3

Advertising in Greece

3.9 132*
119*
3.3
105
2.9
2.7* 2.7* 91
76
+74%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
*estimated Source: ZenithOptimedia, Mar 2010; Forrester, Apr 2010 (Online Ad Spend) *estimated Source: Forrester, Apr 2010 (Online Ad Spend)

4%
Magazines TV Newspapers Outdoor Radio 173

1,025 854 498 266 Online 105
Cinema 20
Source: ZenithOptimedia, Mar 2010; Forrester, Apr 2010 (Online Ad Spend)

Sep 2010 2005–2010

1281%
youtube.com Online video 56% 3.1 mil.
live.com Search engines 32% 1.8 mil.
100
2005 Jun 2010

Travel 140% troktiko 300% Popular blog

Online communities 110% zougla.gr 300% News website
Sports 105% meteo.gr 170% Weather information
Real estate 79% facebook login 160% Social networks
Photo & video 79% paixnidia 100% Games


Hungary
Google Business Map
Where Inventors Come up

with Ideas like Rubik’s Cube
or Holography
With internet penetration above 60% and high broadband usage, Hungary János Arany
Industry Manager,
is becoming an internet-enabled society. Due to its central location in the Hungary
region and strong educational system, the country is first choice for international
companies for their HQs.
Name Republic of Hungary Jan 1 New Year’s Day

Capital Budapest Mar 15 National Day
Top level domain .hu May 1 Labor Day
Language Hungarian Jun 12 Whit Sunday
Currency Forints (HUF) 13 Whit Monday
GDP PPP $184.9 billion (2009 est.) Aug 20 Hungary National Day
GDP per capita PPP $18,600 (2009 est.) Oct 23 National Day
Nov 1 All Saints Day, Day of the Dead
• Bartók, Kodály, and Liszt were world

famous Hungarian composers.1
47.6% 52.4% • Nobel prize winner Albert Szent-
Györgyi was among the scientists
mil. % who discovered Vitamin C in the For more information please get in
0–14 years 1.5 15 late 1920s.2 touch with our local agency contact.
15–64 years 6.8 69 • The ball pen is a Hungarian inven-
65 years and older 1.6 16 tion, as is the dynamo, the telephone agency-HU@google.com
total 9.9 100 exchange, and the carburetor.3

Advertising in Hungary

1.2 162* 169*
1.1* 1.1* 151
1.0 1.0 136
127
+33%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
15%
TV Newspapers Magazines Online Outdoor Radio

356 184 180 151 109 42
Cinema 7

Sep 2010 2005–2010

695%
iwiw.hu Social networks 47% 2.6 mil.
origo.hu Web portals 36% 2.0 mil.
t-online.hu Service providers 33% 1.8 mil.
100
freemail.hu Email & messaging 30% 1.6 mil.
2005 Jun 2010

Travel 81% iwiw bejelentkezés 550% Social networks

Online communities 63% facebook 500% Social networks
Local 35% hasznaltauto.hu 350% Used car portal
Beauty & personal care 31% freemail belépés 200% Email service
Sports 29% játékok ingyen 150% Games for free


Israel
Google Business Map
A Western Oasis of Innovation

in the Middle East
With the highest number of startups per capita worldwide, 75% broadband
penetration, 125% mobile penetration and exports accounting for almost 50%
of its GDP, it is no surprise that Israel is considered to be the most innovative Meir Brand
economy in the Middle East. Regional Director,
Israel, South Africa
and Greece
Name State of Israel Mar 20–21 Purim

Capital Jerusalem Apr 19–25 Pesach (Passover)
Area 22,072 sq km May 10 Independent Day
Population 7,353,985 Jun 8 Shavuot
Top level domain .il Sep 29–30 Rosh Hashanah (New Year)
Language Hebrew Oct 8 Yom Kippur (Day of Atonement;
Currency New Israeli shekels (ILS) most Holy Day of the year)
GDP PPP $206.8 billion (2009 est.) 13–19 Sukkot (Feast of Tabernacles)
GDP per capita PPP $28,400 (2009 est.) 20 Simchat Torah/Shemini Atzeret
(Assembly of the Eighth Day)
Dec 21–28 Chanukah
• An Israeli company developed the

first PC anti-virus in 1979.1
50.1% 49.9% • Albert Einstein was offered the
presidency of Israel in 1952; how-
mil. % ever, he declined the invitation.2 For more information please get in
0–14 years 2.0 28 • Israel covers roughly half the size touch with our local agency contact.
15–64 years 4.6 62 of Lake Michigan.3
65 years and older 0.7 10 agency-IL@google.com
total 7.3 100

Advertising in Israel

1.2* 230*
1.1 1.1 1.1 1.1* 207*
187
174
159
+45%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
17%
TV Newspapers Online Outdoor 65

369 355 187 Magazines 53
Radio 45
Source: ZenithOptimedia, Mar 2010 Cinema 6

Sep 2010 2005–2010

411%
walla.co.il Web portals 42% 2.3 mil.
sekindo.com – 27% 1.5 mil.
100
mako.co.il Arts & entertainment 27% 1.5 mil.
2005 Jun 2010

Travel 144% ‫עספור‬ >5000% Asfur – popular tv show

Sports 77% ‫פייסבוק בעברית‬ 800% Facebook in Hebrew – social network
Recreation 61% windows 7 350% Operating system
Entertainment 57% ‫וואלה דואר‬ 100% Walla Mail – email service
Home & garden 54% ‫סינמה סיטי‬ 70% Cinema City – movies, tickets and scheduling


Italy
Google Business Map
More than “Dolce Vita”

