EXECUTIVE SUMMARY

The study for “Customer Relationship Management for after sales and services” was
undertaken at Baileys Milk under Vedaaz Organics Pvt. Ltd. which deals in Milk & Ghee.
This report explains how to maintain & retain the customers & also how to increase sales of
the company with the help of customer relationship management. Many Organizations now a
days are focusing on improving the flexibility and performance using such software’s. CRM
is the one of the largest and also fastest growing segments

The Vedaaz Organics is the company who brought the Pure A2 Gir Cow Milk to the door
step of the customers in Pune in 2016. The Vedaaz is the premium brand mostly consumed
by the middle class & high-class people. Thereafter in Feb 2019 Vedaaz Organics Introduced
Baileys Milk Brand looking after the demand of for lower class people. The Baileys Milk
Brand is also the pioneer to introduce A&D Enriched Fortified Milk in the market.