Business Plan - KitaKit's Food Products

CONFIDENTIAL
KitaKit’s Food Products
“Basta’t Cassava Kita”
Business Plan
September 1, 2017
Contact Information
Leny Magada
leny@kitakitsfoodproduct.com
+639308228672
www.kitakitsfoodproduct.com
Odiongan, Romblon
Kitakit’s Food Products
Table of Contents
Executive Summary .................................................................................................................... 1
Marketing Plan ............................................................................................................................ 3
Technical Plan.............................................................................................................................. 8
Organizational Plan .................................................................................................................. 15
Financial Plan ............................................................................................................................ 19
Environmental Aspect .............................................................................................................. 22
Social Aspect .............................................................................................................................. 22
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
I. Executive Summary
A. Type of Business
Nature of Business
Kitakit’s Food Product is a manufacturing type of business. It will manufacture a highly

specialized product governed by four individuals under a partnership agreement. Since partners
are college friends and already built trust with each other, they decided to combine their
properties and money as a source of their profit for the best interest of their business operation.
The proponents wished to enter the food industry specialized in creative and alternative yet
nutritious snack/merienda that is based on Cassava for the reason that Filipino are known for
being a merienda lover. Just how much do, we, Filipinos love to eat, besides the usual three
meals a day, we have morning and afternoon snack so that cassava-custard cake is one of the best
option available and affordable for the Filipino budget.
Business Name
The owners decided the name of the company as “Kitakit’s Food Product.” Kitakits is a local
term used by friends who wanted to see each other on a later time to do some fun activity. Using
Kitakit’s as the proponent’s company name was tribute for friendship.
Product
Cassava Custard Cake is definitely a nutritious and delicious snack. Cassava will be partly added
with choco-mocha which will be a uniquely flavored cassava cake as compared to existing
cassava cake products in the market. It is an excellent source of nutrition and energy. Other
healthy ingredients are sugar, milk, coconut, milk, cheese etc.
B. Management, Marketing and Financial Highlights

Management Aspect
Once marketing issues have been addressed, the proprietors will take a look at key organizational
issues. A study of this aspect will help the management to select the appropriate form of
business, design the internal structure and staff organization, with who is the appropriate and
qualified individual to manage the business or might as well coordinate with professional
business consultants. All of these should be geared towards the efficient operation and maximum
profitability of the project.

Marketing Aspect
The goal of the marketing study is to ascertain the future total demand of the product; determine
the competition in the industry, establish production capability, estimate of future selling prices
and design of marketing program for cassava custard cake.
Market analysis should be conducted because it is critical in the success of the enterprise. It
results to information about market potential which provides the basis of accurate sale forecasts
and marketing strategy.
The purpose of market analysis is to thoroughly acquaint the management with all the aspects
regarding the market and formulate a plan to capture a share of it.
Financing Aspects
The cash requirements and financing leverage of the firm on one hand, and the investment
policies of institution on the other should be thoroughly weighed. The purpose of this is to obtain
adequate financing on the most reasonable terms.
C. Socio- Economic Contributions

Establishing a business is very risky especially now that our country is facing various situations
that could lead to economic downfall. Taking risks is just a challenge for would-be entrepreneurs
that hopes to yield the success of their business.
Being one of those manufacturers in the food industry, we assure that we will contribute
betterment not only for us but for everybody. First we want to promote healthy food with regards
to our product. Through cassava custard cake in its simple way we can supply the excessive loss
of nutrients to maintain healthy body function for Filipinos.
Second, we fully understand that, to find a job today is really hard, so, Kitakit’s Food Product
will create jobs for its sake.
We are looking forward to generate income for economic benefits.