Italy deserves special attention because it is the EU’s 4th largest economy
and boasts a growing digital economy. High internet penetration together with
an export orientated business framework offer an ideal terrain for international
advertising campaigns.
Stefano Maruzzi
Country Director, Italy
Name Italian Republic Jan 1 New Year’s Day

Capital Rome 6 Epiphany
Top level domain .it May 1 Labor Day
Language Italian (official) Jun 2 Republic Day
Currency Euros (EUR) Aug 15 Ferragosto/Assumption Day
GDP PPP $1.76 trillion (2009 est.) Nov 1 All Saints
GDP per capita PPP $30,300 (2009 est.) Dec 8 Immaculate Conception
25 Christmas Day
26 St. Stephen’s Day
• Shakespeare’s Romeo and Juliet is

set in Verona, Italy.1
49% 51% • In 1564 Galileo Galilei, the famous
mathematician and astronomer,
mil. % was born in Pisa, a city in Tuscany, For more information please get in
0–14 years 7.8 14 Central Italy.2 touch with our local agency contact.
15–64 years 38.5 66 • Italy manufactures some of the
65 years and older 11.8 20 world’s top sports cars, e.g. Ferrari, agency-Italy@google.com
total 58.1 100 Lamborghini, Maserati, to name
some of the most popular.3

Advertising in Italy

12.7 831*
11.3* 11.7*
10.9 11.0 693*
587
523
491
+69%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
5%
TV Newspapers Magazines Radio Online 587

6,299 1,742 1,162 773 Outdoor 329
Cinema 63

Sep 2010 2005–2010

640%
facebook.com Social networks 62% 26 mil.
youtube.com Online video 47% 19 mil.
yahoo.com Web portals 32% 13 mil.
live.com Search engines 29% 12 mil.
100
libero.it Web portals 27% 11 mil.
2005 Jun 2010

Travel 102% megavideo 400% Video streaming site

Online communities 88% subito.it 300% Classified ads site
Recreation 52% meteo.it 200% Weather information
Beauty & personal care 45% facebook login 180% Social networks
Sports 39% sisal 130% Online games


Latvia
Google Business Map
Standing Tall:
A Country of Extremes with
a Challenging Future
In its eventful past, Latvia has seen many changes. Following last decade’s Natalia Gvak
Operations Manager,
rapid transformation and growth, the country now deals with the impact of the Baltics
financial crisis. Even though the economy is under pressure, its currency lat
remains stable.
Name Republic of Latvia Jan 1 New Year’s Day

Capital Riga Apr 22 Good Friday
Area 64,589 sq km 24 Easter Sunday
Top level domain .lv May 1 Labor Day
Language Latvian (official), Russian 4 Declaration of Independence
Currency Lati (LVL) Jun 23 Midsummer Eve
GDP PPP $32.4 billion (2009 est.) 24 Midsummer
GDP per capita PPP $14,500 (2009 est.) Nov 18 Proclamation of the Republic of Latvia
• On 1 May, 2004, Latvia became

member of the European Union.1
46.3% 53.7% • Riga, the capital of Latvia, is
famous for some of the best Art
mil. % Nouveau architecture in Europe.2 For more information please get in
0–14 years 0.3 13 • Walter Zapp invented the world’s touch with our local agency contact.
15–64 years 1.5 70 first subminiature spy camera: the
65 years and older 0.4 17 Minox was first produced in 1937 agency-LV@google.com
total 2.2 100 in the Riga VEF factory.3

Advertising in Latvia

199 17
16*
15*
13 13
120* 123*
111 112
-6%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
12%
TV Newspapers Radio Online Magazines Outdoor Cinema

46 14 14 13 12 12 1

Sep 2010 2005–2010
inbox.lv Online communities 50% 0.8 mil. 602%

draugiem.lv Social networks 45% 0.7 mil.
ss.lv Business & industrial 41% 0.6 mil.
100
delfi.lv News 37% 0.6 mil.
2005 Jun 2010


Internet 25% delfi.lv 80% News website
Travel 23% tvnet.lv 80% News website
Animals 14% google translate 70% Google Translate
Home & garden 13% autobusu saraksts 50% Bus schedule


Lithuania
Google Business Map
A Baltic Tiger on a Good

Path to Recovery
In the last decade, Lithuania has seen rapid economic growth. Becoming a
knowledge-based economy with emphasis on biotechnology and IT, the coun-
try is ready and strong enough to face and overcome the twin-challenges of Natalia Gvak
mass emigration and the financial crisis. Operations Manager,
Baltics
Name Republic of Lithuania Jan 1 New Year’s Day

Capital Vilnius Feb 16 Day of Re-establishment of the State
Area 65,300 sq km of Lithuania
Population 3,329,039 Mar 11 Day of Restitution of Independence of Lithuania
Top level domain .lt Apr 24 Easter Sunday
Language Lithuanian 25 Easter Monday
Currency Litai (LTL) May 1 International Labor Day and Mother’s Day
GDP PPP $54.84 billion (2009 est.) Jun 5 Father’s Day
GDP per capita PPP $15,400 (2009 est.) 24 St. John’s Day
Jul 6 Statehood Day
Aug 15 Assumption Day
Nov 1 All Saints’ Day
Source: CIA Factbook / IANA Dec 25–26 Christmas
• During the 14th century Lithuania

was the largest country in Europe:
47% 53% present-day Belarus, Ukraine, and
parts of Poland and Russia were
mil. % territories of the Grand Duchy of For more information please get in
0–14 years 0.5 14 Lithuania.1 touch with our local agency contact.
15–64 years 2.5 70 • Lithuania takes the 1st position in
65 years and older 0.6 16 the EU by the number of students agency-LT@google.com
total 3.6 100 in the country.2

