AP04-EV04- “TALLER DE COMPRESION DE LECTURA”.

Presented By:

JEIMY LILIAM MONTES RIVERA

Presented To:

LAURA SOFIA CUERVO LOPEZ

National Learning Service SENA

TECHNOLOGY IN MARKET MANAGEMENT

1668018
2018
1. Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High Price All people
d. Mass market The lifetime of goods and services
e. Life cycle Disposition to offer products

2.According to the text, mention the things people take into account to determine the demand.

According to the text to determine the demand we must take into account:
 Tastes or preferences.
 Number of consumers
 Income
 Consumer expe ctations
 Price of related goods.

3. Write F for false or T for true:

a. Production cost depends on Technology

F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V ( )
c. One of the four Ps of marketing mix is Package
F (X) V ( )
d. Price is the amount a customer pays for the product
F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing strategies
F ( ) V (X)
4. Answer the following questions:

a. What is Benchmarking?
Is the procedure of determining who the best one is. It is an amount of the quality of company’s
products, policies, programs and tactics and their contrast withstandard measurements, or
similar amounts of others. It is a systematic process that evaluates the most recognized
companies

b. What is the process of Benchmarking?

1. Planning
2. Analisys
3. Integration
4. Action

c. Number the aspects to be taken into account in Benchmarking:

In this process it is necessary to take into account the following aspects:

 Product
 Price
 Sales system
 Payment system
 Advertising
 Promotion
 Location
 Organization
 Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary, Organize the words
in alphabetic order and write the meaning of each word.
 VOCABULARY.

WORD MEANING
BUSINESS Occupation, activity or work that is done to obtain a benefit, especially the one that
consists in carrying out commercial operations, buying and selling goods or services.
CHEAP Product that has a low price or costs little money.
It is a person or organization that demands goods or services in exchange for money
CONSUMERS provided by the producer or the supplier of goods or services. That is, it is an economic
agent with a series of needs.
Is a financial operation in which a person (the creditor) makes a loan for a certain
CREDIT amount of money to another person (the debtor) and in which the latter, agrees to
return the amount requested (in addition to the interest payment) accrued, insurance
and associated costs if any) in the time or term defined according to the conditions
established for said loan.
It is the amount of goods and services that are purchased by consumers at different
DEMAND prices, a specific time unit (a day, a month, a year, etc.) since without a time
parameter we can not say whether a quantity demand grows or decreases .
DISTRIBUTION It is the set of activities, which are carried out since the product was made by the
manufacturer until it has been purchased.
ECONOMIC It is any labor activity where products, goods or services are generated and exchanged
ACTIVITY to cover the needs of the populations
EQUILIBRIUM It is a market situation where the price and quantity of the good desired by supply and
demand are equal.
EXPENSIVE it means that its value or price is very high
It is the increase of the economic income clearly coming from the commercial activity
INCOME of the company or economic entity. This item increases the business equity because it
increases the asset and reduces the liability and obligations of it.

INVENTORY the inventory is a detailed, ordered and valued list of the elements that make up the
assets of a company or person at a given time.
MARKET it is the place destined by the society in which sellers and buyers meet to have a
commercial relationship, for this, a good or service is required to be marketed, a
payment made in money and the interest to carry out the transaction.
NEGOTIATION A negotiation is an interaction effort oriented to generate benefits. This definition
includes the essential elements of negotiation: 1. It is an interaction effort. 2. It aims to
generate benefits.
OFFER It is that amount of goods or services that producers are willing to sell to consumers
under certain market conditions.
PRICE Amount of money that allows the acquisition or use of a good or service.
PRODUCT it is an eligible, viable and repeatable option that the offer makes available to the
demand, to satisfy a need or meet a desire through its use or consumption.
 It is the activity that provides added value for creation and supply of goods and
services, that is, it consists of the creation of products or services and, at the same
PRODUCTION time, the creation of value, also by production in a broad sense, we understand the
incorporation of utilities. new to the things, that is to say not only the generation of
product with qualities different from its origin, but simple modifications to its natural
structure of the factor that gives it a new use.
PROMOTION Advertising campaign that is made of a specific product or service for a limited time
through an attractive offer.
SALES Is a relationship which is closely related to the purchase, inclusive, it can be said that it
is their counterpart since it consists in the placement in the market of a certain
product or service with the aim of being purchased by a consumer.
SERVICES Is a set of activities that seek to satisfy the needs of a client.

6. Write a ten lines text that summarizes the topic of the activity.

This activity basically wanted to show us the importance that demand and supply have in a
company, know and differentiate many terms such as product, sales, service, marketing, cost,
benefit and many others, also what we must take into account for determine the demand in
our company such as preference, number of consumers, income, consumer expectations and
Price of related goods and what are the main factors that determine the offer such as Price of
goods, production cost and business objectives; that we must always find a balance between
demand and supply.

The document explains the term of the marketing mix and what makes things four times are:
price, product, promotion and place; and that each of them has possible variables.

We also learn that Benchmarking is the procedure to determine who is the best. And we know
the objectives of benchmarking and the process that is carried out to be able What is first
planning, second analysis, third integration and fourth action.