II. Marketing Plan

The marketing aspect is the most important part in making this business plan because it serves as
guide in the implementation of strategies to be used by the management. The primary concern of
the business enterprise in making a market analysis in manufacturing is to determine the
profitability incorporated with the changing trends so that the company can adopt accordingly.
A. Product
Food is one of the most important necessity of human
life, which at the same time is a source of
overwhelming opportunity for young entrepreneurs.
Today, in a world fast phased by technology, even the
food business sector needs to innovate their product to
stay in-demand, thus, Kitakit’s Food Product made the
Filipino classic cassava custard cake with a twist of
choco-mocha filled inside its crust.
Kitakit’s Food products serves a unique twist of

cassava custard cake in its traditional form with a
surprise choco-mocha filling in every bite. The product
will be served in bite-sizes and be packed in boxes of
12’s, 16’s and 24 pieces a box.
The product is best served during snack time coupled

with your favorite drink, either be it choc, coffee, tea
or juice.
B. MARKET SITUATION
Over the years, the Philippines witnessed a substantial growth in the Manufacturing and Food
Industry. Food is intricately linked with its culture and traditions. Outside the home, eating has
become lucrative for the retail business. The demand for Cassava Cake maintains its high market
rankings because it is already a part of the classic Filipino desserts. However, with the increasing
Millennial population, innovation and new twist in the product would help it get a better share of
the market.
In the town of Odiongan alone, which is the main market place of Kitakit’s Cassava Custard
Cake, there are at least 3 known competitors, WCF bakeshop in front of Odiongan Commercial

Center, ACF/Shape’s Bakeshop and Ashley Bakeshop which offers the same product, however,
it will be an advantage for the Kitakit’s Food Product because it will focus only in making
cassava cakes and new twist and innovation will be introduced which will make the offering
different as compared to competitors.
The existing competitors were not able to meet its demand because they are more focused on
other products and services that they are offering like WCF and Ashley Bakeshop have their own
restaurant which majority of their attention were spent. On the other hand, ACF Bakeshop has
registered a new business name known as Shape’s Bakeshop focuses on biscuits as their main
product.
In Odiongan, it is not very often that we see cassava cake on bakery stalls or in the groceries
otherwise it will be ordered in advance. With the establishment of Kitakit’s Food Products, a
uniquely crafted cassava custard cake will be made available on stalls and in groceries aside
from its main outlet.
In terms of quality, the cassava custard cake offered by Kitakit’s will be made with utmost food
safety from its processing facility to packaging and to its final display area. It will offer a new
twist which is the choco-mocha filling. The filling will be like those found in donuts. Other
Bavarian fillings could also be made available as part of the continuous product innovation of the
company.
Market Size & Segments
The product is generally acceptable to everyone except for kids 2 years old and below who still
needs adult supervision. The product also has allergen contents such as egg and milk which are
taken in moderation by some people. Though the product is available for everyone, innovations
on the product including its packaging will be based on preferences by the millennial population
because they would be the largest market available today.
Area Coverage
Location is considered essential to the marketing mix. No matter how good your product if it is
not accessible to the target market, all your effort could be useless. The main outlet of Kitakit’s
Food Product will be located in Tabing-Dagat, Odiongan, Romblon where potential customers
are mostly located.

Product/Market Summary
No.
1 Product Cassava Custard Cake
2 Target Customers Everyone
3 Frequency of Consumption Every Snack Time
4 Price P45 per pack
5 Target Customer’s Comments “Bago To, Try Nyo!”
Ashley Bakeshop, ACF/Shape’s Bakeshop, WCF
6 Competitors
Bakeshop
7 Competitor’s Price P50 – Ashley, P45 ACF, P50 - WCF
Monthly Sales Volume
Schedule 1-A
Projected Monthly Sales Volume
Month
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
n 1,350 1,200 1,200 1,350 1,350 1,200 1,200 1,200 1,200 1,200 1,200 1,500 15,150
q 4 3 3 4 4 3 3 3 3 3 3 6 4
Q 5,400 3,600 3,600 5,400 5,400 3,600 3,600 3,600 3,600 3,600 3,600 9,000 54,000
The above table shows the projected monthly sales volume of Kitakit’s Food Products where n
represents the total number of people who would probably buy the product; q represents the
average quantity each person is going to buy and Q is the total demand for the product which has
a unit of no. of slices of cassava custard cake sold per month. It could be noticed that at some
month the demand is much higher because of influx of people visiting the municipality of
Odiongan. Noticeably the month of December got the highest demand because of the Christmas
season.