Advertising in Lithuania

776 27*
733* 25*
669 668*
624 22
18 19
+23%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012

3%
TV Newspapers 50 Online 19
486 Magazines 39 Outdoor 17
Radio 13

Sep 2010 2005–2010
facebook.com Social networks 51% 1.0 mil. 518%

delfi.lt News 38% 0.8 mil.
lrytas.lt News 26% 0.5 mil.
100
one.lt Social networks 26% 0.5 mil.
2005 Jun 2010

Online communities 104% facebook.com 1450% Social networks

Real estate 26% delfi.lt zinios 650% delfi.lt news – news portal
Food & drink 21% autoplius.lt 110% Classified ads site
Beauty & personal care 14% skelbiu.lt 100% Classified ads site
Sports 13% swedbank 80% Commercial bank


Poland
Google Business Map
The Only Country in Europe

that Has Kept its Head above
Water
Many of its neighbors suffered in the global downturn because they relied Artur Waliszewski
Country Business
heavily on exports, whereas Poland has a large demand from its domestic Director, Poland,
market and maintained steady GDP growth even in the middle of the storm. Romania
Name Republic of Poland Jan 1 New Year’s Day

Capital Warsaw 6 Epiphany
Top level domain .pl May 1 Labor Day
Language Polish 3 Constitution Day
Currency Zlotych (PLN) Jun 12 Pentecost Sunday
GDP PPP $690.1 billion (2009 est.) 23 Corpus Christi
GDP per capita PPP $17,900 (2009 est.) Aug 15 Assumption of the Blessed Virgin Mary
Nov 1 All Saints’ Day
11 Independence Day
• In Poland the name day is considered

more important than the birthday.1
48.4% 51.6% • “Malyszomania” is a term created
during the years 2000–2005, when
mil. % Poles went crazy about famous For more information please get in
0–14 years 5.7 15 Polish ski jumper Adam Malysz.2 touch with our local agency contact.
15–64 years 27.6 72 • The Polish company Solaris exports
65 years and older 5.2 13 buses to 21 countries worldwide agency-PL@google.com
total 38.5 100 including the United Arab Emirates.3

Advertising in Poland

3.4* 511*
3.2
2.9 3.1* 436*
2.8
378
333
306
+67%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
13%
TV Online Magazines Outdoor Newspapers Radio

1,501 378 307 248 217 190
Cinema 40

Sep 2010 2005–2010
onet.pl Web portals 48% 10.0 mil.

530%
nk.pl Social networks 48% 10.0 mil.
allegro.pl Auctions 47% 9.8 mil.
wp.pl Web portals 47% 9.8 mil.
100
2005 Jun 2010

Travel 60% demotywatory 2450% Humor

Local 43% facebook 450% Social networks
Recreation 34% youtube.pl 400% YouTube – online video
Home & garden 20% nasza klasa.pl 250% Social networks
Food & drink 19% allegro.pl 190% Online auction


Romania
Google Business Map
Beyond Dracula’s Castles:

a Rich History with a Promising
Future
Following the liberalization of its telecommunication market, broadband Artur Waliszewski
Country Business
penetration in Romania is soaring. However, economic reforms and the entry Director, Poland,
into the EU are just two of the country’s steps to shape its future. Romania
Name Romania Jan 1 New Year’s Day

Capital Bucharest 2 Day after New Year’s Day
Top level domain .ro May 1 Labor Day
Language Romanian Dec 1 Great Union Day
Currency New Lei (RON) 25–26 Christmas
• Romanian gymnast Nadia Elena

Comăneci won five Olympic gold
48.7% 51.3% medals. She was the first gymnast
ever to be awarded a perfect score of
mil. % 10 in an Olympic gymnastic event.1 For more information please get in
0–14 years 3.4 15 • Bucharest born aerodynamics touch with our local agency contact.
15–64 years 15.5 70 pioneer Henri Coanda invented
65 years and older 3.3 15 the first aircraft powered by two agency-RO@google.com
total 22.2 100 engines driving a single propeller.2

Advertising in Romania

844* 50*
796
750*
590 33*
538
29
26
21
+72%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012

4%
TV Outdoor Magazines 39 Radio 37

391 65 Newspapers 30
Online 26

Sep 2010 2005–2010
1021%
hi5.com Social networks 27% 2.6 mil.
100
softpedia.com Software 18% 1.8 mil.
2005 Jun 2010


Travel 70% filme online 750% Movies online
Beauty & personal care 37% libertatea online 350% Online newspaper
News & current events 36% invizibil 170% Chat service feature
Sports 35% cancan.ro 130% Celebrity news


Russia
Google Business Map
Being Different Creates

Opportunities, and There Are
Some …
Imagine the opportunities that arise from a market with 10 time zones, Vladimir Dolgov
Country Business
140 million people, 200% mobile phone penetration and 40% internet Director, Russia
penetration. However, since this market is expanding constantly, Russia’s
great future has just begun.
Name Russian Federation Jan 1–5 New Year’s Holiday

Capital Moscow 7 Orthodox Christmas Day
Area 17,098,242 sq km Feb 23 Fatherland Defenders’ Day
Population 139,390,205 Mar 8 International Women’s Day
Top level domain .ru May 1 Spring and Labor Holiday
Language Russian 9 Victory Day
Currency Russian rubles (RUB) Jun 12 Russia Day
GDP PPP $2.116 trillion (2009 est.) Nov 4 Day of People’s Unity
• What is now named the All-Russian

