MACY TRAINOR

Greenville, SC 29607  864.804.7424  macytrainor@gmail.com  macytrainor.weebly.com

EDUCATION
Bachelor of Science in Business Administration May 2019
Concentration: Marketing GPA 3.916
Winthrop University  Rock Hill, SC
Magna Cum Laude
EXPERIENCE
Digital Marketing Intern October 2018 – April 2019
Straight North  Fort Mill, SC
• Utilized email marketing software to create and publish the first internal company newsletter to
highlight industry, employee, and company updates
• Reported key website metrics to aid in search engine optimization implementation
• Developed blog post outlines centered around client product and service offerings
• Assisted with the client onboarding process by completing the following research documents: keyword
research, website audit, competitor analysis, and backlink analysis
• Optimized landing pages by updating title tags, meta descriptions, headers, and content to improve
the click-through rate
Vendor Marketing Intern May 2018 – August 2018
ScanSource  Greenville, SC
• Created, executed, and increased the participation rate of an annual internal vendor promotion that
included budgeting, copywriting, and event planning
• Developed blogs and newsletters to inform partners of vendor product offerings, courses, and events
• Assisted with planning training days to teach sales representatives about vendor products
• Composed social media posts to highlight vendor products
• Created branding and concept for an employee developmental program and presented it to managers,
executives, and Human Resources for consideration
Resident Assistant August 2017 – May 2018
Winthrop University  Rock Hill, SC
• Collaborated with campus resources to organize educational programs for residents
• Successfully promoted, budgeted, and led educational and social programs
• Worked on a team with other Resident Assistants to plan programs and hold floor meetings
• Leveraged Residence Life’s social media presence at the hall and organization level to promote
programs
SKILLS
• Hootsuite Platform Certified • MS Office Suite
• Google Analytics Certified • Social Media Marketing
• Adobe InDesign • Copy Writing
• Adobe Photoshop • Content Writing
• JMP Statistical Analysis Software • Oral Communication

CAMPUS INVOLVEMENT & ACCOMPLISHMENTS

• Residence Life Recruitment and Selection • Her Campus at Winthrop
Committee • President’s and Dean’s List Recipient
• Beta Gamma Sigma, Honor Society • Winthrop University Student Marshal