Projected Sales
Schedule 1-B
Projected Sales Summary Schedule
(in Units)
Total Selling Peso Sales
Product Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Units Price Total
Cassava
Custard 5,400 3,600 3,600 5,400 5,400 3,600 3,600 3,600 3,600 3,600 3,600 9,000 54,000 P45 P2,430,000
Cake
Given the current trends in Schedule 1-A and 1-B, the demand for the next 3 years is projected to
increase by at least 20% per year. This will greatly affect the product because people’s
preferences changes from time to time, there for innovation must be put into place so that the
current market share of the business will be kept and increase together with the demand. The
innovations and marketing strategies that will be applied by this company will be the main factor
that would keep the demand for the product.
Selling Price
The product is sold at P45 pesos per slice which is derived from the combined cost of
production, labor and other expenses which is P35 with a profit margin of 30%. The product will
be sold at retail for all outlets at P30, however, outlet resellers will be given a P2.00 discount for
the product. It is estimated that 60% of the total volume of products will be sold on outlets while
only 40% on its main outlet. The price of Kitakit’s Cassava Custard cake is lower by P5 than that
of competitors which would be an advantage for the company. All sales will be on cash basis.
Table 1
Planned Sales Volume
2018 2019 2020
Planned Sales Volume(in units) 54,000 slices 64,800 77,760
x Planned Selling Price/Unit P45 P45 P45
Total Sales P2,430,000 P2,916,000 P3,499,200

Business Location
The main outlet of the business will be located in Brgy. Tabing Dagat, Odiongan, Romblon. The
owners would also rent a space that could be converted into a processing area near the main
outlet. The location is most preferable to the business because it is near a commercial center,
government center, near churches and school which is almost all the time busy with people.
Location Map
Sales Strategy
The product will directly be sold to end-consumers at the main outlet, however it will also be
sold to resellers in other places so that target sales could be reached. Partnership with outlets in
key-location areas such as Romblon State University, New Market Jeepney Terminal and the
Port of Odiongan shall be made so that sales could be maximized. Distributors shall be given p2
peso discount per slice of cassava custard cake.
Marketing Program and Strategy
The product will directly be sold to end-consumers at the main outlet, however it will also be
sold to resellers in other places so that target sales could be reached. Partnership with outlets in

key-location areas such as Romblon State University, New Market Jeepney Terminal and the
Port of Odiongan shall be made so that sales could be maximized. Distributors shall be given
P2.00 peso discount per slice of cassava custard cake.
To make people aware of the Cassava Custard Cake made by Kitakits’s Food Products, the
company will make posters, flyers, posters, and streamers. This will be given away/located
strategically in areas such as schools, church, groceries and marketplace.
Table 2
Selling Expenses
2018 2019 2020
Selling Commissions P64,800 P77,760 P93,312
Posters/Flyers, etc. P5,000 P7,500 P10,000
Packaging (P1.50/Slice) P81,000 P97,200 P116,640
Transportation Expenses P7,200 P8,640 P10,368
TOTAL P158,000 P191,100 P230,320
III. Technical Plan

The technical aspect of this study involves the production process of making the cassava custard
cake, equipment and tools specifications and design, requirements on raw materials and other
supplies.
The section on technical study aims to provide a better understanding of the proposed project
where items will be presented only to the extent necessary to understand the business and come
up with realistic estimate costs.
The financial study will therefore reflect costs based on whatever technical and production data
the proponents and other industry source provided. The result of this study can be calibrated and
adjusted if there will be changes in the production procedures.

