Shahi Fried Chicks

“Traditions in western”

Description of business:
Our Fast food business is a new addition in the fast food industry with high aims to facilitate
people with healthy foods, which have marvelous health full ingredients. Our promise is to
give your body healthful products. Due to increasing the needs, wants and demand of foreign
cuisine we decided to launched our fast food center on a small scale. It’s a partnership based
business. And we provided self purchasing services and free home delivery with in Jalal pur
jattan. We also make our contract with schools and collages that we deliver our products at the
time of recess (break) in schools and collages. We also launched a play ground area for kids
because if families come then their kids don’t get bore.

Vision statement
“Our customer’s health is our profit”
Mission statement
“Add up nutrition’s and fun in people’s life”

Feasibility Report:
Indenting business started approximately with the finance of rupees
 Building rent cost 800,000 Rs/-
 Building decoration 150000 Rs/-
 Computer P4 17500 Rs/-
 Printer 9000 Rs/-
 Tele Phone Set 700 Rs/-
 Furniture office 13000 Rs/-
 Furniture of sitting area 27000 Rs/-

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  Stationery 5000 Rs/-
 Eclectic Fan 25000 Rs/-
 Lights 3,000 Rs/-
 Exhaust 5000 Rs/-
 A/C 50000 Rs/-
 Outdoor playing equipments 50,000 Rs/-
 Production house equipments 75,000 Rs/-

Executive summary:
The project is about a new business venture. It covers the core concepts that are involved in
the development and implementation of this new company. Taking the initiative and pulling
it towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for
market positioning, effective pricing strategy, how to promote it to clients through different
mediums and sources and most importantly, the environmental factors that are associated
with the early stages of business development and post variable factors that are major
challenges to the business.

Other staff:

 Receptionist
 Security Guards
 Sweepers
 Service employees

Objectives:

Our six objectives are summarized below:

 Understand our customer, competitors and industry.
 Provide the best product and services
 Continue to grow our business in the selected fields of interest.

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  Balance our business goals with our financial objectives.
 Make the transaction from a single point of Sale Company to a distributed sales
company.
 Refine the company values and culture by hiring the best people.

Industry Analysis
Analysis of competitor:
It’s a fundamental of business where you have competition along your business. If you want
to overcome your competitor you must have knowledge of that business as much you have
your own. Similarly 3ArS Fast Food is facing considerable competitors in Gujrat area
like;
 KFC
 MacDonald’s
 RFC
 AFC
 Fork and Knives
 Domino
 Pizza huts…etc

Description of venture
Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Drinks, Coffee & tea
 Pasta
 Rice, kebab, rolls
 Pizzas

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Size of business:
It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO (Anum Rafique) 25% share of whole business. Remaining four has equal shares;
 Financial manager 18.5% share
 Marketing Manager 18.75% share
 Operation Manager 18.75% share
 Human resource manager 18.75% share.

Profit and loss

Profit and loss will be distributed on the basis of their share percentage

Office equipment:
 Computer
 Telephone set
 Office furniture
 Stationery
 Electric fan
 Lights
 Exhaust
 AC
 Printer

Production plan
Physical plant
 Area:

The piece of land which is required to organize the whole set up is about 4500 sq feet (1
canal) for our restaurant.

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Machinery and equipment
Equipments & machinery used in production house
 Oven
 Potato French fries machine
 Dough mixture
 Food processor
 Frying machine
 Microwave
 French fry cutter
 Food cutter
 Sauces
 Cutlery set

Marketing plan

Objective of marketing manager:

According to the marketing manager of Shahi Fried Chicks that marketing department has
two objectives;

 The first department of Shahi Fried Chicks is to create the awareness and provide
the following information to the higher authorities.
 This department shows the marketing position of the organization.
 This department shows the market share of Shahi Fried Chicks.
 This department gives the suggestion to the higher authorities for the future
improvement.
 This department provides the information about their competitors to the higher
authorities.
 The second basic objective of Marketing Department is that it meets the budget in
the required time span. The marketing department of Shahi Fried Chicks is to
promote its products and make the future plan to live in the budget.
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Every business needs the information’s about market before going to start. These
information’s will help in achieving the goals and setting targets. There are different contents
for the assessment of any market, which are given under here:

Target Market:
After evaluation of various segments, Shahi Fried Chicks has decided to target the
market of Urban, Students of Colleges and Universities in Gulgasht, Families of Multan and
youth of Multan.

 Advertisement

Product will be announced in all print and electronic media like ;

 Newspaper
 Ads through Cable
 Internet
 Face book
 Twitter
 We will conduct seminar in UOG

 Promotion Budget

In phase 1 of three months we are spending 7,000 for the promotional purposes. While
In 2nd phase of three months we will increase the amount from 7,000 to 10,000.
In 3rd phase and last phase of this year we will spend more then 10,000

Operational pan
Administration of any organization is working under a proper setup. It performs all tasks and
achieving their goals by following and fulfilling the requirements of an organization. Every
organization has a hierarchy flow in which every employ is performing their job by focusing
the aim of their organization. The hierarchy chart of Shahi Fried Chicks is given under here;

CEO

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 Finance Marketing HR Operational
manager manager manager manager

Other staff:

 Security Guards
 Sweepers
 Service employees

Finance department:

Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like

 Budgeting
 Cash flow
 Profit and loss statement
 Expense sheet
 Project plan sheet
 Financial analysis
 Balance sheet etc.

The report will be submitted to CEO to finance manager to control financial crisis

Operational department:

It is very important department in the Shahi Fried Chicks.. The in charge of the
operation department is operation manager. This operation manager is responsible for
the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers

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  Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

Financial plan

The total amount to established that business is Rs.1100000 while in that amount Rs. 400000
is the reserve fund, which is the liability of the business. Which will be returned.

Here we
One time expense Rs/- have
Building Contract cost for five years costs: 500000
prepared our
Business registration Fee: 45000

Production house equipments 75000

Furniture and Decorations 190000

Playing area equipments 50000

Other setup charges 110200

Value added tax VAT 705120

total 1675320
forecasting of our business for our business. First we have shown our expenses and then we
tried to show how our projected revenue will generate

Expenditures

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 Swot analysis

Strength

 Friendly environment

 Professionally trainers

 Co facility for specific timings

 Our trained chef (training from Greeks)

 High quality of products

Weakness
 Less space for future project

 Lack of Experience as a entrepreneur

 Comparatively equivalent pricing

Opportunity
 Attractive Future Projects

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  no direct competitor

 demand of the fast food in this area gradually increase

Threats
 there will competitor in future

 Contingencies

 Legal and Security Issues

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