Looking For Angel Investment For Your Startup - Here's All You Need To Know PDF

06/08/2019 Looking for angel investment for your startup?
Here's all you need to know
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Looking for angel investment for your startup? Here's all you need to know
Sanjay Shenoy
24th Jun 2019

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“Obstacles are those frightful things you see when you take your eyes off your goals.” — Henry Ford
You would have laid the foundation for your dream startup by raising funds from your savings, family members or friends. Now, it’s tim
To be speci c, capital issues or a cash ow crunch can hit you hard with respect to the production, recruitment or business expansion.
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06/08/2019 Looking for angel investment for your startup? Here's all you need to know
Even if the chances are good, taking too much debt at the earlier stage of your business will burden your growth.
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Fortunately, there are a speci c set of investors called angel investors who are looking for opportunities to fund new businesses. Unlik
But, it comes with a drawback of loss in control over the business since you have partial ownership of your business.
Most small businesses don’t have awareness about angel investors or are clueless about nding an angel investor.
So in this post, we will look at what are the things angel investors look in a business and how to approach them. We compiled a list of
Who is an angel investor?

An angel investor is a high net-worth individual who provides nancial support to small businesses or startups in exchange for owner
What is the role of angel investors?

Angel investors can be anyone from any professional background. They may be a doctor, lawyer, business associates and even other en
Since they are passionate about the business, they assist the business in every step and take up the mentorship role. Most angel invest
Hence their mentorship is very useful for your company’s growth. Considering their guidance and mentorship, angel nancing is crucia
Also Read
At the early stage, you invest in people: ZhenFund's Victor Wang on the guiding philosophy of C...
What does an angel investor look for in a business?
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An angel investor will always look for the following in the business before investing.
1. Genuine belief and commitments of the founders
The vision of the founders and their commitment to their customers is the strong motivating force for any business.
Rajan Anandan, one of the top investors in India emphasises that he would bet on the founding team or the founders. Whom he believ
2. Traction and scalability of your business
Business traction is nothing but a having the momentum or signs of growing business such as having a measurable customer base, gr
Scalable business means when a business has the potential to multiply revenue with a minimal incremental cost. The best example w
3. Have a good management team
If your team is not ef cient, there is no point of having a great startup idea. Angel investors generally like to interact with the founder
4. Size of target market
Revenue
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5. Reasonableness in evaluating your business plan
Be genuine while estimating your nancial numbers on your business plan. Don’t do overvaluation as well as undervaluation. Do prop
6. Viable Exit Strategies
Angel investors are patient and willing to invest in the long-term. Though pro t is not their main motive, they expect some sort of retu
The most common exit strategy is sale of shares to the company’s principal founders. Other common think is selling the business to st
Also Read
India beats China in VC investments for ntech startups in rst quarter of 2019
How to approach an angel investor in India?
Step 1: Prepare your pitch deck
You need to explain your idea, team, business model, target market, and competitors to your potential investors. It is very important to
And it should be your rst task before approaching any angel investor.
The pitch deck must be simple yet persuasive to cover all the key elements of your business. You must consider all the challenges of y
Step 2: Have your product/service prototype

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demonstration of your
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So, having a prototype of your product helps you to convince your angels and get your angel funding easily.
Step 3: Find an angel investor
There are many af uent investors in India. You can easily nd them online on Twitter or LinkedIn. Search your angel based on your ind
We have sorted out the list of top active angel investors in India along with their portfolio, industry and contact information for your e
You won’t get your pitch right in your rst approach so you need to follow your angel and network with others by joining investors' gro
Some reliable angel networks are Angel.co, Investment Network, Let’s Venture, Your Nest, etc.
This way of networking will lead you to get someone who is in common with the angel investor to give a warm introduction about. An
Step 4: Present con dently
After your successful pitch, you need to present your ideas, business plan and your product prototype to your business investor con de
Also Read
How to pitch your startup to the media
List of top active angel investors in India