Production Process
Step
DESCRIPTION
No.
1 Selection of Raw Materials
2 Preparation of Raw Materials
3 Mixing of Ingredients
4 Cooking/Baking
5 Cooling
6 Packaging
Detailed Recipe for Kitakit’s Cassava Custard Cake
1. Using the melted butter or margarine, grease bottom and all sides of baking pan.
2. In a deep bowl, combine grated cassava, macapuno strings, coconut milk, condensed milk
and sugar. Stir well and pour mixture into prepared baking pan. to about ¾ full. Inject
chocolate filling into the mixture. Bake in a 375 F oven for 45 minutes to 1 hour, or until
a toothpick inserted in the middle comes out clean.
3. Remove from oven and pour custard topping mixture over surface of cake. Return back
to oven and continue to bake until top sets and lightly browns.
4. Allow to cool and then slice into serving pieces.
For the Custard Topping

1. In a bowl, combine egg yolks, sweetened condensed milk and evaporated milk. Stir well.
Pour over surface of cake and return to oven to bake until set.
NOTES:
Total time is about 1 hour and 20 minutes: 10 minutes to prepare the ingredients and 1 hour and
10 minutes to cook. This recipe yields one 9 x 6 and one 6 x 6 baking pans. 18 slices will be
made per tray.

Process Flow Diagram

Property, Plant and Equipment
The table below summarizes the fixed asset requirement of the business:
TABLE 3
Fixed Investment and Depreciation Schedule
Acquisition Life Span Annual Depreciation Charges
Particulars Qty. Total Cost
Cost (in years) 2018 2019 2020
Building
P50,000 1 P50,000 5 P10,000 P10,000 P10,000
Improvements
Equipment
and Tools:
1. Oven – Gas
P40,000 1 P40,000 5 P8,000 P8,000 P8,000
Type, 8 Layers
2. Ref. – 2
P25,000 1 P25,000 5 P5,000 P5,000 P5,000
doors, 14 cu.ft
3. Gas
P2,500 2 P5,000 5 P1,000 P1,000 P1,000
Cylinder,11kgs
4. Grater – 1
P15,000 1 P15,000 5 P3,000 P3,000 P3,000
HP
5. Various
P20,000 1 P20,000 5 P4,000 P4,000 P4,000
Tools
Total – Equip.
P125,000 P31,000 P31,000 P31,000
and Tools
Furniture and
Fixtures
1. Prep.Table -
P20,000 1 P20,000 10 P2,000 P2,000 P2,000
Stainless Steel
2. Cart Type
Outlet –
P30,000 P30,000 10 P3,000 P3,000 P3,000
Stainless Steel
Frame
3. Storage
P5,000 2 P10,000 10 P1,000 P1,000 P1,000
shelves
4. Plastic Stool P500 6 P3,000 10 P300 P300 P300
Total – Fur. &
P63,000 P6,300 P6,300 P6,300
Fix
Office Equip.
1. Desktop
P25,000 1 P25,000 5 P5,000 P5,000 P5,000
Computer
2. Printer – 3n1 P10,000 1 P10,000 5 P2,000 P2,000 P2,000
3. Computer
with POS P40,000 1 P40,000 8 P5,000 P5,000 P5,000
Component
Total – Office
P75,000 P12,000 P12,000 P12,000
Equip
GRAND
P313,000 P59,300 P59,300 P59,300
TOTAL

Plant Layout
Waste Disposal
Wastes from the production of Cassava custard cake will be disposed of in accordance with the
law. Segregation will be implemented for proper waste disposal. Tin cans could be sold to the
nearest junk shop.
Production Schedule
The company will make at least 10 trays of Cassava custard cake per day where in each tray
contains 18 slices if divided. This will be packed accordingly and be distributed among outlets of
the business. About 40 percent will go to the main outlet and 60 percent will be delivered to
distributors’ outlet. Since production is demand driven, the company will produce additional
product if necessary.