State University of Cinematography,
46% 54% was founded in 1919 in Moscow and is
the first state film school of the world.1
mil. % • Russia is the only country in the For more information please get in
0–14 years 20.9 15 world bordering 12 seas.2 touch with our local agency contact.
15–64 years 100.0 72 • The first Russian matryoshka doll,
65 years and older 18.5 13 the famous set of dolls of decreas- agency-Russia@google.com
total 139.4 100 ing sizes placed one inside the
other, was carved in 1890.3

Advertising in Russia

11.1 1,097*
10.0*
8.7* 886*
7.7 736
708
6.4 598
+55%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
10%
TV Print Outdoor Online Radio

4,252 1,184 1,058 736 327
Cinema 94

Sep 2010 2005–2010
1908%
yandex.ru Search engines 62% 26.0 mil.
mail.ru Email & messaging 51% 21.0 mil.
odnoklassniki.ru Social networks 26% 11.0 mil.
100
rambler.ru Web portals 22% 9.0 mil.
2005 Jun 2010

Travel 153% наоми уоттс >5000% Naomi Watts – british actress

Sports 103% аватар 200% Avatar – movie
Food & drink 93% статусы 140% Statuses – social media
Local 84% сумерки 130% Twilight – movie
Beauty & personal care 84% ютуб 110% YouTube – online video


Saudi Arabia
Google Business Map
The Middle East’s Largest

Market and Highest Purchasing
Power
Saudi Arabia’s ongoing and exciting transformation already puts it among the Abdulrahman
Tarabzouni
top 10 most competitive nations globally in 2010 and 13th in “Ease of Doing Country Manager,
Business”. The country constitutes one of the Middle East’s largest internet Emerging Arabia
user and content bases.
Name Kingdom of Saudi Arabia Aug 30 Eid al-Fitr

Capital Riyadh Sep 23 Saudi National Day
Area 2,149,690 sq km Nov 6 Eid al-Adha
Population 29,207,277
Top level domain .sa
Language Arabic
Currency Saudi riyals (SAR)
• In Saudi Arabia oil accounts for

more than 90% of exports and
54% 46% nearly 75% of government reve-
nues.1
mil. % • In 1985, Sultan bin Salman bin For more information please get in
0–14 years 11.1 38 Abdulaziz Al Saud was the first touch with our local agency contact.
15–64 years 17.4 59 Arab and Asian, the first Muslim
65 years and older 0.7 3 and the first member of royalty in agency-SA@google.com
total 29.2 100 space, flying aboard the Space
Shuttle.2

Advertising in Saudi Arabia

1.2 39*
1.1 1.1* 1.1*
1.0
28*
15
7 +1200%
3
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
*estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010 *estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010

1%
Newspapers Outdoor Radio TV 48

751 125 90 Magazines 36
Online 15

Sep 2010 2005–2010

2052%
msn.com Web portals 35% 2.6 mil.
maktoob.com Web portals 29% 2.2 mil.
100
2005 Jun 2010

Travel 156% 650% Facebook – social networks

Society 137% 450% Games
Business 125% 200% Phone calls
Real estate 125% 180% YouTube – online video
Beauty & personal care 122% 90% Billiards


Slovenia
Google Business Map
A Green Jewel in the

Heart of Europe
Being the first new member of the EU to adopt the Euro in 2004, Slovenia
has become a model for economic success and stability. With the highest GDP
per capita in Central Europe, it has an excellent infrastructure, a well-educated Anatoly Lebedev
labor force, and commands a strategic location for doing business in Europe. Operations Manager,
Adriatics & Bulgaria
Name Republic of Slovenia Jan 1 New Year’s Day

Capital Ljubljana Feb 8 Prešeren Day, the Slovenian Cultural Holiday
Area 20,273 sq km Mar 8 International Women’s Day
Population 2,003,136 Apr 24 Easter Sunday
Top level domain .si 25 Easter Monday
Language Slovenian 27 Resistance Day
Currency Euros (EUR) May 1 Labor Day
GDP PPP $55.84 billion (2009 est.) Jun 12 Whit Sunday
GDP per capita PPP $27,900 (2009 est.) 25 Statehood Day
Oct 31 Reformation Day
Dec 25 Christmas
26 Independence and Unity Day
• Slovenia is the 3rd most forested

country in Europe.1
48.7% 51.3% • Almost 3,000 churches, chapels,
and religious monuments are to be
mil. % found in Slovenia.2 For more information please get in
0–14 years 0.3 13 • Slovene Davo Karničar was the touch with our local agency contact.
15–64 years 1.4 70 first man to ski down Mount
65 years and older 0.3 17 Everest and the first to ski the agency-SI@google.com
total 2.0 100 highest peaks of all seven conti-
nents.3

Advertising in Slovenia

1.1* 52*
1.0*
0.9 0.9
0.8 46*
36
29
27 +93%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012

4%
TV Newspapers Magazines 52
Cinema 1
601 129 Online 36
Outdoor 36
Source: ZenithOptimedia, Mar 2010 Radio 31

Sep 2010 2005–2010

598%
24ur.com News 34% 0.5 mil.
najdi.si Search engines 26% 0.4 mil.
100
siol.net News 25% 0.4 mil.
2005 Jun 2010

Sports 41% slovenija ima talent >5000% Slovenia has talent – casting show
Recreation 38% fb 2650% Abbr. for Facebook
Photo & video 30% 24ur.com/novice 1150% News website
Travel 28% bolha net 200% Classified ads site
Real estate 25% google maps 60% Google Maps


South Africa
Google Business Map
The Heart of Africa at the

Southern Tip of the Continent
With the combined land mass of Germany, Italy and France, South Africa is
the economic hub and pulse of Africa. A widespread spirit of entrepreneurship
is driving growth and innovation and therefore the opportunities are endless, Meir Brand
especially in the mobile sector. Regional Director,
Google Israel, South
Africa and Greece
Name Republic of South Africa Jan 1 New Year’s Day

