Prestige Institute of Management & Research

Indore (M.P)

Summer Internship Project on

“SALES PROMOTION & CUSTOMER AWARENESS.”

IN

TULA FOOD PRODUCT PVT. LTD

IN PARTIAL FULFILLMENT OF MBA (APR) DEGREE

SUPERVISED BY: - SUBMITTED BY: -

Dr. SATNAM UBEJA TARUN SAHU

MBA (APR) III SEM

SCH. NO. 1121508703

1
 DECLARATION

I hereby declare that the project report entitled ‘Specific training 0n Tula Food Products Pvt. Ltd’
is a record of an original work done by me under the guidance of Dr. Satnam Kaur Ubeja and
this project work is submitted in the partial fulfillment of the requirement for the award of
MBA(APR).

Date :-

Tarun Sahu

MBA (APR) 3rd SEM

1121508703

2
 CERTIFICATE

This is to certify that MR. Tarun sahu student of Master of business administration (APR) of
Prestige Institute Of Management And Research has completed his summer training for 45 Days
from Tula Food Products PVT. LTD, INDORE and has prepared a report on general training
under my guidance.

Dr. Satnam Kaur Ubeja

(Faculty guide)

3
 PREFACE

Someone has rightly said that practical experience is far better and closer to the real world than
mere theoretical exposure. The practical experience helps the student to view the real business
world closely, which in turn widely influences his/her perceptions and understanding of the real
situation.

Research work constitutes the backbone of any management education program. A management
student has to do research work quite frequently during his entire life span.

The research work entitled “SALES PROMOTION aims to know customer awareness
regarding the products offered by it.

The present report is a part of the project that contains the work done by me during the training
period at Tula Food product PVT. LTD.

True to the core, a properly and executed industrial training helps a lot in providing linkage
between the student and the industry. It develops the awareness of industrial approach to
problem solving based on a board understanding of the mode of operation of industrial
organization.

This project has offered me an opportunity to put all my efforts and the theoretical knowledge to
practice and enhance my knowledge, and at the same time, given me practical experience in the
field of marketing. It is surely going to help me in my future projects too.
In the preparation of this report, I have made every effort to ensure that all steps involved in
development of this project are adequately covered and the report be completed in it. Any
suggestions for improvement, if rendered, will be gratefully accepted.

I sincerely hope that this project will prove pure knowledge imparting, through provoking and
thus stimulating future research work on these guideline.

4
 ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter of
expressing my deep sense of gratitude and obligation to all those who helped me in the
completion of this project report.

The past six weeks working on this project under the guidance of my Project Leader and Guide
has greatly influenced my way of thinking towards facing the challenges during day-to-day
development of this project. This will help me a lot in future as I move further ahead in my
professional life in the days to come.

I am especially indebted to my Project Manager, Mr. Manish Nema ,without whose precious
time & expert guidance, the project would not have taken the current shape. His guidance and in
depth knowledge of Marketing concepts have boosted my confidence to complete this project
successfully. He made the intricacies of the existing project clear to me. He deserves special
thanks for his technical guidance throughout the project.He was highly supportive to develop this
project.

Last but not the least I would also like to express my gratitude to Tula Foods. employees and all
my friends who helped me a lot throughout this project.

Tarun sahu

5
 PREFACE 4

ACKNOWLEDGEMENT 5

Chapter Contents Page No.

No.

1 HISTORY AND OBJECTIVES OF COMPANY 7-10

2 ORGANISATIONAL STRUCTURE 11

3 PRODUCTION PROCESS 12

4 SWOT ANALYSIS 13-14

5 METHADOLOGY 15-25

6 RESULT 26

7 SUGGESTIONS & CONCLUSION 27

8 IMPLECATION 28

6
 TULA FOOD PRODUCTS PVT. LTD. a name renowned for its superior
quality Pulses, since 1970. The company has an experience of nearly 40 years, in traditional
business activities, in Narsinghpur (M.P.) with the best quality of Indian Agro-Commodities. It is
one of the leading Manufacturers of Indian Pulses.