Material Requirement
The table below specifies the materials requirements in the production of cassava custard cake.
Schedule 2-A
Direct Raw Material Requirements
Product: Cassava Custard Cake
Cost/unit to be produced
Direct Material Purchase Cost/Unit Quantity Needed per
(d)
(a) of Material (b) Unit to be Produced (c)
Grated Cassava P15/kilo 0.8 kilo P12
Macapuno Strings P110/bottle ½ bottle (6oz) P55
Hershey’s Chocolate Syrup P500/bot. (680g) 54g P40
Coconut Milk P20 28 oz P20
Sweetened Condensed Milk P35/300ml 4 cans P140
Refined Sugar P50/kilo Approx. 100g (½ cup) P5
Egg Yolks P7/pc 4 pcs P28
Evaporated Milk P38/can (370ml) 1 can P38
Total Cost P338
No of Slice Produced 18
Direct Material Cos/Unit P18.77
Table 4
Direct Material Cost for Cassava Custard Cake
2018 2019 2020
Units to be produced (from Table 1) 54,000 64,800 77,760
X Direct Material Cost per unit (from S. 2-A)
P18.77 P18.77 P18.77
Total Direct Material Cost P1,013,580 P1,201,280 P1,459,555
The table below specifies the materials requirements in the production of cassava custard cake.
Schedule 3-A
Indirect Material Requirements
Product: Cassava Custard Cake
Purchase Cost/Unit Quantity Needed per
Indirect Material Cost/year
of Material year
Gas Refill (11kg/cylinder) P800 24 P19,200
Total Cost P19,200
Table 5
Indirect Material Cost for Cassava Custard Cake
2018 2019 2020
Indirect Material Cost P19,200 P23,000 P27,500

Labor Requirements
Time to Complete No. Of Workers

Activity
(in minutes) Needed
Selection of Raw Materials 10
Preparation of Raw Materials 20
Mixing of Ingredients 10 2
Cooking/Baking 70
Cooling 40
Packaging 30 1
Table 6
Manpower Requirements
Number of Annual Salary
Salary/Month
Employees (13 months)
Direct Labor
Production Staff 2 P12,000 (P6k each) P156,000
Sales Staff 1 P7,500 P97,500
Administrative Officer 1 P9,000 P117,000
TOTAL 4 P28,500 P370,500
Cost of Production
Table 7
Cost of Production
2018 2019 2020
Direct Materials (from table 4) P1,013,580 P1,201,280 P1,459,555
Direct Labor (from table 5) P156,000 P171,600 P188,760
Production Overhead
Indirect Materials (Table 5) P19,200 P23,000 P27,500
Repair and Maintenance P12,000 P12,000 P12,000
Depreciation of Production Eqpt.
P59,300 P59,300 P59,300
(From Table 3)
Transportation Expense P7,200 P8,640 P10,368
Utilities (Light and Water) P12,000 P12,000 P12,000
TOTAL P1,279,280 P1,487,820 P1,769,483

Table 8
Product Cost per Slice of Cassava Custard Cake
2018 2019 2020
Total Cost of Production (from Table 7) P1,279,280 P1,487,820 P1,769,483
Divide by Units to be produced
54,000 64,800 77,760
(from Table 1)
Product Cost Per/Unit P23.69 P22.96 P22.76
IV. Organizational Plan

Kitakit’s Food Product will be registered as sole proprietorship business with the
Department of Trade and Industry. It will be managed by the administrative officer
designate from one of the owners. The table below will show the cost of registering the
business.
Schedule 2
Licenses, Permits, and Registration Expenses
Type of Business Transportation Incidental
Fees Total
License/Permit/Registration Expense Expenses
Business Name Registration P215 P20 P50 P285.00
Mayor’s Permit – License to
Operate, including other
P4,000 P500 P500 P5,000.00
requirements (Fire, Sanitary,
Medical Certification)
BIR Registration P500 P50 P50 P600.00
Total Licenses, Permits, and Registration Expenses P5,885.00

The business will also incur other pre-operational expenses enumerated in the table
below:
TABLE 9
Pre-Operating Expenses
Total licenses, permits and registration expenses (from
P5,885.00
Schedule 2)
Training undertaken during the pre-operating phase P1,500.00
Transportation Expenses P1,000.00
Initial Marketing Efforts P800.00
Trial Production Runs P1,000.00
Preparation of Feasibility Study/Business Plan P4,000.00
Installation of utilities P1,000.00
Total Pre-operating Expenses P15,185.00

