MySmartPrice.

com - Digital Marketing - IIM/IIT/BITS (2-

4 yrs)

 #Marketing

 #Online Marketing

 #Startup

 #eCommerce

 #Campaign Management

 #Social Media

 #Advertising

JD- Digital Marketing:

If you live and breathe digital marketing, we want to talk to you. We are a wellfunded, high-
growth venture-backed Startup. We are a comparison shopping site with a vision to make
shopping smarter for people.

In this role you will be expected to take up initiatives to think, plan and execute customer
acquisition strategies. Particularly be interested in understanding and learning existing and
upcoming practices around App Downloads, Ad Networks and Social Media Marketing. The end
goal will have to get new users for the products

Responsibilities:

1. Manage & Build team to meet the end goals

2. Create, Manage, Monitor and Optimize Paid campaigns across platforms like Ad words,
Facebook and Twitter for Products like Android App & Chrome Extension

3. Managing Email Marketing (Promotional & Transactional), SMS Marketing

4. Managing display advertising and affiliate marketing campaigns.

5. Provide creative copy suggestions and graphical ad templates and apply A/B testing.

6. Manage budgeting and bids.

7. Tracking conversion rates and making improvements

8. Analyse and optimize regarding the performance of the landing page.

9 .Monitor it continuously to attract clicks at a lower CPC and at a higher QS.

10. Implement Dynamic Re-targeting effectively.

11. Work on strategic partnerships with other Ad Exchange Platforms to increase the outreach.

12 Use Analytics to set up goals and asses the performance of all the campaigns.

13. Produce top quality reports and understand it's implications.

14. Preferred from IITs, NITs, IIIT, and BITS, IIM's.

15. Preferred Experience is 2- 4 years.

 Apply

 Save

 Insights

 Follow-up

(Read more)