Activity 1

New Product/Service Template

A. What is my product/service? •DIY Fries and Drink

B. What does my product/service do? •A snack that is affordable and you can carry
anytime and anywhere.

C.How is it different or better than other •It is different because you can put the cup of fries
product/service? on the top oof your drinks to be able to handle
only one cup(cup of drink).

D. Who will buy the produc/service? √Anymore can buy my product.

E. Why will they buy the product/service? •Because it is affordable and easy to bring
anywhere.

F. How will be the product/service be promoted •By the use of technology, it will be promoted
and sold/offered? through advertisements.

G. Who are my competitors? •My competition are those companies and

business who are also producing the same
products.

°Jollibee

°McDo

°Other food chains

Activity 2

SWOT Analysis

My Proposed Business Competitor A Competitor B

Strengths •It is affordable due to •Popular because of the •Nice packaging and
its cheap price. company. good quality.

Weaknesses •Low quality of cups or •Expensive price •Also expensive, uses

packaging, not yet other ingredients
popular

Opportunities •Easy to sell (salable) •High possibility of •Appears to be more

due to its cheap price promotion due to its famous because of high
company's success. quality of packaging

Threats •Some consumer are •More expensive than •Lack of sources for
attracted on physical the proposed product. good quality packaging
appearance of a It can affect the sales of
product, low quality of its product.
packaging and cups are
the threat.

Activity 3

Brand Name
The proposed name of the product is "DIY Fries and Drinks". DIY stands for Do It Yourself, because the
proponent will also be the one to work and implement the business. I named it in a simple way so that
the customers and consumers will easily identify and determine the product by just looking at the brand
name.

Brand Logo

The brand logo of my product

is simply representing of
what is my business and
there's a two circular figure
which indicates that there
is a combination of product, the fries and drinks. Aside from that, there are pictures of both of the
product together with the brand name so that the customers and consumers will easily identify the
product at a glance.

Tagline
"Snack fries all the way, sip a drink everyday."

The proposed tagline of DIY Fries and Drinks business is "Snack fries all the way, sip a drink everyday"
tends to convince and attract customers and consumers by its rhyme and nice tagline. It is also
promotion to the brand name and logo because it explains the overall meaning of the business.