Hiring Qualifications
Manpower competence is one of the most crucial part of the business. As part of a
successful business, the following competencies are needed for each position to be
filled-up:
Functional Number of Monthly

Area/Job Title People Needed Salary Rate
MARKETING
Who will sell your products?
Who will take care of promotion
and advertising? Sales Staff 1 P7,500
Who will deliver products to
customers or distributors?
PRODUCTION
Cassava Custard Cake Making
from Raw Materials until Production Staff 2 P6,000 each
Packaging
FINANCE
Who will keep records? Who will
do the accounts?
Who will prepare the payroll?
Who will collect
receivables/settle payables?
ADMINISTRATION Administrative
1 P9,000
Who will take care of purchasing, Officer
preparing contracts, renewing
permits?
Who will take care of personnel
matters?
Who will handle business
communications, filing, etc.?

Administrative Requirements
The business will effectively reach its goals through efficient administration and
support services given by the administrative officer. The table below shows the
administrative expenses of the Kitakit’s Food Products:
TABLE 9
Administrative Expenses
2018 2019 2020
*Salaries and Wages P370,500 P407,550 P448,305
*Office Supplies P24,000 P26,400 P29,040
*Rent P60,000 P66,000 P72,600
*Utilities P6,000 P6,600 P7,260
Depreciation of Non-Production
P28,300 P28,300 P28,300
Equipment (from table 3)
**Amortization of Pre-Operating
P5,062 P5,062 P5,061
Expenses (from table 9)
*Repair and Maintenance P5,000 P5,500 P6,050
*Professional Fees
P6,000 P6,600 P7,260
(for Accountant)
TOTAL Administrative Expenses P504,862 P552,012 P603,876
*10% allowance for increase will be added yearly
**Pre-operating expenses amounting to P15,185 is amortized within 3 years

V. Financial Plan
The business will come into realization upon completion of the following financial
requirements. The business is considering to loan 40% of its capital from St. Vincent
Ferrer Parish MPC through its regular loan program with an interest rate of 15% per
annum.
TABLE 10
Total Project Cost
DEBT EQUITY TOTAL
Total Pre-Operating Expenses (from
- P15,185 P15,185
table 9)
Fixed Investment P180,000 P133,000 P313,000
Working Capital (minimum cash
balance you need for one cycle you
need to pay your raw materials, direct - P122,482 P122,482
labor, manufacturing overhead,
operating expenses)
TOTAL PROJECT COST (Total pre-
operating expenses + fixed investment + P180,000 P270,667 P450,667
working capital requirement)
Proportion of debt:equity 40% 60% 100%
The total loan of P180,000 will be paid by the Kitakit’s Food Products on a monthly
basis for 3 years. The table below shows an annual amortization summary.
TABLE 11
Financing Charges
Principal: P180,000 Mode of Payment: Cash
Interest Rate per Annum: 15% - Flat Term of Loan: 3 years
Outstanding
Year Interest Principal Total Payment
Balance
1 P27,000 P60,000 P87,000 P120,000
2 P27,000 P60,000 P87,000 P60,000
3 P27,000 P60,000 P87,000 P0
TOTAL P81,000 P180,000 P261,000 P0

The table below will show the projected income of Kitakit’s Food Products for 3 years.
TABLE 12
Projected Income Statement
2018 2019 2020
Total Sales
P2,430,000 P2,916,000 P3,499,200
(from table 1)
Less: Cost of Good
P1,279,280 P1,487,820 P1,769,483
Sold7
Gross Profit From
P1,150,720 P1,428,180 P1,729,717
Sales
Less: Selling
P158,000 P191,100 P230,320
Expenses2
Less:
Administrative P504,862 P552,012 P603,876
Expenses9
Net Operating
P487,858 P685,068 P895,521
Profit
Less: Interest
P87,000 P87,000 P87,000
Charges11
Net Income Before
P400,858 P598,068 P808,521
Taxes

