Creative teams need to…

❌ Turn images into videos

Scaling ❌ Turn TV films into online video ads

creative ❌ Create multiple social media posts

production is ❌ Adapt key visuals for multi-formats creatives

❌ Personalise creatives for different ad sets

necessary ❌ Mass produce creatives for product catalogues

❌ Translate ad creatives for multiple languages

❌ Regularly update pricing in retail ad creatives

❌ A/B test multiple creatives for the best variation

 When it comes to producing ad creatives at scale, most

marketing teams do it manually by either recruiting extra staff

or hiring freelancers. This is bad because:

However,
💰Labor is expensive ⏳Very time consuming
scaling
It ends up getting expensive It ends up taking a lot of
creative with high volumes. time too.
production is
hard ‼Susceptible to errors 🚫Nobody enjoys doing it
It ends up becoming highly Designers hate doing

susceptible to errors. repetitive work.

 We help marketing teams to scale
creative production with technology.
 Faster, smarter, cheaper creatives

1 2 3
KV to Templates Mass Production Distribution
We turn key visuals into We create thousands of creative We deliver all the creatives
amazing creative templates for variations using structured data with unique IDs so you can
different media formats such combined with pre-approved mass publish them wherever
as video, image or banners. creative templates. you want.
Proprietary Technology
OVER 5 MILLION CREATIVES
CREATED TO DATE
FOR COMPANIES SUCH AS
 ✅ Turn images into videos

✅ Adapt key visuals for multi-formats creatives

✅ Personalise creatives for different ad sets

✅ Mass produce creatives based on a product catalogue

Use cases ✅ Regularly update pricing in retail ad creatives

✅ Mass create individually personalised videos

Find out how ✅ Empower non-creative teams to produce creatives

we can help
✅ Create multiple social media posts

✅ Mass produce creatives for digital signage

your team. ✅ Personalise creatives for different store locations

✅ Turn TV films into online video ads

✅ Translate ad creatives for multiple languages

✅ A/B test multiple creatives for the best variation

 Magalu is a big retailer in Brazil with both online and offline operations. With an in-

house film making team, they used to produce 150 product videos per month using

images from its online product catalogue, combined with texts, voice over and

motion design. However, the team needed to increase its productivity to 2.000 videos

per month instead, in order to have a wider coverage of videos for its huge product
How we help Brazil’s largest
catalogue.
retailer to turn product
images into over 2.000 videos
Knowing scaling team would be impracticable, they use our technology to scale
per month
productivity using pre-built video templates, achieving the following results:

✅ 87% in cost reduction;

✅ 13x more productivity;

✅ 2.000 videos produced per month

✅ number of team’s new hires: ZERO

Once the videos are ready, they are uploaded to Youtube and used in product pages

and in in-store digital signage.

 uBook is the most popular audiobooks app in Brazil, with over 10.000 publications in

its catalogue. Their marketing team needed to scale results in digital advertising

testing different ad sets at scale and for that to be possible, they would have to deliver

different messages/ creatives to each group.

How we helped uBook to

personalize hundreds of ad What we did was personalising one pre-approved video template at scale with data

creatives for different ad sets from uBook’s catalogue such as: book title, book cover, audio preview and

author’s name.

✅ We produced over 500 creatives

✅ Delivered in only two business days - including template

Each video was used for a different ad set. For example, the “Dracula” video was

delivered for the “fiction” ad set, while the “Anne Frank” video was delivered for the

“biography” ad set instead. The videos were used in Facebook and Instagram and

allowed uBook’s marketing team to decrease app instal costs in 40%.

 Hotel Urbano is a very popular travel marketplace in Brazil. Their marketing team

needed to deliver multi-format creatives for over 4.000 travel packages for Facebook

an Instagram ads, based on one key visual their design team had previously created.

How we helped Hotel Urbano

What we did was turning this key visual into 3 different video templates formats (1:1,
to turn one key visual into
16:9, 9:16) and then used them to mass produce over 12.000 creatives based on Hotel
12.024 multi-format creatives
Urbano’s product catalogue data - such as: travel package name, destination,

items included, price, conditions and images.