Tula food is known for its high quality and voluminous production of dals (lentils), notably tur,
moong, and urad. Farmers currently sell their produce in raw form. That produce is passed
through several layers of processing at Tula foods.

The plant has been prepared with an installed processing min. capacity of 300-500/hr . The
capacity of the unit can be suitably changed as per locational requirement.

Kitchen Queen Toor Dal is very special dal, with uniform shaped or sized grains. It is processed
by using carefully selected and premium "Gaurani" (Deshi) Toor (Arhar). The pulses are
personally checked by expert professionals, before processing them further, to ensure high
quality. The dal is processed using modern machinery, so as to provide only the best to the
consumers. The same way, sortex machine is used to remove all the impurities from the dal.

Gadarwara Tuar Dal is grown in the Narsinghpur District in the state of Madhya Pradesh, while
most of the Dal mills producing the same are situated in Gadarwara Tahsil of the same district. It
is important to note that this dal is a little sweeter than other pulses of the same family. The
sweetness of this Dal is attributed to the soil and sweetness of river Narmada, flowing in the
Narsinghpur District, thus it is highly acclaimed in the nationwide markets. Gadarwara Tuar Dal
is the main source of livelihood for the farmers, grain merchants, and labors in the District.
As the dal is produced using "Desi Toor" its taste is very natural and sweet.

Company Profile
Company name : Tula food products private limited.
Business Type : Manufacturer / Supplier
Services : Polishing & packaging of various pulses
Established in : 1970

7
BENEFITS

Pulses or Dal is the part of Food Grain Family, which is high in fiber, low in fat and rich in taste.
They are considered to be the healthiest diet that provides the required amount of protein,
vitamin and other minerals to the body. Various health benefits are observed by doctors for
consuming dal, daily. Due to the both soluble and insoluble fibers, the pulses are providing the
additional benefits to people suffering from overweight, diabetes, blood cholesterol levels,
constipation, celiac disease, etc. So, do include dal or Pulses in your daily diet and stay fit for
longer.

With the aim to provide the clients with the best in terms of aroma, freshness and taste, we have
developed 3 fully fledged processing units. Our units are loaded with high technology processing
machines allowing us to offer cleaned products to the clients. Our outstanding quality driven
strategies help us to achieve an enviable position in the marketplace. We test the entire range for
high quality standards before offering to the clients. Moreover, we use food grade packaging
materials to pack the array to keep it safe from moisture, sunlight and other adverse conditions
during transit. Being a reputed member of Dal Mill Association, we ensure to offer taste, purity
and freshness at affordable prices.

Tula food products private limited is a well known organization of Narsinghpur. The business
activities of Tula foods are under the sound and trustworthy systems. It’s operational
performance as compared to its neighbors has always been excellent.

8
Products & Services

 Split Bengal Gram Chana Dal

 Toor Dal - Cajanus Cajan (pigeon Peas Split)

 Chana Dal

 Filter gram

 Lantil

 Urad dal

9
Area of operation

 Madhya Pradesh
 Uttar Pradesh
 Tamil nadu
 Andhra Pradesh
 Chattishghar

OBJECTIVES

During this time, I had to establish my objectives as I worked.

• My objective at Tula Food Products PVT. LTD. was the Customer awareness
regarding the product.

10
Organizational structure

CEO

BOARD OF
DIRECTORS

PRODUCTION FINANCE SALES

DEPARTMENT DEPARTMENT DEPARTMENT

11
Production process

Cleaning

Soaking

Seasoning

De-husking

Splitting

Grading

Packing

12
 SWOT ANALYSIS

STRENGTH

• Good quality pulses :

Tula Foods is providing a high quality of pulses, which is consumed by large
number of peoples.

• Good plant location:

The plant of Tula foods is located at growing area which provides employment
to the peoples nearby.

