Anubhav Shrivastava

EDUCATION
Name of Undergraduate Institute- Manipal Institute of Technology
Year – 2011 to 2015
Degree obtained - B. Tech Location – Manipal, Karnataka
• Part of the Deans Merit List (stood among the top 5% of the Batch), Aggregate 89%
• Received Scholarship of INR 2 Lacs from Intel
• Won Best Presentation and Research Paper Awards on an International Forum

WORK EXPERIENCE Location - Noida

COMPANY NAME - Buddy4Study (March 2017 to December 2019)
Designation – Vice President
• Served as the Youngest Vice President and Core Team Member of the ed-tech startup employing 150+ people and ranked
among top 50 Innovative IT companies of India by NASSCOM.
• Played a key role in increasing the overall revenue by 6X in a span of 1 year (INR 95 Lacs to INR 6 Cr.)
• Through innovative strategic alliances methods, increased the overall client size by more than 200% including addition
of some of the major Fortune India 500 companies like Aditya Birla Group, HP, TATA Group, Godrej, etc.
• Led a team of 5 Business Development Managers, mentoring them on sales and negotiation skills and ensuring that the
team delivers on its sales targets
• Promoted THRICE in a span of 16 months
• Played a key part in innovation by identifying unconventional revenue streams, including a project that
transformed lives of more than 5000 drivers and food delivery executives of India
• Founded Vidyanjali – India’s largest Educational Program for over 10 million children across 101 Niti
Aayog Identified Poorest Districts of India, providing access to scholarships worth INR 19 Cr.

COMPANY NAME – Write India Publishers

(October 2016 to February 2017)
Designation – Author
• Wrote and Promoted a Fiction Novel on Urban-Rural divide which became the highest pre-order sales record holder for
its publisher, Write India
• Speakerships across leading institutions like ISB Hyderabad, BITS Pilani etc.
COMPANY NAME - Fractal Analytics Location – Gurgaon & Bangalore
Designation – Consultant (July 2015 to October 2016)

• Performed Marketing mix optimization analysis, UK Intimate Care for a leading CPG client
• Built Bayesian and log-linear regression models to identify major sales drivers, both marketing and non-marketing for all the
major sub brands
• Demonstrated the earned and owned media cross impact on sales, and why it was almost half of 2014 levels
• Built a Channel Mix Optimization and TRP optimization tool to recommend the best go-to-market strategy and increase the
longer-term Gross Profit ROI by 13%
• Forecasted how the continuity planning principles can improve TV effectiveness by 2.8%
• The recommendation and insights led to an increase of brand penetration by 13% and Gross Margin by 3%

OTHER ACHIEVEMENTS & PERSONAL INTERESTS

• Two Time TEDx Speaker – Invited as speaker in TEDx Dabri & TEDx AgraCollege
• Bestselling Author of 2 Fiction Novels and 1 Poetry Book with an average Amazon rating of 4.2/5 and more than 100+
Reviews
• Recipient of The Most Promising Blog award of 2016 by a Leading MBA Consultancy Prep Organization
• Motivational/Keynote Speaker – invited in various literature & Entrepreneurial Summits in colleges like IIT Kanpur, IIT
Guwahati, SRM University, IIIT, Amity, Delhi University etc.
• Invited as a Judge for Cultural Events – Judged Poetry Slams, Stand Up Comedy, English Extempore etc, during Cultural Fests
like IIT BHU, Kashiyatra
• Invited as Chief Guest for hosting/inaugurating annual fests and events, like Brain Tech Championship 2018, Amity Annual
Youth Fest 2019 etc.
• Volunteering/Social Work Causes – Appointed as a Team leader by UNDP for a Low Carbon Lifestyle Campaign.
Volunteered for Donate An Hour NGO, Teaching Life Skills and basic Mathematics/Computers to slum kids of Gurgaon