1

Role of Media

( Written by Saba Noor ( PMS 2017, MA English, MA IR, Topper of

various essay Writing Competitions at national and international level,
CSS Mentor at The CSPs Academy and ICEP)

1. Introduction
2. Types of media
2.1. Print media
2.2. Broadcast Media
2.3. Internet

3. Rising power of media

4. Role of media

4.1. Positive role of media

a. Educational role of media
i. Media a source of news
ii. Media- a source of knowledge
iii. Media- a source of awareness
iv. Awareness on national and international issues

b. Recreational role of media

i. Access to entertainment programs
ii. Track to modernism and fashion

c. Political role of media

i. An aid to electoral candidates
ii. A source of political awareness
iii. Influential in policy making

d. Social role of media

i. Custodian of fundamental human rights
ii. Inculcation of civic sense and moral values
2

e. Media- representation of a state

i. Media- a soft image of the state
ii. Media- a propagator of national cause

f. Role of media in promoting business

i. Role of advertisement industry
ii. Role of E commerce and digital platforms

g. Role in globalized world politics

i. Platform for negotiations and debates
ii. Source of global harmony
iii. A communicative tool between states
iv. Strength to democracy

4.2. Negative role of media

a. Media- a tool of propaganda

b. Misuse by terrorist organizations
c. Spread of blasphemous material
d. Media- a tool of false news
e. Media- a source of sensationalism/ yellow journalism

5. Impact of the role of media

5.1. Positive impact of the role of media

a. Impact on society
b. Impact on nation building

5.2. Negative impact of the role of media

a. Impact on moral values

b. Impact of mental and physical health
c. A severe blow to our culture and civilization
d. A wastage of time
e. Social withdrawal
f. Negative use of freedom of speech
g. Objectification of women
3

6. Challenges to the independence of media

6.1. Challenge by political elites

6.2. Challenge to safety of journalists
6.3. Questioned freedom of speech
6.4. Challenge by mushrooming private channels
6.5. Lack of qualitative content
6.6. Challenge of breaking news
6.7. Challenge of providing authentic content
6.8. Lack of funds

7. Suggestion for a responsible and strong media

7.1. Steps to be taken by media

i. Recruitment of qualified journalists
ii. Training of media personnel
iii. Responsible and authentic reporting
iv. Presentation of a positive image of the state
v. Cultivation of culture of tolerance

7.2. Steps to be taken by regulatory authorities

i. Independent regulatory authorities
ii. Check on immoral and vulgar programs
iii. Introduction of a code of conduct for media
iv. Timely accountability of transgressors

7.3. Steps to be taken by viewers

i. Boycott of substandard content
ii. Awareness about their right

7.4. Steps to be taken by government

i. Depoliticization of media
ii. Protection of freedom of speech
iii. Promotion of democratic values

8. Conclusion
4