• Good relationships:
The company have build good relations with the growers of the area. Sincerity of
the growers is due to the better policies of the management. The producer-
growers relationship is considered as the strength of the company.

WEAKNESS

• TRAINING
As the machinery used are modern and there is no proper training available for
the employees.

13
OPPORTUNITIES

• GOOD REPUTATION
The solvency position of the company is very good which will help the company
to grow.

THREATS
• COMPETITORS
As there are number of other mill in the area therefore Tula foods have to face a
very tough competition in there.

14
 CHAPTER II : METHODOLOGY

Defining the problem & Research Objectives

It is said, “A problem well defined is half solved”. The step is to define the project under study
and deciding the research objective. The definition of problem includes SALES PROMOTION
& CUSTOMER AWARENESS.

Developing the Research Plan:

The second stage of research calls for developing the efficient plan for gathering the needed
information. Designing a research plan calls for decision on the data sources, research approach,
research instruments, sampling plan and contacts methods. The research is descriptive in nature
and is aimed at analyzing SALES PROMOTION & CUSTOMER AWARENESS.

15
The development of Research plan has the following Steps:

a.) Data Sources

Two types of data were taken into consideration i.e. Primary data and Secondary data. My
major emphasis was on gathering the primary data. The secondary data has been used to
make things more clear.

i. Primary Data: Direct collection of data from the source of information, including
personal interviewing, survey etc.

ii. Secondary Data: Indirect collection of data from sources containing past or recent
information like, Annual Publications, etc.

Research Approach

Surveys are best suited for Descriptive Research. Surveys are undertaken to learn about
people’s knowledge, beliefs, preferences, satisfactions and so on and to measure these
magnitudes in the general public. Therefore I have done this Survey for the Descriptive
Research Process.

Research instrument

A close friend questionnaire was constructed for my survey. A Questionnaire consisting of

a set of questions was presented to respondents for their answers.

a.) Sampling Plan

The sampling plan calls for three decisions.

16
i. Sampling unit: Who is to be surveyed?

The target population must be defined that has to be sampled. It is necessary so as to develop
a sampling frame so that everyone in the target population has an equal chance of being
sampled. The sampling unit of this project was Retailers & Customers.

ii. Sample Size: How many people have to be surveyed?

Generally large sample gives more reliable results than small samples. The sample consisted
of 50 respondents. The sample was drawn from 50 retailers and end user’s customers’
people having different educational qualifications, occupations and age group. The selection
of the respondents was done on the basis of simple random sampling. The sample was drawn
from people having different educational qualifications, occupation and age groups.

iii. Contact Methods

Once the sampling plan has been determined, the question is how the subject should be
contracted i.e. by telephone, or personal interview. Here in this survey, I have contacted the
respondents through personal interviews.

Analyze the Information

The next step is to extract the findings from the collected data. I have tabulated the collected
data and developed frequency distributions. Thus the whole data was grouped aspect wise
and was presented in tabular form. Thus, frequencies and percentages were prepared to
render impact of the study.

Presentation of findings:

This is the last and important step in the research process. The findings are presented in the
form of Column charts, conclusions, suggestions and recommendations after data analysis.

17
 SURVEY TO CUSTOMERS

1. How did you get to know about Tula Foods ?

Response No of respondent

Peer Groups 15

Family Member 23

Media 10

Any Other 2

25

20

15

10

0
Family Media Peer group others
Series 1 23 10 16 2

Inference:- 23 consumer out of 50 get to know about Tula Foods by Family. Than 16 consumer
get to know by peer group and 10 consumers know by family media and the rest 2 by others. In
this way Family is best way to aware the people regarding .

18
 2.In your opinion the most influential media to advertise is…………..

Response No of respondent

Newspaper 12

Radio 8

Any Other 4

30

25

20

15

10

0
Newspaper Radio Any other
Series 1 26 16 8

Inference:- 26 respondents think that Newspaper is most influential media for advertisement. Radio is
influential according to the 16 consumer. Than newspaper is influence the people.