Capital Pretoria (administrative capital) Mar 21 Human Rights Day
Area 1,219,090 sq km Apr 22 Good Friday
Population 49,109,107 25 Family Day
Top level domain .za 27 Freedom Day
Language IsiZulu, IsiXhosa, Afrikaans May 1 Workers’ Day
Currency Rand (ZAR) Jun 16 Youth Day
GDP PPP $495.1 billion (2009 est.) Aug 9 National Women’s Day
GDP per capita PPP $10,100 (2009 est.) Sep 24 Heritage Day
Dec 16 Day of Reconciliation
25 Christmas Day
26 Day of Goodwill
• South Africa’s national flower is

the protea. It has a spiky bloom
49.9% 50.1% that can grow up to 30 cm wide.1
• South Africa has the oldest wine
mil. % industry outside of Europe and the For more information please get in
0–14 years 14.1 29 Mediterranean.2 touch with our local agency contact.
15–64 years 32.3 66 • South Africa has a thriving penguin
65 years and older 2.7 5 colony, thanks to the cold Antarctic agency-ZA@google.com
total 49.1 100 currents on the west coast near
the Cape.3

Advertising in South Africa

5.8* 75*
5.3* 69*
4.8 62
4.4 57
4.0 54
+39%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012

1%
TV Newspapers Radio Magazines 354

2,829 899 482 Outdoor 143
Online 62

Sep 2010 2005–2010
965%
microsoft.com Software 16% 1.5 mil.
standardbank.co.za Finance 15% 1.3 mil.
100
2005 Jun 2010

Sports 130% fifa 300% Football association

Online communities 127% facebook login 250% Social networks
Reference 100% blackberry 160% Mobile device
Shopping 100% google maps 140% Google Maps
Internet 98% efiling 100% Submit tax returns online


Spain
Google Business Map
EU’s Last Miracle:

SMBs Are Poised to Use
Internet for Productivity
Spain, on the fast track over the past 15 years now faces challenges to create Javier Rodríguez
Zapatero
its own future. The productivity model presenting itself is a blend of internet, Cluster & Country
innovation, and boosting the capacity of small and medium-sized businesses Director Spain,
Portugal, Turkey
to address larger markets.
Name Kingdom of Spain Jan 1 New Year’s Day

Capital Madrid 6 Epiphany
Area 505,370 sq km Mar 19 San Jose
Population 46,951,532 Apr 21 Maundy Thursday
Top level domain .es 22 Good Friday
Language Castilian Spanish (official) May 1 Labor Day
Currency Euros (EUR) Aug 15 Assumption of Virgin Mary
GDP PPP $1.368 trillion (2009 est.) Oct 12 Hispanic Day
GDP per capita PPP $33,700 (2009 est.) Nov 1 All Saints Day
6 Constitution Day
Dec 8 Immaculate Conception
25 Christmas Day
• During the 16th century Spain was

one of the most powerful empires
48.8% 51.2% in the world.1
• Spain is the 28th most populated
mil. % country in the world and the For more information please get in
0–14 years 5.9 15 sixth most populated country in touch with our local agency contact.
15–64 years 27.2 67 Europe.2
65 years and older 7.4 18 • The beaches of Spain stretch out agency-Spain@google.com
total 40.5 100 more than 8,000 km.3

Advertising in Spain

10.2 1,750*
9.1*
8.1 8.2 8.5*
1,350*
1,125
893 958
+96%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
14%
TV Newspapers Online Radio Outdoor Maga-

3,467 1,616 1,125 804 573 zines
556

Sep 2010 2005–2010
484%
100
2005 Jun 2010

Online communities 74% facebook en español 1950% Social networks

Travel 73% correo hotmail 200% Email service
Recreation 36% taringa 120% Social networks
News & current events 34% traductor google 110% Google Translate
Sports 31% tuenti.com 90% Social networks


Turkey
Google Business Map
The Fascinating Bridge

Between Two Continents
Surpassed only by China, Turkey’s growth in Q1 2010 has been 11.7%.
With more than 35 million young and engaged internet users spending an
average of 32 hours per month online, the bustling online market provides Bulent Hicsonmez
investors, advertisers, and marketers with great opportunities. Country Director,
Turkey
Name Republic of Turkey Jan 1 New Year’s Day

Capital Ankara Apr 23 National Sovereignty and Children’s Day
Area 783,562 sq km May 1 Labor and Solidarity Day
Population 77,804,122 19 Commemoration of Atatürk, Youth and
Top level domain .tr Sports Day
Language Turkish (official) Aug 29 – Sep 1 Ramadan Feast
Currency Turkish liras (TRY) Oct 28–29 Republic Day
GDP PPP $863.3 billion (2009 est.) Nov 5–9 Sacrifice Feast
• Istanbul is the only city in the world

built on two continents.1
50.4% 49.6% • The oldest known human settle-
ment was in Catalhoyuk, Turkey
mil. % (7500 BC to 5700 BC).2 For more information please get in
0–14 years 20.9 27 • In the 16th century Turks introduced touch with our local agency contact.
15–64 years 52.1 67 coffee to Europe.3
65 years and older 4.8 6 agency-TR@google.com
total 77.8 100

Advertising in Turkey

2.7* 243*
2.5 2.4*
2.2 204*
2.0 173
132
73
+233%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
8%
TV Newspapers Online Outdoor 150

1,172 556 173 Radio 66
Magazines 53

Sep 2010 2005–2010
1900%
mynet.com Web portals 24% 5.1 mil.
100
izlesene.com Photo & video sharing 22% 4.6 mil.
2005 Jun 2010