Delhi
Rajan Anandan
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Rajan Anandan is an active angel investor for startups related to technology industry such as mobile, internet and software. He mostly
He is a business executive and the former MD of Google India and South East Asian region. Now, he is a part of Silicon Valley-based Ve
Startup portfolio: Unacademy, Travel Khana, EasyGov, Instamojo, Webengage, Blue Ocean Ventures (Sri Lanka), Mobilewalla
Industry/niche: Startups dealing in mobile, internet and SaaS.
You can nd him on Twitter and LinkedIn.
Dr. Ritesh Malik
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Ritesh Malik is a young successful doctor-turned-entrepreneur and a business investor in India. His investments are mainly focussed o
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Ritesh is also the founder of Innov8 Coworking, which is a coworking space service provider in Delhi and Project Guerrilla, a funding ve
Startup portfolio: Technolabs, Asimov Robotics, Fin Robotics, RHLvision, Addodoc, Flip motion.
Industry/niche: Startups working in robotics, hardware, healthcare.
Sharad Sharma
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Sharad Sharma is one of the top investors in India with about two dozen investments. He is a passionate evangelist of the software pr
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He has held a number of senior executive positions with leading technology companies. He was the CEO of Yahoo India - R&D. At pres
Startup portfolio: Mobilewalla, IntensAquatica, Vayavya Labs, Durva Software
Industry/niche: Software, mobile and internet.
Kunal Bahl
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Kunal Bahl is the CEO of Snapdeal.com which is one of the leading online marketplaces in India. He mainly prefers to invest in online
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He has ranked 25 on Fortune 40 under 40 Most In uential Business Leader list 2014.
Startup portfolio: Olacabs, Rapido, Unicommerce, Gigstart, UrbanClap, Jugnoo, Leena AI, Bewakoof.com
Industry/niche: Ecommerce, online-based transportation network, arti cial intelligence, and chatbots.
Also Read
Is your investor pitch in good shape?
Mumbai
Anupam Mittal
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Anupam Mittal is an early-stage active investor and the Founder and CEO of People Group, which owns many of his portfolio compani
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He has over 12 years of management and business development experience in communication, media, and technology.
Startup portfolio: Ola, Shaadi.com, Makaan.com, Mauj Mobile, Durva Software, Kae Capital, FabHotels.com
Industry/miche: Real Estate, SaaS, internet-based consumer sites.
Samir Bangara
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Samir Bangara is the CEO and Co-founder of Qyuki.com, which helps to create content and connect with other people and to monetise
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He prefers to invest in social games and app development platforms.
Startup portfolio: Pokkt, Playblazer, Thrill, ZAPR, tushky.com
Industry/niche: Social games, app development platforms and media
Zishaan Hayath
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Zishaan Hayath is running an angel investment club called Powai Lake Ventures. He is also the co-founder of Toppr.com, which is an In
Startup portfolio: Olacabs, Housing.com, Powai Lake Ventures, SquadRun
Industry/niche: Education, travel, real-estate
Ajeet Khurana
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Ajeet Khurana is an active angel investor and known for overcoming nancial and operational challenges of running an education bus
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He is the CEO of IIT Bombay’s SINE and has invested in more than 20 startups in India.
Startup portfolio: Rolocule Games, PickMe eSolutions, Karmic Life Sciences, Maximojo, Carveniche Technologies, Hacker Noon, Medd, S
Industry/niche: Education, enterprise software
Also Read
Top ve reasons why startups fail to raise angel funding
Bangalore
Kris Gopalakrishnan
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Senapathy Gopalakrishnan, popularly known as Kris Gopalakrishnan was awarded the Padma Bhushan award by Government of India.
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He is the Chairman of Axilor Ventures, a venture capitalist rm for young entrepreneurs.
He is also the co-founder of Infosys and its former executive Vice Chairman.
Startup portfolio: FirstCry, GoCoop, Ampere, MagicX, LookUp, BuyHatke, FreshWorld, Acko General Insurance, Verloop, HungerBox
Industry/niche: IT Services, B2B tech rms
Sachin Bansal
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Sachin Bansal, the illustrious co-founder of Flipkart, earlier worked as a software developer in Amazon. Today, he is helping young entr
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Startup portfolio: NewsInShorts, Madrat Games, Spoonjoy.
Industry/niche: Technology and ecommerce
Also Read
[Funding Alert] Ather Energy raises $51M led by Sachin Bansal
Ganesh Krishnan
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angel investor more
based in Bangalore. He
Gotisit!the co-founder of PorteaMedical and the founde
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His startup portfolio is mostly focussed on consumer internet and tech companies.
Startup portfolio: Verloop, Hungerbox, HomeLane.com, fresh menu, Bigbasket, Bluestone, Qtrove, PorteaMedical, Grow t, TutorVista, Ho
Industry/niche: Consumer internet, tech companies, healthcare, and education.
Pallav Nadhani
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Pallav Nadhani is an active angel investor who has invested in more than 25 tech companies in India and the US. He is mostly interest
He is a young entrepreneur who started his company at the age of 16. He is the co-founder and CEO of Fusion Charts and RazorFlow.
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Startup
YourStoryportfolio:
HerStory Shield Square,
SocialStory HealthifyMe,
SMBStory Betaout,
YourStoryTV Minjar,
MyStory MoreSkillenza, Eduora Technologies, Cropex
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Industry/niche: SaaS companies, cloud computing.
Also Read
A sneak-peek into the minds of angel investors
The right time to approach an angel investor is when you need money for your expansion. Preparing a solid business plan with reason
Once you have done these, you can easily follow the steps mentioned above to approach and pitch for your angel fund. Remember, not
Being an entrepreneur is a long term commitment and you need to be persistent. So, try approaching different investors of your indust
Also Read
India's Most Proli c Angel Investors
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If you're a startup with a passionate team, growing customer base, existing nancial product or solution for insurance, digital br
investment. Apply before August 14, 2019.
Authors
Sanjay Shenoy
Sanjay Shenoy is the co-founder of PixelTrack, a digital
marketing training and consulting company. He is also
trying to put the marketing back into digital marketing t…
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06/08/2019 Looking for angel investment for your startup?

Here's all you need to know

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

24th Jun 2019

Then how HerStory

Who is an angel investor?

What is the role of angel investors?

What does an angel investor look for in a business?

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

1. Genuine belief and commitments of the founders

2. Traction and scalability of your business

3. Have a good management team

4. Size of target market

6. Viable Exit Strategies

How to approach an angel investor in India?

Step 1: Prepare your pitch deck

Step 2: Have your product/service prototype

Step 3: Find an angel investor

Step 4: Present con dently

List of top active angel investors in India

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: Startups dealing in mobile, internet and SaaS.

You can nd him on Twitter and LinkedIn.

Dr. Ritesh Malik

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: Startups working in robotics, hardware, healthcare.

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: Software, mobile and internet.

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/miche: Real Estate, SaaS, internet-based consumer sites.

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: Social games, app development platforms and media

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Startup portfolio: Olacabs, Housing.com, Powai Lake Ventures, SquadRun

Industry/niche: Education, travel, real-estate

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: Education, enterprise software

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: IT Services, B2B tech rms

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: Consumer internet, tech companies, healthcare, and education.

You can nd him on Twitter and LinkedIn.

YourStory HerStory SocialStory SMBStory YourStoryTV MyStory More Language

Industry/niche: SaaS companies, cloud computing.

You can nd him on Twitter and LinkedIn.

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