These are the results we achieved:

✅ We produced over 12.000 creatives

✅ Over 4.000 travel packages

✅ Three different formats

✅ Delivered in only three business days (including templates)

 Citibank needed to increase its credit card activation rates using a better welcome

communication than its previous welcome email which was boring and full of text.

Their idea was to welcome each customer using a 1:1 personalised welcome video.
How we helped Citibank to
personalize 270.561 welcome What they did was using our API to automatically personalise a pre-approved video

videos for thousands of template for over 15.000 customers per month, every time a new credit card was

customers issued, using data from their CRM such as: customer’s name, card plastic image,

card name, card features and bill due date.

Results we achieved:

✅ Over 270.000 videos produced over the course of 18 months

✅ Increase in 20% in credit card activation rates

✅ Videos were individually delivered to each customer using email

 Voopter is a popular travel search engine based in Brasil. Their marketing team

needed to scale results in digital advertising using premium video creatives for airline

tickets. The challenge is that airline tickets fares typically change very often making it

impracticable to update pricing and conditions manually.

How we help Voopter to
automatically update pricing What we did was creating one video template and then connected their product

and conditions in thousands catalogue directly to our API so that the videos are produced based on the pre-

of social media videos approved template and updated on an hourly basis -if there are any pricing updates.

Results we achieved:

✅ Over 1.000 videos produced per month for top destinations

✅ Pricing and conditions updated on an hourly basis

✅ Amounts of manual work = ZERO

As the videos get ready they are sent directly to Voopter’s Facebook and Instagram ad

accounts’ media libraries to be used in social media ads and paid publications
 Hotel Urbano is a very popular travel marketplace in Brazil. Their marketing team

needed to deliver multi-format video ads for over 4.000 travel packages for Facebook

an Instagram ads, based on their product catalogue.

How we helped Hotel Urbano

What we did was creating 3 different video templates formats (1:1, 16:9, 9:16) and
to mass produce over 12.000
then used their XML product feed to mass produce over 12.000 creatives based on
videos based on its product
Hotel Urbano’s product catalogue data - such as: travel package name,
catalogue
destination, items included, price, conditions and images.

These are the results we achieved:

✅ We produced over 12.000 creatives

✅ Over 4.000 travel packages

✅ Three different formats

✅ Delivered in only three business days (including templates)

 Estadão is the most popular newspaper in Brasil. Their editorial department needed

to produce their own social media videos without having to rely on their busy film-

making team, because this would take too much time (and the news have to be fresh,

otherwise it would loose its purpose).

How we empowered
Estadão’s editorial
In order to do this, we first created a “daily digest” template for them and then
department to create their
installed it in our platform for them to use. Every end of the day, a journalist from the
own social media videos
editorial department would log in, choose the most relevant news of the day, and

then quickly produce a “top news” video. Results we achieved:

✅ One daily digest video produced per day

✅ Turnaround time - 15 minutes (from copywriting to video download)

✅ Process running 100% independently from film making team

Each video was then published directly to Facebook to drive better engagement rates.
 iFood is the most popular food delivery service in Brasil. Their design team was

responsible for creating PPL creatives to promote new restaurants and exclusive deals

but needed to scale production in order to keep up with the amount of posts they
How we help iFood to needed to deliver.
produce hundreds of social
media posts per month Their creative team create multiple templates for each monthly campaign and then

use our software to personalise them at scale using data from iFood’s restaurant

database such as restaurant name, dish image, restaurant logo, name of the deal,

conditions, and call to action.

✅ Over 200 posts per month;

✅ Dozens of PPL posts delivered in the same day.

Each creative is then published and promoted to Instagram/ Facebook platforms.

 Deborah Folloni

Founder and CEO @ Chili Gum Videos


(11) 98235-5087

deborah@chiligumvideos.com

Av. das Nações Unidas, 14.401 - CJ 1108

www.chiligumvideos.com