Beauty & personal care 159% facebook.com 250% Social networks

Travel 94% çeviri 200% Translation
Online communities 89% memurlar net 120% Site for government employees
Real estate 53% radyo dinle 100% Listen to the radio
Telecommunications 27% araba oyunları 60% Car games


Ukraine
Google Business Map
Central Europe’s Rough

Diamond
After decades in the shadow of its giant neighbor Russia, Ukraine, one of
the largest countries in Europe, is now poised and prepared to go ahead and
shine. With millions of highly educated citizens, Ukraine offers unexplored Dmytro Sholomko
opportunities in major industries such as IT and tourism. Country Business
Development
Manager, Ukraine
Name Ukraine Jan 1–7 New Year’s Day and Orthodox Christmas
Capital Kyiv (Kiev) 22 Day of Unity
Area 603,550 sq km Mar 8 International Women’s Day
Population 45,415,596 Apr 24–27 Orthodox Christian Easter
Top level domain .ua May 1–2 International Workers Day
Language Ukrainian (official), Russian 9 Victory Day
Currency Hryvnia (UAH) Jun 8 Orthodox Pentecost
GDP PPP $294.3 billion (2009 est.) 12 Trinity
GDP per capita PPP $6,400 (2009 est.) 28 Constitution Day
Aug 24 Independence Day
• Ukraine manufactures the world’s

heaviest aircrafts: the Antonov
46% 54% An-124 Ruslan and An-225 Mriya.1
• Ukraine is on place 8 in the world
mil. % for the amount of tourists visiting.2 For more information please get in
0–14 years 6.2 14 • Wladimir and Vitali Klitschko are touch with our local agency contact.
15–64 years 32.1 71 Ukrainian heavyweight boxers and
65 years and older 7.0 15 they have stated they will never agency-UA@google.com
total 45.3 100 fight each other.3

Advertising in Ukraine

1,047 37*
935*
30*
778*
25
636
21
540 19
+76%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012

4%
TV Newspapers Magazines Outdoor Online 25

303 106 102 76 Radio 19
Cinema 5

Sep 2010 2005–2010
2573%
mail.ru Email & messaging 47% 6.2 mil.
yandex.ru Search engines 43% 5.6 mil.
yandex.ua Search engines 39% 5.1 mil.
advmaker.ru – 25% 3.2 mil.
100
odnoklassniki.ru Social networks 24% 3.1 mil.
2005 Jun 2010

Travel 177% vkontakte.ru 2000% Social networks

Sports 125% почта mail.ru 350% Mail – email service
Food & drink 111% статусы 200% Statuses – social media
Home & garden 100% аватар 190% Avatar – movie
Local 100% ютуб 190% YouTube – online video


United Arab Emirates
Google Business Map
The Bustling Business Hub

in the Middle East
In the past 20 years the UAE has transformed into a business oasis. Liberalised
financial markets and free trade zones established the Emirates among the top
locations worldwide to do business. And, its most globally recognizable brand, Ari Kesisoglu
Dubai, amazes all who visit the UAE. Regional Manager,
Middle East North
Africa
Name United Arab Emirates Jan 1 New Year’s Day

Capital Abu Dhabi Feb 26 Mouloud (Birth of the Prophet)*
Area 83,600 sq km Jun 28 Leilat al-Meiraj (Ascension of the Prophet)*
Population 4,975,593 Aug 30–31 Eid al-Fitr (End of Ramadan)*
Top level domain .ae Nov 6–7 Eid al-Adha (Feast of the Sacrifice)*
Language Arabic (official) 26 Al-Hijra (Islamic New Year)*
Currency Emirati dirhams (AED) Dec 2 National Day
GDP PPP $201.4 billion (2009 est.) 5 Ashoura*
Source: CIA Factbook / IANA *Muslim festivals, dates are approximations
• The tallest building in the world,

the Burj Khalifa (828m), stands in
68.7% 31.3% Downtown Dubai.1
• UAEs has the world’s highest net
mil. % migration rate. Only 20% are UAE For more information please get in
0–14 years 1.0 20 nationals or Emiratis.2 touch with our local agency contact.
15–64 years 3.9 79 • Football is the national sport of the
65 years and older >0.1 1 United Arab Emirates.3 agency-UAE@google.com
total 5.0 100

Advertising in the United Arab Emirates

2.1 2.1* 2.1* 62*
1.9 1.9
49*
38
19
12 +417%
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
*estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010 *estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010

2%
Newspapers Outdoor Magazines Radio TV 79

897 567 238 147 Online 38
Cinema 21

Sep 2010 2005–2010

1080%
100
2005 Jun 2010

Sports 92% fifa 500% Football association

Travel 81% facebook login 300% Social networks
Beauty & personal care 76% hotspot shield download 150% VPN client
Food & drink 76% gamezer 110% Online games
Local 63% booking 100% Hotel reservation service