19
3. The quality of Tula Foods is……………

Response No of respondent

Very Good 8

Good 25

Average 15

Poor 2

Very Bad 1

30

25

20

15

10

0
very good Good Average Poor Bad
Series 1 8 25 15 2 1

Inference:- The quality of Tula Foods is good and consumer also assume that quality of Tula Foods is
very good (8 consumer). 25 consumers said that quality is good. 15 consumer think quality is
average. Only 3 consumers said quality is bad or very bad.

20
 4. The price of Tula Foods ……………………

Response No of respondent

Very High 15

High 28

Normal 7

Low 0

Very Low 0

Series 1
30

25

20

15

10

0
very High High Normal Low Very Low
Series 1 15 28 7 0 0

Inference:- From the above table 15% think price of Tula Foods is very high and 28% said price is high.
Only 7% said price is normal.

21
 5. In your opinion the brand image of Tula Foods is………

Response No of respondent

Very Good 14

Good 22

Average 11

Bad 3

45

40

35

30

25

20

15

10

0
Very Good Good Average Bad
Series 1 41 22 11 3

Inference:- From the above table we conclude that 41% of the customers are rating good and 22% are
rating very good so that Tula Foods have good brand image in the market.

22
 6. Reasons for your preference for Tula Foods ………….

Response No of respondent

Price 4

Quality 15

Brand Image 22

Any Other 0

25

20

15

10

0
Price Quality Brand Image Any other
Series 1 15 13 22 0

Inference:- From the above table we conclude that 22% respondent prefer Tula Foods for its brand
image and 13% are for its good quality and 15% for its price.

23
 7. With the increase in the price of Tula Foods (For meeting increased cost of
production) your purchase behavior will………….

Response No of respondent

Never Change 7

Change to Some Extent 12

Totally Change 28

Can’t Say 3

30

25

20

15

10

0
Change to some
Never Change Totally Change Can't say
extent
Series 1 7 12 28 3

Inference:- From the above table we conclude that 56% of the respondent change there decision due to
change in the price so consumer behavior is highly influenced by change in price.

24
 8. In your opinion what is more important ………………

Response No of respondent

Quality 11

Price 10

Guarantee 26

Any Other 3

30

25

20

15

10

0
Quality Price Gurantee Any other
Series 1 11 10 26 3

Inference:- From the above table we conclude that guarantee and quality are main factor while
purchasing

25
 CHAPTER III: RESULT

 Quality in all activities.

 Employee involvement.

 Safe work practices.

.
 Focus on process rather than output.

 To deliver exceptional values through trust of the people.

 Conduct business Better, Simpler, Faster

 Quality is paramount and all our employees are committed to quality.

 Give the customers what they asked for.

 Complete 96% on-time delivery of finished to customers.

26
 CHAPTER V: SUGGESTIONS AND CONCLUSION

SUGGESTIONS:

 First of all, distribution channel should be improved.

 The employee should be trained time to time to enhance their performance.
 The company should highlight its USP(unique selling point) to take advantage over
their competitors.
 Discount – to increase sales.
 Its offer- with an interval of time offer should be come.

CONCLUSION:

After the training I come to the conclusion that Tula Foods used its USP that differentiates
to its competitors. By using the advertising and promotion activities Tula Foods can create
awareness in those areas where his competitors are strong.

With local competitors are providing the tough competition, Tula Foods needs to check their
actions on a frequent basis.

27
 CHAPTER VI: IMPLICATIONS OF THE STUDY

REFRENCES:

 www.Tuladallmill.com/
 www.indianyellowpages.com/tuladallmill/
 www.indiamart.com/tula-dall-mill/
 www.justdial.com/.../Tula-Dall-Mill..
 agriculture.indiabizclub.com/.Tula-Dall-Mill/
 www.exportersindia.com/tuladallmill/
 wikimapia.org/1728262/Tula-Dall-Mill
 internal sources
1.

28