Goals

Nike goal is to carry on his legacy of innovative thinking, whether to develop products that help
athletes of every level of ability reach their potential, or to create business opportunities that set
Nike apart from the competition and provide value for our shareholders.

Objectives

Nike’s marketing objective

is to employ a range of marketing communication tactics that can cater to the

organization’s target market, who have different na

tionalities, genders, cultures, and ages. Nike has to achieve the highest sales. Have a highly
competitive advantage in the industry... Increase revenue from 2 million to 3 million in next financial
period. Increase market share from 24% to 28% and profit by 30% in the next year. Nike brick and
mortar stores will serve as testing grounds for new products and merchandising initiatives. Results
from these experiments will be shared with Nike's wholesale customers to further improve sales.
The company is about to embark on an ambitious, yet realistic plan that presents investors a great
opportunity to invest in a well-established company that is still experiencing growt