Tools
Google Insights for Search provides insight into what the world is searching for. Whether you’re an
advertiser looking to expand keyword lists, an economist analyzing economic trends or just looking
to settle a popularity contest, Google Insights for Search can help provide the answers.
Analyzing a portion of worldwide Google web searches from all Google domains, Google Insights for
Search computes how many searches have been done for the terms you’ve entered, relative to the
total number of searches done on Google over time. Furthermore, Google Insights for Search helps
advertisers understand what their consumers are interested in.
With daily-updated data going back to 2004, advertisers can determine the popularity of search terms
relevant to their business and see how it changes over time. Additionally, Google Insights for Search
offers geo visualizations, category filtering, top searches as well as rising searches, and the ability to
export data.
For further information go to: www.google.com/insights/search
Our goal with DoubleClick Ad Planner is to offer you a free media planning tool that can help you
identify websites your audience is likely to visit so you can make better-informed advertising
decisions. Since Ad Planner profiles millions of sites and covers over 40 markets, it is the ideal tool
to discover new foreign markets.
We designed Ad Planner with advertisers in mind. Our user interface is built specifically for media
planners and buyers to help them find advertising opportunities. With the Export to AdWords feature,
you can simply export Google Display Network placements from Ad Planner into AdWords.
Additionally, with Ad Planner1000 list, you can see a list of the largest 1000 sites worldwide, based on
Unique Visitors (users), as measured by Ad Planner. This list is updated monthly as new Ad Planner
datasets are released. It’s a great way to quickly reference the most popular sites on the web.
For further information go to: www.google.com/adplanner

Sources
CIA Factbook
CIA The World Factbook 2009. Washington, DC: Central Intelligence Agency, 2009
Forrester
Forrester Research Internet Display Advertising Forecast, 2/10 (Western Europe)
Online ad spend does not include Google data.
Google
Google internal data
Google Doubleclick Ad Planner*

www.google.com/adplanner
Google Insights for Search

www.google.com/insights/search
IANA
Internet Assigned Numbers Authority, 2010
Value Partners
ARAB MEDIA OUTLOOK 2009 – 2013, 2010
ZenithOptimedia
ADVERTISING EXPENDITURE FORECASTS March 2010 © ZenithOptimedia
*excl. Google Search Properties

Bulgaria Poland
1 1
http://lifestyle.iloveindia.com/lounge/facts-about-bulgaria-2452.html http://en.wikipedia.org/wiki/Name_day
2 2
http://www.zigzagbg.com/about_bulgaria_eng.php http://pl.wikipedia.org/wiki/Adam_Ma%C5%82ysz
3 3
http://www.nytimes.com/2003/03/09/business/peter-d-petroff-dies- http://www.solarisbus.pl/en/busmania,aktualnosci,0,613.html
at- 83-devised-a-digital-wristwatch.html
Romania
1
China http://en.wikipedia.org/wiki/Nadia_Com%C4%83neci
1 2
http://hubpages.com/hub/Fun-Facts-about-China http://en.wikipedia.org/wiki/Henri_Coand%C4%83
2 http://en.wikipedia.org/wiki/Great_wall
3 http://hubpages.com/hub/Fun-Facts-about-China Russia
1
http://en.wikipedia.org/wiki/Gerasimov_Institute_of_Cinematography
2
Croatia http://lifestyle.iloveindia.com/lounge/facts-about-russia-1394.html
1 3
http://www.find-croatia.com/islands-croatia/ http://en.wikipedia.org/wiki/Matryoshka_doll
2
http://en.wikipedia.org/wiki/Croatia
3
http://worldinfozone.com/facts.php?country=Croatia Saudi Arabia
1
http://en.wikipedia.org/wiki/Saudi_Arabia
2
Czech Republic http://en.wikipedia.org/wiki/Sultan_bin_Salman_bin_Abdulaziz_Al_Saud
1
http://en.wikipedia.org/wiki/Sigmund_Freud
2
http://en.wikipedia.org/wiki/Otto_Wichterle Slovenia
1
http://en.wikipedia.org/wiki/Josef_Ressel http://www.slovenia.info/en/Did-you-know%E2%80%A6.htm?ali_ste_
3
http://www.myczechrepublic.com/basics/trivia/didyouknow.html vedeli=0&lng=2
2
http://www.slovenia.info/en/Did-you-know%E2%80%A6.htm?ali_ste_
Egypt vedeli=0&lng=2
1 3
http://hubpages.com/hub/Fun-Facts-About-Egypt http://www.planetmountain.com/english/Special/people/everest/index.html
2
http://www.ancient-egypt-online.com/ancient-egyptian-inventions.html
3
http://en.wikipedia.org/wiki/Imhotep South Africa
1
http://www.africa-ata.org/sa_facts.htm
2
Greece http://www.africa-ata.org/sa_facts.htm
1 3
http://library.thinkquest.org/CR0210200/ancient_greece/greece.htm http://www.africa-ata.org/sa_facts.htm
2
http://www.bbc.co.uk/schools/primaryhistory/ancient_greeks/the_
olympic_games/ Spain
3 1
http://pandora.cii.wwu.edu/vajda/ling201/test4materials/Writing3.htm http://www.eyeonspain.com/spain-magazine/fun-facts.aspx
2
http://www.eyeonspain.com/spain-magazine/fun-facts.aspx
3
Hungary http://www.eyeonspain.com/spain-magazine/fun-facts.aspx
1
http://www.suite101.com/article.cfm/hungary_heart_of_europe/51128
2
http://www.best-things-in-hungary.com/nobel-prize.html Turkey
3 1
http://en.wikipedia.org/wiki/Category:Hungarian_inventions http://en.wikipedia.org/wiki/Istanbul
2
http://www.cordialhouse.com/travel_didyouknow.php
3
Israel http://www.turkishcoffeeworld.com/History_of_Coffee_s/60.htm
1
http://hubpages.com/hub/Beauty-of-Israel
2
http://hubpages.com/hub/Beauty-of-Israel Ukraine
3 1
http://hubpages.com/hub/Beauty-of-Israel http://en.wikipedia.org/wiki/Antonov_An-225
2
http://en.wikipedia.org/wiki/Ukraine
3
Italy http://en.wikipedia.org/wiki/Klitschko
1
http://pages.towson.edu/quick/romeoandjuliet/setting.htm
2
http://en.wikipedia.org/wiki/Galileo_Galilei United Arab Emirates
3 1
http://en.wikipedia.org/wiki/Italy http://www.burjkhalifa.ae
2
http://en.wikipedia.org/wiki/The_United_Arab_Emirates
3
Latvia http://en.wikipedia.org/wiki/The_United_Arab_Emirates
1
http://en.wikipedia.org/wiki/Enlargement_of_the_European_Union
2
http://en.wikipedia.org/wiki/Art_Nouveau#Latvia
3
http://www.li.lv/index.php?Itemid=1070&id=21&option=com_
content&task=view
Lithuania
1
http://en.wikipedia.org/wiki/Lithuania
2
http://www.lda.lt/en/NewsDetails.html?sp=l135000000000000298 “By the Way” facts are for entertainment purpose


