Marking Rubric Assessment 2 – total 30 %

Criteria High Distinction (HD) Distinction Credit Pass Fail (NN)

(DI) (CR) (PA)

Demonstrate the ability to collect,

recognize and categorize data that is Excellent ability to Good ability to collect, Average to collect, Basic ability to collect, No or poor ability to
relevant for specific research objectives. (5 collect, recognize and recognize and recognize and categorize recognize and collect, recognize and
marks) categorize data that is categorize data that is data that is relevant for categorize data that is categorize data that is
relevant for specific relevant for specific specific research relevant for specific relevant for specific
research objectives research objectives objectives research objectives research objectives

Demonstrate analytical skillset in

understanding and application of how Excellent analytical Good analytical Average analytical skillset Basic analytical No or poor analytical
content pillars/themes and content angles skillset skillset skillset skillset
help to form a Master Content Framework.
(5 marks)

Demonstrate analytical skillset in

understanding of brand positioning and Excellent analytical Good analytical Average analytical skillset Basic analytical No or poor analytical
messaging strategy. (5 marks) skillset skillset skillset skillset

Demonstrate strategic skillset by being

able to synthesize key findings from Excellent insight- Good insight-driven Average insight-driven Basic insight-driven No or poor insight-
different sources into insight-driven driven recommendations for recommendations for recommendations for driven
recommendations for improvements. (10 recommendations for improvements. improvements. improvements. recommendations for
marks) improvements. improvements.

Presentation Skills (5 marks)

Excellent Good Presentation Average Presentation Basic Presentation No or poor
Presentation Skills Skills Skills Skills Presentation Skills