TABLE 13
Projected Cash Flow Statement
Pre-Operating 2018 2019 2020
Cash Flows
Loan Proceeds
P180,000
(from table 10)
Owners’ Equity (from table 10) P270,667
Cash Sales (from table 1) P2,430,000 P2,916,000 P3,499,200
TOTAL CASH INFLOWS P2,880,667 P2,916,000 P3,499,200
Cash Outflows
Pre-operating Expenses P15,185
(from table 10)
Fixed Investment
P313,000
(from table 3)
Materials Purchases
P1,013,580 P1,201,280 P1,459,555
(from table 4)
Direct Labor (from table 5) P156,000 P171,600 P188,760
Production overhead
minus depreciation and P31,200 P32,640 P34,368
indirect materials
(from table 3, 5, and 7)
Selling and Administrative
Expenses minus
depreciation and P692,500 P710,150 P805,835
amortization or pre-
operating expenses
(from table 2 and 9)
TOTAL CASH OUTFLOWS P15,185 P2,206,280 P2,115,670 P2,488,518

NET CASH FLOW P674,387 P800,330 P1,010,682
Add: Beginning Cash Balance P0 P587,387 P1,300,717
Less: Principal Repayments P87,000 P87,000 P87,000
ENDING CASH BALANCE P587,387 P1,300,717 P2,224,399

VI. Environmental Aspect

Kitakit's Food Products advocates environmental protection in all aspects of its
business. The business will maximize the use of materials, processes and facility that are
compliant to environmental safety standards.
For cassava farmer/suppliers, the business will ensure that the raw materials are free
from harmful chemicals through information dissemination on environment friendly
farming practices. The business will implement a strict operating procedure on selection
of raw materials especially to those that were exposed to harmful chemicals.
On the processing activity, all staff will practice proper waste disposal by segregation
and making sure that all waste are collected and dumped on-time and in the proper
place. The business will also use bio-degradable packaging materials such as recycled
paper bags and boxes.
For the facility, the business will comply with environmental standards for building
construction and design. For future development plans, the business will include green
technologies such as the use of LED bulbs and solar panels for the building.
VII. Social Aspect

An entrepreneur’s most important mission in the society is the creation of quality and
sustained jobs for its workers. Kitakit's Food Product's strictly adheres to labor laws and
regulations implemented in the country. Employee welfare is also an important factor
considered in giving quality and sustained jobs. Social security and health care
premiums will be given for the benefit of the workers of Kitakit’s Food Products.
Performance-based bonuses will also be given in the same rate as the company's
financial growth.
The company will also take part in feeding programs for young children as part of its
advocacy of promoting healthy food products.


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CONFIDENTIAL

KitaKit’s Food Products

“Basta’t Cassava Kita”

Marketing Plan ............................................................................................................................ 3

Organizational Plan .................................................................................................................. 15

Financial Plan ............................................................................................................................ 19

Environmental Aspect .............................................................................................................. 22

Social Aspect .............................................................................................................................. 22

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Kitakit’s Food Product is a manufacturing type of business. It will manufacture a highly

B. Management, Marketing and Financial Highlights

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C. Socio- Economic Contributions

We are looking forward to generate income for economic benefits.

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II. Marketing Plan

Kitakit’s Food products serves a unique twist of

The product is best served during snack time coupled

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Market Size & Segments

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Monthly Sales Volume

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Marketing Program and Strategy

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

III. Technical Plan

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Detailed Recipe for Kitakit’s Cassava Custard Cake

For the Custard Topping

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Process Flow Diagram

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Property, Plant and Equipment

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Total Cost P19,200

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Time to Complete No. Of Workers

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IV. Organizational Plan

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Functional Number of Monthly

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

TOTAL CASH OUTFLOWS P15,185 P2,206,280 P2,115,670 P2,488,518

ENDING CASH BALANCE P587,387 P1,300,717 P2,224,399

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VI. Environmental Aspect

VII. Social Aspect

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Business Plan - KitaKit's Food Products

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