Thanks to:
Abdulrahman Tarabzouni
Adam Kwaśniewski | Adel Ibrahim
Agnieszka Kiona | Amelia Cretu | Anatoly Lebedev
Anja Kuncic | Anne Beuttenmüller | Anne Töpfer | Ari
Kesisoglu | Artur Waliszewski | Austeja Blazeviciute | Ayca Topal
Brian Dunlop | Brian O’Sullivan | Bulent Hicsonmez | Carmel Doherty
Darja Isajeva | Dmitriy Shylyuk | Dmytro Sholomko | Dr. Holger Iburg
Dr. Stefan Tweraser | Erich Gunsenheimer | Fei Yu | Giannis Kollias | Gil
Jones | Hubert Machate | Illés Vadász | Iulia Mihailescu | Iza Klat | János Arany
Javier Rodríguez Zapatero | Jesse Friedman | Jiri Lenk | Dr. John Liu | Karl Pae
Katia Gugalova | Kia Wahl | Lars Lehne | Laura Bartolini | Linara Mulukova
Lucie Pokorná | Martin Klötzner | Martina Laresova | Mayssa Chehab | Mazen
Sabbagh | Meir Brand | Mikhail Kubka | Mohammad Gawdat | Natalia Gvak
Nir Bar-Lev | Pamela Eng | Paola Marazzini | Patricia Estridge | Patrick Singer
Pepe López de Ayala | Petya Popova-Chilikova | Polina Hewett | Regimantas
Urbanas | Rick Malins | Rodrigo Milanez | Salma M. Saleh | Salma Mohamed
Sedat Kilic | Shaden Mohamed | Souheil Soueid | Stefano Maruzzi
Stefanos Loukakos | Steffen Ehrhardt | Stephen Flanagan | Tania
le Moigne | Tasia Maroudas | Vesna Gredelj | Victoria Kayuchkina
Vladimir Dolgov | Wael Fakharany | Waseem Sayegh
Wayne Lin | Yang Jing | Special thanks to:
Christopher Völpel
© 2010 Google Germany GmbH • ABC-Strasse 19 • 20354 Hamburg • All rights reserved. Google and the Google logo are trademarks of Google Inc.
All other company and product names may be trademarks of the respective companies with which they are associated.
Contact: Anne Beuttenmüller • email: anneb@google.com

Google Business Map - 21 Business Opportunities in 21 Countries

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Lars Lehne Mohammad Gawdat

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An Economy Standing for

Basic Facts Public Holidays in 2011

Name Republic of Bulgaria Jan 1

Population Structure By the Way Contact

• There are approximately 4,000

Rounded ﬁgures Source: CIA Factbook

6 © Google Conﬁdential and Proprietary

Total Ad Spending (mil. USD) Online Ad Spending (mil. USD)

Media Split 2010 (mil. USD)

TV Outdoor Newspapers Magazines Radio Online

Source: ZenithOptimedia, Mar 2010

Top Websites Search Query Growth

Website Category Reach UV %

Rising Categories Rising Searches

Category Growth Keyword Growth Category

Online communities 176% фейсбук 1000% Facebook – social networks

*Search query growth per category

© Google Conﬁdential and Proprietary 7

Basic Facts Public Holidays in 2011

Name People’s Republic of China Jan 1 New Year

Source: CIA Factbook / IANA

Population Structure By the Way Contact

• When you write your name in China

8 © Google Conﬁdential and Proprietary

Total Ad Spending (bn USD) Online Ad Spending (bn USD)

Media Split 2010 (mil. USD)

TV Newspapers Online Outdoor Radio 1,136

Top Websites Search Query Growth

Website Category Reach UV %

baidu.com Search engines 76% 170 mil. 350%

Rising Categories Rising Searches

Category Growth Keyword Growth Category

Sports 59% xixi >5000% XiXi – gaming site

*Search query growth per category

© Google Conﬁdential and Proprietary 9

A Country of Mediterranean &

Basic Facts Public Holidays in 2011

Name Republic of Croatia Jan 1 New Year’s Day

Population Structure By the Way Contact

• Croatia’s Adriatic coast is home to

Rounded ﬁgures Source: CIA Factbook

10 © Google Conﬁdential and Proprietary

Total Ad Spending (bn USD) Online Ad Spending (mil. USD)

Media Split 2010 (mil. USD)

TV Newspapers Magazines Outdoor

Top Websites Search Query Growth

Website Category Reach UV %

Rising Categories Rising Searches

Category Growth Keyword Growth Category

Online communities 82% oib 550% Personal identiﬁcation number

*Search query growth per category

© Google Conﬁdential and Proprietary 11

Export Driven Economy

Basic Facts Public Holidays in 2011

Name Czech Republic Jan 1 Restoration Day of the Independent

Population Structure By the Way Contact

• Sigmund Freud was born and

Rounded ﬁgures Source: CIA Factbook